Music Industry News for April 24, 2023

Welcome once again to #MusicMonday!

As per usual, there’s way too much to cover and not enough time or space to cover it all, so let’s get right to the key updates for the week.

▶️ Extreme Releases 2 New Singles, “Banshee” and “#Rebel”

Neither the fans nor the band can keep the excitement contained. Unwilling to wait for the official release of their new album on June 9, 2023, Extreme released two new singles, “Banshee” and “#Rebel.”

Intentional or not, where “Rise” ended up playing like a modern rocker, “Banshee” is 100% a callback to the band’s earlier years, which were heavily influenced by Aerosmith, Queen, and of course Van Halen. Guitarist Nuno Bettencourt went for a darker, deeper guitar tone on this one and it sounds great.

The subject matter of the song is juvenile, but did you honestly think there wouldn’t be a testosterone-driven sex tune on Six? Don’t be silly!

As for “#Rebel,” the swung blues-rock riff is very reminiscent of Van Halen. The song even has a bit of a Led Zeppelin vibe to, though I’ve pointed out before how Gary Cherone is a Robert Plant-style singer, so it’s only natural.

I can’t tell you how many riffs like “#Rebel” I’ve written myself, but given that Nuno is one of my major influences, should I even be surprised?

I am loving that all their singles so far are rockers. I’m sure there will be other styles of songs on their album, or it would not be Extreme. I am looking forward to those as well.

▶️ Why You Fail in Music: You Don’t Take Responsibility

291 – This is Why You Fail in Music: You Don’t Take Responsibility

In case you missed it, in episode 291 of the podcast, I shared one of the key reasons a lot of independent artists don’t get to where they want to go in music – taking responsibility. But what exactly does it mean to take responsibility in your music career? Listen to this episode to find out.

▶️ New Landing Pages for Content Marketing Musician

Content Marketing Musician

We’ve been hard at work organizing and updating the courses and offers at Content Marketing Musician. The following offers now all have revised info pages (these pages will be benefiting from additional updates):

Specifically, I want to highlight The Code Breaker Course, because this course was previously unavailable to anyone who hadn’t purchased The Music Entrepreneur Code. Now the book and course are available as a package deal! It’s the ideal pairing for any independent musician looking to master marketing, mindset, and productivity.

▶️ The Productivity, Performance & Profits Breakthroughs Program Enters Week 3

Productivity, Performance & Profits Breakthroughs

Here are the relevant links:

Week 3 content is coming tomorrow! Join in on the fun and have a breakthrough in productivity.

▶️ Best of David Andrew Wiebe

David Andrew Wiebe

I blog daily. Here are my favorite posts from the past week:

Final Thoughts

And that’s what jumped out at us this week, but if there’s anything else you think we should have covered, leave a comment below and let us know!

Music Industry News for April 11, 2023

I hope you had a wonderful Easter weekend. It’s time once again to get caught up with industry news!

Here’s what caught my attention this week.

▶️ Winger Releases New Single, “It All Comes Back Around”

The slated release of Winger’s new album, Seven, is now less than a month away (May 5, 2023). In a recent conversation with Eddie Trunk, Kip Winger revealed that the band filmed six music videos in support of the new release. From here on out, kids, you can expect the releases to come at you fast and furious.

We covered their first single, “Proud Desperado,” in an earlier update. A new Winger album would not be complete without a barnburner, and Desperado delivers.

“It All Comes Back Around” is different. It’s closer to what one might call a power ballad. The melody is unmistakably Winger, and it has its peaks and valleys, but it’s clear that it’s meant to be an emotionally evocative tune.

You might consider its seven-and-a-half-minute runtime indulgent, but Winger is masterful in weaving in atmospheric keyboards, melodic guitar solos, and monolith layered vocals. To borrow a couple of terms from YouTube comments, the song is an exercise in “restraint” and “simplicity.” But let’s remember that not many bands can make that work for over seven minutes. Winger shows they can.

I can’t say I listen to Winger for their ballads, but I do listen to them for variety, and “It All Comes Back Around” is another solid entry in what is sure to be a killer album.

▶️ Sweet & Lynch Release New Single, “Miracle”

Ramping up to the release of Heart & Sacrifice on May 19, 2023, Sweet & Lynch just released their second single, “Miracle.”

