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Everywhere you look, so-called “experts” are talking about how you can or can’t do this or that in 2023 or 2024. But do those gurus know what they’re talking about?
In this episode of Creativity Excitement Emotion, David shares why nothing is obsolete, and how you can still blaze a personal music career trail in 2024.
00:17 – You’re getting hooked by misleading titles
00:54 – Can you still do XYZ in 2024? The answer is…
01:17 – Popular genres change
02:20 – Take success into your own hands
02:49 – Stay on a growth path
03:27 – Don’t be lazy
Have you ever seen those videos with titles like “Can you still sell music in 2023?” And “Can you still start a band in 2023?”
Well, here’s the dirty secret, right? Those videos get made because you keep watching them, plain and simple. Those are titles to grab you. Those are hooks to grab you and draw you into the conversation.
Is that wrong? No, of course not. I’m throwing hooks out there all the time to see what resonates with people and what you connect with, so I can continue to draw attention for my business. It’s what a responsible business owner and content creator would do.
But if you’re really wondering if you can still do XYZ in 2023, the answer is almost invariably, “Yes.”
The only problem is most people aren’t willing to do the looking. They aren’t willing to reinvent and innovate and pioneer and think of new ways of making it happen.
Can you start a band in 2023? Why the hell not? Of course, you can start a band in 2023. Now, some people will say, “Well, you know, pop is the predominant genre” and blah, blah, blah.
Yeah, maybe that’s true. Top 40 music may be dominated by electronic music, trap, pop, and whatever else is hip right now.
But what history has shown repeatedly is popular genres change. They change at a moment’s notice, and you never know what’s going to be big next. By the time you’ve jumped on a trend, it’s too late. You’re behind the trend by that point.
Look at the 80s, right? Hair metal, which I prefer to call 80s metal or 80s hard rock… That was huge in the 80s. Of course, there was stuff like synth-pop that was very popular in the 80s as well. But as it began to shift to the 90s, what was the predominant sound?
Grunge, right? We all know that this shift happened and continues to happen.
And then in the early 2000s, what happened? Nu metal. And yeah, again, rock may not be in mainstream consciousness in the same way it was in the 90s. But that in no way foretells your success or failure as a band. Don’t listen to people who are saying otherwise.
You should be the one to take charge, take leadership, be an entrepreneur, and figure out a model that’s going to work. Is it going to take a long time? Will you need to blaze some trails?
I did. It did take me a long time and I did have to blaze some trails, but I’m finally figuring out a working model for me.
So, you can figure out a working model for you too. But it might require that you plug into materials like these and listen to them, take courses, educate yourself, and keep on that personal growth path. Read books. Go outside of your regular influences, your network, the books you normally read, and the movies you usually watch. Start to challenge yourself and bring your attention to new things and different things.
The only reason you stay stuck in anything is because you bring your attention to the same things every single day. As you bring your attention to new places, new things, and new people, you will begin to see new opportunities.
Don’t be lazy. Don’t be like these people who are like, “Can you still get streaming royalties from Spotify?”
Yes, yes, and yes. As long as Spotify exists, you can make streaming royalties on Spotify. I’m not promising a specific number. I’m not promising you’re going to make a living there. But can you still make royalties on Spotify? Hell yeah.
Don’t think that way. It’s lazy. Start to think in terms of “How we can innovate, pioneer, and create a model that works for us.”
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Letting go can be difficult. But change is sometimes necessary. How do you navigate these changes, especially uncomfortable ones? How can you cultivate a mindset that supports you through the upheaval?
In this episode of Creativity Excitement Emotion, David reveals his reasons for embracing a personal brand.
00:17 – Catching you up with the recent consolidation
00:38 – It’s time to stop hiding
01:39 – It’s time for a simplified web presence
03:22 – It’s time for increased focus
03:40 – It’s time to give up the good for great
04:31 – It’s time to move forward
05:42 – It’s time for improved results
So, it’s probably about time I addressed the elephant in the room.
