This Coinbase Wallet Mining Pool Scam Must be Avoided

This Coinbase Wallet Mining Pool Scam Must be Avoided

Did you recently have someone approach you on WhatsApp telling you about their unbelievable 1 to 1.6% daily earnings on their Coinbase Wallet?

Did they ask you to download it onto your smartphone and send you a link to join a mining pool (they may not have used those exact words when getting you to sign up)?

Then there’s a 99% chance you’re being scammed, and you should get out as soon as you can, before you lose your life savings (don’t try to get your friends signed up either).

Here’s the Tether-Ethereum mining scam I recently fell for, and what we can learn from it:

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You’re Not Too Good to Invest

You’re Not Too Good to Invest

I don’t want to win my first million. I want to earn my first million.

I wholeheartedly agree. I have the same mindset as well.

But just because you’re smart, talented, experienced, have all the right connections, and have access to resources abundant, doesn’t mean success is guaranteed.

I don’t care how hardworking you are. Failure is never off the table.

Even in entrepreneurship, which is all about playing the “long game,” it’s possible to succumb to shortsightedness.

The reality is, there are only a few possible scenarios. Best case, you will sell your business for a small fortune. Worst case, it will collapse (most do). Of course, there are shades of grey in between.

But most entrepreneurs haven’t even stopped to consider that revenue is not wealth. And to retire and live on your own terms, what you need is wealth. Revenue won’t be there forever – it’s more of an insurance policy than anything.

Project yourself 20 years into the future and consider a reality where your financial situation is the same as it is today. We’re usually prompted to envision the opposite but trust me when I say it’s not a remote possibility that you will be in the same financial situation 20 years from now. I have hardworking, ambitious friends who are. So, imagine that future.

The sad part is that if you didn’t invest, you missed a huge opportunity. You could have started saving up 20 years earlier, earning compound interest on your investment vehicles. You would not have been considered any less smart, self-made, or entrepreneurial for doing so – quite the opposite!

Instead, you’re 20 years older, can’t retire or live on your own terms, and still need to keep up an impossible work ethic to sustain your income. Your health is suffering, and so are your tired relationships.

Again, I know you’ve probably read all the personal development books that told you to envision and create your desired future, but you’re not thinking accurately if you’re not planning for worst case scenarios. A little stoicism doesn’t hurt when it comes to setting and working towards big goals.

After all, we’re often told:

Dig your well before your thirsty.

But this doesn’t just apply to expanding your network. It applies to expanding your wealth too.

Even if you are playing the long game, don’t be shortsighted. Don’t attribute superhuman qualities to yourself you don’t possess. You’re not too good to fail. And you’re also not too good to start investing either.

Time will pass anyway. Use this to your advantage. Bet on yourself, yes, but also plan for worst case scenarios. Your worst case scenarios can end up being best case scenarios if you’re shrewd with your income.

Is the Amazon Associates Affiliate Program Still Worthwhile for Musicians?

Is the Amazon Associates Affiliate Program Still Worthwhile for Musicians?

For a long time, I’ve been a proponent of the Amazon Associates affiliate program, especially for musicians and newbies.

There are countless products on Amazon, and you can earn commissions on just about anything as an affiliate. In that sense, it’s a great catch-all solution.

But recent changes are starting to make it less and less viable. Why is that?

Check out my latest video on what has been happening with Amazon Associates.

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How Daily Blogging Will Look Moving Forward

How Daily Blogging Will Look Moving Forward

I’ve now been blogging daily for nearly 21 months.

That process has been incredibly rewarding and fulfilling, and I’ve learned a great deal on the journey so far.

But I’ve been sensing the need for change for quite a while, and perhaps you’ve been growing wise to it as well. I was already beginning to talk about transitions last quarter, so at this point I may only be confirming your suspicions.

My daily blogging efforts are about to evolve. And rarely have I felt this lucid around changes that need to be made. Typically, I will sit on ideas for months, sometimes even years, before acting on them. But what I’m about to share here will be taking effect immediately.

Before I reveal where and how you’ll be able to find and follow me moving forward, I will be sharing my thought process with you.

Everything is Getting Harder

Ranking in Google is tougher than ever. The cost of Facebook ads continues to rise. The YouTube algorithm is a seesaw.

I’ve worked hard to build my own website and content platforms, and I don’t regret it. What I’ve said about digital sharecropping (on occasions too numerous to mention) still stands.

