013 – Anything Can Hit, But it Probably Won’t

013 – Anything Can Hit, But it Probably Won’t

In a world where anything goes, and seemingly the “dumbest” things go viral, it can be discouraging creating quality content daily without seeing any kind of traction. So, what is there to do? Give up?

In this episode of Creativity Excitement Emotion, David shares the right mindset to adopt as you look to climb your social media mountain.


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00:17 – Tricking your mind
01:14 – Avoiding discouragement
01:53 – Healthy detachment
02:15 – Publishing, testing, and iterating
03:28 – How to go viral
04:03 – Setting a hypothesis
04:22 – Avoiding analysis paralysis
04:53 – 100 days


Anything can hit, but it probably won’t. And I know that sounds kind of goofy. It sounds kind of weird, but it’s true.

And it helps us get into the right mindset. It tricks our mind into going, “Oh yeah, I need to keep producing. Because chances are whatever I throw out there today isn’t necessarily going to grab a lot of attention.”

Unless you already have a history of engaged followers who like, comment, and share all your stuff.

But even then, I would posit, I would assert that people who follow your stuff aren’t liking, commenting, and sharing it all the time. One post gets more traction than the other, am I right?

That’s how it works for everyone. Sure, some people get consistently one million views or one million likes on everything they publish, but the numbers still vary from one post to the next. Some are more resonant. That’s the way it works.

For some it’s a depressing thought, because they work hard at what they do and they want their next masterpiece to be the thing that everybody tunes into.

But you can look for example, after example. I mean, if you’ve listened to the podcasts I’ve listened to, you don’t know how many experts and how many people say that the big, long-form article or piece of content that they’re producing that they expected go viral, didn’t. And then this little thing that they never expected to go anywhere… A little idea they were throwing out into the universe suddenly blew up.

So, there’s something to healthy detachment. It’s not like I’m saying don’t spend time working on what you’re working on. I think it’s worth putting time and effort into everything.

But there is sort of a healthy detachment to reach, and I feel like this is one of those statements that can trick our mind into getting there:

“Anything could hit, but it probably won’t.”

And if you wanted to take a little more of a scientific approach, I do recommend that. I’m not against data or anything like that. You could begin testing certain types of content, but ultimately, you’re just going to have to come to the table with a ton of ideas and publish them one by one anyway, aren’t you?

The easiest thing to do in that case is to Start making a big list of all your content ideas. “I could try this, I could try this, I could try this.” Some are going to take longer, some of them are going to be easier to perform, and there’s not necessarily a right or wrong way to tackle that list. Whatever keeps you consistent, I think that’s the key.

Once you have that list, it’s about publish, publish, publish, like preferably daily. If you can’t do daily, you can’t do daily. That’s just how things are, but preferably publish, publish, publish every day. Something new. Here’s a video. Here’s a live.

Keep to one form, don’t jump all over the place with different mediums. That’s probably not going to help you with platforms. Choose one – podcasting, blogging, or video content and publish daily.

And what usually happens… it could be day 93, it could be day 300, it could be day 1321. But at some point, one of those videos or pieces of content ends up resonating and connecting with people. It just ends up exploding and it provides more for you than anything else.

And that’s all you need to get a big influx of customers or listeners or clients or whatever it is you’re trying to get.

It certainly isn’t about no strategy. It’s more like setting a hypothesis based on what I’m seeing out there, based on what I’ve read and studied and looked at. The kinds of comments people are leaving. What I know about my audience, here are the things that I think are going to work. And then you go and test them.

That helps you avoid analysis paralysis as well, which is another common problem. Because some people like to spend a lot of time on that strategy. And that’s not a bad thing. I do think it’s a good idea to have a well-formed strategy and well-thought-through strategy. The problem usually comes when people expect perfectionism in executing that strategy.

So, they expect perfection in every piece of content and then it just takes them way too long to create any kind of momentum or traction or resonance with their audience.

So, the first step is you’ve got to do it for 100 days and see where it goes. Because many people do end up finding breakthroughs in those first 100 days, believe it or not.

