10 Things You Can Hire Me to Do (You Probably Didn’t Know)

10 Things You Can Hire Me to Do (You Probably Didn’t Know)

I am sometimes asked what I can offer entrepreneurs and businesses.

Fair question – but not always an easy one to answer!

As a musician and avid self-promoter, I have sunk my teeth into – and have gotten very good at – more things than I sometimes care to admit.

I usually don’t promote all of it, because it’s not necessarily what I want to be known for.

But if you’re looking for a seasoned, skilled, and versatile worker, you’ve found one.

Here are 10 things you can hire me to do (you probably didn’t know).

Written Content

Upon returning from Japan, where I grew up, I was dropped into the Canadian school system. There was just one problem – I realized very quickly that I wasn’t very good at reading, and my vocabulary was a little limited.

I became fascinated with words, and before I knew it, I was devouring vocabulary lessons in Reader’s Digest, dictionaries, thesauruses, and even encyclopedias. I got plenty of practice writing bad short stories and cheesy rap lyrics.

I have been writing content for the internet since 1997, and I have been blogging since 2006. I have helped my clients create a vast array of documents to help them grow their careers or businesses.

Here are but a few examples of the types of assets I’ve worked on:

  • News updates
  • Blog articles (SEO-optimized)
  • Press releases
  • Podcast scripts
  • Video scripts
  • Screenwriting
  • Business plans
  • Grant applications
  • Song lyrics
  • eBooks, reports, and whitepapers
  • Books (I’m available to ghostwrite)
  • Email campaigns
  • Sales pages
  • Copywriting

Self-Publishing

Looking to self-publish your book?

It seems quite easy at first, but once you start delving into everything that’s required, you can easily start to feel overwhelmed.

I’ve published eight titles myself, so I know the ropes. I’m more than happy to help you figure out your:

  • Book title and subtitle
  • Book description
  • Author bio
  • Keywords and categories
  • Interior layout
  • Book cover
  • Distribution (Amazon, Kobo, Barnes & Noble, etc.)
  • Pricing strategy
  • Promotion and advertising strategy
  • Audiobook

Audio Content

From music to radio shows to podcasts, I can help you make your audio sound amazing so your audience wants to tune in week after week.

Let me help you with your:

  • Bumper or station ID
  • Audio editing
  • Audio sweetening
  • Mixing and mastering
  • Producing

I am also told I have the perfect voice for a podcast and a good listener, so I’m happy to work as a host or announcer too.

Custom Musical Themes

Do you need intro or outro music for your podcast or radio show? Maybe you’d like to gift a special song to a loved one. Maybe you’d like me to craft your special theme (based on your personal qualities).

Whatever it is, I can make your musical dreams come to life.

Coaching & Consulting

One of my greatest strengths as a coach or consultant is in helping you achieve clarity on what to work on, what to focus on, and what steps to take next.

If you’re lost, indecisive, or even frustrated with your career or business, feel free to reach out. An outside perspective can be an invaluable asset.

Music Lessons

I’ve been teaching guitar since 2003, and I’ve also helped some vocal, bass, and ukulele students along the way. Whether you’re just getting started, or you’ve been at it for a while, I’m ready and willing to show you the way.

Graphic Design

I’ve designed many things through the years, including:

  • Logos
  • Business cards
  • Blog banners
  • Posters
  • Book covers

My approach may not be for everyone, but if I’m not the right fit, I probably know someone who is!

Illustrations

I was practically born an artist, and from the time I was young, I loved drawing, painting, and crafting. I have occasionally used these talents in my content as well.

Is there something I can draw for you? Let me know.

Web Design

I’ve put together dozens if not hundreds of websites over the years, for individuals, entrepreneurs, businesses, niche blogs, communities, events, and more.

Digital Marketing

Whether it’s social media, email marketing, content marketing, sales funnels, affiliate marketing, or influencer marketing, I’ve got experience in virtually every category of digital marketing you can name.

