I’ve recently had some personal questions from those who are either interested in my forthcoming book, Flashes of Elation, or have already pre-ordered it, and are wondering about its status (and rightfully so). So, I thought it would be worth making a public statement so that no one would be in the dark about this.
You may have seen my November Monthly Hustle post on Music Entrepreneur HQ, seen the blurbs about “next books” and noticed that Flashes is missing from the equation.
First, and most importantly, I have not abandoned the project. Yes, I’m still working on it. And it is a very important work to me.
I admit that I use the term “working on it” a little loosely here, because honestly, I haven’t had a whole lot of momentum with it since 2018. But this is not because I don’t intend to complete it.
I am acknowledging that this has become somewhat of a Duke Nukem Forever or Chinese Democracy type situation, but at least what you can say about those releases is that they eventually happened (even if they didn’t impress). And it’s going to be the same with Flashes of Elation – it will happen, and hopefully, it will impress.
The other reason Flashes doesn’t appear in my “next book” list right now is because there are still some tough editing decisions to make. Will I eliminate certain chapters or entire sections of certain chapters, will I write new chapters, will I knowingly break certain writing conventions (spelling, grammar, formatting, etc.), and so on.
Not to make too much of it, but these are the types of difficult decisions I’ve been facing in the editing process, for a book that is sure to be the same length as The New Music Industry (66,000 words), which I laboriously edited many times (12 hours at a time), along with the help of my editors.
There is some good news in all this, though. I started an intensive yearlong leadership program about six months ago, and I’m in what they call the “Completion” quarter. And that means I’m looking for every opportunity to tie up loose ends in my world, and I know that Flashes is one of those loose ends I’m not willing to sit with for much longer.
But first and foremost, I plan to complete another Duke Nukem Forever or Chinese Democracy that’s been gnawing at me for even longer, and that’s my musical release, Back on Solid Ground.
That said, I’ve created a separate list of projects and tasks to complete, and Flashes of Elation is on that list!
As challenging as they have been, the last few years have taught me a great deal. With Music Entrepreneur HQ, I thought I was building a community / membership. Only to find that the traffic was just as disengaged as the stats showed. I thought it was growing into a profitable, sustainable business. And I can’t tell you how many times I’ve gone one step forward and two steps back in the preceding years – even more so in the last six months.
I never would have discovered all that if I hadn’t gone through the motions of setting it all up and testing it in the market though. And maybe one day I will have a hungry, ready, engaged audience for what I’ve created. But I can see that time isn’t now.
I guess what I’m saying is – in experimenting with a lot of business models and initiatives, I’m recognizing that what people want from me most is music and books. And so, music and books you shall have. Online academies and coaching programs? Maybe for another time.
And, once the political weirdness that’s been playing out across the world over the last 21 months starts settling down, maybe you’ll see me on the stages of the world performing and giving presentations again.
Anyway, at this point I’ve gone on long enough, and I can’t justify spending more time on this when indeed, I could be working on Flashes of Elation. So, I hope your question has been answered, and thank you so much for sticking with me. It’s been a ride.
P.S. Thanks again for dropping by. I’m currently working on a brand-new book called the Productivity, Performance & Profits Blackbook. This new resource encompasses everything I’ve ever learned about getting more done, plus some amazing insights from the hundreds of entrepreneurs, executives, and artists I’ve interviewed over the years.
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