Over the course of the last three years (almost), I’ve enjoyed the exercise of publishing daily.
I took a bit of a break between May and August 2022, but aside from that, I have been writing and posting fresh, daily content since July 2020.
I’ve learned a great deal in that time, such as the fact that:
- Publishing daily will land you some opportunities. But as with anything else, there are no guarantees.
- Once it becomes a habit, it’s much easier to maintain.
- It’s a great way to write a book.
- Documenting life events makes it easy for you to go into your archives and find those times you burned out, created a new homepage layout, went on a getaway with friends, and much more. Any time you need to recall specific events, dates, and times, you can refer to your archives.
I have not lost interest in publishing daily. But I’ve recognized the importance of producing and publishing strategic content, more than ever. And I admit it is much harder to be strategic about content creation when you’re under the gun to produce daily, even though you squeeze out the occasional search-optimized post.
Ranking in search only becomes harder by the day, though, and while the impact of A.I.-generated content remains to be seen, it does make mediocre writers redundant, and soon, it may make most podcasters redundant as well.
I am busier than ever as a writer, and that’s the opposite of what I thought would happen with the emergence of tools like ChatGPT, but I’m mindful that there are no guarantees that demand will continue to maintain or increase.
To be more strategic, I have:
- Done my keyword research.
- Created a content calendar with at least a month planned.
- Made notes of content opportunities I’ve come across.
- Decided to make video content my priority above all else. This is my primary YouTube channel.
- Decided to dedicate more energy to finishing the seven or eight some-odd books that are nearing completion.
When all is said and done, you may not notice a huge difference in output on my part. I may still post the occasional life update or spontaneous news. But I have decided to put an end to the insanity cycle I have been in. When something doesn’t work for a long enough period, you’ve got to adapt and try something else. And, I have been pivoting faster than ever.
I can’t imagine too many people will be disappointed by this change. But you’re always welcome to let me know.
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