And in the early years, when I had more time to dedicate to the business, I was able to follow through on most of my commitments, including weekly content.
But the realities of a self-funded, independently run company are that you are responsible for every aspect of the business, be it accounting, taxes, social media, marketing, or otherwise. And, perhaps most importantly, finding sources of funding to keep the company afloat.
I have embraced these realities from day one, and have often collaborated, delegated, and hired at the level that made the most sense for us. It hasn’t always been easy, but that’s what makes entrepreneurs entitled to the lion’s share – they take the most risks.
In the last couple of years, though, I’ve been promising bigger and delivering smaller, and I’ve become increasingly aware of this fact. It’s been weighing on me.
Some may think my daily publishing efforts have intruded on my ability to deliver – and I understand the concern well – but that’s not quite true. The content I’ve been developing has been forming the basis of podcast episodes, live streams, Members Only Audios, newsletter content, and even my most recent book (which I’m very proud of), The Music Entrepreneur Companion Guide.
The number one thing that has gotten in the way of me delivering is the many freelance projects I’ve taken on to fund my life and my business. It sucks to admit, but much of the time, I work my ass off for aggressively mediocre pay. Or maybe it would be better to say, the end doesn’t justify the means.
I would expect to be working 12-hour days four days per week and two to four late nights per month for a six-figure income, not a five-figure income. But this has been my reality for months and years. The good news is I see this all changing very soon.
So, from now on, I’m going to be promising smaller and delivering bigger. It only makes sense. I may only have the weekends available to work on my business, at least in the next year or so, so trying to fulfill on the ridiculous number of projects I’ve committed to has become unworkable. If anything, it has been unworkable for nearly two years, a fact I’ve covered elsewhere.
I still have the same commitment to see you thrive in your independent creativity and independent life, and I’m here to help in any way you need.
But if there’s an impact to the changes I’m making, let me know. If you like the new direction, let me know. Whatever is there for you, let me know!
Every six months, you should complete, end, finish. Whatever’s going on in your business, complete it, start over, and move on.
As these words were exiting a guest speaker’s mouth, I realized just how many incompletes I’d been harboring in my own business.
I still find myself thinking about podcast series I started but never finished, books I meant to write but never wrote, blog posts I started but left sitting on my hard drive.
I think about the explosive traffic I had in 2018. I think about the people who reached out to me from California, interested in collaborating or investing with me. I think about the deposit I made with an agency to book podcast interviews. Basically, nothing ever came of any of it.
The list goes on and on.
And despite how much I talk about completion in my own writing, I’ve found a niche in my life rife with incompletion – my business. I’m living in the past when I could be living in the present. I could be creating a future and living into it. Meanwhile, I’m still trying to fix something that happened back there. It robs me of the present.
So, I’m declaring this phase of my business complete.
It doesn’t mean I won’t be delivering on certain promises I’ve made. Flashes of Elation is still coming, and perhaps I can still book those podcast interviews.
But most things aren’t worth saving. I need to let go of everything else.
I need to let go of disappointments. I need to let go of whatever I haven’t done. Or I need to have a conversation to get it complete. To share with the world (probably in a podcast) what I’ve decided, even if it’s just to acknowledge what I haven’t done and have no intention of doing anymore.
I’m reminded of a Derek Sivers post, and in times like these, it brings me comfort, and even freedom.
Here’s what I see as being the best funnel builder.
Note: This post contains affiliate links.
My Favorite Funnel Builder is KLEQ (formerly 10XPro)
You may not have heard of it. But my favorite funnel builder is KLEQ (formerly 10XPro). And throughout this review, I will cover why.
KELQ is somewhat of a newcomer to the space. But its developers understand the needs of authors, course creators, membership site builders, and anyone wanting to set up funnels, webinars, launches, or otherwise.
If you’ve used other funnel builders (like ClickFunnels), then you understand their strengths and weaknesses well. I have experience with Builderall, Leadpages, ClickFunnels, and CartFlows (I compared some of these in an earlier post). I’ve even built funnels with a hodgepodge of tools (generally not recommended).
If you jumped right into using KLEQ without trying anything else, you would probably take some of the functionality for granted. But if you were to compare it against what else is out there, you would notice some clear differences.
Basically, it’s hard to appreciate what’s amazing about KLEQ without knowing some of the stumbling blocks inherent within other platforms. But I will attempt to describe how KLEQ is different and what I like about it anyway.
