Produce the minimum amount of content for the maximum amount of results. Too many companies bury themselves in content: sales decks, testimonials, thought leadership articles, case studies. Half of it goes unused or unseen. More content does not mean more leads or business. The equation of “the more busy I am, the more successful I am” is just not true. – Robert Rose
Reflection offers an opportunity to identify and integrate necessary life and business lessons.
After taking a near two-month long sabbatical from the content hamster wheel that was rapidly swallowing my life whole, I have begun to see content creation from a whole new perspective.
Rose’s quote tells most of the story. But I picked up another key insight from him, which is that if someone interacts with your content, and they leave with a bad taste in their mouth, they’re unlikely to return.
That got me thinking.
I embraced James Schramko’s own the racecourse methodology around 2016. This involves setting up a blog with categories that relate to your audience’s paint points and rolling out a steady stream of news pieces, updates, reviews, and other articles.
I still believe strongly in the model and it’s viable strategy even today… if done right.
At the time, though, content and SEO were like the Wild West. Everyone was in a mad rush to land grab their chosen keywords, pumping out new articles like it was a Piranha feeding frenzy. Quantity was the name of the game, oftentimes to the determent of quality.
As much as possible, I focused on producing and curating quality content for my business, Music Entrepreneur HQ. Over the years, though, we had many requests for backlinks and guest posts. We said “no” to most, but sensing an opportunity, we acquiesced, and the bloodstream of our ecosystem was suddenly flooded with infographics, essay writing services, and generic nonsense. Eventually, some lesser content slipped through the cracks. In hindsight, it was like injecting the wrong ingredient – let’s say large quantities of pickle juice – into a perfectly good cake mix.
Although we did our best to update, consolidate, and/or eliminate old content, it was a far cry from a thorough content audit.
I was so caught up in working in my business that I had no time or energy left over to work on my business. I couldn’t see the bigger picture. I couldn’t see that being busier simply wasn’t going to lead to desired outcomes.
Finally, I realized it was time for a change.
Realistically, I knew I couldn’t pump out dozens of articles per day like Entrepreneur or Forbes, and even if I could, I would need significantly more traffic to my sites to generate even a few hundred dollars per month from advertising and affiliate sales.
There’s a way to make it as a creator or independent entrepreneur. But publishing more for the sake of publishing more isn’t it.
It takes hard work to get the attention of a reader, listener, or viewer, never mind keeping their attention. So, I can’t afford to keep content that turns people off my brands.
And so, the time has come to archive content, and the archiving has already begun. You can expect many posts from this site, Music Entrepreneur HQ, and even our YouTube channel to start disappearing.
This doesn’t mean that you won’t be able to access this content anymore. We’ve created (or are in the process of creating) multiple options for you.
First and foremost, members of Elite Players: All Access Pass (tiered access to come) will always be able to dive into a ton of archived training, podcast episodes, and blog posts.
Secondly, some of the content is being compiled and put into books.
Finally, if you haven’t already signed up for our free PDF Vault, know that there are over 100 eBooks, blog posts, podcast transcripts, cheat sheets, and other great resources stashed away in there (and we plan to add several hundred more).
You will need to enter your email to sign up for the PDF Vault, and you will automatically be added to our music marketing newsletter, but hey, we want to connect with you in a more meaningful way, and we hope you feel the same way.
It’s time to embrace something I’ve been teaching for years – clearing the clutter. Clutter takes up mind space and doesn’t pay the rent, and it’s high time I let go of things that no longer serve me in the present.
Expect archiving and locking content to be a regular part of our new workflow, because we will lock away what isn’t generating traffic or business. But there will always be a sizable body of free work you can enjoy at your leisure.
I’m finally breaking a prolonged silence to share about the new homepage layout.
Have you seen it yet?
I know you might have some questions about my absence, and I promise those will all be answered by the end of this post, but first I need to get something off my chest…
It’s Official – Google Hates Me
I have always known that there are forces working against me. But at this point it wouldn’t be an exaggeration to say it’s affecting my professional life.
Originally, Google gave me no love for the extensive, value adding content on Music Entrepreneur HQ.
Fair enough. This stuff takes time.
But when they finally ranked me for something, it was for a book review for Dr. Joseph Murphy’s The Power of Your Subconscious Mind, sending me loads of traffic for something completely unrelated to my niche – gee, thanks! How am I supposed to serve the law of attraction crowd and a musician tribe at the same time? It’s hard enough building credibility with one crowd let alone two!
(I’m not ungrateful – we eventually found a way to leverage that traffic too, but it was just one post mixed in among hundreds of relevant posts about building a music career.)
