“Don’t multitask – it makes you unproductive.”
“Everything needs to be done one step at a time.”
“If you’re suffering from project overload, it’s time to purge.”
Most productivity advice originating from the mainstream and even the gurus are thoroughly unhelpful or plainly bunk, as they seem to be under the mistaken impression that all of us only have one job, freelancing career, business, or client.
If you find yourself in a position where you can freely choose what you want to work on, and for how long, discard this – it’s not for you.
For most of us, the reality will be moving multiple projects forward simultaneously. Once you’ve accepted this, and I stress this – once you’ve accepted this – you will be ready to move multiple projects forward powerfully.
Project Management is the Bottleneck
At the risk of beating a dead horse, there are no textbooks on project management, as people lucky enough to be tasked with the responsibility, unless especially talented or experienced, find themselves needing to invent a system in a company that’s reluctant to set forth the necessary resources for a new initiative, and want to do everything by the book.
I’m a champion of artistic success, and as such I’m aware that I’m speaking to creatives, freelancers, and entrepreneurs.
But understand – even if you’re mostly a one-man or one-woman show, having no structures in place will be the downfall of your success in moving multiple projects forward. Without structures, you will drop the ball on projects, experience major cash flow problems or lose income to prolonged silence and neglect. And no whiz-bang invoicing system will save you the trouble. Read this paragraph again.
We need structures, though complexity is unnecessary. A simple written list of projects can serve as a good reminder (just beware of it blending into your environment so you don’t even notice it anymore). As well, there are tools plentiful enough to satisfy most personalities and inclinations – Evernote, Google Drive, ClickUp, Asana, or the now trendy Notion. Pick something, commit to its mastery, and make it your own. Start simply and don’t second guess.
Crack the Whip on Your Time
As a passionate adventurer, I take it upon myself to dig for the gold in countless resources, whether books, courses, mastermind groups, coaching programs, or otherwise.
No one can give you the tough love you need like author Dan Kennedy, especially in his timeless book No B.S. Time Management for Entrepreneurs. And while his methodology may appear draconian to the microwave success crowd, it’s worth reading for the mindset alone. Let it impact your workflow, and you will expand beyond any level of productivity previously imagined. Anything else I could say in this regard would be redundant or a pale imitation.
Nir Eyal’s timeboxing process would also merit a look, as I have personally experienced great success taking on blogging daily, a yearlong intensive leadership program, community projects, staff writing duties, freelance and ghostwriting clients, and multiple business projects simultaneously. And I still workout at least three times per week, meditate most days and have time enough to wind down for a couple of hours each night.
Act with Great Urgency
There is no time to sit around waxing eloquent about the theoretical. You’ve committed to multiple projects, and now it’s time to put your money where your mouth is. Don’t wait to get started. Don’t expend more time and energy on planning and project management. Don’t try to fine-tune your routine or time management processes. It’s time to act with urgency.
As actor Will Smith says:
Bite off more than you can chew… Then chew it!
Start chewing now. Don’t wait until later. Adopt the mantra “do it now” and have it lived in your life.
And as you get into motion, you will recognize that there isn’t time enough to be tired or sick. There isn’t time enough for excuses. Only time to do and restore integrity when and where you are out of it.
Create a start and end time for every activity, and unless completely impossible, move every project forward every single week.
Create Margin for Hired Help
If your fees are barely enough (or not enough) to keep you afloat financially, increase them immediately. Your personal solvency is paramount to your initiative’s future success.
In most projects, there will be opportunities to outsource the workload, if not in whole then in part, and that will bring some relief to the project load. Over time, you can create even more leeway.
Smart entrepreneurs won’t outsource everything, though, and will instead discover and feed their passion for marketing and continue to sign paychecks and monitor staff activity.
Final Thoughts
My book, The Music Entrepreneur Code, introduces several real productivity techniques I use to get results. It was written for musicians, but freelancers and entrepreneurs alike have benefited from the read.
Let go of the need to fight against multiple projects and instead embrace it as a way of life. Get good at advancing every project every week of your life.
Don't die with your music still in you. Accomplish more with the Productivity, Performance & Profits Blackbook.