I covered their first single, “You’ll Never Be Alone,” in an earlier update. But I can’t help but feel this is the far superior song, with the super duo’s full assets – vocalist Michael Sweet’s soaring tenor vocals and guitarist George Lynch’s creative guitar playing – on full display. In case there was any doubt, Lynch proves once more that he can still wail and shred.

▶️ Here’s How Indie Musicians Can Cut Through the Noise

289 – Here’s How Indie Musicians Can Cut Through the Noise

In case you missed it, in episode 289 of The New Music Industry Podcast, I shared how while the bar might be getting higher in terms of artistry, musicianship, and production, there’s a bar that’s consistently plummeting to its doom. And this represents an opportunity! If you can find your footing in this, you’ve got a greater chance at cutting through the noise. What is it? Listen to the latest episode to find out.

▶️ The Productivity, Performance & Profits Breakthroughs Program to Begin Tonight

Productivity, Performance & Profits Breakthroughs

The program was to begin last Tuesday, but unfortunately, I encountered some setbacks in getting things going. My new promise is to go live tonight between 6:00 and 8:00 PM PST.

So, join the Productivity Performance & Profits Breakthroughs Facebook group to catch the session.

I’ve been sharing the book as I’ve been developing it, and v0.7 of the Productivity, Performance & Profits Blackbook is already available for purchase. Customers will be able to access all future versions as well.

▶️ Best of David Andrew Wiebe

David Andrew Wiebe

I blog daily on my personal blog. Here are my favorite posts from the past week:

Final Thoughts

And that’s what jumped out at us this week, but if there’s anything else you think we should have covered, leave a comment below and let us know!

Music Industry News for April 3, 2023

It’s #MusicMonday, and that can only mean one thing – it’s time to get caught up with industry news!

Here’s what caught my attention this week (it’s not all rosy!).

▶️ YouTube Shorts Nearly Doubling an Artist’s Total Reach

YouTube Shorts Nearly Doubling an Artist’s Total Reach

As Hypebot shares:

  • Artists who uploaded YouTube Shorts in January saw over 50% of their new channel subscribers come from Shorts.
  • Fan-created YouTube Shorts boosted the average artist’s unique views by over 80%.

We’ve been experimenting with YouTube Shorts for eight days on the Music Entrepreneur HQ channel, which has resulted in over 4,100 views and five subscribers so far. That’s not a lot of subscribers (basically two per Short), but it has proven the fastest path to growth on YouTube for us in recent months.

The views have been wildly inconsistent though, with one Short gaining just two views, and another garnering over 1,700 views.

For the time being, you can bet that we’re going to continue pumping out shorts for our channels, as well as those of our clients. We encourage you to give them a go too!

▶️ Talks Concerning TikTok Ban Escalate in the U.S.

Talks Concerning TikTok Ban Escalate in the U.S.

Governing bodies could not be more contradictory, hypocritical, and tone deaf if they tried (not like that’s anything new). Recent cries of TikTok ban send a clear message of “we don’t like China,” all the while trying to encourage diversity and inclusion across the world. If you can’t gather that creating a world where everyone is accepted is not their end game, by now, then I’m not sure I can help you.

To be fair, I have been warning of the potential banning of TikTok since January. If you don’t have a backup plan, now would be the time to start digging your well before you die of an unquenchable thirst. I’ve always advised setting up a WordPress site on SiteGround, but barring that, at least check out the new ByteDance app, Lemon8.

Also see:

▶️ Twitter Algorithm Uncovered

Twitter Algorithm Uncovered

The media has been hounding this, and the not so ulterior motive appears to be taking cheap shots at Elon Musk.

I’m not interested in that. I’m interested in understanding how the algorithm works. Especially since some of the tactics that were working for me just weeks ago no longer appear to be working.

My friend sent me this tweet thread via Akash Gupta, and I think it’s the most useful thing on the topic. You’re welcome.

▶️ Winamp Resurrects, Launches Winamp for Creators

Generation Z probably won’t have heard of Winamp at all, but it really whipped the llama’s ass…

I remember them fondly for their skinnable music player, which was one of the best at the time. Once iTunes came out, they sort of became a moot point, the way MySpace became moot when Facebook exploded in popularity.

As with many services that have come before it, Winamp for Creators promises to create an ecosystem that rewards musicians fairly for their work, and restore balance to the Force… I mean, the music business.

