How to Make Viral TikTok Videos to Build Your Music Career

How to Make Viral TikTok Videos to Build Your Music Career

Looking to make viral TikTok videos?

Building a music career isn’t exactly a stroll in the park.

As such, staying abreast of the latest trends and finding opportunities to exploit is key to building a following – and, hopefully – making more money from music.

Many musicians, young and old, are now looking to TikTok to fulfill on these dreams.

So, how does one go about making viral TikTok videos to build their music careers?

What is TikTok?


TikTok is essentially the latest trending short-form, video-based, meme-generating social media platform that replaced the once popular Vine.

Many of the videos feature cute pets and attractive people dancing to top 40 music (or some combination thereof). Others feature memes, thrilling rollercoaster rides, amazing human feats (not “feets”) and more.

@jun.amaki既読がつかなくて/t-Ace MVに出演させて頂いたのでTikTokでも🧡🧡🧡 ##tace ##踊ってみた ##dance♬ オリジナル楽曲 – t-Ace #teamクズ – t-Ace エロ神クズお

But there’s no question users are getting creative with it, enticing all manner of responses from viewers – shock, surprise, laughter and more.

Should I Even be on TikTok?

Good question.

Personally, I can think of far more important things to do with my time (making music, marketing my music, merchandising, etc.).

But I still hold to the notion that 20% of your time should be invested in experimentation. After all, you never know what might come of your experiments. This is where some artists find unprecedented success.

20% of your time should be invested in experimentation. After all, you never know what might come out of your experiments. This is where some artists find unprecedented success. Click To Tweet

Again, I can think of better things to do with that 20% time (e.g. writing music in a style I’ve never written before, starting a side project, finding other creative expressions, etc.). But here’s no reason you couldn’t dedicate it to TikTok.

How do I Make a Viral TikTok Video?

TikTok trending videos

At the outset, I must point out that there is no definitive formula for creating any kind of viral content, let alone on TikTok.

Carl Douglas didn’t think “Kung Fu Fighting” was going to be a hit and the song was put together rather hastily, at the last minute. So, success sometimes comes from unexpected places, and that’s an important lesson all its own.

From Wikipedia:

Carl Douglas "Kun Fu Fighting"

With that in mind, here are some tips that will help you make the most of TikTok.

Use a Good Camera

If you’ve got the latest smartphone in your pocket, you’ve got everything you need already.

But just in case. I’d encourage you to use a quality camera.

Use Good Lighting

Even the best content can sometimes be ruined by bad lighting, simply because viewers can’t make out what’s supposed to be happening in the video.

Your filming environment should be well-lit (but not overexposed) for best results.

Sync Your Sound

Sound plays an important role in how people experience your content, and to that extent, experienced sound designers are likely to have a bit of an advantage here.

Either way, at minimum, ensure the sound syncs up with your video.

Master Editing

Anyone making video content knows how important editing is.

Although I won’t be offering any specific tips here, in general, it would be best for you to study how professional commercials, TV shows and movies are edited.

Depending on the style of video you’re creating, you may want to consider taking advantage of a voice over video tool. Technology has gotten to the point where you can select what type of voice you want – male, female, child, and so on.

Be Trendy

Not surprisingly, right now, a lot of creators are incorporating the coronavirus into their content.

Keeping up with the trends might just help you create content that will resonate.

If all else fails, film your cat. We all know how well cats have done for themselves on the internet.

@sonyakisa8😎##cat ##fyp♬ Float on the Sound (Ey) – Tiagz

Use Relevant Hashtags

If you’re used to Twitter and Instagram, you should be able to figure this out.

Keep an eye on popular hashtags, and if they are relevant to the content you’re posting, use them to boost views.

Have Fun

Content creation needs to be taken seriously. But that seriousness shouldn’t carry into your content. If you aren’t having fun in your videos, you shouldn’t expect your viewers to have fun either.

Social media is about connecting and engaging with people. So, make it fun.

Brainstorm & Experiment with a Variety of Ideas

If you’re going to be posting fresh content once or twice per day (recommended), then you’d better start generating plenty of ideas. I’d suggest writing them down somewhere you can easily find them.

Then, experiment plenty. You just never know what idea might end up resonating, even if you think it’s “stupid.”