What I Like Most About KLEQ
If I were to talk about everything you get with KLEQ, we’d be here all day. So, in this section, I’m going to highlight what I like most about 10XPro and how it’s different from other funnel builders.
It’s Well-Documented
Going back many years, I used both Movable Type and WordPress for blogging.
One of the main differences between the two platforms was that WordPress had far more documentation available. Meaning if you ran into any issues with the platform, it was easier to find help with WordPress compared to Movable Type.
KLEQ may be relatively new, but they’ve clearly thought this through. The platform is well-documented. They also offer great support.
Here’s a screenshot of their online knowledge base:
Some of the terminology may take some time to get acquainted with. But that’s par for the course with any funnel builder.
It’s Easy to Use
Deploying a funnel (or campaign) within KLEQ is basically three clicks away from anywhere on the dashboard.
And they’ve got all the common funnel types covered – List Builder, Live Launch, Live Webinar, Book Funnel (one of my favorites), Evergreen Webinar, and more.
Designing pages works much the same way it does with Elegant Theme’s Divi Theme (which is one of my favorites for WordPress). So does ClickFunnels, but it just doesn’t work as well. You’ll struggle far less with KLEQ, and you won’t even have to fuss over some of the technical details that get people tripped up in ClickFunnels.
It’s Simple, Minimal & Beautiful
Although I’m being blunt, this is the best way I can put it:
ClickFunnels is great for the user – not so great for the customer. The customer experience leaves something to be desired, mainly in product delivery. I’m not saying ClickFunnels doesn’t do this. I’m just saying it doesn’t do member’s areas all that well.
KLEQ is great for the user and the customer. The default templates and designs are highly usable, and easily customizable. You can get everything on your site up and running without endlessly mucking about with templates.
Here’s what one of my courses looks like (minimal customization involved):
It’s Versatile
ClickFunnels is designed to help you build your funnels. And there’s no denying it does that one thing incredibly well! That’s why you won’t outright hear me saying it’s no good.
But it leaves something to be desired when it comes to setting up a membership site or even a course platform.
You can do just about anything you want with KLEQ. You can:
Build a website with a blog.
Create funnels (campaigns) with just a few clicks.
Load up all your courses or member’s content with a killer member’s area.
Create a fan club or membership site.
Build a community forum.
And a great deal more.
With KLEQ, everything is built into one, simple, elegant solution. So, if at any point you’re looking to expand, or you want to build out your business, you’ll be grateful you went with KLEQ.
Downsides to KLEQ?
The only downside I can see is that some are going to consider its cost exorbitant.
I get it. There certainly are more affordable options out there. The question is – do you want to buy a Ferrari and have everything you need in one place, ready to go, or do you want to buy a Toyota, realize it doesn’t have everything you need, and get frustrated with all the workarounds you’ll be forced to employ?
Because that analogy seems to apply in full effect here.
Not to get too philosophical, but if we were to focus on the solution (what we want) rather than the problem (what we don’t want), then covering the cost of the software is simply a matter of getting to breakeven as soon as possible.
And you aren’t going to need many customers to get to breakeven every month. Depending on the product, you would only need one monthly customer (e.g., courses that cost $197 are relatively commonplace).
But you’ve got people like me willing to answer all your questions. Which means, let’s face it, the deck is stacked in your favor.
Can I Use Another Funnel Builder?
Yes. Everything shared here is just one man’s opinion. You don’t need to listen to me.
For me, an elegant solution isn’t just one that’s powerful. It’s also one that’s easy to use. That’s why I like KLEQ.
If you’re happy with your funnel builder, there’s no need to switch.
If you want to explore other alternatives, you’re more than welcome to.
You can build effective funnels without using the same funnel builder I use. Different strokes for different folks.
Funnel Builder, Final Thoughts
When it comes to building funnels, software makes a difference.
Some builders are harder to use than others. That makes delays inevitable, and frustrations a strong possibility.
Some builders aren’t overly customizable. Which can leave you feeling uncertain about your message and whether it will connect.
Some builders are missing functionality. And that can slow down your business’ growth and can even result in greater expenses (because of the need for additional software).
So, choose well. Choose something that allows you to get up and running fast so you can focus on the most important part – marketing and sales!
KLEQ has got a 30-day trial, which is quite generous, so if in doubt, just take it for a test spin.
How many opportunities are you leaving on the table?
Look, I recognize that money isn’t everything. But it sure doesn’t hurt, especially in times like these.