And if I can’t do it, chances are I know someone who can. I’m connected to SEO and advertising specialists, graphic designers, photographers, videographers, and more.

Final Thoughts

I understand well that you might not be ready to get going with your project just yet. That’s okay. You’re still welcome to reach out, and I’d be happy to have a quick look at whatever you’re working on.

Organic Weekly Reviews – Can They Work?

Organic Weekly Reviews – Can They Work?

Like anyone operationally-minded, I used to feel the need to systemize my weekly reviews.

Make a checklist. Do the steps. Turn it into a habit.

These weekly reviews would evolve, with steps either being added or subtracted based on their importance or utility.

But as I got busier, the weekly reviews would come to a screeching halt. Catching up after a week wasn’t so bad, but after two weeks, three weeks…

There always comes a point of no return. You either feel guilty for not logging stats in your spreadsheets and your self-confidence erodes, or you feel overwhelmed at the prospect of having to catch up on multiple missed weeks.

But maybe the problem isn’t so much that you’re undisciplined. Maybe the problem is that your weekly reviews aren’t the least bit exciting…

Why do we Systemize?

The need to systemize comes from the need to be efficient.

Efficiency is a good thing, right? Entrepreneurs and businesses are always chasing increased productivity. That must mean efficiency is an uncontested virtue in every aspect of business.

But that’s kind of like saying the point of a delicious meal is to get it into your stomach.

Don’t you want to savor that meal? Don’t you want to taste it? Wouldn’t you get more pleasure out of lingering on every mouth-watering bite?

Moments of pleasure seem so brief and elusive compared to longer stretches of ambivalence and even pain. If you want to live at all, you’ve got to drink in those fleeting drops of satisfaction.

If you want to live at all, you’ve got to drink in fleeting drops of satisfaction. Share on X

Efficiencies can sometimes cloud the reasons for doing something in the first place. We can walk through the steps of our checklists without being the slightest bit present with the significance of each task, and that prevents us from tapping into our inner resources.

Efficiencies can sometimes cloud the reasons for doing something. Share on X

What is the Point of a Weekly Review?

There are as many different types of weekly reviews as there are people or businesses. There’s no one right way of conducting a weekly review.

However, most reviews revolve around evaluating the past week’s performance and identifying any changes that need to be made to have a better week the next.

You can skim the numbers and get a sense of what you and your team have accomplished this past week, but skimming alone isn’t going to achieve much.

The value isn’t in skimming the numbers. It’s in thinking about the numbers.

What do the numbers mean? What story are they telling? What trends are you observing? Are there any adjustments to be made?

Probing deeper into your performance is where the juice is. That’s where meaningful insights come from.

Let me offer another example.

You may find logging your income sources akin to watching paint dry. Bookkeeping isn’t everyone’s cup of tea.

You may also feel the only reason to track revenue in a spreadsheet is the efficiencies gained around filing taxes.

But what if you were to take out a pen and a piece of paper and write down the exact amount of money that was received, by whom, and when?

What if you did this for each income source? What if you said, “Thank you” and expressed your gratitude for each deposit as you were writing it down? What if this reprogrammed your subconscious mind to become more aware of the abundance you’re already generating, and this attracted more of the same?

How would that change your relationship with bookkeeping? More importantly, how would that change your relationship with money?

Logging numbers in a spreadsheet isn’t the point. The point is to see yourself as the source of what you have created.

See yourself as the source of what you have created. Share on X

Can Organic Weekly Reviews Work?

So, can you ditch the checklist, slow down, tap into the powers of your mind, and allow a weekly review to unfold more organically?

Well, this depends on how much time you have for the review.

If all you have is 30 minutes, and it’s mission-critical that you log and evaluate key metrics, then you can’t dawdle around.

On the other hand, if you have one to three hours for uninterrupted deeper reflection, you can let your mind lead you.