I have been quite occupied with completing contracts, planning for Clean Slate, finishing my latest book and music release, and even a series of comedic videos in the last month and a half.
Now that I’ve got a bit of room to breathe, let me catch you up with why I deleted Music Entrepreneur HQ.
Time to Stop Hiding
For one reason or another, I haven’t had to promote my products or services in the last few years. Cushy contracts, referrals from band leaders, supportive collaborators… there were generous, proactive people in my corner, and there was always more than enough to keep me busy.
Things look different now that I’ve decided to move on and embrace my ideas more. It’s not like I’m completely on my own. I have some contracts or contracts in the works, and I still have collaborators, though some have also moved on to other endeavors. Of course, I have a small team that I think the world of too.
But it’s time to stop hiding behind a brand and position myself at the front of the stage, even if it’s a little scary. It’s time to let people in on my world. Not just who I am as an artist coach or as a musician, which you’ve already had the opportunity to see.
I want to let you in on all my passions. I want to be more vulnerable and transparent in my sharing, and that’s something I imagine you’ve already picked up from the Creativity Excitement Emotion podcast so far.
A Simplified Web Presence
My friend, singer-songwriter Jonathan Ferguson once said, “I don’t know anyone with more Facebook pages than David Andrew Wiebe.”
Yes, it was getting out of hand.
There was a time when niche and micro-niche sites were in vogue, and I’m sure, to a degree, they still work. I was probably at the height of my obsession with niche sites in 2014.
But I didn’t want to make you work so hard for the information you’re looking for anymore. Music Entrepreneur HQ. Content Marketing Musician. David Andrew Wiebe. I wanted to create a central location where you could get everything, and there is a little more work to do, but most of what you’re looking for can now be found at DavidAndrewWiebe.com.
So, this is your reintroduction to David Andrew Wiebe, and this is what I’d like to share about myself:
- I’m a digital marketer and new media expert. I build websites, design graphics, write copy, develop content, and more.
- I’m an award-winning composer and musician. No changes here, just that you can expect more releases from me moving forward.
- I’m a best-selling author and writer. Besides books and content, I also help people with lyric writing, whitepapers, business plans, grant writing, ghostwriting, and self-publishing.
- I’m a professional podcaster. You will probably start to hear more advertising in future episodes, though I’m always keen to self-sponsor episodes too.
- My passion is helping independent artists, creatives, creators, and entrepreneurs. Music isn’t the only thing I cover – I also get into community building, personal development, spirituality, leadership, entrepreneurship, and digital marketing. If you haven’t had the chance to explore DavidAndrewWiebe.com yet, now may be the time you’ve been waiting for.
Having fewer sites to maintain means more focus on one area. I get to make faster progress with my projects, and I get to have more control over my workload.
Most importantly, I can focus more on the coaching, the work I do with you, and helping you get the results you’re looking for in your career.
Giving Up the Good for Great
Things don’t always work out the way you hope they will. No one goes into a new project thinking, “I sure hope this will be a greater failure than the last.”
Yet, when push comes to shove, numbers don’t lie. They tell a story. It might not be a story you want to hear, but there’s always a cost to sticking our heads in the sand and pretending something is working when it isn’t.
That cost can be our income, our well-being, our affinity with others, and more.
Remaining loyal to a person, community, or project to the point of sacrifice and misery is a fault I can admit to. But I’m taking steps to heal this part of my journey, so I can find the intersection of fulfillment, satisfaction, and lucre I desire.
Music Entrepreneur HQ was good. It showed much promise early on. But even with increasing effort, it never turned into something great. I’m ready to give up the good for great.
Going Backwards Rather Than Forwards
When you have as much content as I do, you recognize the importance of content audits – updating outdated articles, consolidating pieces that are talking about similar topics, and deleting what is no longer relevant to the business at hand.
