Is the Amazon Associates Affiliate Program Still Worthwhile for Musicians?

Is the Amazon Associates Affiliate Program Still Worthwhile for Musicians?

For a long time, I’ve been a proponent of the Amazon Associates affiliate program, especially for musicians and newbies.

There are countless products on Amazon, and you can earn commissions on just about anything as an affiliate. In that sense, it’s a great catch-all solution.

But recent changes are starting to make it less and less viable. Why is that?

Check out my latest video on what has been happening with Amazon Associates.

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How Daily Blogging Will Look Moving Forward

How Daily Blogging Will Look Moving Forward

I’ve now been blogging daily for nearly 21 months.

That process has been incredibly rewarding and fulfilling, and I’ve learned a great deal on the journey so far.

But I’ve been sensing the need for change for quite a while, and perhaps you’ve been growing wise to it as well. I was already beginning to talk about transitions last quarter, so at this point I may only be confirming your suspicions.

My daily blogging efforts are about to evolve. And rarely have I felt this lucid around changes that need to be made. Typically, I will sit on ideas for months, sometimes even years, before acting on them. But what I’m about to share here will be taking effect immediately.

Before I reveal where and how you’ll be able to find and follow me moving forward, I will be sharing my thought process with you.

Everything is Getting Harder

Ranking in Google is tougher than ever. The cost of Facebook ads continues to rise. The YouTube algorithm is a seesaw.

I’ve worked hard to build my own website and content platforms, and I don’t regret it. What I’ve said about digital sharecropping (on occasions too numerous to mention) still stands.

But I’m recognizing that it doesn’t make sense to rely exclusively on the platforms I’ve built anymore. I will continue to leverage them, but I need to dedicate more time and energy to showing up where people are already looking.

That means Amazon, Skillshare, Udemy, Medium, Tealfeed, YouTube, and other destinations. I have a bit of a presence on some, less on others, but I’m thinking to leverage these more, and that means creating and distributing content designed for these channels.

The newer platforms also represent a greater opportunity (Web3 inclusive), given that marketers haven’t necessarily had a chance to ruin them, and their algorithm restricts traffic to your content far less than, say, Facebook, Instagram, or Twitter. I’ve had a fair bit of success with BitClout, despite only having a small (but growing) following.

Moreover, the consistent and regular publishing of valuable content to my platforms used to boost traffic over time in a reliable way, but in the last four years or so, that has no longer proven true as a rule. Daily traffic on Music Entrepreneur HQ, for example, was at its peak four years ago.

I don’t see our traffic as dispensable but getting a sustainable number of email list signups and product sales gets increasingly harder when the search engine gods don’t reward us in proportion to our hard work.

We’ve all heard that insanity is doing the same thing expecting different results, and I grow tired of the content hamster wheel that seems to lead deeper into the abyss of obscurity, especially when it should be reaching new, engaged audiences. I’m letting go of the insanity.

Success Leaves Clues

Medium seems to like it best when I talk about self-employment, freelancing, and productivity.

YouTube thinks I’m an expert on the subconscious mind, social media, eCommerce, and affiliate marketing.

Similarly, I’m rewarded with more traffic to my websites when I cover certain topics over others. Having published for as long as I have, this trend is more clearly accentuated.

As they say, success leaves clues.

I’m a content creator with range and expertise in a variety of areas. But talking about anything and everything doesn’t seem to help my engagement.

If the gods that be are going to give me a hand up when I talk about specific things, why rail against it? I need to lean into it. That’s what I’ve realized.

Again, if I was as established as someone like Seth Godin, I might have the luxury of talking about whatever I want, whenever I want. But I’m in the fight of my life to grow my audience and increase my various revenue streams. So, I need to grab reality by the horns and hang on for the ride.

The Content-Product Equilibrium

A publishing schedule without a clearly defined scope can easily lead to endless busywork with no guaranteed payoff. I’ve been there too numerous a time to count.

A publishing schedule without a clearly defined scope can easily lead to endless busywork with no guaranteed payoff. Click To Tweet

And the greatest problem of all is that an overblown publishing schedule makes it harder to focus on the thing you’re supposed to be working on as a creator – your customer relationships and your products.