The 3 Pillars of Success with Social Media

I hold to the notion that there are only three pillars to social media success. They can be applied to any platform. They are simple but not easy. Violate these rules at your own peril.

Let’s look at what these three pillars are and how to apply them to your TikTok efforts.

Pillar #1: Publish Platform-Centric Content

You can always take your TikTok videos and share them elsewhere (Facebook, Twitter, Instagram, Tumblr, Pinterest, YouTube and so on – I’ll talk more about this in a moment).

But first and foremost, if you want to do well on TikTok, you must create content that works well on TikTok (short videos that grab people’s attention).

This is easy to do, easy not to do. In other words, if you get lazy and just take unremarkable clips from your YouTube videos and republish them to TikTok, you’re less likely to do well.

Pillar #2: Publish Remarkable Content

If your content doesn’t warrant a response from viewers, it’s not going to do much for you.

This doesn’t mean you’re going to hit the content nail on the head every single time. Making good content takes work. So, you can’t just fly by the seat of your pants and expect to succeed.

Come up with content that leaves people feeling something. Draw out an emotional response. If you can do that, you will get viewers hooked.

Pillar #3: Publish Consistently

Each piece of content may require quite a bit of brainstorming, planning, filming and even editing. Is that something you can commit to?

Many people publish a few things and hope it takes the world by storm. Generally, that’s not a winning formula. You need a larger archive of content along with new content to harvest attention and keep it.

Determine exactly how many times you’re going to be publishing daily or weekly and when.

Once you’ve built a bit of a following, you can post a little more sporadically. But until then, stick to the plan (no matter how tedious it gets).

Bonus Pillar: Distribute, Syndicate & Promote Your Content

You’re a musician. So, hopefully you understand how important it is to promote your works.

With releasing new music, for example, you can’t just distribute the release and hope everyone streams it. Unless you’re well-known, it just doesn’t work that way. You must promote your work.

It’s the same with social media content. You can’t just post it and hope everyone sees it. You must distribute, syndicate and promote the content you’ve worked hard to create.

What’s the Benefit of Becoming Popular on TikTok?

I don’t know. You tell me.

I have often said that social media numbers are irrelevant unless you’re trying to achieve a specific end. I have always felt that website traffic, email signups, and ultimately sales are far more important metrics.

But let’s talk about those “specific ends”.

For musicians, that might mean getting booked for a festival (they might be more inclined to book a band that can bring a crowd).

For bloggers and authors, getting a publishing deal (most publishers want their authors to be able to pre-sell tens of thousands of copies of their book).

For speakers, getting podcast interviews and maybe even speaking engagements (some podcasters hold to the notion that the bigger the following you have, the more your message is honed).

There are good reasons to grow a following. But a following should never be confused with success in every area.

There are good reasons to grow a social media following. But a following should never be confused with success in every area. Click To Tweet

A big following doesn’t mean you’re making lots of money.

A big following doesn’t mean you’ve got it where it counts (website traffic, email list, sales).

Further, a big following doesn’t mean you’re popular or famous.

And, a big following certainly doesn’t mean you’ve got something better to say than others.

So, be realistic here. Be clear about what you’re trying to achieve. Otherwise, you’re pointing in the wrong direction and need to course correct as soon as possible.

Final Thoughts on Viral TikTok Videos

Wouldn’t it be great to go viral? We all think about it from time to time and imagine what it would be like.

But I believe social media consultant Lori Taylor said it best when she said:

Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.

I could not have said it any better than that!

Just so we’re clear, I’m not anti-social media. I’m just anti-distraction and anti-unintentionality.

When adopting a new tactic, a high degree of intentionality must be employed. And, when it comes to a low-level opportunity like social media, you’d better have absolute clarity around what you’re doing and how much effort it’s going to take.

But if you’ve chosen TikTok to help you grow your following, great. Apply your best thinking to the platform and in creating viral TikTok videos.

Is there anything else I should have addressed?

Do you have any unanswered questions regarding TikTok?

Let me know in the comments below.

This post originally appeared on on April 20, 2020.
SoundCloud vs. Bandcamp, 2024

SoundCloud vs. Bandcamp, 2024

What time is it? It’s time for SoundCloud vs. Bandcamp!

