Every Album You Make Can Be a NICHE Unto Itself

by | Feb 9, 2024 | Video

Have you ever been told to focus on a specific genre as an artist? Have you been told NOT to color outside the lines? In this video, David shares an approach to releasing different styles of music that has a prove track record of working.


When I interviewed Derek Sivers in 2009, he said something interesting about albums that I’m not sure I even caught the first time, and that is this.

In the 60s, 70s, and 80s, artists like David Bowie and Paul Simon had very sharply defined focuses. Each album represented an idea. Whether it was experimental music or gospel music.

So, those of you who are having trouble defining your brand. One of the things you should be looking at is what is your niche for every album that you put out.

Each album can be a creation and a niche unto itself. And that way it’s way more fun and you get to express yourself creatively and musically in a variety of ways.

So, if you enjoyed this tip, make sure to check out my new book, Productivity, Performance & Profits Blackbook.