And I have found this to be a very time- and energy-intensive process. Yes, it is necessary, and we have come to a time in building online businesses where it’s important to look at how we can do more with less.
But what I’ve found is that instead of freeing yourself to focus on the present and what’s ahead, you end up mucking about in the past – a past that you may not enjoy remembering or revisiting.
Unfortunately, trying to create episode 300 of The New Music Industry Podcast felt like the same insanity twirl-wash cycle. It involved looking back on years of podcast episodes, identifying what was great about them, and talking about things that happened a long time ago.
I didn’t get it done because I wanted to move forward. I wanted to work on things I was excited about working on. I didn’t want to spend ages dusting off my past.
I’m not saying it won’t get done. But as Clean Slate Victoria was approaching, it was important for me to focus on that instead.
Yes, I wanted improved results in my business, and I have seen some positive changes since making the shift to a personal brand already.
But I’m not just talking about improved results for me. I’m talking about improved results for you.
Look at the new podcast and how we’ve been able to deliver more content faster. Look at the Clean Slate event we just had in Victoria and how it brought the community together. Look at the Productivity, Performance & Profits Blackbook, which is now officially available as a Kindle, paperback, and hardcover. Not to mention my new musical release, the Makeshift Romance EP.
All this is possible because of the efforts I’ve put into streamlining and team building. I know that what we’ve created isn’t for everyone, but as we keep panning, we’ll find the gold.
And whether you’ve been with me since the beginning, or you’ve been with me for a couple of episodes, you have no idea how thankful I am for you.
Welcome to Creativity Excitement Emotion, where I’m documenting my journeys – successes, failures, and everything in between.
I hope you’ll stick with us. I have no idea whether this gambit will pay off. Maybe we’ll think better and go back to Music Entrepreneur HQ. We’ll see. In the meantime, I’m excited about creating more great resources for you.
Thanks so much for listening. If you enjoyed this, I want to invite you to like, follow, subscribe, and leave a comment. I want to connect with you and I’m excited to see what we can create together. Until next time.
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Sometimes we know deep down when we need to leave something behind – a project, a circumstance, a person, whatever we may be. So, why do we tend to hold on to things that are no longer serving us?
In this episode of Creativity Excitement Emotion, David shares why he hesitated to pull the plug on Music Entrepreneur HQ, and why he felt like he should have done it sooner.
00:17 – Addressing the elephant in the room
00:41 – The embarrassment of public failures
02:53 – Rebranding can be risky
04:01 – How much work is involved in moving to a new platform?
05:00 – Knowing when to pull the plug
So if you’ve been listening to me to this point, there’s a pretty good chance you already know about Music Entrepreneur HQ and some of the decisions that I had to make around it. And looking back, I think I would have pulled the plug on it much sooner, but there are obviously reasons why I didn’t. And I think that’s what we’re going to be looking at in this particular episode.
And the first reason is because of, I think, the same thing that we all deal with. Sometimes a very public failure. Did I want music entrepreneur HQ to be documented as something or known as something that had failed, something that I created and poured my blood, sweat and tears into that just didn’t quite find the footing that I was looking for.
Don’t get me wrong. I think it’s all relative. It had traffic, it converted a certain number of sales, it attracted readers and sometimes converted them into subscribers or even buyers. Which is incredible. And that’s what we were looking to create with Music Entrepreneur HQ. It just never quite happened at the scale that we were looking to have it happen at.
Either because we had trouble growing it beyond a certain point, or because of just adverse circumstances. Although, like, I’m not too quick to blame circumstances, uh, I would say that there was botnet attacks. And so there were things that I did not know that happened in the background. And if we had staff or if we had experts and people that knew how to handle that kind of thing, I suppose, you know, that kind of thing could have been dealt with.
And now that I know that that’s something that needs to be dealt with, I can put structures and people and resources in place to make sure. That we handle those types of scenarios in the future. It’s a lesson, right? Something I can learn. Something I can grow from. Um, I think that’s the good news about, like, any mistakes that’s made is you learn from it and you can do better in the future.
