Where to Find Me Today: October 3, 2022

Where to Find Me Today: October 3, 2022

I sometimes wonder whether we each have unique life paths.

If we were to assume, for a moment, that this were true, it would take the pressure off a lot of areas you might consider yourself a “failure.”

Maybe you’re 40 and haven’t gone on your first date. Maybe you’ve been a visual artist for 30 years and have never sold more than five paintings. Perhaps you’ve been trying to expand your political career but can’t seem to catch a break.

Whether it’s the legendary comic book writer Stan Lee, 16th U.S. president Abraham Lincoln, or American businessman of KFC fame Colonel Sanders, what they all have in common is they weren’t successful until later in life.

What if that was the perfect life path for them? What if, becoming successful earlier, for whatever reason, would have been inconvenient?

What if a few significant areas of your life were set in stone before you ever began your journey – such as who you would marry and when, when your business would finally become successful, or maybe even how long you would live.

How would that make you feel about your life? Would it start to look like less of a mistake?

I’m not saying that freewill doesn’t exist. All I’m saying is, maybe what seems so obvious to you isn’t to others because it’s not their life path. They have something to fulfill on before they learn to drive. Or they have a life situation they need to overcome before they’re given that big promotion at work.

It’s easy to contrast and compare. To look at someone and go, “well, you know, the reason they aren’t married is because they’re ultra-picky and frankly creepy.” That might not have anything to do with it at all. It might be that they have situations that need to be resolved before they can be in a healthy relationship.

It’s easy to make light of people who we think should have taken their education further, or should have started their own business, or should have married by now. It might not be their life path. They may not have a life path that adheres to accepted norms and timelines.

If you focus more on your life path, not only will you find it more rewarding, but you will also be more accepting of those who seem to defy categorization. Criticizing others for what’s obvious to you (and maybe not so obvious to them) knowingly achieves nothing, and in the long run can only hurt you.

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Where to Find Me Today: October 3, 2022

Where to Find Me Today: October 1, 2022

As I chew on a stogie in my smoke jacket while nursing a whisky, I wax philosophically on the brilliant marketing endeavors we churn out day after day. The team is lounging on expensive leather couches, enjoying a still moment in my luxurious office as we listen to Bowie on vinyl.

Well, I’m sure that’s what you’d want me to say, at any rate. Let’s just say, in this case, it’s more expectation than reality. Which is okay because that ship’s got to be coming in… SOON.

Here’s where to find royalty in the making today:

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Where to Find Me Today: October 3, 2022

Where to Find Me Today: September 30, 2022

What’s good?

The theme of the day is this:

Whether it’s a creative project, business, or marketing campaign, you can spend ages planning.

But in practice, things never go completely according to plan.

As the old saying goes:

Plans are useless, but planning is indispensable.

There are things you won’t be able to see unless you start putting one step in front of the other. As you advance, one step at a time, more will be revealed.

It’s okay to make mistakes. People forget relatively quickly, especially nowadays.

But you can’t keep planning if you want to know what your next steps are. You’ve got to start in the direction of your destination and adjust course as more information becomes available.

There are unexpected occurrences on every journey. Things you can’t possibly account for.

Begin now. Begin anyway. Thinking is necessary, but action is genius in motion.

Much love.

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Where to Find Me Today: October 3, 2022

Where to Find Me Today: September 29, 2022

And I’m back with another episode of “where you can find me today.”

As with yesterday, there’s plenty of fresh ink I’m proud to share. You’ll find links to all the posts below.

And if you were in Burnaby today, you may have caught me at Cineplex VIP Cinemas Brentwood hanging out with my friends. This was a rather rare outing, but it ended up being a ton of fun.

Tomorrow isn’t necessarily shaping up to be a big day, but it’s already after midnight, I’ve got an early meeting, and I will probably engage in a ton of marketing activity. So, I’m off to bed for now, but I look forward to connecting with you again on the final day of September.

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Where to Find Me Today: October 3, 2022

Where to Find Me Today: September 28, 2022

Hey friends!

Well, I know it’s been a while. It’s really been a whirlwind as of late, something you will know well if you’ve been following my journey on Steemit.