These are both popular services for independent artists because they give us a way to promote and sell our music.

They certainly shouldn’t be considered the same, however, and many musicians will likely find themselves using BOTH rather than just one or the other.

In this guide, we’ll talk about their differences, and see who comes out on top in the SoundCloud vs. Bandcamp battle.

If You’re Crunched for Time… SoundCloud vs. Bandcamp Chart

Here’s a table comparing SoundCloud vs. Bandcamp:

SoundCloud vs. Bandcamp chart/table

Selling Your Music

Bandcamp is basically a music eCommerce platform where fans can discover and buy music directly from the artists who make it.

The Bandcamp platform is free to use, though they do take 15% on digital sales, and 10% on merch. Bandcamp’s “cut” of 15% on digital sales drops to 10% once you’ve made more than $5,000 USD.

Bandcamp also offers Bandcamp Pro ($10 USD per month) and Bandcamp for Labels ($20 per month for up to 15 artists, and $50 per month for unlimited artists).

Overall, Bandcamp is very much designed to help you sell your music (and get it streamed/listened to).

SoundCloud is kind of like the YouTube for audio tracks, and what it does, it does well.

You can upload, share, and embed any of your music, and it’s also free to use (up to 180 minutes). A Pro Unlimited User ($15 per month billed annually, $19.95 per month billed monthly) has no upload limit.

There are basically two ways to make money from your tracks on SoundCloud. The first is to add a “Buy-link” to your tracks. Here’s an example (see the “Buy on iTunes” link):

SoundCloud Buy-link

The other way is to monetize your tracks (when you’re eligible, you will be notified). This requires that you sign a Premier agreement (usually reviewed within 24 hours).

You can enable monetization for a track (or multiple tracks) by clicking on the pen icon to edit it and choose the appropriate options under the Monetization tab.

Summary: When it comes to selling your music (and even your merch), Bandcamp comes out on top. But the monetization options on SoundCloud are attractive if you’re getting a lot of plays. SoundCloud favors getting your tracks listened to, where Bandcamp favors getting your tracks sold.

Social Networking

Social networking is certainly another important factor when it comes to online platforms like Bandcamp and SoundCloud. We know just how powerful it can be for users to be able to like, comment, share, or follow a user – you have but to look to the examples of Facebook and YouTube and how addictive their platforms are.

Bandcamp is more of an eCommerce site than a social network, though they have added some social networking components (such as the ability to follow artists). They also allow artists to post, and followers can like and comment on artist posts.

From day one, SoundCloud has been geared towards social networking.

One of the coolest things about SoundCloud is the ability to comment on a track at a specific timecode (like 1:53, for example). So, someone could hear the guitar solo and leave a comment saying, “wow, I love your tone on this solo!”.

SoundCloud comments

Additionally, on Sound Cloud, you can follow other users, private message them, and even create playlists and repost other people’s tracks.

The question is – do users still take advantage of these features?

And the answer is “yes”, although let’s just say it’s not like it used to be. When SoundCloud was brand new, it was easy to get engagement on your content. Now it’s hard to stand out. But most platforms seem to succumb to the same fate.

Summary: We have no choice but give it up to SoundCloud when it comes to social networking functionality. From day one, their platform has been designed to do this well. Bandcamp was never “sold” as a social networking platform, but the little functionality they do have is good.

Embedding Your Media

The fact that SoundCloud tracks could be embedded anywhere was kind of a big deal when they first entered the spotlight (example below). These days, this type of functionality is taken for granted (even Facebook posts are embeddable now), but it was a bit of a revelation when it came onto the scene.

Bandcamp also gives users the option of sharing and embedding their releases. You can even choose from three configurations, as you would with SoundCloud (example below).

Summary: SoundCloud and Bandcamp are basically neck and neck in this regard, though I am inclined to give SoundCloud the upper hand. And the main reason for that is because SoundCloud embeds are more common, and overall, are a little more enticing to click on. Further, SoundCloud has more sharing options (by default) than Bandcamp does.

Publicist & Reviewer Friendly

SoundCloud is basically the go-to for most publicists, music bloggers, reviewers, and so forth.

Even while promoting the Spirit Searcher, Vol. 1 compilation, our publicist requested that we upload our tracks privately to SoundCloud for easy access.