So, yeah, number one reason is just like, hey, this just sucks. We all have had failures. There’s just no way to go through this life without ever having failed at anything. And, just so happens to be far more public than some other stuff might be, right? If you fail in private, no big deal. And then failing in public is just, it’s a completely different experience, right?
And so that’s one of the things that I had to face in pulling the plug on it. Number two, moving to a different site or a different platform or a different brand. You know, you think you might have something on your hands when it’s getting a certain amount of traffic and conversion sales. And then moving over to something entirely new or different could be risky.
I guess I sort of had something in my back pocket, which is the fact that content marketing musician, while not thriving, sort of did well on its own in that it kind of began to attract some traffic without really a whole lot of effort. There was no backlash around the brand. Even though I was thinking about maybe choosing a different brand, like the Renegade Musician, I also thought about keeping the Music Entrepreneur HQ brand.
There is just this growing awareness that it needed to be and it had to be something else. Content marketing musician has sort of been sitting in the background for a couple of years. And so at that point, I just finally decided, look, there’s, no one said they don’t like it. No one said it’s bad. So why don’t we just go with content marketing musician?
All the stuff is there already. And another factor is, and I really think it ties right back into what I just said is, like, the work. What, how much do you need to move over in terms of content? Or what do you want to move over? If you want to look at, I mean, we had 800, 900 posts on Music Entrepreneur HQ.
We could have posed those to help a lot more than that. But even 800, 900 posts, like, you have to take inventory of that. Check which ones are getting the most traffic and decide whether it’s worth it. Well, for you to transfer that over to your website, and that’s going to be based on content that not just getting the most traffic, but maybe led to some conversions that maybe led to some purchases.
You don’t want to hold on to everything, especially if you’re trying to erect something kind of new and have it perceived as new, but you also don’t want to leave opportunity in the table and sometimes making a complete inventory of that and figuring out which piece to keep can be a really It’s a lengthy, tough job, but ultimately pulling the plug would have freed up a lot of time.
It would have freed up a lot of mental energies. It would have allowed me to focus on the creation of new classes and products and courses and books. So with all the potential upside that was always there, not like it wasn’t present, but I think what I needed was more belief in myself and that’s what I cultivated over time, especially in the Intensive Leadership Program I was taking, and so it can be really hard to know and to pull the plug sometimes, but think the moment that you’re really starting to get that feeling, and it may be subtle, and it may not even be screaming out at you, but over time it’s kind of just dripping, dripping, and dripping at you.
Then, you know, it’s time to pull the plug and start fresh. Because sometimes you can’t do anything, especially with something that doesn’t have a solid foundation. If it has a great foundation, you can always tear down some of the floors and rebuild them. But if it doesn’t have the foundation that it needs or needed, good luck.
I think starting fresh is the way to go. So, be mindful, be aware of things that you should or you need to unplug to really create the space. Time, money, energy, mind space, resources, even team. What could you give up, free up? More of your time and be able to focus on something that’s really going to have the type of payoff that you’re looking for.
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Many are under the impression that they can understand a book without reading it in full. But even with books that have rather obvious titles, sometimes if you don’t dig a little deeper, you don’t come away with the gold.
In this episode of Creativity Excitement Emotion, David shares what readers may have missed about The Essential Guide to Creative Entrepreneurship.
- Clean Slate: The most exciting and inspirational New Year live music and multi-media event you’ve ever been to. Get your tickets now, before they’re gone!
00:17 – The Essential Guide to Creative Entrepreneurship: A marketing misstep
01:02 – Standing out from the crowd
01:35 – But it’s not just about standing out – there’s got to be strategy
03:26 – Finding resonance with an audience
05:52 – The value is in the process
06:24 – Becoming known for something is crucial to creating your celebrity effect
08:23 – Without work, your “Triangle” doesn’t work
A few years ago, I came out with the book, The Essential Guide to Creative Entrepreneurship, and I can admit it… I think it’s not the best example of marketing.
