058 – Have You Been Trying and Failing to Crack the Code on Social Media?

058 – Have You Been Trying and Failing to Crack the Code on Social Media?

How’s the social media game going for you? Are you winning?

Let’s face the facts. Most people working their butts off aren’t going to win any medals any time soon…

Are you done trying to figure it out all for yourself?

If so, tune into this special episode of Creativity Excitement Emotion.

Sponsors:

  • Catapult: If you’re ready to build a community of rabid fans who will happily hire you and buy everything you have to offer, this program is for you! Use the code “Creativity Excitement Emotion” to let Amos know I sent you his way, and he’ll give you a 10% DISCOUNT!

Highlights:

00:17 – A special message from David Andrew Wiebe

Transcript:

Have you been trying and failing to crack the code on social media?

So, does any part of this sound familiar to you?

Some expert online tells you “Hey man, all you’ve got to do is A, B, C and you’re going to be a social media rockstar.”

But you go out there and test their tactic in the real world for a month…

And it doesn’t do anything?

So, you start to feel frustrated, angry, and eventually, defeated.

Come on, we’ve all been there.

We’ve all been promised the world when it comes to social media.

But in practice, it feels as though getting any kind of attention, let alone sustaining it, is a Herculean uphill climb to oblivion.

And it is just so frustrating when you’re trying to put your best foot forward.

It takes SO MUCH effort to pump out the content required to get attention…

Yet most of it doesn’t do anything for you!

I know something about you…

I bet you didn’t get into social media hoping to become a digital marketer.

But you’ve effectively been forced into a position where you’ve got to try and figure everything out for yourself…

Scouring the web for disconnected information that’s only available in fragmented pieces.

As if you were moving slowly down a path one inch at a time, as opposed to one stride.

And hoping that somehow, tomorrow, you go viral.

I mean, the rent was due yesterday man, come on.

Well, some of my smartest mentors say you can’t deposit likes, shares, and comments at the bank, and they are right…

Engagement falls under what clever people call “vanity metrics,” and I’m sorry to be the one to burst your bubble, but they don’t mean a thing (if they ain’t got that swing).

But if you thought it was all for naught, think again.

Because there is a way to crack the code on social media.

My friend, Amos Bracewell, recently figured it out and has started teaching others how to do what he did.

He supports his students at every leg of the journey…

And when you hear what it is and how it works, you’ll be BLOWN AWAY.

It’s so simple and yet so authentic and genuine.

You’ll wish you thought of it first.

If you haven’t watched my recent interview with Amos, that’s your homework for now…

Come on, you know you’ve got 20 minutes to spare, especially if those 20 minutes change your life.

So, don’t delay any longer, because as with anything worthwhile, there is an expiration date on this unique offer…

>> Watch the video now

10 Things You Can Hire Me to Do (You Probably Didn’t Know)

10 Things You Can Hire Me to Do (You Probably Didn’t Know)

I am sometimes asked what I can offer entrepreneurs and businesses.

Fair question – but not always an easy one to answer!

As a musician and avid self-promoter, I have sunk my teeth into – and have gotten very good at – more things than I sometimes care to admit.

I usually don’t promote all of it, because it’s not necessarily what I want to be known for.

But if you’re looking for a seasoned, skilled, and versatile worker, you’ve found one.

Here are 10 things you can hire me to do (you probably didn’t know).

Written Content

Upon returning from Japan, where I grew up, I was dropped into the Canadian school system. There was just one problem – I realized very quickly that I wasn’t very good at reading, and my vocabulary was a little limited.

I became fascinated with words, and before I knew it, I was devouring vocabulary lessons in Reader’s Digest, dictionaries, thesauruses, and even encyclopedias. I got plenty of practice writing bad short stories and cheesy rap lyrics.

I have been writing content for the internet since 1997, and I have been blogging since 2006. I have helped my clients create a vast array of documents to help them grow their careers or businesses.

Here are but a few examples of the types of assets I’ve worked on:

  • News updates
  • Blog articles (SEO-optimized)
  • Press releases
  • Podcast scripts
  • Video scripts
  • Screenwriting
  • Business plans
  • Grant applications
  • Song lyrics
  • eBooks, reports, and whitepapers
  • Books (I’m available to ghostwrite)
  • Email campaigns
  • Sales pages
  • Copywriting

Self-Publishing

Looking to self-publish your book?