Spirit Searcher, Vol. 1

And, when bloggers review new tracks, generally, they like (and sometimes even demand) that you upload your music to SoundCloud and make it embeddable.

Contrast that with Bandcamp. I have NEVER heard of a publicist or blogger requesting a Bandcamp embed. The link to your Bandcamp page might come in handy, and in some cases, you might send traffic to it. But it probably won’t be of much use for your PR campaigns.

Summary: By far, SoundCloud is more publicist and reviewer friendly than Bandcamp. I would bet that some publicists and bloggers haven’t even heard of Bandcamp.

Stability & Longevity

Just looking at the headlines over the last few years, you might conclude that SoundCloud is on shaky footing.

Last summer, however, Rolling Stone announced that SoundCloud is making $100 million per year and is back on solid ground.

Meanwhile, I have NEVER seen any headlines proclaiming the death of Bandcamp.

Summary: I don’t believe SoundCloud is going anywhere. But it would be a lie to say they haven’t experienced some challenges in preceding years. In terms of stability, Bandcamp is the clear winner.

Overall Value, SoundCloud vs. Bandcamp

As you’ve already seen, SoundCloud and Bandcamp’s offerings differ quite a bit.

But given what they help you accomplish (one makes it easy for you to share your music and get it heard, the other helps you sell more music), their value is near indistinguishable.

Certainly, you are going to use them differently. There’s no getting around that. So, that makes some criteria hard to compare.

But both SoundCloud and Bandcamp have great free account offerings, and their subscription services are basically equally matched in terms of price and functionality as well.

Summary: In terms of overall value, both platforms are on equal footing.

SoundCloud vs. Bandcamp, Final Thoughts

Because you’re bound to use SoundCloud and Bandcamp for different purposes, they’re a little difficult to compare.

If you’re doing the regular round of promotional activities artists do for their releases, however, you’ll probably find yourself using both.

SoundCloud will come in handy for working with bloggers, publicists, reviewers, and media. You can even use SoundCloud to grow your career.

Bandcamp works perfectly as a sales platform, even if your music is distributed elsewhere.

But no matter what platform you use, it’s important to understand that you WILL need to focus on it to drive results.

Where do you stand on the SoundCloud vs. Bandcamp debate?

Let me know in the comments below!

If you want to learn more about SoundCloud, Bandcamp, and how to promote your music in the digital age, sign up for access to the PDF Vault now.

8 Ways to Keep Your Online Following as a Musician

8 Ways to Keep Your Online Following as a Musician

It’s exciting when your band starts to establish an online following. It can mean the start of a true fan-base, more attendees at gigs and a buzzing platform on which to release your music, gig dates and any other news you’d like to share.

But what if the likes start diminishing, and names who were once regulars on your notifications start to become “rares”? How do you stop that from happening? How do you keep your online following?

Well, as somebody who has experienced declines as well as increases in online attention, I’ve learned a few things about how to keep an online following interested. Here are eight things you can do, to keep those “likes” growing.

Run Competitions

Everybody loves to feel involved, and more than that, people like to win stuff! If you run regular competitions on your page, you’re sure to gain interest (and likes!).

These can involve your material, random prizes that are linked to your songs, tickets to gigs, merchandise, or anything else that you can think of.

To keep it financially sensible for you, make sure what you’re offering is something that doesn’t directly cause you to lose money, but that what you’re giving as a prize also works as promotion for you/your band.

Tag Loyal Fans

People like to feel appreciated. Especially if they’re loyal fans.

Something you can do to ensure those who follow you loyally stick around is show them how grateful you are.

This doesn’t necessarily mean writing gushing statuses about how much you appreciate them, tagging them with lots of heart emojis.

It can be as simple as tagging them when you advertise gigs, tagging them in gigs they’ve attended or sharing a song by another band who’s inspired you and tagging them, saying you think they might like it. That last idea brings me on to the next point…

Be Entertaining!

…For heaven’s sake, be entertaining. You’re an entertainer, after all! On social media platforms, it can be the case that you find yourself simply sharing information – gig dates, release dates, and the like. This is all well and good, but it isn’t entertaining. It’s unlikely to keep your following interested.