And while you might be plenty busy already with gigging, recording, and other activity, what if there was a way to supplement your income without adding a ton of work to your plate?
Sound too good to be true? Not so fast.
Today, we’re going to look at affiliate marketing.
What is Affiliate Marketing?
Affiliate marketing is the act of promoting other people’s products for commissions.
If you were promoting a $100 product, for example, and you were promised a 25% commission, you should be earning roughly $25 on every sale.
I say “roughly” because fees can add up, whether it’s processor, PayPal, or bank fees. But considering the potential upside, that’s not bad. There’s always some cost to doing business.
Here, we’ll get into:
The upsides and downsides of affiliate marketing
How to choose what products to promote
How to get started
The ever-changing landscape of affiliate marketing
How to promote products and earn commissions
Best practices
Whether affiliate marketing works
Upsides to Affiliate Marketing
The primary advantage to affiliate marketing is that you can earn an income on products you didn’t have to create.
Having published 44 songs, seven books, three courses, and a great deal more, I’m quite familiar with the man hours involved in developing a variety of products.
But if you want to earn an income from your own creations, you can’t just built it and hope they will come, can you? There’s a great deal of legwork involved in marketing, and if you’re not a marketing savant, you’ve got a mountain to climb to get to where you want to go.
Contrast that with affiliate marketing. You can promote a product you didn’t have to put any man hours into creating and start earning commissions as soon as your affiliate account is approved.
You can also use your existing media (website, email, social media, etc.) to promote products.
If you need a little inspiration, check out this quote via Bo Bennet:
Affiliate marketing has made businesses millions and ordinary people millionaires.
Upsides summary:
You get to earn commissions on product you didn’t have to invest 10s or 100s of hours of your own time to develop.
You get to earn commissions promoting things you already use and love!
You can use your existing media to promote products on autopilot.
Affiliate programs generally supply you with plenty of marketing materials, including graphical banners and email sequences.
It’s easy to incorporate affiliate marketing into your existing ecosystem, especially if you’re already creating content.
Downsides to Affiliate Marketing
There are many upsides to affiliate marketing. But every rose has its thorn, right?
(I know, I know.)
Here’s the thing…
As an affiliate, you’re not in control of the products you promote. The creator may discontinue the product or affiliate program. Their product may get pulled from virtual store shelves. They might raise or lower the price, affecting your commissions in the process. Anything can happen.
If all your eggs are in one basket, you could lose all your earnings at a moment’s notice (which is why it’s good to diversify).
If anything happens to the affiliate program you’re a part of, you may not get paid for units already sold. You may even get chargebacks (it sucks losing money you worked hard to earn).
Additionally, if you don’t abide by the terms of the provider, you could lose your account.
Finally, although you can earn commissions on the products you sell, you’re never going to earn 100% on something you didn’t create. Sorry.
You are a musician, though, and chances are you’re already in the process of setting up a couple of viable income streams, which is wise. This can help you avoid single source dependency.
Downsides summary:
Affiliate programs are sometimes discontinued or shut down.
The terms and conditions of the affiliate program can change.
The commission structure of the affiliate program can change.
If the program gets shut down suddenly and without notice, you may not get paid for units already sold.
If you don’t abide by the terms of the affiliate program, you could have your account shut down.
Generally, there aren’t any opportunities to earn 100% commissions on units sold (but they do exist!).
How to Choose What Products to Promote
Basically, you can promote whatever you want. But just like The Beatles had haters, trying to appeal to everyone is a losing battle.
I would recommend promoting products you understand, personally use and would happily recommend to others. That’s the best way.
Your seal of approval is worth more than you might think.
If you recommend good products and people love them, you’ll build a strong reputation. If you recommend everything under the sun and your followers end up returning a bunch of products, they’re probably not going to come looking for recommendations again.
As for what products to choose, consider the things you already use every day. Musical gear is a good example.
Whether it’s guitar strings, drumsticks, accordions or otherwise, there’s a good chance you can promote it and make money.
But keep in mind that focusing on low-ticket items is generally a losing battle, because you’re only earning a percentage on them. This doesn’t mean you can’t promote low-ticket items passively. What it means is you should dedicate more time to promoting high-ticket offers, because that’s where the income is.
You know Amazon, right? They’re only the top eCommerce behemoth in existence. You probably shop with them already and may even have a Prime account.
