Everyone is obsessed with more views and more engagement.

The funny thing is that, as I’ve been saying all along, more views or comments don’t necessarily lead to better marketing or business results.

Check out the James Schramko YouTube channel. You’ll see that the podcast episodes on his channel get, on average, 50 to 100 views.

Yet I happen to know for a fact that his business makes eight figures annually.

To get his results, you would need to obsess over what your target customer is looking for and creating it, not on better ways to get more eyeballs on your content.