Yes, I’m here to inspire and help people as much as anything else, but it’s my conviction that people will only get so much feeding on free content. They are going to get the most from making a commitment, jumping in with both feet, and investing in themselves. That’s where the greatest breakthroughs and transformations happen.

I’ve often said that product creation is a matter of focus, setting aside at least an hour per day for its development, creating structures (eliminating, automating, and delegating) and ignoring fires that can be put out later. I still hold to this.

But there is a limit. You can end up spending too much time and energy on free content. If you’re okay with your weekends are spent over-exhausted, collapsed in your bed, no problem. But if you’re any less than superhuman and would like to look forward to your days off, there’s a different equilibrium to achieve.

Your content publishing efforts need to be finite, especially if you’re the one doing most of the work. You need to beware of scope creep.

Room for Expansion

This may seem to contradict what I said earlier about focus, but hear me out…

I’m recognizing that the greatest bit of pigeonholing in the preceding years was doing willingly, and it was done by me. I built Music Entrepreneur HQ, made it my mission, and saw it as my ticket to all I desired in life.

We’ve had some exceedingly good times with Music Entrepreneur HQ (it was probably at its peak in 2018, and it had another resurgence of sorts in 2020), and this isn’t the end of it. But for me it has sunk in that it’s not the golden ticket I thought it would once be. So, there’s no sense in having my identity wrapped up in it – it’s like peeling off my toenails with an icepick one by one hoping it will hurt less and less.

Music Entrepreneur HQ has its place in my ecosystem. But not trying to make it the main thing is incredibly freeing. I can hire writers to help out with publishing duties, put up ads, establish new niche sites, build a bigger presence on various social networks, and most importantly, focus more on customer relationships and product development.

The opportunity to cobble together an income from various sources is greater than ever, and it’s appearing a more viable pathway for me than anything else.

The New Publishing Plan

I know I’ve gone on long enough to get to this point in this post (long walk for a short drink, much?). But this is the essence of what I have in mind:

  • Monday – video (Music Entrepreneur HQ)
  • Tuesday – Medium story
  • Wednesday – Medium story
  • Thursday – Medium story
  • Friday – podcast episode (Music Entrepreneur HQ)
  • Saturday – weekly digest
  • Sunday – reflections

This will form the foundation of my weekly content creation efforts, though doubtless I will be iterating on it. I think there could be a better use of my Sundays but I’m not sure what that is yet.

If all goes according to plan, I will also have six podcast episodes per month rather than four.

Much of my activity will still be shared or summarized on my blog, and I am looking at reviving income reports as well.

Of course, there is a distribution and syndication plan to go along with all of this.

Final Thoughts

And now you know where you’ll be able to find me moving forward. Like I said, you’ll still be able to see most if not all of what I’m up to on my blog, but this post will stand in case you start to wonder, “whatever happened to his daily blogging efforts?” I’m still in motion, it’s just that my content will be spread across more destinations.

14 Must Have Digital Marketing Tools

14 Must Have Digital Marketing Tools

Digital marketing tools are a dime a dozen, especially nowadays…

Digital marketing, content marketing, and SEO are fast evolving fields, and the best solutions of the yesteryear aren’t always suited to battles on the new frontiers of Web3.

While this will surely be a moving target, I was recently asked, so my favorite digital marketing tools (that I currently use or used to use) are as follows:

Content Repurposing

These digital marketing tools don’t just let you syndicate and distribute your content (we’ll get to that a little later – under the heading of “Social Media Automation”). They also let you repurpose existing content in meaningful ways. For example, turning an audio podcast into a video snippet with your podcast artwork and progress bar.

Repurpose.io

Repurpose.io

Repurpose.io is the ideal solution for those who are regularly live streaming and want to turn their content into snippets and distribute it across a wide array of social networks.

You can easily take your content from YouTube, Facebook, TikTok, Zoom, Google Drive, Dropbox, or your podcast and share it out on YouTube, Facebook, TikTok, LinkedIn, Instagram, and Twitter.