The subtitle was Making and Selling Your Neon Yellow Tiger. I don’t have the I think people got this right away, at least those who are familiar with Seth Godin, it’s kind of like Purple Cow. I felt that comparison could end up helping the book but I’m not sure it did.
And I also feel like people missed some important things in that book. It’s not just a book about being unusual and standing out.
Although that is huge today. Look at what music is right now. Every song has the same damn drumbeat. Every song has the same damn singing style. And it’s awful.
And if you were to go out there and release something that’s different from any of that but it still had pop appeal, it would stand out like crazy.
But as a book, it’s not just about “Hey, let’s try to be different and unique.” Those types of opportunities are rare. I hear people talking about micro niches and whatnot. I’m not a micro niche king, so maybe I don’t know. I just don’t think it’s a sound strategy for a lot of people.
Like, “Let me decide today that I’m going to be a jungle beat techno DJ guitarist Japanese oriental pop music fusion band.” Maybe it hasn’t been done, but what’s the appeal?
A few people are going to come around and listen and watch just because it sounds ridiculous, but trying to build a fan base… That I’m not so sure.
You must be sure about the impact you want to make. What’s the difference you want to make? Who are you appealing to? Who is your dream customer?
I have a friend who decided to start a college party band. So, they oriented their music and their look and their merchandise and their slogans and their website and everything around college parties.
And guess what? They did very well in the college scene. Weird how that works.
So, many artists don’t have that level of intention. It’s like, “I want people to notice how amazing my music is. I want people to notice how amazing that little guitar solo was. I want people to notice how amazing my vocal style was.”
Well, maybe true and maybe not. And competing on those things, it’s tough trying to find something that’s unique that has not been done before. Competing at that level, it’s not going to be easy.
But competing on brand, look, most artists don’t have one. They don’t become known for something.
So, here’s what’s being missed – it’s The Music Entrepreneur Triangle. I’ve talked about it many times before. At the foundation of the triangle is work. And then the other two sides of the triangle are celebrity and diversification. But everything is built on a foundation of work. You may need to try many things to find what resonates with an audience.
And you will know. It’s not like it’s going to be accidental. You post a bunch of YouTube videos, and you get three views, 15 views, 1,000 views, 50 views, and 100 views…
But then suddenly, having stayed consistent in your craft and iterating and trying different things, suddenly a video gets 50,000 views. And that’s when you must stop and go, “Oh, I think we just did something that people like.”
And now you need to look seriously at how you can iterate on it or replicate it or use those same ingredients to create something more, something new, something unique.
At that point, you’re tapped into a formula. You don’t need to start from scratch anymore.
At first, you’re throwing hooks out there to see what the fish bite on. But once you have a much better sense of what people are biting on, then it’s time to keep doing what’s working.
You don’t want to stop doing that. Keep the winners, and ditch the losers, right? Don’t worry too much about the losers. You’re going to have a lot of them. But when you find a winner, that’s a rare thing. That’s a unicorn. Hold on to the unicorns and ditch the donkeys. Poor donkey. But you don’t need donkeys.
What you’re working towards and putting in all this time and effort is to get to the unicorn. Guess what? It might take a while to get to that unicorn, right? But while you’re doing it, you’re finding your voice. You’re learning. You’re growing. You’re throwing stuff out there. You’re finding your audience. You’re trying different things. You’re experimenting.
So, the value is in the process and a lot of people are not willing to go through that process. But this is why rapidly creating and publishing and iterating and experimenting and iterating and adjusting and revising, continually going through that process is so valuable. One of these times you’re going to hit the video that gets 50,000 views, or 100,000 views, or 1,000,000 views.
But if you don’t put in the work, you can’t expect it to happen. So, you’ve got to become known for something. That’s the only way you’re ever going to achieve celebrity status.