It seems quite easy at first, but once you start delving into everything that’s required, you can easily start to feel overwhelmed.

I’ve published eight titles myself, so I know the ropes. I’m more than happy to help you figure out your:

  • Book title and subtitle
  • Book description
  • Author bio
  • Keywords and categories
  • Interior layout
  • Book cover
  • Distribution (Amazon, Kobo, Barnes & Noble, etc.)
  • Pricing strategy
  • Promotion and advertising strategy
  • Audiobook

Audio Content

From music to radio shows to podcasts, I can help you make your audio sound amazing so your audience wants to tune in week after week.

Let me help you with your:

  • Bumper or station ID
  • Audio editing
  • Audio sweetening
  • Mixing and mastering
  • Producing

I am also told I have the perfect voice for a podcast and a good listener, so I’m happy to work as a host or announcer too.

Custom Musical Themes

Do you need intro or outro music for your podcast or radio show? Maybe you’d like to gift a special song to a loved one. Maybe you’d like me to craft your special theme (based on your personal qualities).

Whatever it is, I can make your musical dreams come to life.

Coaching & Consulting

One of my greatest strengths as a coach or consultant is in helping you achieve clarity on what to work on, what to focus on, and what steps to take next.

If you’re lost, indecisive, or even frustrated with your career or business, feel free to reach out. An outside perspective can be an invaluable asset.

Music Lessons

I’ve been teaching guitar since 2003, and I’ve also helped some vocal, bass, and ukulele students along the way. Whether you’re just getting started, or you’ve been at it for a while, I’m ready and willing to show you the way.

Graphic Design

I’ve designed many things through the years, including:

  • Logos
  • Business cards
  • Blog banners
  • Posters
  • Book covers

My approach may not be for everyone, but if I’m not the right fit, I probably know someone who is!

Illustrations

I was practically born an artist, and from the time I was young, I loved drawing, painting, and crafting. I have occasionally used these talents in my content as well.

Is there something I can draw for you? Let me know.

Web Design

I’ve put together dozens if not hundreds of websites over the years, for individuals, entrepreneurs, businesses, niche blogs, communities, events, and more.

Digital Marketing

Whether it’s social media, email marketing, content marketing, sales funnels, affiliate marketing, or influencer marketing, I’ve got experience in virtually every category of digital marketing you can name.

And if I can’t do it, chances are I know someone who can. I’m connected to SEO and advertising specialists, graphic designers, photographers, videographers, and more.

Final Thoughts

I understand well that you might not be ready to get going with your project just yet. That’s okay. You’re still welcome to reach out, and I’d be happy to have a quick look at whatever you’re working on.

057 – How to Build a Community and Monetize Your Passion Organically in 2024 – with Amos Bracewell

057 – How to Build a Community and Monetize Your Passion Organically in 2024 – with Amos Bracewell

It has gotten harder than ever to grow your career or business organically. Dropping your desperate messages onto social media is like a loud fart at a bad party, noticed but annoying.

Are you ready to cut through the stinky cloud of frustration and take a different approach to growth? Would you like to see how YOU can build an audience that will adore you and delight in your content?

In this episode of Creativity Excitement Emotion, David engages in a conversation with longtime friend, collaborator, and entrepreneur Amos Bracewell, who shares his new, amazing program to help you grow your audience and business organically.

Sponsors:

  • Catapult: If you’re ready to build a community of rabid fans who will happily hire you and buy everything you have to offer, this program is for you! Use the code “Creativity Excitement Emotion” to let Amos know I sent you his way, and he’ll give you a 10% DISCOUNT!