But I’m recognizing that it doesn’t make sense to rely exclusively on the platforms I’ve built anymore. I will continue to leverage them, but I need to dedicate more time and energy to showing up where people are already looking.

That means Amazon, Skillshare, Udemy, Medium, Tealfeed, YouTube, and other destinations. I have a bit of a presence on some, less on others, but I’m thinking to leverage these more, and that means creating and distributing content designed for these channels.

The newer platforms also represent a greater opportunity (Web3 inclusive), given that marketers haven’t necessarily had a chance to ruin them, and their algorithm restricts traffic to your content far less than, say, Facebook, Instagram, or Twitter. I’ve had a fair bit of success with BitClout, despite only having a small (but growing) following.

Moreover, the consistent and regular publishing of valuable content to my platforms used to boost traffic over time in a reliable way, but in the last four years or so, that has no longer proven true as a rule. Daily traffic on Music Entrepreneur HQ, for example, was at its peak four years ago.

I don’t see our traffic as dispensable but getting a sustainable number of email list signups and product sales gets increasingly harder when the search engine gods don’t reward us in proportion to our hard work.

We’ve all heard that insanity is doing the same thing expecting different results, and I grow tired of the content hamster wheel that seems to lead deeper into the abyss of obscurity, especially when it should be reaching new, engaged audiences. I’m letting go of the insanity.

Success Leaves Clues

Medium seems to like it best when I talk about self-employment, freelancing, and productivity.

YouTube thinks I’m an expert on the subconscious mind, social media, eCommerce, and affiliate marketing.

Similarly, I’m rewarded with more traffic to my websites when I cover certain topics over others. Having published for as long as I have, this trend is more clearly accentuated.

As they say, success leaves clues.

I’m a content creator with range and expertise in a variety of areas. But talking about anything and everything doesn’t seem to help my engagement.

If the gods that be are going to give me a hand up when I talk about specific things, why rail against it? I need to lean into it. That’s what I’ve realized.

Again, if I was as established as someone like Seth Godin, I might have the luxury of talking about whatever I want, whenever I want. But I’m in the fight of my life to grow my audience and increase my various revenue streams. So, I need to grab reality by the horns and hang on for the ride.

The Content-Product Equilibrium

A publishing schedule without a clearly defined scope can easily lead to endless busywork with no guaranteed payoff. I’ve been there too numerous a time to count.

A publishing schedule without a clearly defined scope can easily lead to endless busywork with no guaranteed payoff. Click To Tweet

And the greatest problem of all is that an overblown publishing schedule makes it harder to focus on the thing you’re supposed to be working on as a creator – your customer relationships and your products.

Yes, I’m here to inspire and help people as much as anything else, but it’s my conviction that people will only get so much feeding on free content. They are going to get the most from making a commitment, jumping in with both feet, and investing in themselves. That’s where the greatest breakthroughs and transformations happen.

I’ve often said that product creation is a matter of focus, setting aside at least an hour per day for its development, creating structures (eliminating, automating, and delegating) and ignoring fires that can be put out later. I still hold to this.

But there is a limit. You can end up spending too much time and energy on free content. If you’re okay with your weekends are spent over-exhausted, collapsed in your bed, no problem. But if you’re any less than superhuman and would like to look forward to your days off, there’s a different equilibrium to achieve.

Your content publishing efforts need to be finite, especially if you’re the one doing most of the work. You need to beware of scope creep.

Room for Expansion

This may seem to contradict what I said earlier about focus, but hear me out…

I’m recognizing that the greatest bit of pigeonholing in the preceding years was doing willingly, and it was done by me. I built Music Entrepreneur HQ, made it my mission, and saw it as my ticket to all I desired in life.

We’ve had some exceedingly good times with Music Entrepreneur HQ (it was probably at its peak in 2018, and it had another resurgence of sorts in 2020), and this isn’t the end of it. But for me it has sunk in that it’s not the golden ticket I thought it would once be. So, there’s no sense in having my identity wrapped up in it – it’s like peeling off my toenails with an icepick one by one hoping it will hurt less and less.

Music Entrepreneur HQ has its place in my ecosystem. But not trying to make it the main thing is incredibly freeing. I can hire writers to help out with publishing duties, put up ads, establish new niche sites, build a bigger presence on various social networks, and most importantly, focus more on customer relationships and product development.

The opportunity to cobble together an income from various sources is greater than ever, and it’s appearing a more viable pathway for me than anything else.

