As you’ve seen, publishing can take a few different forms.
And the point of publishing, in case you missed it, is to build traffic. There are only four sources of traffic online, so you’d better be clear on your strategy.
Something I learned from Nick Sadler of NSDMT and The Label Machine is that publishing keeps your existing fans nurtured and engaged, while advertising helps you grow your fan base. That’s not a bad way of thinking about it.
ClickFunnels co-founder Russell Brunson says your early publishing efforts are mostly about finding your voice. You might suck, and that’s fine! It’s even expected. But once you find your voice, your audience will find you. And so, publishing isn’t just about keeping your fans, it’s also about helping them find you.
But if there ever was a trick or a hack to efficient publishing, it would be what follows here.
In The Music Entrepreneur Code, I said that if you’re going to make one type of content, make it video. And at the risk of sounding redundant, here’s the reason for that.
A video (containing speech, like a vlog) can turn into a podcast. A podcast can turn into a transcript (or blog post).
Let’s back up even more. A live stream can turn into multiple video clips, multiple video clips can turn into multiple podcast episodes, multiple podcast episodes can turn into multiple blog posts, and multiple blog posts can turn into even more social media posts.
I’ve tried this method myself, and I love it! It hasn’t always been practical for meeting my immediate content queue, but as much as possible, I like to prepare a show, go live, and then chop up the content for distribution across my various blogs, video channels, and social media destinations after the fact.
Now, I’m not going to lie. This can be a time-consuming endeavor. The upside, though, is that if you do it right, you can create about a month’s worth of content in one go. So, if you’re interested in getting off the content treadmill, this is one way to do it.
You might have a lot of questions about setting up your live stream, what gear to use, what social media sites to post to, and so on. And what I will tell you is that you’ll figure it out as you go. It’s not as important as getting into the habit of publishing.
Quick reminder – you can now pre-order the Kindle edition of The Music Entrepreneur Code – 2022 Edition (just in time for the holidays). Don’t get left behind – be the first to get my latest work into your hands!