Generic Content is Dead

Not like it was in-demand until recently.

But generic content is officially dead. Artificial Intelligence (AI) can write it for you. I can guarantee your peers and competitors are already using it and are achieving marketing and sales feats that would turn you green with envy.

There’s no denying that Google’s algorithm updates will see un-doctored AI written content tanking to the bottom of the barrel. As of this writing, AI still offers terrible advice, wanders off into the weeds often, and has trouble establishing proper context.

Yes, AI writing will continue to improve. But the point is AI can already provide people with what appears relatively logical, common-sense, and sensible advice. It doesn’t make it right or even good. But you can have AI write an informative eBook in minutes now, especially if you offer thorough, quality prompts.

I’ve had my share of conversations with other musician coaches on how there is a lot of low-quality advice floating around out there, but how that doesn’t stop people from eating it up. It’s sad but true – many people consume whatever sounds good and makes them feel good, even if a dose of reality is what they really need to improve.

I asked AI yesterday how to get a girlfriend, and it told me the process would be long and hard. Which goes contrary to my experience so far. While I’ve run into my share of frustration in dating, I’ve found that if attraction is present, things can progress rather quickly. Maybe I’m a jerk for saying that but not all experiences are universal.

But I digress. Chiefly, this is the end of generic content. AI can write better than eager guest posters in India or the Philippines (I’m not singling you out, India or Philippines – I love you) and offer what appears cohesive ideas.

More than ever, as creators, we need to look to creative alchemy, a concept I proposed nearly six years ago. How can we combine our skills and gifts to create something unique? How can we synthesize and fuse ideas in a compelling way? How can we innovate and go beyond tired tropes?

It’s the slash / conundrum in full effect, but the alternative is to disappear into the glut of generic, good sounding (but bad) advice.