Amazon is home to a ton of products, not just books. They have thousands of commodities in these categories and many others – arts & crafts, automotive, electronics, home & kitchen, toys & games…
So, finding products to promote is easy.
For instance, one of my favorite guitar amp heads is the Peavey 6505 MH mini head. So, once my Amazon Associates account is set up, I can simply search for that product, grab the link that Amazon gives me, and then share that link with my audience.
(And, by the way, I’ve already done this very thing.)
You can hear me using this amp in this demo:
And, just in case, here’s my affiliate link for the mini head (if you purchase anything through this link, I may earn a small commission at no additional charge to you).
Now you know how affiliate marketing works. It is that simple!
The Ever-Changing Landscape of Affiliate Marketing
I know I said earlier that Amazon Associates is a good place to get started for beginners. Well, while it is a good place to learn the ropes, it probably isn’t the best place to earn an income on your referrals.
This is the bread and butter of an affiliate marketer, however, so get used to it. We’ve all got to roll with the punches.
The good news is that there are tons of companies with affiliate programs, so opportunities aren’t in short supply.
This is a beginner’s guide, however, so I won’t be getting into other affiliate programs here.
How to Promote Products & Earn Commissions
Now that we’ve got a solid working foundation, we’re ready to start promoting.
Here are five simple ways to start earning juicy affiliate commissions:
Share Your Link on Your Blog
It’s best if you mention products in the natural flow of content instead of forcing them in.
But when you’re writing about your latest stop on tour and mention your favorite multi-effects pedal, that’s the time to link it up.
Here’s an example of where I’ve injected a link in the natural flow of the content.
I don’t recommend sharing your link out of context. For instance, don’t start talking about what you had for lunch and then sneak in your affiliate link promoting something entirely unrelated. It’s bad form.
Share Your Link on Social Media
If it makes sense, you can share your affiliate links on social media.
Again, as with sharing on your blog, you don’t want to spam your followers or post deceptive links, as this isn’t going to help you earn a dime.
But if something naturally comes up in the flow of the post, share away.
Share Your Link in the Description of Your YouTube Videos
Know it or not, many YouTubers are affiliate marketers already. These days, they depend on sponsorships more than affiliate commissions, but that doesn’t mean they aren’t actively generating multiple sources of revenue.
Hmm… something fishy going on here. Just kidding! That’s an affiliate link.
Think of it this way:
You’ll be doing your viewers a solid by including links to products mentioned in your video. If anyone’s interested, they can simply click the link to find out more about said products.
Create a Resources Page
Many marketers and entrepreneurs, such as Chris Ducker and Pat Flynn have resource pages on their website.
You could just as easily call these “money pages” because they only feature links to products and services the business owners have the potential to earn an income on.
I like the sound of “money pages” myself.
You can do the same. While you might call your resources page something else, there’s nothing stopping you from making one.
Here’s an example of what a resource page might look like:
Make Product Reviews
Product reviews are a great way to make product recommendations. Of course, they do take time and effort to create.
But one of the main ways, affiliates earn money is by making reviews for their favorite products. It doesn’t matter whether it’s a blog post, podcast audio, video, or other type of content. All forms of content are fair game.
Affiliate Marketing Best Practices
Search engines (like Google), email service providers (like MailChimp) and even some users don’t always look kindly on affiliate marketing (you can’t please everyone).
Here are a few things you can do to make sure you aren’t overdoing your affiliate promotions:
Abide by the terms and conditions. If you start earning some serious money and get your account banned because you ignored their terms, your life is going to suck. So, do things by the book. This usually means avoiding black hat tactics, whether it’s recommending products you don’t know anything about, keyword stuffing, low quality content, baiting and switching, and so on.
Let your users know when you might earn money on a purchase. Say something like, “if you purchase through this link, we may earn a small commission at no additional cost to you” (you saw me do this earlier). But if you know you’re going to be adding links everywhere, you should have a notice in the sidebar, footer or somewhere visible. I’m not an attorney, so if in doubt, please consult a qualified professional. They can help you do everything by the books.
Use a link cloaker. I like to think of this as a link shortener rather than a cloaker. If you’re using WordPress, check out a plugin called Pretty Links. If not, there are plenty of great catch-all solutions like Bitly. You can turn your affiliate links into something short and easy to remember/type in and track the number of clicks that are coming through. That’s the main way I like to use these.
Never spam. Just don’t do it.
Does it Work?
Hell yeah!