You don’t have to be a comedian to share a few jokes. Just post something funny once in a while. Share songs that you like that weren’t written by you. Tell everyone why you like those songs. Share stuff that isn’t predictable. Make people smile, they’ll thank you for it with their gig attendance.

Host Polls

Something else you can do to keep people’s attention as you involve them in your page is setting up polls.

These can be silly things along the lines of: “Does pineapple belong on pizza?” (Although, please don’t use that one – it’s way too obvious!), or they can be questions about your band’s next moves. You could ask which song of yours they’d next like to see a music video for, or even which songs they’d like to see you perform cover versions of.

Again, this makes members of your following feel involved and will excite them enough to interact (and stick around!).

Interact on Other People’s (or Band’s) Posts

Something else that can keep your name buzzing is commenting on other people or bands’ posts.

It’s easy to do, offers a simple message of support and also might get you some new followers.

Remember to be nice in your interactions!

Tag Venues/Towns

Tagging venues or even towns that you’re playing in works in a similar way. It helps to create a buzz about the town or city you’re in, and people always like to feel a buzz about the place they live.

Each time you tag a venue or town, your followers who live near there are going to have their attention roused. That makes them a lot more likely to continue following you. Adding something about how much you love the venue, enjoy the town, like the people there, etc. will make this even more effective.

Again, it’s largely about being nice! Charm is your magic ingredient here.

Keep Selfies Limited!

Hopefully, I don’t need to say this. Please, please, please, don’t post a load of selfies on your band/artist page. People don’t want to see them. I’m guilty of posting selfies occasionally but at the same time I’m endlessly baffled by those who do so with seemingly no self-awareness.

People follow or like your music page because they want to know more about it or find out about gigs. Don’t bore them to death with pictures of yourself pouting. They’ll quickly press “unfollow”.

Sorry, rant over.

Post Interesting Pictures

To end on a positive note, there are sure to be a lot of interesting pictures you can be posting.

This can involve studio gear, cities/towns you’re playing, things that have given you songwriting inspiration, interesting people you’ve met… the list goes on.

Keeping your pictures meaningful and unpredictable will make those who follow you more inclined to look at them, and to keep looking at them. A photograph of a fader set to the half-way point is a lot more enticing than yet another photograph of the front of a face (sorry, now the rant really is over).


I hope these tips will help you to keep your fans and your band happy and in touch with each other. Keep on rocking, and remember to post wisely!

How to Enhance Your YouTube Videos Using Royalty Free Music

How to Enhance Your YouTube Videos Using Royalty Free Music

It used to be that finding music for your movie or YouTube video was a hustle.

First, you needed to get the appropriate license for the song. In some instances, you would be required to pay royalties on the song.

The good news is that things have gotten easier than ever.

Now you can easily access thousands if not millions of songs for your YouTube videos.

With royalty free music (licensing that enables purchasers to use music in their videos for as long as the license is valid), it’s easier than ever. But how does it work?

Subscribing to the Service

If you want to gain access to royalty free music you’ll need a subscription.

There are two roads you can go down, and they are both easy and convenient. Let’s have a look.

Premium Subscription

Premium subscription is the gem. It only costs $21 per month, but since you’ll be billed annually, it costs $252.

This will give you access to all the available services on the platform. You’ll enjoy unlimited music licenses to all the music in the library, and you may use the music in your videos.

Similarly, all the music available is exclusively selected from real producers, composers and artists to ensure you get a top-notch experience.

In the same vein, there are robust filtering and curated mechanisms for playlists.

Time is of the essence. As a premium subscriber, you’ll be able to filter all the playlists to find the perfect song in a snap of the fingers. Be it genre, instruments, mood, or duration of the song; it only takes minutes.

You want fresh music to keep viewers glued to your video. And, you might even be creating fresh content regularly and ongoingly.

Playlists are updated with new songs weekly. You can even sample pre-released music, more than 1,000 songs with stem and 30,000 plus sound effects.

Standard Subscription

Standard subscription is a more convenient avenue for those who wish not to pay annually. You may prefer to pay out $15 per month.

Here you get unlimited access to music licenses to all the songs in the playlists. You enjoy a curated and filtered playlist on demand for all the videos you wish to enhance.  Additionally, you’ll access weekly new music at no extra cost.

