In the last 20 months or so, we’ve seen the growth of more platforms, more opportunities, and more schemes than ever in history.

Cryptocurrency, blockchain-powered social media, NFTs, Patreon, Fangage, Substack, Ghost, Steemit, OnlyFans, NewsBreak, Clubhouse, TikTok, Odysee, Rumble, DTube, and countless others.

And I recognize that certain opportunities have been around for longer but didn’t necessarily rise to prominence until more recently.

What I want you to take from this is that the velocity at which new opportunities arrive is only going to increase. Rest assured; this is not a passing trend.

The spoils, though, aren’t going to go to the first movers.

“Wait, what?”

That’s right – for the most part, the greatest rewards will not be for the first movers to claim, regardless of what you’ve come to believe about being the first to something. I’m not saying first movers will do badly, but they are going to end up leaving opportunity on the table.

You know why?

Because the majority are fair weather believers. They will stick around so long as things are going their way, but the moment they don’t like changes in algorithms, terms of use, and engagement levels, they’ll be moving onto new opportunities – usually not realizing that the true rewards go to the steadfast, consistent lifers.

The true rewards go to the steadfast, consistent lifers. Click To Tweet

And like I said, because opportunity is coming at us with unprecedented velocity, you will find first movers jumping from one platform to another like they were frogs hopping lily pads.

Now, there’s no question we need to move with opportunity.

But whoever declared the death of blogging got it all wrong. I have never seen blogging more popular than it is today!

Who is winning the blogging game? People who’ve stood the test of time – Seth Godin, Neil Patel, Mitch Joel, Derek Sivers, Brian Clark, Jon Morrow… we could be here all day.

Identifying the right opportunities can be admittedly tricky. Sticking with a sinking ship isn’t going to serve any of us.

But flaking out is just as grave if not more so.

Seek out opportunities with staying power. And if you’re going to take advantage of opportunities that might be a passing thing (and most social media sites are), be sure to create a backup plan. Protect your assets.

Seek out opportunities with staying power. Click To Tweet

There’s just one last thing I want to share.

I have a friend who recently lost $1,800 in a crypto investment.

I cautioned her against investing more than she was comfortable losing. I warned her that there were many so-called gurus out there shilling shitcoins. I told her that transferring her Bitcoin balance to someone else was dangerous.

She still had to learn the hard way…

And this is not a “told you so” kind of situation. It pains me to see her lose. I was the one who turned her onto crypto investing in the first place.

But you can’t let failure stop you. Just be sure to look at everything with a critical eye before jumping in with both feet.

Look at everything with a critical eye before jumping in with both feet. Click To Tweet

Quick reminder – you can now pre-order the Kindle edition of The Music Entrepreneur Code – 2022 Edition (just in time for the holidays). Don’t get left behind – be the first to get my latest work into your hands!

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