In an industry where charlatans and shills abound, it’s hard to let go of the couch to big screen dream and focus on the daily actions that will get you to your goals (if you’re even clear on what those goals are).
But anyone that’s trying to sell you on the idea that their $397 course is going to make you wealthy, famous, and ripped like a bronzed god is probably after the little money you don’t even have, not interested in how you get on once you get going. A real coach is always invested in your success.
Courses are great, and I’m a big believer in investing in myself.
But you need to be careful with a) who you buy from, b) lofty promises, c) placing blame (especially self-blame), and d) managing your expectations.
And so, one thing that can be helpful in bypassing the toll booth to the superhighway of shattering disappointment and empty coffers is achieving crystal clarity on what it is you want to accomplish as a musician – keeping in mind that there is no wrong path. It’s all about where you want to get to.One thing that can be helpful in bypassing the toll booth to the superhighway of shattering disappointment and empty coffers is achieving crystal clarity on what it is you want to accomplish as a musician. Click To Tweet
It could be making six-figures while making music from home. That’s a doable dream. People just like you have pursued that possibility and have made it their reality.
It could be touring the world, or signing a record contract, or just having a steady, easygoing, profitable career recording and performing in your locality. I’m not going to judge.
The thing that will stop you in accomplishing what you want in music, besides the snake oil sales, is getting too wrapped up in all the opportunity and failing to chart a course for the success you desire.
The way it works is this…
If you say that you’re a songwriter, and you’re committed to the craft of songwriting, and you start publishing songs you’ve written, you’re going to build a reputation as a songwriter. And then people are going to ask you to write songs. And you’ll start getting better jobs, and soon you’ll have a full-time career in songwriting. And then, you’re going to start getting requests for a lot of other things, like co-writes, or being a session musician, or licensing opportunities.
That’s a model that works.
The model that tends not to work is choosing to be a touring artist. But then seeing a shiny object over there. Music licensing and placements. So, you set yourself up to make beats at home. But what’s this? Mastering engineers get paid a lot of money. “I’m going to become a mastering engineer now!” But wait… these festivals look awesome. “I want to start performing at festivals.” Clubhouse! NFTs! Patreon!
And on it goes.
When you jump around like that, you don’t have the opportunity to get better at what you do, develop a reputation, find clients, get better jobs, build a full-time career, and have the wherewithal to branch out.
Too often, we branch out too early, you see. You can have your cake and eat it too, but if you don’t cultivate focus early on, no one around you will know how to support you. If you don’t stand for something, you’ll fall for anything. You want to be the person that when others see you, they say, “wow, they’re still going at it!?”
And that’s a matter of determination, sure, but it’s more a matter of powerful branding. You don’t always get what you ask for, but you almost never get what you don’t ask for.You don’t always get what you ask for, but you almost never get what you don’t ask for. Click To Tweet
For a proven, step-by-step framework in cracking the code to independent music career success, and additional in-depth insights into making your passion sustainable and profitable, be sure to pick up my best-selling guide, The Music Entrepreneur Code.