Change to Publishing Schedule

by | May 31, 2023 | News

Over the course of the last three years (almost), I’ve enjoyed the exercise of publishing daily.

I took a bit of a break between May and August 2022, but aside from that, I have been writing and posting fresh, daily content since July 2020.

I’ve learned a great deal in that time, such as the fact that:

  • Publishing daily will land you some opportunities. But as with anything else, there are no guarantees.
  • Once it becomes a habit, it’s much easier to maintain.
  • It’s a great way to write a book.
  • Documenting life events makes it easy for you to go into your archives and find those times you burned out, created a new homepage layout, went on a getaway with friends, and much more. Any time you need to recall specific events, dates, and times, you can refer to your archives.

I have not lost interest in publishing daily. But I’ve recognized the importance of producing and publishing strategic content, more than ever. And I admit it is much harder to be strategic about content creation when you’re under the gun to produce daily, even though you squeeze out the occasional search-optimized post.

Ranking in search only becomes harder by the day, though, and while the impact of A.I.-generated content remains to be seen, it does make mediocre writers redundant, and soon, it may make most podcasters redundant as well.

I am busier than ever as a writer, and that’s the opposite of what I thought would happen with the emergence of tools like ChatGPT, but I’m mindful that there are no guarantees that demand will continue to maintain or increase.

To be more strategic, I have:

  • Done my keyword research.
  • Created a content calendar with at least a month planned.
  • Made notes of content opportunities I’ve come across.
  • Decided to make video content my priority above all else. This is my primary YouTube channel.
  • Decided to dedicate more energy to finishing the seven or eight some-odd books that are nearing completion.

When all is said and done, you may not notice a huge difference in output on my part. I may still post the occasional life update or spontaneous news. But I have decided to put an end to the insanity cycle I have been in. When something doesn’t work for a long enough period, you’ve got to adapt and try something else. And, I have been pivoting faster than ever.

I can’t imagine too many people will be disappointed by this change. But you’re always welcome to let me know.