The New Publishing Plan

I know I’ve gone on long enough to get to this point in this post (long walk for a short drink, much?). But this is the essence of what I have in mind:

  • Monday – video (Music Entrepreneur HQ)
  • Tuesday – Medium story
  • Wednesday – Medium story
  • Thursday – Medium story
  • Friday – podcast episode (Music Entrepreneur HQ)
  • Saturday – weekly digest
  • Sunday – reflections

This will form the foundation of my weekly content creation efforts, though doubtless I will be iterating on it. I think there could be a better use of my Sundays but I’m not sure what that is yet.

If all goes according to plan, I will also have six podcast episodes per month rather than four.

Much of my activity will still be shared or summarized on my blog, and I am looking at reviving income reports as well.

Of course, there is a distribution and syndication plan to go along with all of this.

Final Thoughts

And now you know where you’ll be able to find me moving forward. Like I said, you’ll still be able to see most if not all of what I’m up to on my blog, but this post will stand in case you start to wonder, “whatever happened to his daily blogging efforts?” I’m still in motion, it’s just that my content will be spread across more destinations.

14 Must Have Digital Marketing Tools

14 Must Have Digital Marketing Tools

Digital marketing tools are a dime a dozen, especially nowadays…

Digital marketing, content marketing, and SEO are fast evolving fields, and the best solutions of the yesteryear aren’t always suited to battles on the new frontiers of Web3.

While this will surely be a moving target, I was recently asked, so my favorite digital marketing tools (that I currently use or used to use) are as follows:

Content Repurposing

These digital marketing tools don’t just let you syndicate and distribute your content (we’ll get to that a little later – under the heading of “Social Media Automation”). They also let you repurpose existing content in meaningful ways. For example, turning an audio podcast into a video snippet with your podcast artwork and progress bar.

Repurpose.io

Repurpose.io

Repurpose.io is the ideal solution for those who are regularly live streaming and want to turn their content into snippets and distribute it across a wide array of social networks.

You can easily take your content from YouTube, Facebook, TikTok, Zoom, Google Drive, Dropbox, or your podcast and share it out on YouTube, Facebook, TikTok, LinkedIn, Instagram, and Twitter.

I primarily use Repurpose.io to distribute my podcast to YouTube, but I have also used it to create clips I share across a broader range of social platforms.

Campaigns & Funnels

So, you want to set up a multi-step landing page / sales page offer just like the pros. What tool should you use?

10XPro

10XPro

My campaign / funnel builder of choice is 10XPro (not to be confused with Grant Cardone, 10X Growth Conference, 10X Rule, or anything of the sort).

I built the entirety of Content Marketing Musician and all associated products and programs on 10XPro. It was fun and easy, and the customer experience is great, both on the creator and the user side.

Besides, 10XPro is versatile, whether you want to set up memberships, fan clubs, courses, members forums, or otherwise. You can even build out your own affiliate army with their software.

You can read my full review of 10XPro here.

Data & Analytics

You need a way to measure everything you do. Sure, you can do some of this manually. But given that there are near enterprise level solutions available for free, you probably won’t need to become a spreadsheet fiend to stay on top of your metrics.

Google Analytics

Google Analytics is free. It’s comprehensive and powerful. It’s the ideal solution for tracking your website’s traffic.

The downside? You need to be an engineer to understand how some of it works. I recently started diving deeper into the world of conversion tracking (related to analytics), and I don’t get it. But I will keep learning until I do. You’ve got to keep challenging yourself.

Email Marketing

Collecting emails and sending campaigns needs to be at the top of your marketing totem pole. And you need the right digital marketing tools to make this happen.

ConvertKit

ConvertKit

There are many Email Service Providers (ESPs) out there, and they’re all quite good. In a manner of speaking, they all do the same thing too. But are they all comparable in terms of functionality and pricing? No.

My favorite solution is ConvertKit. It’s an excellent option for creators because it’s easy to use, it allows you to sell infoproducts and paid newsletters, and it’s free for up to 1,000 subscribers.

Plus, they produce some excellent content showing you how to grow your list, build your social media following, sell your art, and more.

Leadpages

Leadpages

When it comes to growing an email list, I swore by Leadpages for years. I don’t use them anymore because the basic functionality is all built into 10XPro (which obviously does a lot of other things), but that doesn’t mean I love them any less.

From setting up popups to landing pages, Leadpages gives you all the tools you need to capture your traffic and increase your email list by leaps and bounds.

Link in Bio

Who knew the “link in bio” trend would catch fire? Well, apparently those watching the creator economy movement did, because now there are several viable competitors to Linktree.