I primarily use Repurpose.io to distribute my podcast to YouTube, but I have also used it to create clips I share across a broader range of social platforms.

Campaigns & Funnels

So, you want to set up a multi-step landing page / sales page offer just like the pros. What tool should you use?

10XPro

10XPro

My campaign / funnel builder of choice is 10XPro (not to be confused with Grant Cardone, 10X Growth Conference, 10X Rule, or anything of the sort).

I built the entirety of Content Marketing Musician and all associated products and programs on 10XPro. It was fun and easy, and the customer experience is great, both on the creator and the user side.

Besides, 10XPro is versatile, whether you want to set up memberships, fan clubs, courses, members forums, or otherwise. You can even build out your own affiliate army with their software.

You can read my full review of 10XPro here.

Data & Analytics

You need a way to measure everything you do. Sure, you can do some of this manually. But given that there are near enterprise level solutions available for free, you probably won’t need to become a spreadsheet fiend to stay on top of your metrics.

Google Analytics

Google Analytics is free. It’s comprehensive and powerful. It’s the ideal solution for tracking your website’s traffic.

The downside? You need to be an engineer to understand how some of it works. I recently started diving deeper into the world of conversion tracking (related to analytics), and I don’t get it. But I will keep learning until I do. You’ve got to keep challenging yourself.

Email Marketing

Collecting emails and sending campaigns needs to be at the top of your marketing totem pole. And you need the right digital marketing tools to make this happen.

ConvertKit

ConvertKit

There are many Email Service Providers (ESPs) out there, and they’re all quite good. In a manner of speaking, they all do the same thing too. But are they all comparable in terms of functionality and pricing? No.

My favorite solution is ConvertKit. It’s an excellent option for creators because it’s easy to use, it allows you to sell infoproducts and paid newsletters, and it’s free for up to 1,000 subscribers.

Plus, they produce some excellent content showing you how to grow your list, build your social media following, sell your art, and more.

Leadpages

Leadpages

When it comes to growing an email list, I swore by Leadpages for years. I don’t use them anymore because the basic functionality is all built into 10XPro (which obviously does a lot of other things), but that doesn’t mean I love them any less.

From setting up popups to landing pages, Leadpages gives you all the tools you need to capture your traffic and increase your email list by leaps and bounds.

Link in Bio

Who knew the “link in bio” trend would catch fire? Well, apparently those watching the creator economy movement did, because now there are several viable competitors to Linktree.

Koji

Koji

Koji is not an improvement on what’s available. As I see it, it’s a category creator.

Yes, it’s a link in bio. But it’s more than that. It’s free, it gives you access to your analytics, and you can take advantage of a variety of mini apps that let you:

  • Collect tips and donations
  • Crowdfund your next project
  • Create Cameo style videos
  • Sell locked content and NFTs
  • Set up an eCommerce storefront
  • Embed your media content
  • And more, all from your link in bio

Here’s my Koji link in bio in case you want to have a look.

Live Streaming

Going live is a popular way of attracting an audience. But if you want to put a bit of production value behind it, you’ve got to take advantage of the right digital marketing tools.

StreamYard

StreamYard

Most content creators probably know about StreamYard by now. It’s a popular solution for live streamers of all types, whether it’s podcasters, entrepreneurs, YouTubers, or otherwise.

I made a whole $5.55 live streaming last year. That apparently wasn’t enough to keep me going with it. But whenever I’m thinking about live streaming, StreamYard is what immediately comes to mind.

I especially love the ability to multi-stream to Facebook, LinkedIn, Twitch, Twitter, YouTube, and other destinations.

SEO

If you’ve got a website, naturally, you want to drive as much targeted traffic to it as you possibly can. Search Engine Optimization is key to your success.

Ubersuggest

Ubersuggest

Neil Patel’s Ubersuggest is the most cost-efficient SEO solution out there, and it’s undergirded by Neil’s own desire to help entrepreneurs succeed. His main way of paying it forward is with detailed articles and videos that answer every question you can think of.

