Have you ever thought about promoting your music with content marketing? Over the long haul, it could be an incredibly effective way for you to increase your fan base.
In this post via Freddie Tubs, you’ll learn eight useful hints on how to generate results with content marketing.
By the way, if you think your voice should be heard, you can check out our guest post guidelines here.
With that, here’s Freddie!
Marketing is a big part of every musician’s career. If you don’t have a big label backing you, you’ll have to do it all on your own.
Luckily, marketing for musicians today isn’t what it used to be. You don’t need to shout your message from the rooftops to get attention. To be honest, that might work against you.
Marketing today tends to be subtler and cheaper. You can take advantage of social media, websites, podcasts and so on. Your audience is sophisticated – they want to hear something unique and they are willing to search for it.
This is why content marketing might be perfect for you. Once you connect all of your channels your audience will be able to find you with ease and simplicity.
Here are eight tips to help you master content marketing:
1. Build an Email List
One of the first things you should do when starting with content marketing is building an email list. Emails can be used to offer good content, discounts and other benefits that could lead to you getting more subscribers and a bigger audience.
You can do this by setting up a form on your website or by creating a landing page where you offer something in exchange for their email address. This process is fairly simple but it can bring you many leads and new Superfans, especially if you are offering something (like an MP3 of your latest release) for free.
2. Know Your Audience
Every musician needs to understand their audience.
Knowing this can help you determine what tone of voice to use, how long your content should be, what to talk about, where to publish your content and more. When you know who your audience is, you can easily tailor your content to them.
“You can get some demographic information on Google Analytics or social media analytics. For getting a bit of in-depth understanding, you can use polls and surveys either via email or social media”, – explains Carl Witt, a Content Strategist at UKWritings.
3. Use CTAs
CTAs or calls-to-action are those lines at the end of an email or a blog post, inviting people to share, buy, comment, like, visit and so on. You should make sure that you use one of these in each content piece you create. You shouldn’t just write a great post or an email and leave it without getting your readers to act.
At the very least, ask your audience to subscribe, like, share, comment, visit your landing page or something similar.
4. Understand Your Goals
Ask yourself what you want to achieve with your music career. Then consider what you want to achieve with your content marketing. If you can bring these two elements into complete alignment, you’ll be able to create great content.
But, in essence, if your goal is to get more subscribers to your email newsletter, try using your content to get more subscribers. Your CTAs should call for subscription instead of something else.
5. Keep it Simple
Don’t try to discuss more than one topic at once. Your content should be simple and concise, allowing readers to learn the most important information first and then move on to other content pieces.
Pick a topic, discuss it briefly, give something useful to your audience and finish.
6. Use Content Editing Tools to Beef up Your Content
Of course, being a musician doesn’t mean that you are a good content writer as well. Still, if you want to grab the attention of your audience with content, you need to create high quality content.
If you aren’t sure how well you can write, you should use one of these tools to help you edit:
- AcademAdvisor: Proofreading is a tedious task that requires a lot of work and time. You can do it easily with this tool.
- OxEssays and UK Top Writers: When writing content, you can make a lot of grammar mistakes. Fortunately, these tools can help you fix them.
- Best Australian Writers and Revieweal – If you are looking for good editing tools, these are the best ones out there.
7. Offer Useful Content
No matter what, you should always offer something valuable to your audience and each content piece should serve a purpose. Whether it’s tips, advice or just general updates you need to add value.
8. Start Early
Don’t wait until you have something to promote–- start right away. You should write content that will prepare your audience for your upcoming music and use that momentum to get more Superfans.
Content Marketing for Musicians
Content marketing is useful and powerful in every industry. It drives action and helps people. If you want to get more superfans, use these tips to come up with your own marketing strategy.