Obviously, you can’t take isolated incidents as final. But it doesn’t end there… Not even close.
This is How Google – Infuriatingly – Wants You to See Me
Google “David Andrew Wiebe,” and this is what comes up:
Wonderful. Fabulous. Google thinks I’m a musician.
Is that a problem? Well, no. Except that I have not actively been promoting myself as a musician for over a decade. If I had been doing that, I’m sure I’d have more than seven monthly listeners on Spotify.
I still make music, sure, and I’ve got some big plans for my next release. But that’s beside the point.
What exactly does it do to my reputation as a musician coach when people see I’ve got a whole seven monthly listeners on Spotify?
It discredits me. It makes me look foolish, that’s what.
I built my career on YouTube, SoundCloud, and ReverbNation. That’s how long I’ve been around. Spotify didn’t even exist when I was first getting started.
Google also seems to want to promote me as an actor. Well, I’m still waiting to hear back about those roles…
(Could it be because I don’t live in Hollywood and haven’t been actively auditioning for roles that I don’t have a solid career in acting?! Hmm…)
Anyway, Google “Tony Robbins” instead and see what his knowledge panel looks like:
Beautiful. Awe-inspiring. Shows the best side of his work (mostly).
So why the hell can’t I have a knowledge panel that looks like that?
Because Google won’t let me.
I went and claimed the damn panel, verified myself, and I still can’t edit. And I’m frickin’ David Andrew Wiebe for crying out loud! There’s only one of us!
I reached out to Google and haven’t heard diddly squat.
All I’m asking for is a little bit of control over what shows up when people search for me. Show my music releases, fine, but could you also show my books and relevant social media profiles please?
To denounce all the work, I’ve done outside of making music is to COMPLETELY ignore six books, hundreds of posts on this blog, Medium, Tealfeed, hundreds of podcast episodes on Apple Podcasts (and elsewhere), hundreds of videos on YouTube, multiple courses, and frankly the insane amount of work I’ve put into becoming a content creator, author, designer, and musician coach. I frickin’ dedicated my life to this work!
Google, could you please do something about this?
If Tony can look his best in your search results, can’t I too? Can’t you show my best side instead of focusing on platforms where people barely even check out my stuff?
I’ve got a substantial following on Twitter, Medium, and Tealfeed at the very least. Could we focus on those platforms instead?
Show my music, sure, but it should probably go below my books at this point.
So, yeah, a homepage redesign showcasing what I want people to know about me was clearly in order.
<!– Rant over. –>
Now let me answer a few quick questions before calling it a day. How’s that for giving a damn, Google?
Are You Okay?
Yes, thanks for asking.
I have been living nomadically out of Airbnbs for the last couple of months.
After taking a long-awaited two-week vacation in Chilliwack, I have been bouncing around from Langley to Port Coquitlam and soon to Surrey in a “working vacation” type scenario.
Understandably, there has been an “adjustment period” in making it all work, but it’s starting to fall together.
I consider myself fortunate that I get to travel and work remotely and daily remind myself to focus on the blessings rather than the minor inconveniences and annoyances I’ve experienced along the way.
If you do happen across a sweet deal for a ground floor or basement suite between $800 to $1,500 per month in the Tri-Cities area, though, do let me know ($1,200 or less is preferred).
Where Can I Find You?
You ever heard the saying “birds of a feather flock together?”
Well, this is exactly what’s been happening as of late as I quickly become addicted to BIGO LIVE.
After passing my audition to become a host, I have been streaming almost daily.
If you’d like to catch up with me, download the app and use the invitation code 2721876854 to earn some surprise bonuses.
The time has come to hit the road again. My landlord recently sold the house in Abbotsford. And I have until May 31 to leave the premises.
So, I started reflecting on my next move. Should I go and find an apartment or condo or another suit? And I’ve already put some time and energy towards that.
One of the challenges is that I’m in a very intensive yearlong leadership program, so I haven’t had a lot of time to look. I’ve still gone out to see a couple of places, I’ve contacted with a few landlords. And I’ve done quite a bit of looking online, but nothing has really come of it.
Going on Vacation
So, at this point, I was thinking, “yeah, I could go and rush myself into an apartment that I don’t even like,” or I can live nomadically for a while.
Now at first, the idea of living nomadically again, didn’t exactly appeal to me. But then when I stopped and thought about it, I realized that the first thing I wanted to do after completing this leadership program – and it just so happens that I’m completing the first week of June – is to take a two-week vacation.