I’m not talking about becoming a worldwide global phenomenon that everybody knows. I’m not talking about becoming Johnny Depp or anything of the sort. I’m talking about creating a celebrity effect with your audience. And that’s a desirable thing because the celebrity effect will have people behave irrationally when it comes to you selling things. And when it comes to your customers buying new things that you create, you want them to be irrational.
You don’t want to have to sit there and convince them that it’s a good product that they should buy and why they must buy and why they should buy it. When you have a celebrity effect, selling will almost happen on autopilot and that’s a desirous thing that’s going to happen as you become known for something.
As I said earlier, you will need to try many things, but what you’re going to become known for is one thing. And once you find that one thing that resonates, you will have built a bit of a celebrity effect already.
When you have that celebrity effect is the time to diversify, but before then is not. You want to remain as focused as you can be, putting stuff out there, trying different things to see what works, to see what resonates, to see what your audience latches onto.
You look at someone like Dr. Dre, well, what did he become known for? He became known as a rapper. It’s as simple as that, but he was a huge part of the outgrowth of Gangsta rap, right?
And then later he built Beats, and maybe Dre will be remembered for that. I’m not saying he won’t. But the thing that he’s going to be remembered for most isn’t necessarily the brand that he created, but rather the music.
So, what are you doing? What does your work ethic look like right now? Without that, the triangle doesn’t work.
Even when it comes to time to diversify. Sure, you might have a lot of people around you whispering in your ears “Let’s do this. Let’s do that. Let’s create merch. Let’s put something new out there.”
But bottom line is it’s going to require something on your part. You can pay people to do many things, but you’ve got to listen to the right people too. Listening to just anyone is not going to do it.
And that’s the essence of The Essential Guide to Creative Entrepreneurship. So, if for some reason you thought, “It’s just Purple Cow and I need to stand out, that’s only a piece of it.
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Building communities can sometimes be a challenging thing. You don’t always see eye to eye with others. There’s always the opportunity to have conversations and work it out, but misunderstandings and misconceptions can sometimes cloud better judgment.
In this episode of Creativity Excitement Emotion, David recalls a specific community experience he had and how he felt about it.
- Clean Slate: The most exciting and inspirational New Year live music and multi-media event you’ve ever been to. Get your tickets now, before they’re gone!
00:17 – David’s community-building experience
01:04 – Working with a community collaborator
01:33 – Looking for venues
02:08 – “We’re not going to teach anyone anything”
04:15 – The sacredness of teaching and instruction
05:47 – Making yourself small to avoid the difference you can make
07:13 – Being triggered is an opportunity
07:32 – Just daring enough to believe that you can change the world
Building communities is something that I’ve been doing in the last eight years or so. And it wasn’t exactly me… I grew up in the church and in the church, communities are part of the equation.
And it’s one of those environments where there are some people who are hired to do what they do or are compensated or incentivized in some way. But most people there are volunteering in some capacity. Some churches are super busy and big and have paid positions.
You’ll find that small or medium sized community churches rely and depend on giving as well as volunteers.
So, community, I guess you could say, has always been a part of my DNA. But my community collaborator was initially the catalyst for most events I was a part of.
That encouraged me, and my collaborator was interested in building communities almost on an experimental basis, just to see how people would participate and react and join and be a part of it. Building something that they would love and inviting them to be a part of it.
So, I remember one time we went down looking for venues where we could bring our community gatherings. It was an important part of the whole process.
One time we were going down to a specific venue in downtown Calgary and having a look over. And we were also talking to the owner about being part of our community.
She was interested in being a part of it and leading one of our regular ongoing events and that was great. And at one point she said something that made me wonder… I didn’t know exactly how to take it.
What she said was, “We’re not going to teach anyone anything.” I think her perspective was sort of that there are few people that either venue owners or previous business owners or people like me that have online coaching and info product businesses that were known or movers and shakers or influencers or that have some clout in a community.
So, “We need to like remain humble and not teach anyone anything.” I thought it was a strange comment.