Very naturally, as you get into flow, you’ll be prompted to:

  • Review your calendar
  • Jot down ideas
  • Draw out graphs and charts
  • Do some reading
  • Check your dashboards
  • And so on

The organic aspect of the weekly review makes the process fun and exciting again. You’re still going through (mostly) the same motions, but you’re letting inspiration and intuition guide the way.

Whatever you focus on grows, so if you’re focused on enjoyment, what do you think you will get more of?

If you enjoy your weekly reviews, you’re not likely to miss a week!

Assuming your organic weekly review isn’t about having no structure, but rather about becoming aware of the reasons behind measuring and tracking performance, you’ll tap into the deeper undercurrent of purpose. Organic weekly reviews can work.

The Surprising Truth No One Tells You About Content

The Surprising Truth No One Tells You About Content

In creating content, it’s easy to get lost in the weeds without ever finding your path.

Here’s the surprising truth no one tells you about content…

It’s Not About the Type of Content

We are often led to believe that content is, first and foremost, about the type of content you produce.

Blog posts, infographics, podcasts, videos. Pick one.

Picking one and sticking to it is good advice. Choosing one that’s matched to your preferences is even better. Even with a team, it can be very difficult to publish blog posts and make videos, as an example.

But you will not automatically be more successful because you publish a certain type of content…

It’s Not About the Platform

Secondly, we are told, publishing is about finding the right platform to publish to.

Facebook. Instagram. YouTube.

All things being equal, it’s a good idea to go where your audience is. And there is no mistaking that you’ve got to tailor the right kind of content to the platform you’re publishing to.

But publishing in the right place will not guarantee success. If you’re delivering the right kind of content, people will come to you.

It’s Not About When You Publish

Having figured out what type of content we want to publish and where to publish it, we start looking at when to publish it.

It’s funny because it’s mostly replacing one obsession with another.

Emails should go out between 9 AM and 12 PM EST on a Thursday. Facebook posts should be published between 8 AM and 12 PM EST on Tuesdays and Thursdays. Or whatever it is.

Look, you can find this information anywhere, and nowadays Facebook will even help you schedule your posts at a time they are more likely to be seen.

It doesn’t matter anywhere near as much as you think it does, though, because people will still tune into their favorite show at 1:00 AM on Monday if it’s the only opportunity to catch it.

The Surprising Truth – It’s About the Personality

Personality, or what marketer Russell Brunson calls a certain “attractive character” in his book, DotCom Secrets, is what creating content is all about. This is a foundation on which you can build.

People will still occasionally stumble across your content if it’s valuable and optimized, but if there’s no personality in it, it’s unlikely you will be remembered and be able to get people on your list and create long-term engagement with them.

Think about it. Oprah can draw an audience and sell to them any time she wants. You can probably think of plenty of others – Adam Sandler, Jerry Seinfeld, Howard Stern, Craig Ferguson, Jimmy Fallon, or otherwise.

If you were to pay attention to your own consumption habits, you’d notice that large chunks of it are based on people you know, like, and trust too.

So, what personality will you establish?

Timely Opportunity

Timely Opportunity

As you know, I’ve had the opportunity to interact with high performers, successful executives, influential coaches, and music entrepreneurs of a variety of persuasions.

Some of these are my friends. We may only speak once or twice per year, but picking up where we left off often feels effortless. I’m grateful for all the connections I’ve built over the years.

Recently, one of my friends launched a new community, and I couldn’t resist sharing it with you.

As you know, I do talk about an array of products (I’m certainly not shy in sharing mine) but only rarely if ever refer you to timely opportunities. It happens once every few years, or not at all.

But what I’m about to share with you is worthy of your attention.

Have you ever noticed how the first movers are often the ones that benefit most from new platforms? It could be Kickstarter, Snapchat, or TikTok. The people who put in the time necessary to figure it out and understand the opportunity are inevitably the ones that squeeze the most juice out of it.

We’re sitting on the cusp of one such ground-floor opportunity again.

What’s unique about it is that it brings together the domains of learning, networking, and affiliate marketing. No one else is doing anything like this right now. And there are AMAZING opportunities for learners, coaches, influencers, affiliate marketers, and hybrids alike!

