280 – A Step by Step Process for Building an Independent Music Career – with Diane Foy

by | Dec 15, 2022 | Podcast

Can a successful artistic career be boiled down to three key ingredients? If so, what would those ingredients be? What kind of cake could you bake with them?

In this episode of The New Music Industry podcast, David interviews Diane Foy, who offers an in-depth look into her Superfan Attraction Playbook.

Podcast Highlights:

  • 00:40 – Today’s guest: Diane Foy
  • 01:06 – Finding your authentic personal artistic brand
  • 06:12 – It’s too easy to quit without a purpose
  • 09:49 – Creating purpose driven content and finding your social media superfans
  • 19:38 – Why you’ve got to keep posting
  • 20:43 – Building your story repository
  • 22:17 – How marketing is changing
  • 26:28 – Getting media coverage
  • 32:11 – 80% of the results for 10% of the cost
  • 35:31 – Invest in coaching and mentorship
  • 37:05 – Get Diane’s playbook for free
  • 38:28 – Why do artists resist marketing?
  • 44:40 – How does Diane go about getting invited to speak and share at various events?
  • 51:18 – Multi-passionate
  • 55:18 – What was the last YouTube video Diane watched?
  • 56:40 – What is Diane’s daily routine like?
  • 57:44 – What’s the greatest challenge Diane has overcome?
  • 1:04:38 – What’s the greatest victory Diane has celebrated?
  • 1:06:25 – What books have helped Diane on her journey?
  • 1:09:03 – Closing thoughts


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