The benefits don’t end there! All members’ licenses stay valid in perpetuity even when your membership is canceled or has lapsed.

But the regular subscription doesn’t give you access to sound effects, songs with stem or any pre-released music.

Use of Sound Effects

Use of sound effects is a vital part of most YouTube videos. These are sounds that will be heard alongside the primary voice on a video.

Whenever you choose to add them as background scores, you’ll first need to fade in and out, then attach them to your video. This will ensure that the sound effects don’t affect the clarity of other voices in the video.

Use of Songs with Stems

Stems are open musical element formats that create stem tracks enhancing creativity in music. They may include drum stems, melody stems, vocal stems and baseline stems.

As with sound effects, when effectively incorporated into songs and then used in videos, songs with stems give the videos a more spicy twist that may be appealing to viewers.

Customer Service

Our qualified and friendly customer service is excellent.  We’ll ensure you get full round the clock assistance with our entire membership licenses you subscribe to.

You may be wondering what happens when YouTube disapproves your video citing piracy. In such an event, never hesitate to reach out to us. We’ll help you resolve the issue quickly so that you can continue enjoying our services.

Also, once you download a particular song for a project, you can continue using the song as many times you wish. But our license covers all other video use provided the video doesn’t contain pornographic content.


Users should note that we do not offer single song subscription.

But if you’re a YouTube content creator, enhancing your videos with great music and sound effects should be a priority. Take advantage of what’s available, and you’re sure to engage your viewers.


The Role Social Media Should Play in Your Digital Marketing Strategy as a Musician

The Role Social Media Should Play in Your Digital Marketing Strategy as a Musician

The good, bad and ugly of social media is a topic that’s been getting quite a bit of attention lately.

Now, social media has its place. Nothing is inherently good or bad.

But we also know how much of a productivity killer it can be. We also know it’s addicting.

So, using social media the right way will make a difference to you, your career and your life.

What role should social media be playing in your digital marketing strategy? Read on to find out.

Social Media Is Not A Relationship Building Tool

That’s a bit of a controversial header, so let me explain.

I think it’s entirely possible to build the beginnings of a relationship on social media. I’ve booked some podcast interviews that way. But you should take it to the next level as soon as possible.

It doesn’t matter whether it’s a phone call, Skype chat or in-person meeting (chat apps are okay but not the best). Meaningful conversations happen one on one.

Treating social media as a relationship building tool leaves us lonely, isolated and unfulfilled in life. Do we need to look much further than current news headlines to know this is true?

So, yes, use social media to interact and engage. And, if you must, use it to reach out to the people you’re interested in connecting with. But do not depend on it for your social needs.

We’re all human and we all need people around us to support us on our journey.

Social Media Is Not A Container For Your Best Content

Setting up home on someone else’s land and hoping for the best is unwise.

It’s called digital sharecropping, and the consequences are often dire.

But musicians do it all the time. They put their best videos on Facebook and YouTube. They tell people to follow them on Instagram when they don’t have a website.

Don’t hand over your best content to social media sites. For the sake of all involved, put it somewhere where you can easily back it up and present it however you want.

In case you hadn’t guessed, that’s going to be on your own website.

You can still share and post to social media. That’s what it’s there for. But do it the smart way.

Social Media Is A Traffic Building Tool

This point goes hand in hand with the last.

A smart musician should be well-acquainted with the idea of sampling.

I’m not talking about taking a slice of someone else’s music and looping it in your track. I’m talking about giving people a taste of what you’re about, so they’re compelled to take a next step with you.

Although you can give your best content away, perhaps you should do it on your own terms (i.e. on your website), preferably in exchange for an email address.

On social media, why not give people a taste of your art and make it so compelling that they’re inclined to follow you back to your website?

Here are a few ideas to get those creative juices flowing:

  • Post one-minute samples of your music on SoundCloud and then prompt your listeners with a message like, “if you’d like to hear more music like this, go to our website at…”
  • Share one-minute videos on Facebook and YouTube, again prompting your viewers to visit your website if they want more.
  • Post a compelling snippet to your latest blog post on Twitter and provide a link readers can click on to read it in full.