Vagueness aside, it’s effectively a platform empowering you with the ability to set up your own fan club (Fanzone) and monetize your fans. I’m sure it differs from Fangage or Patreon somehow, but I’m not clear on how.

With Winamp for Creators, you can also access copyright management and distribution services. They are currently adding NFT and licensing services as well.

Also see:

▶️ Reap the Rewards of an Ownership Mindset in Your Music Career & Achieve Elevated Results

288 – Reap the Rewards of an Ownership Mindset in Your Music Career & Achieve Elevated Results

In case you missed it, in the latest episode of The New Music Industry Podcast, I shared a foundational mindset concept – why taking responsibility for your music career and the results you create will propel your growth like little else.

▶️ The Productivity, Performance & Profits Breakthroughs Program Begins This Tuesday

Productivity, Performance & Profits Breakthroughs

The Productivity, Performance & Profits Breakthroughs Facebook group was set up to support the launch of my first premium book, the Productivity, Performance & Profits Blackbook.

My first live stream is slated for tomorrow, around 6:20 PM PST. If you haven’t joined the group yet, but are committed to having a breakthrough in productivity, what are you waiting for? Get in while you still can!

▶️ Best of David Andrew Wiebe

David Andrew Wiebe

I blog daily on my personal blog. Here are my favorite posts from the past week:

Final Thoughts

And that’s what jumped out at us this week, but if there’s anything else you think we should have covered, leave a comment below and let us know!

Establish Your Music Career Platform

Establish Your Music Career Platform

This post is part of The Renegade Musician Series.

What is the trend of the day?

As I write this, it’s platforms like Substack, Patreon, Medium, Twitch, Clubhouse, TikTok, and Telegram. In the future, it will be something else. That’s a guarantee.

If you can’t take subtlety, let me bludgeon you over the head with a dose of reality (spoiler alert):

All these platforms are going to follow the same trajectory. There will be early adopters and a few success stories. Everyone will jump on the platform. The algorithm will change, and it will get harder to grow an audience. From there, it will just keep getting harder and harder, until everyone jumps onto a new bandwagon, the platform gets shut down, it gets discontinued by the provider, or it wastes away in internet obscurity. Rinse, repeat.

In the meantime, artists are losing the audiences they worked so hard to attract and build over the course of months and years. Didn’t anyone think to come up with a backup plan?

I’ve been teaching this for as long as I can remember but listen well – begin building your email list TODAY.

Now, I don’t take issue with any of the platforms of the day or even the ones to come.

But a Renegade Musician knows that when they’re building on someone else’s property, they’re building on rented land. Sure, they take advantage of the tools available. But they prioritize building their own platform. They build assets. Two things – a website and an email list.

How many Facebook groups have been deleted? How many YouTube channels are getting demonetized or outright banned? How many personalities and content creators are getting shadow banned and de-platformed by Amazon?

I don’t know about the future, but as I write this, that number is sky high, mostly because of the pandemic, as well as the insane politics and censorship it has brought to the fore.

In 2020, as lockdowns were beginning, my friend was looking to post a meme about past pandemics on Facebook. Before he could even post, Facebook alerted him that his post wouldn’t be seen by anyone.

I’m sorry, but if you still think building exclusively on rented land is a good idea, you’re out of your gourd. Censorship can only be exercised by publishers, not social media platforms. And yet we stand by and allow it to happen. We cast our vote by playing by their rules instead of creating and living by our own. We devalue our constitutions and charters of rights by adhering to values other than freedom.

If you still think building exclusively on rented land is a good idea, you’re out of your gourd. Click To Tweet

You need a space you own, and control, and you need it now. You need to build it into a robust empire with rich multimedia content, music and merch (a store), and calls to action to join your email list. You need to be aggressive in growing it, and patient in seeking results.

Your home base is crucial to your success. It doesn’t just help you book shows, as one of my young musician friends so naively said. It protects you against loss. It’s risk management of the highest order. It’s also your perpetual sales engine if you do it right.

How to Become a Music Career Opportunity Machine

How to Become a Music Career Opportunity Machine

This post is part of The Renegade Musician Series.

The reason most musicians think opportunities are limited is because they’re all chasing the same ones.