Koji

Koji

Koji is not an improvement on what’s available. As I see it, it’s a category creator.

Yes, it’s a link in bio. But it’s more than that. It’s free, it gives you access to your analytics, and you can take advantage of a variety of mini apps that let you:

  • Collect tips and donations
  • Crowdfund your next project
  • Create Cameo style videos
  • Sell locked content and NFTs
  • Set up an eCommerce storefront
  • Embed your media content
  • And more, all from your link in bio

Here’s my Koji link in bio in case you want to have a look.

Live Streaming

Going live is a popular way of attracting an audience. But if you want to put a bit of production value behind it, you’ve got to take advantage of the right digital marketing tools.

StreamYard

StreamYard

Most content creators probably know about StreamYard by now. It’s a popular solution for live streamers of all types, whether it’s podcasters, entrepreneurs, YouTubers, or otherwise.

I made a whole $5.55 live streaming last year. That apparently wasn’t enough to keep me going with it. But whenever I’m thinking about live streaming, StreamYard is what immediately comes to mind.

I especially love the ability to multi-stream to Facebook, LinkedIn, Twitch, Twitter, YouTube, and other destinations.

SEO

If you’ve got a website, naturally, you want to drive as much targeted traffic to it as you possibly can. Search Engine Optimization is key to your success.

Ubersuggest

Ubersuggest

Neil Patel’s Ubersuggest is the most cost-efficient SEO solution out there, and it’s undergirded by Neil’s own desire to help entrepreneurs succeed. His main way of paying it forward is with detailed articles and videos that answer every question you can think of.

Patel’s team seems to be adding new features on a regular basis too, so Ubersuggest will only get more powerful over time, and is unlikely to increase in price.

Ahrefs

Ahrefs

I have personal experience with Ahrefs. I even got to contribute a few articles to their blog in the past.

Their software is admittedly awesome. Finding keywords opportunities for your website is a cinch with Ahrefs, and that means you can get results fast.

And while not astronomical, they are expensive enough to be priced out of reach for many creators and independent entrepreneurs who already have multiple SaaS subscriptions. It generally takes six to 12 months for you to see any benefit from your optimization efforts. So, $100+ per month seems kind of a steep price to pay while waiting for your efforts to pay off.

Social Media Automation

You aren’t posting everything manually, are you? That’s just silly. Of course, you do need to automate intelligently, or your posts probably won’t be seen. Here are some digital marketing tools that help.

Creator Studio

Facebook / Instagram Creator Studio lets you schedule and manage your posts (for Facebook and Instagram) natively for free.

TweetDeck

TweetDeck is a free tweet scheduler for Twitter that also lets you monitor engagement activity and hashtags or other interests.

Jetpack

Jetpack

Jetpack is like a Swiss Army knife for WordPress. I especially like the “Publicize” function which lets you post to social media automatically the moment a new post is published – Facebook, LinkedIn, Tumblr, and multiple Twitter destinations.

OnlyWire

OnlyWire might be a little old school, but it’s one of those digital marketing tools that has stood the test of time. It lets you automate posting to 20+ social networks. I especially like that it connects to destinations like Blogger, Medium, and LiveJoural.

I have not used it in a while, but it is very cost effective, and I have been thinking about it again recently.

Meet Edgar

Meet Edgar

Meet Edgar (or Edgar, or whatever, I don’t care, sorry OCD people) is bar none one of the best solutions for automating your social media. You can store every post you create into a library and have Meet Edgar continually draw from it without you having to add anything new (though you will still want to keep adding periodically). It works great if you already have a big repository of content to work with.

Meet Edgar connects to Facebook Pages and Groups, Instagram Feed and Stories, Twitter, Pinterest, LinkedIn, and LinkedIn Company Pages.

They do have a free trial, and their pricing seems to have come down a bit, but in my experience, you basically need the most expensive plan for it to be worthwhile.

Final Thoughts, Digital Marketing Tools

The above should be a good starting point for the average creator, independent entrepreneur, or solopreneur. You don’t necessarily need to use all of them, and you probably won’t. But depending on your focus, and which area of your career or business you’re looking to enhance right now, it would be worth looking into relevant options.

Most tools here are still modest in cost, even though those pesky enterprise solutions can look mighty sexy at times. Start humble, and in time, you’ll be able to grow into bigger shoes. And don’t forget to replace tools as needed. The best teams are always on the lookout for the next thing that might enhance their workflow.