Highlights:

00:17 – A delicious meal in Pemberton
01:15 – Amos’ new program
04:23 – What have Amos’ students been able to accomplish?
09:36 – Amos’ next goal and the “secret sauce” to building a Facebook group
12:26 – Can the Catapult program work for any niche?
15:25 – Are there any other monetization opportunities?
17:33 – Are there different tiers to the Catapult program?
18:32 – Reach, Relationship, and Riches
21:41 – What makes Catapult the right opportunity?
23:26 – Closing thoughts

Summary:

Digital marketing is an ever-changing landscape, and it has gotten harder than ever to attract, engage, and retain an audience on content alone. This has forced many artists and entrepreneurs to turn to advertising as the solution. The only problem is… Advertising has risen in cost, it’s more competitive than ever, and without the help of an expert, creating effective ads can be a crapshoot.

In this episode of Creativity Excitement Emotion, David and Amos discuss the solution.

A Delicious Hamburger

David and Amos briefly bond over their love of food. Amos recently had an incredible burger and fries combo in Pemberton, BC, just north of Whistler, and he says he would recommend the place to anyone.

Amos’ New Program

David shares that for as long as he’s known him, Amos has been great at building communities – especially Facebook groups. Amos recently turned his knack for growing Facebook groups into a program called Catapult.

Amos began building his Facebook group, ENTV Today, in January 2023. In one year, he grew the group from 0 to 5,200 members. By month 11, he’d started to clue in that his group was growing faster than most others out there.

He suggests that growing your Facebook group by 50 to 100 members per week is a good pace. But he noticed that his group was growing by 400, 500, and even 600 members per week, completely organically!

That’s when he decided that he should begin showing others how it is that he was able to accomplish what he accomplished.

One of the keys to creating ongoing engagement, says Amos, is bringing people into your house. If all you’re doing is blasting your message into the void of social media, it’s going to be difficult to get noticed and create a connection with your audience. But if you bring them into your Facebook group, you’re better positioned to interact and connect with your audience continually. This also enhances income opportunities.

His first Catapult student started building their Facebook group on February 19. Most of his students are growing by 200 to 300 members per week.

Amos has found that roughly 1 to 3% of your group members will become your clients. That means if you have 100 members joining per week, you can expect to land one to three new clients per week.

Since his students are growing at 200 to 300 new members weekly, they are landing two to six clients per week. If you have four to 24 clients coming in per week, your sales and marketing challenges should be solved, would you agree?

What Other Results Have Amos’ Students Achieved?

Amos has grown ENTV Today to over 9,300 members in a little over a year. Meanwhile, his students have only been a part of his program for one to two months, and already, some of them have 1,000 members, 1,500 members, 2,000 members, and even 2,500 members.

All students are growing by an average of 200 members per week, with 1 to 3% becoming clients. The goal of Catapult, shares Amos, is to help people attain five years of business growth in three to six months. No wonder some of his students have been getting questions about how they’re growing so fast.

Creating a relationship with your leads and customers is paramount to fast growth, and a niche-based Facebook group is going to outclass random and sporadic posting to social media. Well, let’s face it – it’s going to outclass well-planned, organized strategies too.

After the growth phase, explains Amos, comes the monetization phase. Because your audience has had the opportunity to feed on your “appetizers” for a while, when you roll out your “entrée,” people are predisposed to buying.

The Secret Sauce

The secret sauce to the Catapult program is serving from the bottom up. Being a facilitator rather than the “expert.” Instead of focusing on yourself, and doing all the yapping, you focus on others and how you can empower and uplift them. When you help your audience shine, they will help you grow your group.

What Niches Are Suited to the Catapult Program?

David asks Amos whether the Catapult program could work for artists, musicians, visual artists, creatives, and dancers – people who are passionate about their creative craft.

Amos says if you can answer “Yes” to the following questions, chances are you’re a great fit for the Catapult program:

  • Do you like gathering others?
  • Do you like holding space for others?
  • Do you like helping others shine?

If so, Amos is confident he can help you create a community filled with amazing people.

He points out that one of the reasons Oprah Winfrey is successful is because she focuses on letting others be in the spotlight to shine brightly. And as you focus on helping others shine, you will naturally rise to the top as well.

How Can You Monetize Your Facebook Group?

Amos shares that you will naturally attract clients. This is an organic byproduct of being a servant leader. When you have momentum, you will magnetically attract all types of opportunities you might not even expect.

If you have existing products and services, your audience should be ready and willing to buy. Additionally, Catapult cohorts can become affiliates of the program and promote it to people who are interested in setting up a Facebook community of their own.