The reason most musicians think opportunities are limited is because they’re all chasing the same ones. Click To Tweet

They’re too lazy to do their own homework, so they look at where everyone else is playing and hope they can get booked in the same venues. When the waiting list is months long, they give up or settle for lesser opportunities (of the dive bar variety).

This doesn’t just apply to gigs. It applies to every area of one’s music career.

Most musicians are small thinkers. They’re too lazy to spend any time laying the groundwork for connecting with influencers, agents, managers, educators, artists, labels, and more.

To add insult to injury, it’s never been easier to find what you’re looking for.

You and I are looking at the same social media. But where I’m seeing opportunity, you’re only seeing hot asses in thongs.

When I was asked to perform at a certain notorious bar in Calgary (notorious because musicians rarely made any money there), I had to stop and think. If I just did everything on their terms, I would walk away with $20 to $50 for a hard night’s work (which I would have to split with my band).

Instead, I stated my terms. We would bring our own opening acts. We would bring our own doorperson (so the bar couldn’t fudge the numbers). We would plan the entire night. And we would convince them that this was all their idea. It worked.

Thanks to the groundwork we laid, the venue was packed out the night of the performance, and everyone in the band (three of us in total), walked away with over $100 each. That was after we paid the opening acts what they were owed. Not a lucrative night, but a worthwhile one.

The venue still managed to mess with us, though, because a birthday party had booked a table that night, and they got a free show. We ended up having to turn away some of our friends and fans at the door because capacity had been reached. We could have been even more profitable if the venue hadn’t found a loophole in our plan.

Either way, do you see what I mean when I say, “manipulating circumstances to your own benefit?”

Opportunities are everywhere. You can book shows in places no one even thinks to (hair salons, yoga studios, libraries, homes, etc. – I have organized shows in some of these locations). You can get a third-party investor involved in a co-write. You can distribute your music exclusively through your paid fan club.

Opportunities are everywhere. Click To Tweet

Why do things the same way everyone else is doing them if you have the clarity of mind to see that most don’t know what they’re doing?

Why do things the same way everyone else is doing them if you have the clarity of mind to see that most don’t know what they’re doing? Click To Tweet

God blessed you with mental faculties. Use them.

Take advantage of The Most Incredible Back to School Sale while you still can.

Do Something Daily to Grow Your Music Career

Do Something Daily to Grow Your Music Career

This post is part of The Renegade Musician Series.

Being in service of your future self is a Stoic principle, but I think it’s something the Greeks and Romans got right. We shouldn’t become too preoccupied with satisfying our every whim and desire in the immediate. Accurate thinking dictates that long-term investments are not only wise, but necessary to fully enjoy our musical passions, and ultimately our lives.

Long-term investments are not only wise, but necessary to fully enjoy our musical passions, and ultimately our lives. Click To Tweet

We can take this from a few different angles, so let me break it down.

Do Something Daily to Grow Your Music Career

Author Dan Kennedy says there are a couple of things he does daily without exception. One is to spend an hour writing his next book. The other is to do something to help him generate future business.

Today, Kennedy is 67 years old. He nearly lost his life in 2020. With ongoing health concerns, I don’t know whether he keeps to the same schedule anymore.

But I want you to think long and hard on this – what’s one thing you can do every single day that will lead to future opportunities in your music career?

There’s a good chance the answer will be connected to marketing, but it isn’t that obvious when you have a decided bias towards what works. Will the action lead to future opportunity? It should. But that doesn’t mean you can’t test and iterate.

Plan for Anniversaries

This is something I wish someone told me before I even got started in music.

Anniversaries in your music career come around much quicker than you might expect.

Five years. 10 years. 20 years. The milestones seem to breeze on by after a while. In just four years (as of this writing), my first solo album, Shipwrecked… My Sentiments will be 20 years old. Whoa. If I don’t start planning soon, I will miss a valuable opportunity to reprise it.

There isn’t much point in resurfacing releases that never had any traction. But if you have any releases that caught on with your fans, it would be well worth considering releasing a 10th anniversary version, possibly even 20th or 30th anniversary versions as you approach those key dates. Remaster the tracks, or even re-record them. Write a few bonus tracks in the style of that album and include them in the anniversary edition.

One of my early goals as a musician was to be prolific. I had friends who were releasing an album’s worth of new material each year, so I thought that’s what I should be doing too.