The reason I had trouble identifying with it is because the whole thing about community… I’m sure you’ve seen it before; you’ve had that experience of going to a rinky-dink operation that wasn’t anything special.
Like a gathering of random people and where random things happen. Maybe there’s a bit of food and maybe there’s a bit of a program, but it’s effectively amateur hour.
But we always strove to be a above amateur hour because that’s everything we weren’t about. We wanted to avoid that. We wanted to create quality events that ran on time and had a specific agenda and schedule to them. I think even “intention” is a better word than “agenda.”
So that’s why I was like, “That’s a strange and interesting comment.” Maybe it had something to do with the way she specifically understood what we were trying to do. I don’t know.
It’s also possible that she checked out some of my content and what I was up to in my coaching and info-product businesses and kind of went like, “That’s exactly what we’re not going to do. We’re not that.”
And look, I do think there is something sacred about teaching. I don’t think anyone should just decide to become a teacher.
I feel… And I could even give evidence for the fact that I was born to teach. It’s just built in me. I almost can’t stop it from happening. It’s not like I wake up and go, “I should teach people things today.” It’s more like it pours out of me and I can’t help it. And I can’t stop it from pouring out.
This podcast is the perfect example. There’s always new, fresh content that I’m recording and sharing with you. Because there are things that strike me. I have things I want to share with you.
So, maybe she checked out some of my stuff, and she’s like, “That’s exactly what we’re not going to do.”
But maybe not. I don’t want to make too many speculations or assumptions there about what she had or hadn’t seen from us before, because I was not the only person involved. And in fact, I was usually the associate producer or a tech host, not the leader.
Not like communities necessarily have a hierarchy, but every business and every community sort of ends up being a pyramid, no matter how you attempt to structure it.
There aren’t any situations where everyone’s a leader where that works, right? So, it must be structured in a way that’s going to have things move and have things happen.
And here’s what I think about it. Again, I do think teaching is sacred. And at the same time, entrepreneurs are the ones just daring enough to believe that they can and will change the world.
And how are you going to do that? How are you going to do that by trying to avoid the very thing that needs to be done?
Maybe it’s not teaching, but it’s still going to involve writing, speaking, presenting. It’s going to involve some kind of communication at some level.
And you can’t prevent anyone from interpreting it in a specific way. Some people will always interpret it as “He’s preaching” or “He’s teaching” or “He’s coming at me.”
And that’s not it. Sometimes we’re supposed to be triggered by whatever we’ve heard. We heard it the way we were supposed to hear it, even if it wasn’t exactly what was said.
Sometimes we assume it’s like, “I felt bad because of what he said.” No, you felt bad because of the specific experiences you’ve had, and because of the things you’ve gone through, as well as the way you listened and heard what was being said.
You must take responsibility. I must take responsibility for what I say. But you also must take responsibility for what you heard. Sometimes it’s not going to be the same thing. The two aren’t always going to match up. And I think that’s where often at some level, we’re always going to miss each and potentially be triggered.
But being triggered, people assume it’s bad thing. And I go, “That’s an opportunity to look at something in you. It’s an opportunity to look at maybe what’s not working or look at something that has not been dealt with from your past that needs to be dealt with.”
So, that’s my feeling on it. I’ve got to teach because I’m just daring enough to believe that I can change the world, that I can make a difference for artists.
And if I make a difference for artists, it’s going to change so many things. If artists have access to successful business models, if artists have access to great resources, if artists have access to funds and other benefits that so many other people have in different industries that for some reason artists just don’t have…
If we can better that situation, and what it means to be an artist, and it’s not a constant struggle or fight between jobs and trying to find funding and crowdfunding and… You just don’t understand it unless you’re in this world. But if I can transform and make things better for artists, I believe that can ripple out and change the entire world. That’s why I do what I do.
That’s why sometimes quote unquote “I teach,” but that doesn’t mean I don’t believe it’s sacred.