You may not. The odds are against it because again, the title of this whole thing is “It could work, but it probably won’t. It could hit, but it probably won’t. And it could go viral, probably won’t.”

And it’s about having that healthy amount of detachment. Not so much that you don’t care at all, but more so that you’re in the mindset of, “Okay, tomorrow I’ve got to get up, and I’ve got to put something out there. And tomorrow, I’ve got to get up, and put something out there.”

Stay in that cycle until something happens.

012 – The ONE Thing

012 – The ONE Thing

There are many approaches to getting things done and cultivating productive habits. But not all of them work. Not all of them will support you in accomplishing what you’ve set out to do.

In this episode of Creativity Excitement Emotion, David shares about his recent reading of The ONE Thing by Gary Keller.


  • Clean Slate: The most exciting and inspirational New Year live music and multi-media event you’ve ever been to. Get your tickets now, before they’re gone!


00:17 – Why David didn’t get around to The ONE Thing until now
01:15 – Exploring productivity resources
01:45 – Getting back on track
02:15 – The psychological impact of a long to-do list
03:14 – A new practice that has worked for David
04:00 – Thinking about what one thing would make all others insignificant
04:28 – The impact of task switching
05:21 – A new approach to productivity
06:11 – Should you read The ONE Thing?


Coming soon.

011 – The Most Effective Leaders Demonstrate This 1 Thing

011 – The Most Effective Leaders Demonstrate This 1 Thing

We are all the captains of our destinies. The challenge is that, at times, we don’t want to steer that ship. We’d rather leave it to someone else or stick our heads in the sand and wait. Should we be surprised when our ship capsizes, especially when we leave it to chance?

In this episode of Creativity Excitement Emotion, David shares what he’s noticed about the most effective leaders. Remember – in your artistic career, you are already a leader.


  • Clean Slate: The most exciting and inspirational New Year live music and multi-media event you’ve ever been to. Get your tickets now, before they’re gone!


00:17 – A commonality among the most effective leaders
00:37 – We all have circumstances
01:45 – A choice in how we respond
02:14 – Effective leaders don’t let their circumstances dictate their commitments
03:06 – Problem-solving
04:03 – Not looking for sympathy
04:56 – Developing your leadership
05:20 – Showing up


Today I wanted to share about commonality I’ve seen among the most effective leaders that I know.

As you may know, I’ve been part of a two-year intensive leadership program. I’m in the second year in the third quarter, so basically one more quarter to go as we speak.

Here’s one truth that nobody can seem to escape is that we all have circumstances. Things come up in life. And they always seem to come up when we’re committed to something. It’s almost as if the commitment itself is being tested. And we can either respond to it in a way that will allow us to continue to be true to the commitment that we’ve made, but it’s also the crossroads at which a lot of people take the other path and give up and don’t continue on, and choose not to fulfill all the commitments they’ve made to themselves.

You often hear people say, “Oh, it’s just too hard. It’s too hard.” So, they don’t do it. And, oftentimes, all that was required was perseverance from them, but something took them out, right? It could have been a breakup, it could have been an illness, it could have been a car accident, it literally could have been anything.

I think in some cases it could literally be spilled milk and some people would be taken out by that. They go, “There’s spilled milk on the floor and that’s the needle that broke the camel’s back.”

And I think here’s the thing that we sometimes miss completely that we have a choice in almost everything. If we’re tired, we should sleep. If we’re sick, we should manage our well being. If we’re hungry, we should go eat.

And if we can’t figure out where and how to fit these things in, it’s usually a matter of planning and prioritization, and not a matter of, “Oh, I can’t fit it in because there’s not enough time.”

Time being democratic, we all have the same 24 hours in a day. So effective leaders don’t let their circumstances dictate their actions and commitments. If for some reason they’re not able to fulfill on the commitments they’ve made, then they will be in communication about that fact as early as possible.

Effective leaders don't let their circumstances dictate their actions and commitments. Share on X

And if there’s no way to reschedule the deadline or event or project or whatever it may be, then it’s about making reparations then and there.

It could be anything. It could be a gift card. It could be sending the client flowers. It could be apologizing. But something is done then and there to repair the situation so it’s not lingering for anyone and it’s complete.