Other possibilities include collaborations, joint ventures, contract work… Amos says he doesn’t even know what the upper limit on this might be.

How is the Catapult Program Structured? Are There Different Tiers?

The program is still fresh out of the gate. But Amos says he currently offers three-month, six-month, and one-year options. Each of them comes with different incentives and guarantees, depending on your level of interest and budget.

The Three R’s

Amos says he went from $0 to $30,000 in just five months. As he was getting started, he didn’t even know what he was going to promote. He simply showed up to have empowering conversations.

The three R’s consist of Reach, Relationship, and Riches. Amos says the more reach you have, the more relationships you can ultimately build. As a result, you’ll attain more riches. Even if money isn’t a motivator for you, there are upsides. For example, you can create a positive global impact.

Catapult students have been landing joint ventures and even opportunities to speak across the globe.

Why Choose Catapult?

Amos said he almost took another program to grow his Facebook group from his friend Dan. Before he knew it, Amos’ group was growing faster than Dan’s. Dan ended up hiring Amos for an hour of his time to check out what he was up to!

If you’re interested in growing an audience organically, if you’d like to go at a faster pace than even Amos did (which is exactly what his students are doing), and if you’d like to change and impact lives, the Catapult program is for you.

8 Woo-Woo Things I Do Even Though I’m Not Superstitious

8 Woo-Woo Things I Do Even Though I’m Not Superstitious

Marketing legend Dan Kennedy is known for poking fun at new age, spiritual, and religious practices.

In the same breath, by his admission, he still practices what many consider “woo-woo” rituals.

I feel much the same way. I don’t know how much I buy into the woo-woo, but if you observed my actions even for just a week, you’d realize relatively quickly that some of what I do appears the furthest from logical and practical.

Here are eight woo-woo things I do even though I’m not superstitious.

I Meditate

Let’s start with what is probably the least superstitious thing I practice… meditation.

I was first introduced to it when I had a run-in with severe anxiety, and I did it out of necessity. It seemed to help.

In the years since I have tried many forms of meditation and have used it to visualize, change past events, uncover my spirit animal, and even more esoteric things.

It took a long time to cultivate as a habit, but it’s getting harder to imagine not meditating daily now.

I Declutter

When business is not flowing, one of the first things I do is declutter.

I’ll recycle old to-do lists, file away bills, take out the trash, take bottles and cans to the bottle depot, donate some things to Value Village, and so on.

Usually, after this has been completed, business starts flowing again, as if by magic. It’s also a documented phenomenon in Robert Anthony’s Beyond Positive Thinking.

A recent trip to Value Village did appear to set some things into motion in my life, though I can’t say for sure that there’s any correlation.

I Attempt to Feel as Good as I Can

This was instilled in me through various personal development programs like Your Wish Is Your Command.

I’ve become increasingly skeptical as to whether feeling good or “raising your vibrations” does anything to attract what you want, but all things being equal, it’s better to go through life feeling good rather than feeling bad, isn’t it?

I Whiteboard What I Want to Manifest

You could also call it goal setting. I’ll whiteboard a revenue goal for each month, and if I am compelled to, as I was during the recent total solar eclipse, I will also write down the things I want to manifest.

You don’t want to keep anything on your whiteboard for long, as the tool itself is designed to be used and reused.

So, if there’s anything I want to show up in my life, and I decide to whiteboard it, I will put a tighter timeline on it.

Though I do feel whiteboarding is a good way to keep my goals in front of me, I’m not certain that it has any inherent magical power.

I Feng Shui My Workspace

I’m not a Feng Shui master, but I do listen to those who are, such as Marie Diamond.

As a result, my desk is always facing the door, the direction of opportunity. I keep some (golden) currency on my desk as well. That’s about all I know to do, besides decluttering.

So far, I can’t say that it has helped in one way or another.

I Document My Income… in 3 Places

A bit of a weird habit, I suppose, but I document my income on my whiteboard, calendar pad, and computer.

The thought process is – the more I handle and manage money, the more I think about it, the more I document it, the more will come my way.

I used to think it made a difference, but I can’t say it has done anything for me lately.

