AI Usage

Last updated: June 1, 2024

As someone who works with generative AI products on a near-daily basis (and by that, I mean I am paid handsomely to do it), I’ve seen how the sausage is made. Because of that:

  • With a single prompt, I can get ChatGPT to hallucinate facts
  • With a second prompt, I can get ChatGPT to backpedal and admit it’s wrong

So, when writing, I trust my senses, experiences, and research more than I trust AI.

I am not saying that large language model tools are bad. They are improving daily.

But I also know where things are going with generative AI – in a safer, friendlier, more democratic direction. As a marketer, I know well that safe, friendly, and democratic isn’t going to get you many customers.

As marketing legend Dan Kennedy says:

The cardinal marketing sin is being boring.

The future of generative AI may be more boring than you think.

That said, I am not saying that I don’t use AI tools at all.

So, in the interest of AI usage disclosure, here is what I will share with you:

  • There may be content on this site provided by third parties who used AI to generate their articles – this is gradually being archived and removed, but as you can imagine, 1,700 posts is a lot to comb through
  • I occasionally consult ChatGPT for headline ideas, which generally aren’t used on this site, but may be used on my YouTube channel
  • I may ask ChatGPT about a topic I’m writing about, just to see if there are any angles or ideas, I haven’t covered that might be interesting to incorporate
  • I have used ChatGPT to improve and optimize sales copy, but what it generates is rarely used word for word – it’s more like submitting complete work to an editor and actioning only the bits that seem like a genuine improvement
  • I have used ChatGPT to improve and optimize course content, but the same disclaimer applies – it’s like running it through a second pair of eyes and being the final decisionmaker as to what changes stand and which are omitted

But if I were to bottom line it:

  • My articles are 100% human-written, except for suggestions I receive from Microsoft Word or Grammarly, which I sometimes action
  • My books are 100% human-written, except for suggestions I receive from Microsoft Word or Grammarly, which I sometimes action
  • I am more interested in stretching and challenging my abilities and growing as a person than I am in taking any shortcuts
  • I intend no harm whatsoever, and no harm is intended by my use of AI

Thank you for reading. Enjoy your stay.