Patel’s team seems to be adding new features on a regular basis too, so Ubersuggest will only get more powerful over time, and is unlikely to increase in price.

Ahrefs

Ahrefs

I have personal experience with Ahrefs. I even got to contribute a few articles to their blog in the past.

Their software is admittedly awesome. Finding keywords opportunities for your website is a cinch with Ahrefs, and that means you can get results fast.

And while not astronomical, they are expensive enough to be priced out of reach for many creators and independent entrepreneurs who already have multiple SaaS subscriptions. It generally takes six to 12 months for you to see any benefit from your optimization efforts. So, $100+ per month seems kind of a steep price to pay while waiting for your efforts to pay off.

Social Media Automation

You aren’t posting everything manually, are you? That’s just silly. Of course, you do need to automate intelligently, or your posts probably won’t be seen. Here are some digital marketing tools that help.

Creator Studio

Facebook / Instagram Creator Studio lets you schedule and manage your posts (for Facebook and Instagram) natively for free.

TweetDeck

TweetDeck is a free tweet scheduler for Twitter that also lets you monitor engagement activity and hashtags or other interests.

Jetpack

Jetpack

Jetpack is like a Swiss Army knife for WordPress. I especially like the “Publicize” function which lets you post to social media automatically the moment a new post is published – Facebook, LinkedIn, Tumblr, and multiple Twitter destinations.

OnlyWire

OnlyWire might be a little old school, but it’s one of those digital marketing tools that has stood the test of time. It lets you automate posting to 20+ social networks. I especially like that it connects to destinations like Blogger, Medium, and LiveJoural.

I have not used it in a while, but it is very cost effective, and I have been thinking about it again recently.

Meet Edgar

Meet Edgar

Meet Edgar (or Edgar, or whatever, I don’t care, sorry OCD people) is bar none one of the best solutions for automating your social media. You can store every post you create into a library and have Meet Edgar continually draw from it without you having to add anything new (though you will still want to keep adding periodically). It works great if you already have a big repository of content to work with.

Meet Edgar connects to Facebook Pages and Groups, Instagram Feed and Stories, Twitter, Pinterest, LinkedIn, and LinkedIn Company Pages.

They do have a free trial, and their pricing seems to have come down a bit, but in my experience, you basically need the most expensive plan for it to be worthwhile.

Final Thoughts, Digital Marketing Tools

The above should be a good starting point for the average creator, independent entrepreneur, or solopreneur. You don’t necessarily need to use all of them, and you probably won’t. But depending on your focus, and which area of your career or business you’re looking to enhance right now, it would be worth looking into relevant options.

Most tools here are still modest in cost, even though those pesky enterprise solutions can look mighty sexy at times. Start humble, and in time, you’ll be able to grow into bigger shoes. And don’t forget to replace tools as needed. The best teams are always on the lookout for the next thing that might enhance their workflow.

The 5 Cardinal Rules of Content Marketing

The 5 Cardinal Rules of Content Marketing

Lately, the universe has been bringing me multiple opportunities to assist my friends with their marketing plans and digital marketing efforts.

As I was going back and forth with one of my friends today, she encouraged me to turn the following rules into a blog post. So, here we are.

These are the five cardinal rules of content marketing as I see it.

Rule #1 – Don’t Overthink it

Analysis paralysis can attach itself to the smartest of folks, like a Headcrab from Half-Life.

Half-Life Headcrab

Image Source: Geek Alerts

What’s going to work? What should I talk about? Where should I film my videos? What gear do I use? What time should I post?

I’ve said it many times before, but I’ll say it again – even your heroes sometimes make it up as they go.

Even your heroes sometimes make it up as they go. Click To Tweet

I have thousands of published blog posts and articles across the internet. The only reason I know what works for me is because I have the stats.

Even then, I don’t always know what works, and the stats are deceptive, because I’ve written plenty of great works that should have gotten more attention and for whatever reason didn’t catch fire as they should have.

That’s content marketing. Sorry to say, it’s not all within your control. If in doubt, start publishing. You’re probably oversaturated with information already, like a drenched sponge. You can figure out the best automation tools later.

