295 – Setting the Foundation for Your Music Career

by | May 19, 2023 | Podcast

There are some critical steps to take before you even begin. Because whatever foundation you build on is the foundation that will stay with you. And if it’s a shaky foundation, you may never be able to build the music career of your dreams and create the life you love through your music.

In this episode of The New Music Industry Podcast, David shares about the crucial importance of building your music career on solid ground.

Podcast Highlights:

  • 00:16 – Building a solid foundation
  • 00:53 – Your music career blueprint
  • 01:30 – The secret to making your dreams a reality
  • 02:47 – Do something and adjust course
  • 03:47 – Start with the end in mind
  • 04:23 – Closing thoughts


  • The Music Entrepreneur Companion Guide: Get the official definitive companion guide to The Music Entrepreneur Code covering, in clarity and detail, secrets to making it in the new music business.
  • Productivity, Performance & Profits Blackbook: The first of its kind – David’s new premium book covering productivity, featuring content from Music Entrepreneur HQ, his personal blog, his many books, and even Start Your Year the Right Way, which is included in its entirety. Be fully unleashed in accomplishing your dreams and desires!


Hey, it’s David Andrew Wiebe, and today I wanted to talk about building a solid foundation. Whether it’s a house, a commercial building, or an industrial building of some kind, if you don’t build a solid foundation, you can experience a variety of problems with the building down the line. But when you start with a solid foundation, the rest of the building can be erected with relative ease.

And so, it’s the same thing in our music careers. If we have a solid foundation on which to build, we’re going to experience and enjoy more success. What’s key is that we have a solid idea of what it is that we’re building towards.

If we have a solid foundation on which to build, we're going to experience and enjoy more success in our music careers. Share on X

Your Music Career Blueprint

So, you need to create a music career blueprint. The blueprint doesn’t necessarily have to be ultra-specific, but it should give you a pretty good idea of what it is you’re aiming towards. Whether that’s becoming a professional songwriter in country music, or becoming a touring musician, or a session player in rock bands. Specificity helps create clarity, and when you have clarity on what it is you’re moving towards, you can line up your daily actions with where it is you’re going.

One of my favorite quotes by William Hutchinson Murray goes like this:

“Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative and creation, there is one elementary truth the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too.

All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favour all manner of unforeseen events, meetings and material assistance which no man could have dreamed would have come his way.

Whatever you can do or dream you can, begin it. Boldness has genius, power and magic. Begin it now.”

Now, I could offer an entire breakdown on that quote because there’s so much in there that can be missed if you don’t go a little bit deeper into the meaning of the words in the exact order in which they were placed, but the key point is that we’ve got to commit. Commit to a specific course and a specific set of actions that are going to lead to where it is that we want to go in our music careers.

Commit to a specific course and a specific set of actions that are going to lead to where you want to go in your music career. Share on X

Getting on Track & Adjusting Course

Now it is better to begin and to do something than to not do anything at all. Marketing guru Dan S. Kennedy’s, one of his “Wealth Magnet” principles is “Do Something.” It’s better to start doing something and then to adjust than to wait for the perfect strategy or the perfect plan, or the perfect idea. But the key point is, we’ve got to adjust course just like an airplane is supposedly off course 99% of the time.

I don’t know whether that’s true, but it has to constantly course correct to get to where it wants to go. And it’s the same thing in our music careers. We’re going to do things, at times, that aren’t necessarily in complete alignment with our brand, with our personalities, with our character, with where it is we want to go.

And what there is to do is to keep adjusting and iterating based on the information that we gain along the way, the data, the understanding of ourselves and our band, our music, and our audience.

Start with The End in Mind

Another powerful exercise is to start with the end in mind. So much of the time, in the world, we try to do and then have. When in fact we could go right to the end. We could skip right to the end and have at least envisioned and imagined in our mind’s eye, having what it is, what we want to have, and then do. And that’s an unfolding process rather than a “strive towards what it is I want” process. So, the key point here is to start with a blueprint and revise it as necessary.

Start with a blueprint and revise it as necessary. Share on X

Closing Segment

So, if you enjoyed this insight, there are many more in my book, The Music Entrepreneur Companion Guide, and for a limited time, you can get a free copy for yourself at Music Entrepreneur HQ .com / Free Book.

This has been episode 295 of The New Music Industry Podcast. I’m David Andrew Wiebe, and I look forward to seeing you on the stages of the world.

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