But music isn’t all about reinventing yourself. Remember the Pareto principle? 80% of your results come from 20% of your effort. For most artists, that means their first two to three albums.

Long after you’ve moved on, written other material, completed life works you had to scrape and claw for, fans will still be singing, and talking about, and wanting to hear, your first few albums, repeatedly.

To create something with artistic merit, you’ll want to continually reinvent, evolve, and be as prolific as possible.

But if you want to have a sustainable music career, it’s about showing up and giving the fans what they want – even if it means recycling old material, releasing the “same” album until you’re blue in the face (like AC/DC).

Also remember – you can get a ton of mileage out of a single song or release:

  • Live version
  • Acoustic version
  • Electric version
  • Electronic version
  • Electronic remixes
  • Updated 10th, 20th, 30th, and 40th anniversary versions
  • Blues version
  • Jazz version
  • We could go on…

Save Up for Retirement

At 55 years of age, Glenn Jacobs is the mayor of Knox County in Tennessee.

But you will know him best as the seven-foot tall, 300-lbs. giant WWE wrestler, Kane, “brother” of The Undertaker.

There is a dark side to everything, including professional wrestling. There are plenty of wrestlers and stars that have gone broke since leaving WWE – Scott Hall, Lex Luger, X-Pac, Kamala, Sunny, Hulk Hogan, among others.

Sure, most have landed on their feet. But Kamala literally lost his feet – he had to get both legs amputated due to diabetes and high blood pressure. Ongoing medical treatments proved too costly, and they were too little too late. Within nine years of getting his first leg amputated, Kamala, or James Arthur Harris, left this world.

Jacobs knew all too well the fate of most athletes. In the NBA, you’re considered “over the hill” if you’re over 30 (if you forget, don’t worry, the commentators will remind you every few minutes). The legendary Michael Jordan retired for the second time from basketball, for good, after a short run with the Washington Wizards, at age 40. He likely would have kept going, though, if not for his knee injury.

There aren’t many opportunities in professional sports (especially in competitive sports) for anyone over 40, except for maybe special appearances, commercials, and endorsement deals. If one played their cards right, maybe they’d end up a commentator, coach, or owner of a team. But these are best case scenarios – exclusive jobs reserved for the most accomplished. Think of it this way – teams in the NBA can carry up to 15 players during the regular season, but every team only has one head coach. Reflect on that.

Jacobs decided to begin investing early, even appearing on The James Altucher Show to talk (very intelligently) about it. He knew that the wrestling gig wasn’t going to last forever. And, of course, he’s got his political career now.

Most of us don’t even want to face the idea that we will continue to age and one day may not be able to engage in our passions in the same capacity we used to. But time will pass. It’s a fact of life. If you do everything right, you can keep your health, your limbs, your figure, your mental faculties. But whether because of anxiety and depression, illness, accidents, physical and mental limitations, or otherwise, at some point, you may not be able to do what you’re able to do now.

We take it for granted that music is one of those rare professions in which you can play until the cows come home, like blues legend B.B. King. But this isn’t a guarantee.

Look, you may never “retire.” But there will come a season in your life where you’re living very differently than you are now. Your income earning abilities could end up being severely limited.

Think ahead. Invest in your future self. No one is too good to invest.

Think ahead. Invest in your future self. No one is too good to invest. Click To Tweet

This is not a post about how to manage your personal finances and invest your income, but I don’t want to leave you to figure it all out for yourself either. From all the research I’ve done, the long and short of it is this:

Investigate life-cycle funds, also known as target date funds. They automatically allocate your funds across different asset classes and aim for aggressive growth while you’re young and adjust to a more conservative portfolio as you age.

Never rely on government-funded pension programs, superannuation, 401(k), company-funded retirement initiatives, or the equivalent. Accurate thinking dictates these will be gone, you won’t keep a job long enough for a superannuation or matching contributions to amount to much, or the funds you accumulate will be done and spent on emergencies before you can even leverage them later in life. Take advantage where you can, but these vehicles should not be thought of as secure retirement plans. You need a different investment vehicle to have a comfortable life in your waning years.

Disclaimer: This does not constitute financial advice, and Music Entrepreneur HQ and all affiliated parties are not responsible for financial damages or losses you sustain. Seek out qualified experts to determine which financial strategies to pursue.

Take advantage of The Most Incredible Back to School Sale while you still can.