Rule #2 – Be Consistent

Look, things sometimes slip through the cracks. We all miss deadlines, drop balls, or mess up from time to time. It’s human, and it’s okay.

But without consistency, you don’t have a content marketing strategy. It just doesn’t work (also see Rule #5).

You want to generate and publish a specific number of content pieces that doll out at predictable times – especially as applied to bigger pieces of content like blog posts, podcast episodes, and videos. Basically, you want your content to roll out programmatically.

Generally, that means multiple times per week, weekly, once every two weeks, or once per month. Any less than that and you must be a genius like Brian Dean, but I think the odds are slim…

I blog daily. That’s something people can count on.

What’s your plan? Whatever it is, it needs to be consistent to be trackable.

Rule #3 – Always Include a Call to Action

Marketing guru Dan Kennedy says don’t do anything you can’t tie directly to profit.

Dan Kennedy

Dan is the man…

Image Source: ForbesBooks

Correct – but you can’t measure the effectiveness of anything you haven’t done! So, are we talking about the chicken or the egg? I’m not even clear…

You can’t measure the effectiveness of anything you haven’t done! Click To Tweet

You need to get your vehicle in motion and catch a bit of momentum before we worry too much about the payoff. So, fire up that Pinto and let’s get to cruisin’…

But do this one thing and you should see real business results. Include a call to action in every single one of your posts to sign up for your email list. And it doesn’t need to be salesy or in your face. Honestly, it might hurt your chances if it is.

If you’re committed to the regular publishing of content, and want to see real business results from it, prioritize growing your email list through call to actions. Your list is too small right now, and it needs to be bigger before you worry about income let alone other projects.

Rule #4 – Model, Model, Model

In other words, don’t reinvent the wheel. Instead, next time you catch yourself scrolling through Instagram (which I reckon is often) pay attention to what catches your eye. If it worked on you, chances are it’s going to work on others too, right? So, take the idea and make it your own.

Learn the essentials of copywriting, especially headline writing. The clues are everywhere – magazine covers, popular blogs, the emails you open every day… You’re no Steve Jobs, and you don’t need a new way of solving an old problem.

Whenever I’m making new graphics for my content, I don’t come up with original designs. I’m not that great of a designer to begin with. It’s just that my daily work requires I spend time inside Photoshop. So, I go and find designs I like and model them. Let someone else worry about color theory.

Keep in mind, though – modeling is not stealing. You can get in trouble for plagiarism, so don’t do it! You’ve got to put your own spin on it to make it yours.

Rule #5 – Track

Content marketing can feel like an uphill battle when you’re doing it sporadically, expecting specific results, and not even tracking what you’re doing!

I’m not asking you to invest in complicated analytics software. Go back to the first rule – keep it simple! We don’t need enterprise solutions to get results as content-preneurs.

No, but if, for example, you made three social media videos per week, and posted them to Facebook, Twitter, Instagram, YouTube, and TikTok, over the course of the next six to 12 months, you would see your following increase, even if only by a small margin. No arguments.

If you don’t track, you won’t know. And you’ll be discouraged for no reason. So, no matter where you might be starting from, document where you are now, and return to those numbers in six months (in the meantime, don’t obsess over the stats). Again, you will see results!

Bonus Rule – Read Content Inc.

Content Inc. by Joe Pulizzi

Joe Pulizzi’s Content Inc. is the best book on the subject, and it kicks off with a direct to bloodstream injection of espresso-based inspiration. Guaranteed or your money back (no, sorry, I can’t make such guarantees – but hey, it’s really, really, good).

Buy it. Devour it. Take notes. Then commit to implementing everything you learn. Return to the well for watering as needed.

What I’m Discovering in Limbo

What I’m Discovering in Limbo

What do you do when you’re starting to feel burnt out, your bank account is less than ideal, you’re waiting on a payment that’s being held in escrow, you need to move in two months, and as result, you can’t move certain aspects of your project forward?

This is exactly what I’ve been facing. And here’s what I’ve been discovering in limbo.