I don’t intend to show off all my earnings or affiliate relationships (not that they’re a big secret), but you can see I do okay (and I do mean okay, not amazing) with Amazon Associates:
I’ve easily earned thousands on my various affiliate marketing efforts mind you.
Final Thoughts on Affiliate Marketing for Musicians
What I’ve shared here is just the tip of the iceberg.
There’s so much more you’ll want to learn if you want to be a great affiliate marketer, such as content distribution and syndication, SEO, advanced marketing tactics, and more.
So, if you enjoyed this guide and would like to learn more about affiliate marketing…
I’m not saying you shouldn’t study your audience. The research process is critical. But at some point, you’ve got to start forming your best guesses, and start throwing your hooks in the pond to test your instincts.
I have thousands of published blog posts and articles across the internet. I’m not saying everyone should do that. But it works for me. I have the stats.
Even then, I don’t always know what works, and the stats can be deceptive, because I’ve written plenty of great works based on prior winners that should have gotten more attention and for whatever reason didn’t catch fire as they should have.
That’s content marketing. Sorry to say, it’s not all within your control. If in doubt, start publishing. You’re probably oversaturated with information already, like a drenched sponge. Soaking in more water isn’t going to make you any damper. You can figure out the best automation tools later.
Rule #2 – Be Consistent
Look, things sometimes slip through the cracks. We all miss deadlines, drop balls, or mess up from time to time. It’s human, and it’s okay.
But without consistency, you don’t have a content marketing strategy. It just doesn’t work (also see Rule #5).
You want to generate and publish a specific number of content pieces that doll out at predictable times – especially as applied to bigger pieces of content like blog posts, podcast episodes, and videos. Basically, you want your content to roll out programmatically.
Generally, that means multiple times per week, weekly, once every two weeks, or once per month. Any less than that and you must be a genius like Brian Dean, but I think the odds are slim… If genius isn’t on your side, make up for it with frequency.
I blog daily. That’s something people can count on.
What’s your plan? Whatever it is, it needs to be consistent to be trackable.
Rule #3 – Always Include a Call to Action
Marketing guru Dan Kennedy says don’t do anything you can’t tie directly to profit.
You need to get your vehicle in motion and catch a bit of momentum before you worry too much about the payoff. So, fire up that Pinto and let’s get to cruisin’ speeds…
Before you do anything else, do this:
Include a call to action on all of your posts to sign up for your email list. And it doesn’t need to be salesy or in your face. Honestly, it might hurt your chances if it is.
If you’re committed to the regular publishing of content, and want to generate tangible business value from the activity, prioritize growing your email list. Your list is too small right now, and it needs to be bigger before you worry about starting another new marketing initiative.
Rule #4 – Model, Model, Model
In other words, don’t reinvent the wheel. Instead, next time you catch yourself scrolling through Instagram (which I reckon is often) pay attention to what catches your eye. If it worked on you, chances are it’s going to work on others too, right? So, take the idea and make it your own.
Learn the essentials of copywriting, especially headline writing. The clues are everywhere – magazine covers, popular blogs, the emails you open every day… You’re no Steve Jobs, and you don’t need to invent a product people don’t know they want yet.
Whenever I’m making new graphics for my content, I don’t come up with original designs. I’m not that great of a designer to begin with. My daily work requires I spend time inside Photoshop, though, so, I go and find designs I like and model them. Let someone else worry about color theory.
Keep in mind, though – modeling is not stealing. You can get in trouble for plagiarism, so don’t do it! You’ve got to put your own spin on it to make it yours.
Rule #5 – Track
Content marketing can feel like an uphill battle when you’re doing it sporadically, expecting specific results, and not even tracking what you’re doing!
I’m not asking you to invest in complicated analytics software. Go back to the first rule – keep it simple! We don’t need enterprise level solutions to get results as content-preneurs.
No, but if, for example, you made three social media videos per week, and posted them to Facebook, Twitter, Instagram, YouTube, and TikTok, over the course of the next six to 12 months, you would see your following increase, even if only by a small margin. No arguments.
If you don’t track, you won’t know. And you’ll be discouraged for no reason. So, no matter where you might be starting from, document where you are now, and return to those numbers in six months (in the meantime, don’t obsess over the stats). Again, you will see results!
Bonus Rule – Read Content Inc.
Joe Pulizzi’s Content Inc. is the best book on the subject, and it kicks off with a direct to bloodstream injection of espresso-based inspiration. Guaranteed or your money back (no, sorry, I can’t make such guarantees – but hey, it’s really, really, good).
