In 2011, I got into the exciting world of network marketing. The training and coaching offered through the organization was superb, and it gave me the foundation in entrepreneurship I truly needed.
(Eventually, I shared everything I learned in my Entrepreneurial Essentials for Musicians Masterclass, the companion course to The Essential Guide to Music Entrepreneurship.)
What I learned from one of the network marketing organization’s training CDs was the importance of legitimizing your business.
The idea is this. If all you’ve got is a website and some business cards, you don’t have a business. Even if you’ve registered your business name with the proper authorities, you still don’t have a business. So, when do you have a business? When you’ve legitimized it.
And that means getting to your first dollar. I know we talked about that already, but I can’t understate how critical this is.
Once you’ve made your first dollar, you have proof that the concept works. And while starting a new venture is exciting, I promise you it’s nowhere near as exciting as making money from something you personally created.
Music Entrepreneur HQ was just a fun side project for me when it got started. It wasn’t even Music Entrepreneur HQ at the time – it was David Andrew Wiebe Podcast, and then David Andrew Wiebe Interviews and Music Business Podcast. Just another way for me to get my music out into the world.
I finally dipped my toes in the water with How to Set Up Your Music Career Like a Business, my first audio program.
I still had no clue what I was doing at the time. Because I was planning to sell the program, though, I wanted to ensure it was high value and in-depth. And when I was finished recording it, I was rather horrified to find it was only 30 minutes long!
Buy I put it out there anyway, originally for $0.99. Before long, though, my peers saw what I was up to, wanted to become an affiliate of the program to promote it, and encouraged me to raise the price.
And that was when I got to my first dollar for Music Entrepreneur HQ. I had achieved this feat with other ventures, so I wasn’t exactly a business legitimizing virgin, but the sense of elation and excitement I felt selling a few copies of my audio program is simply indescribable.
It’s fun to create. It’s a blast, really. But if you want to build a profitable and sustainable music career, you’ve got to get to your first dollar. And you’ve got to prove to yourself that you can do it. And trust me, it’s worth it – it’s a feeling like no other!
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