And when is the best time to take a vacation? Well, as far as I’m concerned, it’s when you don’t have rent to pay. I’ve already been living rent free in May, which has been a big blessing. It hasn’t necessarily set me ahead in a big way. But it certainly hasn’t set me back. If I can go and take two weeks off, it’s really going to be the equivalent of paying rent for a month around this part of the world anyway.
Living Nomadically Again
So, all my other thoughts have started orienting around this idea that I’m going to be living nomadically for a while. And I can’t imagine that I’m going to be traveling too far out of BC. I might make a trip or two to Alberta.
And I still think Fraser Valley and the greater Vancouver area are going to be my jumping off points for most travels. But does mean that I can be a little bit freer with where I go and where I spend my time.
I will need to find a storage space. And I’ll probably need to find a P.O. box as well. But aside from that, I can’t think of too many things holding me back from getting back out on the road.
I’ve certainly thought about the cost of Airbnbs and hotels and crashing on couches and sleeping in the basement of churches, whatever ends up working out. And what I realized is that rent around here costs about $1,100 a month all the way up to $3,000 a month if not more than that. So, the cost of living would average out while I’m on the road so far as I can offset the costs.
And one of the ways I’ve been thinking about offsetting that cost is by playing gigs. Assuming I’m thinking ahead and planning all of this out, if I know where I’m going to be going next, I can research that town, book gigs in advance or at least find the venues, and create those opportunities for myself wherever I go.
At this point, I’m already clear that my next destination is Chilliwack and Cultus Lake, because that’s where I want to take my vacation. It’s not in some far off distant tropical land, but I will enjoy myself, nonetheless. And I will be able to get some sun and lay on the beach and I think there’ll be the opportunity to connect with a few people as well. No one that’s necessarily within my immediate circle, but within my extended network.
After my two weeks in Chilliwack, I’m excited about the idea of continuing with my travels. And living nomadically for a while, at least until I find a place that’s going to work for me.
And now that I know that I’m going to be out on the road, and I’m not necessarily going to have a home, I’ve also started orienting my thinking around the logistics of everything.
That’s going to look like streamlining my business and simplifying my life. While on the road, I’m not going to have a lot of gear with me, just whatever is going to fit in my car. And even then, I’m going to do it safely because theft is a concern.
I am in fact developing a new method of publishing that’s going to help me create more content in less time without sacrificing quality. It just requires a little more upfront planning and strategizing and research to get to that point.
And as much as possible, I want my business activity to be rallying around a singular offer. And this doesn’t mean there aren’t going to be multiple offers. We’ve created many through the years, whether it’s eBooks, physical books, courses, or coaching programs. But I want to make it something efficient, easy to process, make it clear where people should go when they want the next thing. So that’s where my time and energy is starting to go.
New Publishing Schedule
I’ve started figuring out what I’m going to do with my publishing efforts as well. I’m going to be creating seven pieces of content per week for Music Entrepreneur HQ. So, my daily publishing efforts are already covered in a manner of speaking. I’m going to be creating one video, one podcast episode, and five blog posts per week using my new publishing method.
That does mean I’m probably not going to be publishing as frequently on DavidAndrewWiebe.com anymore. I may even turn it into my artist website for now given that I’m probably going to start looking for gigs again.
And in terms of publishing to Medium and Tealfeed… I think my best bet is probably just to syndicate the content I’m creating week to week, maybe even stuff like this.
I don’t think it’s going to be like the last two or three weeks where I’ve created three unique pieces of content for Medium. I enjoyed doing that. And I do make about $40 per month with Medium right now, which is nothing to sneeze at, but I do need to create greater sources of income. If I want to offset the cost of travel.
And I do say that but there actually are certain cost savings with traveling, I’m starting to realize. I’m not going to need a Netflix subscription for one. Pretty much everywhere I go, there’s going to be cable TV, Netflix, and in some cases, other subscription services, whether it’s Amazon Prime, or Hulu or whatever.
I’m not going to need cable internet, because it’s pretty much everywhere you go nowadays. At Airbnbs and hotels, there’s internet. And if worst comes to worst, I can head over to Starbucks.
So, there are some cost savings.
Adapting to a New Lifestyle
I’m recognizing that I will need to streamline to adapt to this new lifestyle. I don’t necessarily anticipate having less time to work. But I do understand the realities of travel. That sometimes you’re going to be driving all day from one place to another. Sometimes you’re just going to be tired and want to crash in bed. And you’re going to have days where you’re going to go sightseeing or you’re going to be connecting with people and those days are going to be less productive overall in terms of getting work done.
But overall, I’m very excited about the prospect of getting back on the road.