But it rarely is.
It might be easy for us.
But you can’t assume it will be easy for your customers, clients, students, participants, or subscribers.
What’s obvious to you isn’t always obvious to others.
I know. As marketers, it’s our job to sell everyone on the idea that our tactics, strategies, methods, and approaches are easy. Framing is critical.
But is what we’re selling quantifiably easy?
If someone can confidently write 3,000-word blog posts, they’ve got a part of the process down.
But if you came in and added three steps to the research process that potentially added four weeks to the development of the content, you can’t call that easy. Simple, maybe. But not easy.
You can tell people what to do in no uncertain terms. But if gathering four leaders with two assistants each is not part of their know-how, you should not assume they understand the “how” well enough to deliver on the requirements.
When most people can’t perform the job as expected, it means something is missing in the training. It could be empowerment. It could be the process. It could be examples that illuminate the path. Whatever it is, can you honestly say you’ve set up your people for success? If not, there’s room left for improvement.
Critically, nothing is just that easy. Things become easier over time, as you do them repeatedly. But until then, it’s a lot of banging one’s head against the wall.
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