So, the best leaders follow up and follow through on the things that they’ve committed to. Their circumstances don’t dictate it. They find a way that has it work. And if it absolutely doesn’t work, like, if you were planning to be on a Zoom call, and your computer broke down, and your laptop broke down, and your tablet broke down, and you smashed your smartphone, you could still go to the library.

The best leaders follow up and follow through on the things that they've committed to. Share on X

But if your car broke down, you could still go to the neighbors and request to use their computer for half an hour. Sure, it might be weird, but in the world of problem solving, that is the best way to think about it.

So, in most scenarios, not in every… There are scenarios that are excusable. There are scenarios that are far outside of your control that you could do nothing about. But it overwhelmingly in most situations, you can choose to find a way or you can give up.

So, the most effective leaders, they may share about their circumstances. They don’t necessarily share them to get sympathy or empathy from people.

They say it as a matter of fact, because that is the what is so, that is what’s occurring in the world, that is what’s happening in their world, but they’re not making a lot of story and significance and meaning out of it. So, they show up anyway.

It’s like, “Yeah, I was sick today. Not feeling my best. Starting to feel better. I showed up anyway.” Like, that would be it. That would be the end of the conversation. No sympathy or acknowledgement needed. Some people might anyway, and that’s fine. But they’re not stating what is a matter of fact… They’re not stating the what is so just to get something out of someone else. They just show up. Do the work anyway. That’s what the most effective leaders do.

But I am acknowledging that it can take a while to get to that point. You may not be that kind of leader fresh out of the egg. It may take you a while to develop your character and your integrity and your ability to problem solve when you need to problem solve so that you can always be meeting all the commitments that you’ve made.

And what is it about these leaders that makes them so effective? Part of it is the fact that they recognize that everyone has circumstances. Like, really, don’t we? We all have circumstances. You can say, “Oh, you know, I only slept three hours last night and I’m tired and exhausted.” You know what? There’s somebody in that room that could probably one up you that’s not speaking.

They may have had an hour of sleep. They may have had 15 minutes of sleep. But they’re not sitting there talking about it. They showed up because they made the commitment.

So, decide to be an effective leader. Don’t have circumstances and situations take you out, because I can assure you that the most effective leaders don’t. They don’t let those things get in the way.

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010 – Practicing Rigor in Giving Credit Where It’s Due

010 – Practicing Rigor in Giving Credit Where It’s Due

We are all building on the work others have done in some capacity. The question is – do we notice when this is happening? Do we thank or acknowledge others when we’ve modeled or iterated on their work?

In this episode of Creativity Excitement Emotion, David prompts us to think about giving credit where it’s due.


  • Clean Slate: The most exciting and inspirational New Year live music and multi-media event you’ve ever been to. Get your tickets now, before they’re gone!


00:17 – There’s no growth in unicorns farting rainbows
00:44 – Giving without expecting anything in return
01:22 – Acknowledgement as a practice
02:53 – Co-opting the work of the trailblazers who’ve gone before you


Today I wanted to talk about something that may not be entirely comfortable. And if we want to grow, we can’t always be talking about unicorns farting rainbows. It’s great to envision a future that you want to create and then to be as enthusiastic as you possibly can about it. But that’s not necessarily where the growth is.

The growth is usually in the breakdowns and the resulting breakthroughs. And you can find those breakthroughs rapidly if you get good at it.

The thing that I’ve noticed is this – there’s a lot of things I do without ever expecting anything in return. I give to charitable organizations. I support certain creators that I like, as I’m sure you do. I give people in my life a lot of time and space to talk and work out their problems and share with me what’s going on in their lives.

And I practice conversational generosity, something Dale Carnegie talks about in How to Win Friends and Influence People.

There are many things I do from a generous spirit, and I’m not looking for anything in return.

But then there are also situations where I am expecting something. Maybe not a lot, but I’m still expecting some kind of courtesy or favor to be returned. And the interesting part is… if you go into any of my books, in the back, you will inevitably see a long list of people that I thank.

I may not be personally connected to them. I may not have ever met them in real life and shaken their hand. And yet, I’ve learned a lot from these people.