Clear Thinking & Problem Solving Go Out the Window with Burnout

You have a project, you know what the goal is, even your team knows what the goal is (having worked with you for months).

But some part of you feels responsible for things not moving. And then you feel like you should start inventing work, even if just to keep busy, or to find some ancillary activity that might end up contributing to the project.

The problem is you’re too exhausted to problem solve or come up with good ideas. So again, you return to self-blame.

But realistically, bad decisions are made when you’re tired, so adding to your workload at the wrong time might ultimately be a waste of time, energy, and resources. Only, you won’t realize this until later.

What I’ve recognized is that having a good team makes a big difference. They will help you stay on track when you feel like you’re losing sight of what matters.

A good team makes a big difference. They will help you stay on track when you feel like you’re losing sight of what matters. Click To Tweet

Backup plans can also help. If you can prepare for those times you know you won’t be able to access clear thinking, you won’t have to, because you’ll have structures in place that inform your decisions.

People Don’t Know

There’s someone on the other end of every interaction and it’s altogether too easy to forget. You never know the kind of day that person has had, what’s happening in their life, or how things have changed, even in the last 24 hours.

As we continue to embrace and get entrenched in remote work, perhaps the biggest challenge of all is you don’t know what state anyone is in, and it’s too easy to bypass the conversation altogether.

“Since I can text or email them 24/7, shouldn’t they also be at my beck and call 24/7?” It gets weird headed fast.

I was talking with my landlord just yesterday, who asked me how work was going with a tone that said, “do you ever do anything?”

And the truth is 12-hour+ days have been quite the norm with my leadership program, businesses, musical projects, and freelance writing work. And it’s been that way for months now.

Given the world we now find ourselves in, being considerate in every conversation is a practice we’d all do well to adopt. Because you just never know how others are doing.

Being considerate in every conversation is a practice we’d all do well to adopt. Click To Tweet

Cash Flow Makes Everything Possible

Some of the slowdown I’ve been experiencing is directly tied to the availability of resources. There would not have been any stalling out if cash flow wasn’t an issue.

And this is one of those classic cases I’ve talked about before.

Things are going well for me. I have enough work. And new opportunities are already starting to line up.

So, it’s not as though I don’t have a solid base income. I’d just hit a spell where too much money had gone out, and not enough money had come in. So, my hands were tied for about two weeks.

Money is not required to move every aspect of a project forward. Most of my team, in fact, are working without financial incentivization. But realistically, some things just aren’t going to get done without reinvesting in the project.

Cash flow makes everything possible. When you need to invest in a business app or some hired help, you’ll be able to spring for it. Importantly, if your needs are met, you’ll have more time and energy to dedicate to the project too.

Cash flow makes everything possible. Click To Tweet

I’m Relieved

It’s fair to say that much of the above is already starting to work itself out.

I’ve been off caffeine for four or five days and I’ve been getting to bed earlier. I also haven’t been starting work until 10 AM and hold to a hard cutoff at 9 PM (though I sometimes end earlier). I’m feeling better, bit by bit.

The payment that I’ve been waiting on finally came through. And now I need to go and celebrate.

Best of all, I think, I’ve been able to glean a few lessons from limbo. And in the future, I will have this document to refer to, should I find myself in limbo again.

See what else I’m up to.

Why Revenue Over Life is Stupid

Why Revenue Over Life is Stupid

On Saturday night, I experienced the early warning signs of burnout.

I have been “gunning it” for the last nine months, so it’s only expected that, at some point, I would start to feel a little worn down. And yesterday, my body let me know as I was standing in an elevator.

It’s obviously better to catch this early because recovery can happen much faster. I can adjust my schedule, turn my attention to the few revenue-generating activities that matter, and get more rest.

And more than ever, what I’ve recognized is that more work does not mean better results.

More work does not mean better results Click To Tweet

As ambitious creatives and entrepreneurs, we often assume a godlike work ethic will propel us towards our dreams, not realizing the sheer stupidity that follows as we seek to put revenue above life.

Let me show you my work…

Do You Recognize the Hustle as Endless?