Some of you might be wondering why I’ve been posting to Steemit and not here or on Medium, and it was an intuitive decision first and foremost. But I’ve also been itching to experiment more aggressively with Steemit. Guaranteed I will be sharing the results of this experiment in a future blog post. 😉

I’ve already got a ton of projects on the go (as I always do – let’s face it), but I must admit it didn’t feel right to me that I wasn’t posting updates here on DavidAndrewWiebe.com. So, here I am to share a little bit about what I’m up to and to point you in the direction of “where to find me” today.

On any given day, I’m producing and publishing insane amounts of content, but you must know where to look to find it. I figured, instead of making you work for it, though, I would curate and compile all the posts and share them with you here.

Here’s what I have to share with you today. Enjoy!

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Let the Archiving Begin

Let the Archiving Begin

Produce the minimum amount of content for the maximum amount of results. Too many companies bury themselves in content: sales decks, testimonials, thought leadership articles, case studies. Half of it goes unused or unseen. More content does not mean more leads or business. The equation of “the more busy I am, the more successful I am” is just not true. – Robert Rose

Reflection offers an opportunity to identify and integrate necessary life and business lessons.

After taking a near two-month long sabbatical from the content hamster wheel that was rapidly swallowing my life whole, I have begun to see content creation from a whole new perspective.

Rose’s quote tells most of the story. But I picked up another key insight from him, which is that if someone interacts with your content, and they leave with a bad taste in their mouth, they’re unlikely to return.

That got me thinking.

I embraced James Schramko’s own the racecourse methodology around 2016. This involves setting up a blog with categories that relate to your audience’s paint points and rolling out a steady stream of news pieces, updates, reviews, and other articles.

I still believe strongly in the model and it’s viable strategy even today… if done right.

At the time, though, content and SEO were like the Wild West. Everyone was in a mad rush to land grab their chosen keywords, pumping out new articles like it was a Piranha feeding frenzy. Quantity was the name of the game, oftentimes to the determent of quality.

As much as possible, I focused on producing and curating quality content for my business, Music Entrepreneur HQ. Over the years, though, we had many requests for backlinks and guest posts. We said “no” to most, but sensing an opportunity, we acquiesced, and the bloodstream of our ecosystem was suddenly flooded with infographics, essay writing services, and generic nonsense. Eventually, some lesser content slipped through the cracks. In hindsight, it was like injecting the wrong ingredient – let’s say large quantities of pickle juice – into a perfectly good cake mix.

Although we did our best to update, consolidate, and/or eliminate old content, it was a far cry from a thorough content audit.

I was so caught up in working in my business that I had no time or energy left over to work on my business. I couldn’t see the bigger picture. I couldn’t see that being busier simply wasn’t going to lead to desired outcomes.

Finally, I realized it was time for a change.

Realistically, I knew I couldn’t pump out dozens of articles per day like Entrepreneur or Forbes, and even if I could, I would need significantly more traffic to my sites to generate even a few hundred dollars per month from advertising and affiliate sales.

There’s a way to make it as a creator or independent entrepreneur. But publishing more for the sake of publishing more isn’t it.

There’s a way to make it as a creator or independent entrepreneur. But publishing more for the sake of publishing more isn’t it. Click To Tweet

It takes hard work to get the attention of a reader, listener, or viewer, never mind keeping their attention. So, I can’t afford to keep content that turns people off my brands.

And so, the time has come to archive content, and the archiving has already begun. You can expect many posts from this site, Music Entrepreneur HQ, and even our YouTube channel to start disappearing.

This doesn’t mean that you won’t be able to access this content anymore. We’ve created (or are in the process of creating) multiple options for you.

First and foremost, members of Elite Players: All Access Pass (tiered access to come) will always be able to dive into a ton of archived training, podcast episodes, and blog posts.

Secondly, some of the content is being compiled and put into books.

Finally, if you haven’t already signed up for our free PDF Vault, know that there are over 100 eBooks, blog posts, podcast transcripts, cheat sheets, and other great resources stashed away in there (and we plan to add several hundred more).

You will need to enter your email to sign up for the PDF Vault, and you will automatically be added to our music marketing newsletter, but hey, we want to connect with you in a more meaningful way, and we hope you feel the same way.

It’s time to embrace something I’ve been teaching for years – clearing the clutter. Clutter takes up mind space and doesn’t pay the rent, and it’s high time I let go of things that no longer serve me in the present.

Expect archiving and locking content to be a regular part of our new workflow, because we will lock away what isn’t generating traffic or business. But there will always be a sizable body of free work you can enjoy at your leisure.