What can you expect to find inside The Renegade Musician? How can it help you on your music career journey?
That’s what we’re going to be looking at in this episode of The New Music Industry Podcast.
00:26 – The Renegade Musician, a “harsh truth” eBook
01:02 – Chapter 1: Music business
01:19 – Chapter 2: Personal development
01:42 – Chapter 3: Profit leverage
01:59 – Chapter 4: Reinvesting
02:20 – Chapter 5: Opportunity
02:40 – Chapter 6: Prioritization
03:02 – Chapter 7: Home base
03:27 – Chapter 8: Paying the price
03:55 – Chapter 9: Leadership
04:14 – Chapter 10: Intuition
04:32 – Chapter 11: Question everything
04:54 – Chapter 12: Commitment
05:17 – Chapter 13: Networking
05:41 – Chapter 14: Planning
06:02 – Conclusion
06:31 – The Renegade Musician bundle
Hey, it’s David here.
Today I wanted to talk about my new eBook, The Renegade Musician: Stepping Out of the Shadow of the Old Music Career Model.
In a previous episode, I read the first two chapters of the book to give you a better idea of what’s on the inside.
In this episode, I’ll go through each remaining chapter and give you a brief overview of what’s inside the eBook, which you should pick up right away. I’ll share the links at the end of this episode.
This is a “harsh reality” kind of eBook. In this episode, I’ve softened the blow a little bit, but fair warning – you can expect these points to be harder hitting when you get to reading it.
Chapter 1: Music Business
The music business is 50% music and 50% business. The smartest musicians know this, so in addition to their creativity, they prioritize outreach, networking, marketing, and other high-level tasks that can bring the next breakthrough in their careers.
Chapter 2: Personal Development
Smart musicians understand the value of personal development and actively engage in reading, listening to podcasts, watching videos, signing up for seminars, going to conferences and events, seeking out mentorship, and more.
Even if it’s just to keep up with best practices in communication, email marketing, or release strategy, you will never find them resting on their laurels.
Chapter 3: Profit Leverage
Smart musicians are always looking for ways of turning their income into more income. They don’t blow their cash on alcohol and afterparties. They consider carefully how their financial resources can be leveraged, be it advertising, PR, saving up for their next release, or otherwise.
Chapter 4: Reinvesting
Smart musicians reinvest into their career. Their money goes towards better stage costumes, banners, lights, gear, websites or sales funnels, photos, branding, copy, and more.
If you’re the type to spend everything you’ve earned at a gig, there’s much you can learn from those who actively and aggressively reinvest in their careers.
Chapter 5: Opportunity
Most musicians tend to compete for the same festival and opening slots, as well as bar gigs and other opportunities. A smart musician might throw their hat in the ring, but they also create their own opportunities. They are always looking for opportunities to add value to people and places where their music fits in.
Chapter 6: Prioritization
A smart musician prioritizes what they work on day to day. They might spend some time on social media, but not before working on their website. They might work on their website, but not before sending an email to their list. And so on.
Smart musicians actively prioritize and ruthlessly triage. They put first things first in their day and set aside low-value tasks for later.
Chapter 7: Home Base
Most musicians tend to put all their eggs into the social media basket, not realizing that there are higher value tasks they could be engaged in.
Smart musicians know to prioritize home base. They build their website. They link up all their assets. They showcase their portfolio of work for others to see. They look for ways to take more ownership of their audience and work, instead of trying to minimize responsibility.
Chapter 8: Paying the Price
Many musicians look for ways to reduce costs. Haggle over price. Ask for a free lunch.
A smart musician isn’t afraid to invest. They might panic over having to spend $100 now, but will eventually grow into someone who drops $1,000 in a go, without thinking, when they see something worth investing in.
Smart musicians understand the value of quality goods and services and have a strong sense of self-worth.
Chapter 9: Leadership
Smart musicians know that they can make a difference in the lives of their fans, local communities, and even globally. They don’t shirk from responsibility or run from it. They actively seek out opportunities to grow, take on more responsibility, and fulfill on their commitments. As result, their bandwidth is always expanding.
Chapter 10: Intuition
Smart musicians are critical thinkers. That’s why they aren’t easily duped. They know how to listen to their intuition. They don’t just get their news from Google or mainstream media and take it for granted that they’re getting good information. They’re willing to dig deeper into the truth of every situation.
Chapter 11: Question Everything
Smart musicians always question everything. They realize that even the best-meaning coaches, experts, and gurus don’t necessarily know it all, no matter how qualified or experienced. They follow their intuition because they know their journey will be different from anyone else’s. They’re willing to experiment and try different strategies and tactics to verify their efficacy for themselves.
Chapter 12: Commitment
Once committed, smart musicians are unmovable. They are people of their word. They follow through and fulfill on their promises and create a Teflon reputation as result. They’re willing to make big financial commitments if they know there’s a payoff for them on the other end of it. They understand that everything will come back to them, so being cheap with others means someone else will be cheap towards them.
Chapter 13: Networking
Smart musicians understand that their best opportunities are going to come through people. Which is why they strive to be known, liked, and trusted, and find new people to connect with daily. They understand that it’s a numbers game, that they might be rejected, and they might not be able to make friends with everyone, but also know that breakthroughs in their career could be just two or three relationships and conversations away.
Chapter 14: Planning
A smart musician isn’t just thinking about tonight’s live stream. They’re always thinking ahead. Which is why they don’t settle for second best. They invest in quality goods and services. They set aside time for practice when they need it. They’re always thinking about how they can add value to others, because they know whatever they put out into the world is what’s going to come back to them.
And, of course, there’s a conclusion and links to some additional resources at the end of the eBook.
This is not a long eBook. I’m sure you could demolish it in one or two settings.
The eBook’s promise is artist empowerment. And while none of us are perfect, we will make mistakes, and our integrity will be broken at times, that just means we’re up to something in the world. And we don’t settle for second best.
I believe the eBook delivers on this promise by showing you what it would look like to grow, expand, and step up your game to meet and exceed your challenges.
So, if you’re ready to pick up your copy of The Renegade Musician eBook, which comes bundled with the digital magazine of the same name, you can either head on over to Gum.co/RenegadeMusician or davidandrewwiebe.com/Renegade.
This has been episode 233 of The New Music Industry Podcast. I’m David Andrew Wiebe, and I look forward to seeing you on the stages of the world.