Final Thoughts

Social media is great. Let’s just be smart, calculated and shrewd in how we use it.

It will play an important role in your digital marketing, but it won’t do all the heavy lifting for you.

Since people are living both physical and digital lives, it’s important that we meet them where they are. Not being on social media is as good as missing out on 50% of opportunities.

But don’t let it become a time waster and productivity killer. Be in control of your social media use. Don’t allow it to take over your life.

3 Tips on How to Create a Strong Visual Musical Brand on Social Media

3 Tips on How to Create a Strong Visual Musical Brand on Social Media

Hey, musicpreneur!

This guest post on creating a visual musical brand comes to us via Nika Goddard. Though social media is a great tool for promoting your music or growing your business, it must be used the right way to create a lasting impression with your audience. Nika is about to enlighten us with her tips.

By the way, if you’d like to contribute something to the music entrepreneur, you can find our submission guidelines here. Thanks!

Now, here’s Nika!

Social media offers some amazing tools for anyone looking to promote their music. Whether you’re trying to create your own brand to market your own work, or want to try your hand at music entrepreneurship and promote the next big thing, there’s no end to the tools you can try.

But it’s not always easy to know how to make the most of the social media at your disposal. If you don’t work out an effective strategy, you may end up missing out on some opportunities.

That’s why I’m going to tell you how to make the most out of your visual brand, and effectively promote it on social media.

1. Make Use of a Range of Photography

Naturally, one of the most effective things you can do on social media in terms of your visual brand is use photography to push your music. This can be done in a number of ways.

Naturally, photoshoots have always been a favorite for musicians looking to promote themselves, and in this day and age, it couldn’t be easier. Thanks to the prevalence of quality photography equipment and editing software, it’s easy for a band on even the smallest of budgets to put together an effective photoshoot.

But you definitely don’t need to limit yourself photoshoots. While a photoshoot is an effective way of portraying a strong brand identity, you can also use less formal photography to give people an ongoing view of where your band is.

Photoshoots are great for creating album imagery, or for profile images, but they don’t look great when they show up in a feed over and over again. Gig photos, shots of practices and studio work, and spontaneous photos are a great way of maintaining a brand.

A steady turnover of content is also an effective way of staying on the radar of your fans, and it also ensures they remember who you are.

2. Uniformity Across Brands is Crucial

In more technical terms, one thing you should consider is putting together a solid look for your social media that is maintained across all channels. If you’re serious about your music promotion or business, you’re going to be using a number of different social media channels for your work. By creating a unified image across all channels, you’re able to present a consistent image to your fans.

This means, at the very least, deciding on a color palette that you want to use. It’s also worth considering other visual aspects, such as fonts, and the style, voice and/or tone you use for your posts.

This is not something that you need to be too rigid with, but  if you can make use of a striking color palette that matches the material you’re promoting, it can play a big role in drawing attention for your work.

Filters and imagery can play a similar role. Just about everyone these days is aware of the role that filters play in the imagery you see online. Today, there’s a large range to choose from, and if you find a lesser known one that fits your work, consistently using that filter can help develop a unique brand.

Similarly, imagery can play a huge part in promoting music. Many acts have developed their own unique imagery, such as a logo, which eventually becomes synonymous with their work. These images are a simple way of getting people to react to your work online. It’s far easier to catch someone’s attention with an image that immediately makes them think of your work.

But putting together an effective logo is no simple matter. If your role is simply music promotion, you’re probably going to want to collaborate with a talented designer or illustrator to put something together. There’s a very good chance that no logo is better than a poorly put together logo.

3. Consider Each Channel on its Own Merits

While you should use all the social media tools at your disposal, it is essential that you consider each one a separate entity.

For instance, Instagram is a far more visual medium than Facebook, and you should bear this in mind when deciding what content to post on it.

This is also true on a technical level. For instance, different sites may use different formats and image types. You won’t simply be able to use one image for every site without cropping or editing it.

This means that you’re probably going to need to put some time into working out an effective strategy for each site.

Final Thoughts on Crafting a Visual Musical Brand

Social media is a great tool for sharing your music or growing your business. The above are a few of the most important approaches to using imagery and creating a strong brand. With enough time, and a bit of experimentation, you’re sure to be able to find what works for your musical endeavors.