When life becomes about revenue, the hustle is near endless. There is always more that could be done if you just had more energy and the willpower to do it with.

In that state of mind, it’s easy to forget that working at a breakneck pace should only be done in spurts. Never in a marathon.

Which basically means this – hustling and grinding is pointless unless you have a specific goal in mind.

If there is no goal, and you’re nowhere within the ballpark of achieving it, you’re hustling and grinding indefinitely, until your body says “stop,” or worse…

You can always find something more to fill your schedule with. But to what end? Is it even worth it? Is it producing any revenue at all?

You’d better take a cold, hard look, because the extra work you do is usually the 80% that’s just taking up time and producing no results. 80% of your results come from 20% of your effort.

Are You Really Prioritizing Revenue?

When you’re in the constant fog of hustling and grinding, it gets harder to distinguish the activity that’s producing results from the activity that isn’t.

At some point, you start creating labels for your work – work that you find fulfilling and enjoyable, work you don’t, and shades of grey in between.

Before you know it, you’re prioritizing work that’s fulfilling and enjoyable, not realizing that this work doesn’t create revenue, at least not compared to the work you say you don’t enjoy.

The labels, then, become completely meaningless. Why hate the work that’s bringing an income and instead put all your time and energy into the work that’s producing hobby level results?

You think you’re putting revenue over life, but upon closer examination, you’ll realize that you’re just putting work above life, not revenue above life.

Are You Sure You Aren’t Comparing?

“I will not be a victim to comparison,” you may say. But you don’t realize just how much you are comparing yourself to those who have a bigger following, are making a greater income, or you feel are more accomplished than you are. It’s why you keep striving for more thinking you don’t have what they have.

“They did it, so I should be able to do it too. Why am I not as far along as they are?”

It’s important to realize that, if you have a vehicle that helps you make a living wage and covers your bills, while it might not appear sexy, it’s much better than a lot of people have it.

You have no idea how many entrepreneurs have a seven-figure revenue with a thin profit margin.

You have no idea how many so-called “influencers” with a massive following essentially live in a yurt.

Look, some people think the Lambo and mansion are what it’s all about. Some of your potential clients might even be fooled by it.

But if you do it right, you’ll be well-positioned to save their neck when they lose their shirt from the $12.95 book, $97 home study course, $997 conference, $1,997 coaching program, and so forth, they bought from the charlatan who was supposed to have a foolproof method for success.

Unless you’ve locked yourself out of the internet, you do compare yourself unfavorably to others. And it’s affecting your judgement severely.

Unless you’ve locked yourself out of the internet, you do compare yourself unfavorably to others. And it’s affecting your judgement severely. Click To Tweet

When Will You Stop & Enjoy Life?

For most creatives and entrepreneurs, financial freedom is but a concept – some random, far-off date, with some random, astronomical figure of money.

But assuming it an inevitably, most will soldier on, day after day, thinking that they will one day wake up to be bombarded with sales orders.

The opposite is just as likely and plausible, though, that their business stagnates, gets on a downward curve, or collapses entirely despite their best efforts.

It’s one thing to find out your idea isn’t going to work six weeks or six months in, quite another to discover six years or 16 years later that your ladder was against the wrong wall.

Working harder assures nothing, as I’ve demonstrated before.

I have no doubt that you derive a certain amount of joy and even fulfillment from the work you do, just as I do. But life is happening now, and if you don’t head out your door to enjoy the weather, the beautiful mountains and beaches, the new restaurant that just opened in town, you may never get around to it.

Even if you don’t have your financial freedom yet, by your own estimation, you do have a certain amount of freedom available to you today. And today is the time to start enjoying it.

You do have a certain amount of freedom available to you today. And today is the time to start enjoying it. Click To Tweet

The Bottom Line

Revenue over life is stupid because when you put income ahead of your wellbeing, you begin making stupid decisions that aren’t in line with your goals. All you end up doing is wasting hours of your life you’re not going to get back.

Limit your working hours. There will always be more to do tomorrow, and it will be right there waiting for you. When you have a start and end time for everything, you will necessarily be more effective, because there will be no other alternative.

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