Even in The New Music Industry, you can see me thanking people like Bob Baker, Tom Hess, Ariel Hyatt, and Derek Sivers. These are people that I looked up to, and still do, in many ways.

I learned so much from them, and I find they’ve added a lot of value to my life. And they’ve added a lot of value to me in my career pursuits, and my business pursuits. Everything that I’ve done to this point.

And yet, What I’m seeing out there is… I’m in touch with pretty much every podcast that I’ve ever been mentioned on, which is not many.

And I could even recall a circumstance where, it’s not the guy’s fault, but he was sitting there going like, “Yeah, dang, I can’t remember his name.”

Look, we’re all human. That happens to me, too. I’ve given as much credit as I possibly can to all the people that I could possibly remember or think of that contributed to me. And yet I probably have still forgotten. And, and I think that’s where we got to let bygones be bygones, right?

But there are people who’ve literally built on the things that I’ve done, whether it’s my books, my blog posts, or my podcast, and some have built on it without knowing it, right? If they don’t know it there’s nothing, we can do about it.

But others have very knowingly built on something that I created. And it’s good. I want to see iterations on what else people come up with. Better music books for musicians, better coaching programs, better podcasts, or better business models. I’d love to see all that, right?

And yet this is where I give thanks to every single author, speaker, coach, mentor, blogger, podcaster, YouTuber that I can think of that’s contributed to me.

And those people don’t so much as thank anyone, let alone me, for building upon something that I worked my butt off to do.

It’s not like I got started yesterday. Some people get that confused, like, “Oh, you started your podcast in 2016, that must feel like a while.” No, no, no. I started podcasting in 2009. And I started doing interviews in 2004. Even before that, I was already starting to serve musicians in a local community capacity. Okay? So, it’s not like this just emerged out of nowhere.

This has been a passion and an interest, something that I’ve pursued over the long haul. I’ve really invested myself into this. So, I didn’t just spring up yesterday.

And yet I think some people have built on what I’ve done without ever sending so much as a thank you note. That would be unimaginable to me. Just saying. For me, that would be unimaginable.

I would even suspect people are owing me royalties. I’m not asking for any money. Right? That’s not why we’re in this conversation. If you feel led in that direction, if then I would ask for a generous contribution. Absolutely.

But if that’s something you’re not moved to do, then forget it. Bye.

Do you owe me at least a “Thank you,” though, for the hard work I’ve put into laying the groundwork for you to exist? That’s the question. Because I do it. I demonstrate it every single day in my work. I give thanks to the people who taught me what they taught me – the concepts, everything they gave me. The life I now have is because of what they did.

And for some people, the life they now have is because of what I did. And they don’t see it. Do you see?

Who’s helped you on your journey, and do you thank them? And if not, why not?

009 – Chasing Your Music Career Dreams – with Jody Lubin

009 – Chasing Your Music Career Dreams – with Jody Lubin

What does it take to pursue a music career? What does the financial outlay look like? How do you navigate the veritable minefield that is the music industry?

In this episode of Creativity Excitement Emotion, David passes the mic with singer, guitarist, band leader, and hair stylist Jody Lubin.


  • Clean Slate: The most exciting and inspirational New Year live music and multi-media event you’ve ever been to. Get your tickets now, before they’re gone!


00:17 – Today’s guest, Jody Lubin
00:34 – “Creativity Excitement Emotion” is Jody’s idea
00:51 – The music distribution minefield and music industry frustrations
05:13 – Streaming royalties and making an income in music
06:54 – Thinking about monetization and audience differently
08:45 – Finding the right music producer
11:38 – Applying for funding
13:46 – What is music supposed to cost?
16:52 – Is the music industry funded by venture capitalists?
17:22 – Televised talent competitions
20:27 – The technological divide
23:10 – Taking on music in your 40s
27:00 – Jody’s story
32:09 – David’s search for the perfect electric guitar
33:27 – Jody’s red guitar
34:44 – Clean Slate
36:41 – Community building
37:41 – Costs of putting on a show
38:43 – Gaining your independence
39:21 – Wrapping up


Coming soon.