I Affirm

Whenever I receive money, no matter the amount, I repeat the phrase in T. Harv Eker’s Secrets of the Millionaire Mind:

I am a money magnet. Thank you, thank you, thank you.

There is evidence that gratitude is a good thing, so this might be a worthy habit to perpetuate. The word is out on whether it magnetizes you to additional income though.

I Pray / Ask for Spiritual Gifts

I talk to the Universe almost daily.

As for spiritual gifts, I was not in the habit of asking for them previously, but I’ve seen Gary Spivey do it on his live streams, so I thought “Why not?”

If I get them, I’m better off. If not, I would be in the same position I was in before I started. What have I got to lose by trying?

Final Thoughts

Do you have any weird habits, rituals, or practices, even if you don’t entirely believe in them?

What things have you tried that seem to work?

What have you tried that hasn’t worked?

I look forward to your comments.

056 – Creating Your Freedom Lifestyle – with Evan Price

056 – Creating Your Freedom Lifestyle – with Evan Price

Would you like to spend more of your time doing what you love to do? Would you like to be able to pick and choose the projects you want to work on? Are you thinking about becoming a digital nomad?

In this episode of Creativity Excitement Emotion, David interviews Evan Price, who shares the steps he took to create his freedom lifestyle.

Sponsors:

Highlights:

00:17 – Returning guest, Evan Price
00:31 – How do you package your creative skills to create a viable business?
03:08 – Streamlining you and your customer’s focus
09:26 – The value of being unfocused for a time
10:19 – Improving your product vs. improving your marketing
13:48 – Napoleon Hill’s Think and Grow Rich
15:11 – How do you identify your ideal customer?
17:40 – Evan’s best tips for building a team
20:24 – Content creation and giving away the keys to the kingdom
24:04 – Building trust with people
26:15 – The importance of networking
29:12 – What’s the right time to scale your business?
33:23 – How did Evan decide to take the leap of faith?
38:59 – What is it like to live nomadically?
45:39 – How much money do you need to live a freedom lifestyle?
51:12 – Closing thoughts

Summary:

The very idea of trying to create a freedom lifestyle can sometimes appear an uphill battle. You’ve got to get your finances in order. You’ll probably need a passport. On top of that, you’ve got to plan the logistics of where you’ll be going and when, where to stay, whether to bring your car with you and more.

In this episode of Creativity Excitement Emotion, David and Evan break down and simplify the process of becoming a digital nomad.

Bundle Up Your Expertise and Sell it

Evan emphasizes the value of the DLB (Do Less Better) offer model. Nowadays, many businesses are a little bloated – they offer dozens if not hundreds of products and services, and this scatters the focus of the business owner as well as the prospects and customers who might otherwise be interested in buying.

Evan suggests that you should find something you can do that no one else can. The more specific, the better. This allows you to create what Evan calls a “luxury” offer, something that can be sold for thousands of dollars rather than pennies. Evan says this is how he streamlined his business.

David offers that minimizing and optimizing seems to be the direction things are going in now. As opposed to having dozens of websites and products, marketers are creating central portals and leading prospects on different journeys depending on their interests.

David also shares an example from his life, stating that when he had one or two books, his customers knew what to buy and were happy. But as his catalog increased, his customers became paralyzed and bought fewer books. Which explains why he’s only promoting his latest book on his website.

Spreading Yourself Thin

Evan shares that it’s easy to spread yourself thin. When you’re young, and you’re not sure what you want to focus on, you feel like you could take on the world and try your hand at dozens if not hundreds of different things.

At the time, Evan was learning how to use Facebook ads, managing acts, booking tours, and more. But he noticed that none of the things he was working on were reaching the tipping point of success.

If you keep on that path, says Evan, you will eventually reach a point of burnout. So, he stopped doing what he was doing, made an assessment of his strengths and weaknesses, and bundled up his expertise to streamline his business.

David admits to having too many things to fulfill in recent years, including Members Only Audios, which he quickly realized was akin to running two podcasts at the same time. He would often think to himself, “I’m a superhero, and I can do it!” But he would either end up disappointing himself or his prospects and customers by trying to do too much.