Buy it. Devour it. Take notes. Then commit to implementing everything you learn. Return to the well for watering as needed.
Trainwrecks and triumphs. Turnarounds and tragedies. Trickery and tribulation.
2023 is upon us, and a looming uncertainty is moderated with measured excitement.
In the social media space, it could go either way – upheaval, or just more of the same. But I’m honestly counting on the former, if nothing else, for a bit of entertainment, and let’s face it – the validation dopamine hit the kids are so irreversibly hooked on (if there is upheaval, some of my predictions will be proven right).
For good or for ill, the following social networks are the ones to watch in 2023.
LinkedIn
My coach has been saying for years that LinkedIn is a killer platform for sharing video content, mainly because no one else is posting anything that interesting. Like moths to a flame, on LinkedIn, users are drawn to things that are even the slightest bit more interesting than corporate speak and head hunting.
Content marketing speaker, strategist, and entrepreneur Joe Pulizzi is very bullish on LinkedIn, so it seems like, years later, people are finally catching up to where my coach has been for ages.
Blogger / vlogger / digital nomad Tom Kuegler has also been on about the value of LinkedIn for a while, though all signs seem to point to the idea that his confidence in Medium has been restored and he will probably remain a Medium guy for 2023. Then again, he has been known to change his mind ever so often…
Twitter
Well, if nothing else, Twitter should be fun to watch.
It’s funny how they keep rolling out new features and then do an about face when initiatives don’t pan out…
Revue, for example, seemed like a brilliant acquisition on their part, but now they’re shutting her down (I’m so glad I didn’t go further down that track)…
And I don’t know what the hell they’re trying to do with Twitter Blue. Operation money suck, I think, but it seems like they could be offering something of greater value. Some users, I bet, would pay for the ability to edit their tweets.
Anyway, what’s going to happen to Twitter now that it’s in better hands and those hands have already said they’re not going to prioritize Twitter over Tesla? I think that’s what everyone wants to know.
I don’t have a morbid fascination with Elon Musk as a lot of people in this space seem to, but I am at least slightly leaning towards his ownership being a good thing rather than a bad thing.
There’s a very good chance I will continue to use Twitter heavily throughout 2023.
Discord
If there’s one social network that seems to be doing everything right and will probably continue to experience significant growth in 2023, it’s Discord.
With the Clubhouse hangover wearing off, if you’re still over there listening to NFT “experts” saying “we don’t know how this Web3 thing is going to pan out, but it will be an exciting thing to watch” like it was 2020 again, it’s really time to find something better to do… and move yourself over to Discord, okay?
Spotify is poised to overtake audio content in a significant way, but you know who else could mount a sizable attack? Discord.
TikTok
TikTok will be interesting to watch. Not in a positive sense, but rather in an “oh my god, see that trainwreck, look at that trainwreck, oh my god” kind of way.
I mentioned this in an earlier post too, but if you have no idea what I’m talking about, refer to episode 354 of This Old Marketing. TikTok is being banned in the U.S.
Yes, I recognize I’m kind of the bad guy in relaying this less than lovely news, but as they say, “give away all your money to the messenger.” Wait, that wasn’t it…? 🤔
My prediction, if you remember, though, was that either some party would establish TikTok North America, separate from the original, or some competitor would rise to create a rival app.
So, don’t come crying back to me saying you weren’t warned. Your short video addiction cycle may be broken this year, but likely only temporarily.
(And, hey, you’ve still got Instagram and YouTube Shorts…)
Facebook
As with TikTok, Facebook isn’t interesting because of the amazing changes that are coming (honestly haven’t heard of any), but rather because the backlash has been significant throughout the pandemic, and the disdain is still palpable.
It seems people aren’t thrilled about “Meta,” or their new direction, and it’s looking like they may be course correcting in short order.
I can’t say I care too much, because Facebook hasn’t made it into the two or three networks I’ll be focusing on in 2023, but I think they’ve made their own bed and now they get to lay in it.
Final Thoughts
If I can suggest something. It’s all fine and dandy to build on rented land, but we live in unpredictable times. You just never know when your favorite platform could take a nosedive into an abyss never to return (just one of many possible negative outcomes).
If you’re tired of the compromise. If you can see the foolishness in single source dependency. Make 2023 the year you set up your own home on the web. SiteGround is the perfect place to start. Let me know the moment you get your first WordPress site erected. It’s way easier than you might think!