Now, I can’t tell you whether this is the opportunity you’ve been waiting for. If you’ve been struggling to make ends meet, though, I would assert that it is. Either way, there is an easy way to find out.

Watch This Video Now

Then, get back to me when you’re ready to join.

Things You Won’t See Until You’re 40

Things You Won’t See Until You’re 40

There will be things that seem far too tedious and obnoxious to do. That is until you realize they are categorically essential to your success.

All things being equal, it’s better to have spent your 20s and 30s experimenting and learning. You will want your ultimate success in your 20s and 30s, but you probably won’t get it until later.

You will want your ultimate success in your 20s and 30s, but you probably won’t get it until later. Share on X

But if you’ve prepared yourself well for your 40s, you will have uncovered, assimilated, and synthesized the knowledge and skills necessary to achieve your goals. You will have experience as a feedback mechanism – to discern what will work and what won’t.

Getting a running start in your 40s without having spent your 20s and 30s learning will be challenging, to say the least.

For better or for worse, there will probably be things you won’t see until you’re 40. Things like the importance of a sales tracker or content calendar.

You’ll have heard of all these things, no doubt. Maybe you’ll have even acted on some of the information you’ve gathered.

But don’t expect to grasp the importance of any of it in your 20s and 30s and to be able to implement it with any degree of competence. Again, it will occur as tedious, obnoxious, and even unnecessary earlier in life.

Patience isn’t easy, and neither is sticking with something long past the point where you’ve lost all faith.

But if you can accept that it may not happen for you until you’re 40, you can spend your 20s and 30s productively, discovering what’s required to be a success later in life.

If you can accept that it may not happen for you until you’re 40, you can spend your 20s and 30s productively, discovering what’s required to be a success later in life. Share on X
Online Networking

Online Networking

I don’t think I’ve seen it work yet.

No matter how organized or well monitored, somehow, someway, it ends up deteriorating into a one-way pitch fest.

Etiquette goes right out the window as people flood the chats with their contact information, social media profiles, and website links. As though everyone else should be rapt with interest.

Those who cannot powerfully articulate their message in one to two minutes are overlooked, ignored, and written off as irrelevant.

It’s a good reason to come prepared, yes, but we’ve all delivered messages that have fallen flat. Your message won’t land every time.

The only ones who win in online networking are the loudest and most obnoxious. And I’m not entirely sure they’re winning either.

I thought this would depend on the group, but today I observed some of the most evolved leaders I know treat the session like a mid-90s GeoCities chatroom, just as I’ve seen other entrepreneurs and executives do.

These are, I’m sure, the same people who do “networking hit and runs” at every in-person event, awkwardly and haphazardly throwing business cards at attendees as if to get away from those nasty germs as quickly as possible.

I’ve said it before, but I’ll say it again. The bar is still very low when it comes to networking and pitching. And I would even posit it’s at an all time low.

Connecting, not broadcasting, ought to be the intention of every networking event.

Connecting, not broadcasting, ought to be the intention of every networking event. Share on X

Those who use it as an opportunity to assert their self-importance are missing the point. The point is to listen and share generously. Offer support. Connect people who need to meet. Point them in the direction of helpful resources. Not show people how great you are.

Ironically, being a space for listening and offering support will end up elevating your status. Serving will lead to tangible networking results, not talking endlessly about how you’re the best.

Online networking doesn’t work. And while I hate the terminology, “virtual networking,” in this instance, hits the nail on the head. You may as well be interacting with a video game. No one is there to earn your trust before hitting you over the head with a sales pitch.

I’m going to say one more thing I hate and then I’m done. When it comes to networking, we could all learn a thing or two from politicians. They are expert networkers who have it as their job to memorize the names and professions of the people they meet, so if they ever run into them again, they can make them feel important. That’s not something you can do without having real empathy for people.

When it comes to networking, we could all learn a thing or two from politicians. Share on X