Evan adds that this principle applies to social media and content channels as well. You can easily take on too much, becoming a Jack or Jill of all trades, never mastering any. There are more than enough people on any of the main channels for you to be able to build an audience. There is no need to take the Gary Vee approach of “being everywhere,” says Evan.

David summarizes that one content channel and one offer can be enough to scale to seven figures, at least according to marketer Russell Brunson.

But… You Should Also Try Everything

Despite everything just covered on focus, if you’re just getting started, says Evan, spreading yourself out and trying a bunch of different things might be the right approach. You need to figure out what you’re good at and what you enjoy, and if you have no idea, there is wisdom in experimentation.

Making Your Products Better vs. Making Your Marketing Better

David shares some of the challenges he’s had in getting the word out about his books.

Evan responds that the quality of the product might not be the issue, but rather, the marketing (messaging) might be. Maybe people simply haven’t been able to find the books to be able to appreciate them.

Meanwhile, Evan has observed how most musicians seem to think they always have a marketing problem and never a product problem. They tend not to consider that the quality of their product might not be up to snuff.

Ultimately, we need to examine both. Identifying the holdups and addressing them is the key to finding an offer that converts. Sometimes, the holdup is the product, sometimes it’s the marketing, and sometimes we must turn to other areas of our business as well – bottlenecks in project management, staffing, cash flow, or otherwise.

When you’re in the early phases of building your business, says Evan, you should be spending roughly 80% of your time doing things that bring in money – marketing and sales. And if you don’t know how to sell stuff, asserts Evan, you need to learn.

Most creatives don’t like to sell, but if they could see for themselves that it’s not some “icky” process of manipulating people to get their money, but rather a process of identifying problems, solving them, and making the quality of their customer’s lives better, they would realize that selling isn’t so bad.

Selling is improving the quality of your customer’s lives. Share on X

Think and Grow Poor?

David explains how Think and Grow Rich author Napoleon Hill wound up penniless late in life, only to be rescued and put to work by businessman and philanthropist W. Clement Stone as a sales trainer.

Think and Grow Rich sells millions of copies per year by accident. So, how did the legendary Napoleon Hill end up there?

Systems were the difference. Hill didn’t have them. Stone did.

Identifying Your Dream Customer

Evan says, rather than trying to figure out the demographics of the customer, first identify the problem that you’re going to be solving for them. Once you know what problem you’re solving, you can tie the design of your product to the pain points you’re addressing with it.

There are three types of pain that customers experience. The first is Source pain, the second is Secret pain, and the third… Evan can’t remember. But Source pain refers to something the customer would tell their friends. Secret pain refers to something they hold within themselves and would rarely reveal to anyone.

If you can identify and articulate these pains, you will know your customers better than they know themselves, reducing friction in the sales process.

David adds that another way of explaining this concept is External and Internal pain, where External is something that can be seen on the outside, and Internal is something the customer holds close to their chest.

Evan’s Best Tips for Building a Team

First, says Evan, you need to be the team. You don’t necessarily need to get good at everything, but you should gain some experience with everything. Learn the basics. This allows you to create your Standard Operating Procedures (SOPs) so you can hand things off to your team, and also know who would be a good fit for what position.

You need to figure out your sales and marketing, product creation, and then, who the “face” of your company is going to be. You need to create a persona / attractive personal branding to attract an audience. It could be you, it could be someone else, and there are ways of marketing without a “face” too, but ultimately you’ve got to decide what direction to go in.

Having gone through this process of learning the basics, you’ll have a much better idea of who to hire for what role.

The Myth of Social Media “Marketing”

David says you need different types of content depending on who you’re talking to. There’s content that Attracts, there’s content that Engages, there’s content that Nurtures (or Converts) and there’s content that Retains.

David asks Evan his thoughts on giving away your best material at the Attraction phase, and Evan says this usually works in your favor. People hear what it is they need to do to get where they want to go, and they realize just how hard or complicated it is. So, they end up wanting to hire you to do it for them.

Evan offers that this can open the door for “done for you” or “do it together” services that benefit the client.

David responds by observing that you can present a million-dollar idea in a video, and most if not all viewers will not do anything with it. Free content is not appreciated to the degree that paid content is, ever. But, as Evan says, it can still make people want to hire you.

