I never quite know where my holiday reflections might take me.
As I shared the other day, I’ve been thinking seriously about a change in direction, specifically in my work life. Chiefly, I’m not happy about one of my partnerships, and I’m going to be letting it go.
I’ve had to think long and hard about my next steps, as I will need to replace a good chunk of my income.
The answer I’ve arrived at surprised even me, because I’m looking at doubling down on two to three avenues, with one of them being podcasting.
Why is that surprising? Because, at times, I’ve felt a little burned out on podcasting (especially in 2022).
But for some reason, I haven’t quite been able to shake the image of myself talking into a microphone (while capturing the sessions on video). As one of my friends pointed out, I am good at it, and I have a ton of experience behind me.
Doubling down on podcasting will doubtless mean creating far more content, not just for one podcast, but multiple podcasts. And I have shared a little bit about one of my new projects earlier this month.
Even with all the burning out, I’m honestly excited about exploring the outer reaches of what’s possible with podcasting again. I’m tired of stagnating and getting nowhere with some of my endeavors, and I could be wrong, but I feel like the only thing between me, and my goals is more visibility. If people knew me and knew about my products, the puzzle pieces would begin to fall into place.
There is no other content channel – at least none that I’m aware of – that allows you to distribute your content to so many places at once without a ton of manual labor. Apple Music, Amazon Music, Spotify, and many others. And, if you’re thinking about live streaming your show (as I am), you can easily roll destinations like YouTube, Facebook, and Twitter into your mix too.
So, I’m declaring 2023 the year of the podcast. I’ll be exploring every possible avenue for collaboration, syndication, and monetization. Join me on this journey, won’t you?