Evan laments how cautious people have become in the digital age, as it has become harder to sell. Most people are trustworthy. David says it’s still important to beware of people who are texting you out of the blue, as they are often scammers.

The “Drudgery” of Networking

David addresses the benefits of growing his network and how he got to the point where he rarely had to book his gigs in Calgary because of the connections he’d made.

He mentions how artists oftentimes resist the very idea of networking, which can hold back their personal and career growth.

Evan points out that you can also connect with people digitally. You don’t necessarily have to go to in-person networking events. There are different ways to skin the cat, as it were, and it’s a matter of figuring out what works for you.

When to Scale Your Business

Not all businesses need to scale. In his niche, Evans has found that any business reaching $7,000 to $10,000 per month is ready to scale, but this will vary depending on the industry.

But you also need to think about what to scale to. Many businesses don’t need to scale. They should consider establishing consistency in their revenue for an entire year before worrying about growing bigger. This is still “scaling” according to Evan, as it sets the foundation for the business to increase in size and scope.

The danger of growing too fast can be burnout. And if you have no clear targets in sight, you can easily stay in “growth mode” perpetually, never noticing any of your goals or milestones as you hit them.

David has noticed how many businesses will make it to $1 million. Suddenly, their goal shifts to $10 million. And then some other arbitrary number.

But you don’t always need to grow. You don’t always need to increase revenue figures. Again, the goal is key – do you want to sell the business? Do you want to install a leadership team and become an advisor? You’ve got to know what it’s all for.

David adds that Russell Brunson says $20,000 per month in personal income is where things start to get very comfortable, and you might even have a tough time spending it all, even if you have a spouse and kids.

Sure, you could spend $20,000 per month. You could find a way. But the point is you can create a great lifestyle without going overboard.

Taking the Leap of Faith

Evan had a friend who was beginning to travel. So, he decided to go to Egypt with him. That’s when Evan realized that traveling while building a business could work. So, beginning this year, Evan has been living nomadically.

Evan has been to Colombia, Mexico, the United States, and Morocco so far. He says he found a role model in his friend, and that made it a little easier for him to embrace a freedom lifestyle.

For Evan, the scariest part about becoming a nomad was stability. He used to work for Apple while building his business on the weekends, and he had benefits and insurance that protected him.

But when he realized that his business was making enough money consistently, he felt like the prospect of living nomadically was more approachable.

David dovetails off this and notes that Greg Wilnau of Musician Monster was an inspiration to him when he was beginning to look at becoming a digital nomad. He recalls grilling Greg at the DIY Musician Conference in the hotel lobby with questions about how to handle the delivery of mail, income taxes, and the like.

Living the Digital Lifestyle

Evan recalls working seven days per week. Making the shift to digital nomad gave him his weekends back, and he says that was a great feeling.

On his journey so far, he’s been putting a lot of time into researching Airbnbs, and ensuring that they have a strong Wi-Fi connection. He sometimes reaches out to Airbnb owners to let them know that he’s looking to book two months ahead and asks if they can upgrade their Wi-Fi. He’s been successful in persuading them.

During the days, he works at the Airbnb he’s staying at – joining meetings, giving interviews, and creating content. At night, he’ll go and have dinner and explore locally. On the weekends, he spends more time exploring. Sometimes, he does nothing.

He emphasizes the importance of experiencing local culture and is even inviting culture shock into his experience.

It’s Cheaper Than You Think

David asserts that traveling is generally cheaper than living in a major city like Chicago, New York, or L.A. Most people seem to assume that living a nomadic lifestyle is expensive, but it doesn’t have to be.

Evan agrees. He adds that there are plenty of ways to save money. Travelers can stay in youth hostels, and food tends to cost considerably less in other countries compared to North America. You don’t have to be a millionaire to create your version of freedom.

He adds that there may be some tax exclusions and incentives you can claim if you’re living nomadically. Some countries or tourist destinations are also incentivizing and paying people to come and live there.

Evan and David agree that the most difficult aspect of living nomadically is pulling the trigger. There are things you can do to offset every anxiety or fear and ensure that you’re safe and taken care of during your travels.