I’ve been doing it all wrong.
Well, “wrong” is a relative term, not a fact.
But based on what I’ve been looking to accomplish, I’ve been going about it backwards.
I’ve been focusing too heavily on customer acquisition and marketing, on trying to please people that may never take any interest in me or what I do…
When I could have been focused on the people that have already expressed an interest in what I do, are on my email list, or have bought one of my products.
I guess this is what my coach really meant when he said:
Your existing customers are of far greater value to you than new customers.
Creation needs to happen from the inside out. Not from the outside in. That’s true customer service.
And I ended up speculating on numerous reasons as to why that is.
I thought to myself:
- Okay, maybe it’s because I just completed v0.7 of the Productivity, Performance & Profits Blackbook. Maybe I’ve been craving that feeling of accomplishment that comes from reaching a major milestone on a project like this.
- Maybe it’s because I’ve finally found some fantastic ways of repurposing the reams of content I’ve created in a more meaningful way… although I have been doing this since last summer.
- Maybe my actions are more in alignment with my intentions and goals.
- Maybe it’s because I’m less focused on income, and because I’ve been giving more. Giving has been freeing. I feel like it’s like saying to your brain, “there’s plenty, there’s always something left over, and there’s always more on its way.”
Then I remembered.
I recently declared the last phase of my business complete.
That’s the real answer. There’s no mistaking it.
Previously, I felt like the weight of it was going to crush me. I thought it might take a while to process it all. But it didn’t. Declaring it complete freed me very rapidly.
My level of enjoyment recently changed to such a degree that the difference was noticeable. And now there’s an opening where none previously existed. I’m free to engage in the new phase of my business.
This quarter, I’ve been focused on the creation of six new merchandise items. As of yesterday, I have added two more to the four already created, fulfilling on that commitment.
I’ve always been excited about the idea of creating my own merchandise, but putting a structure around it and committing to the outcome has made a difference in me pushing forward with this project where I might have otherwise put it off until later.
I love it that the tools are better than ever, and there’s barely any friction to setting up custom merchandise anymore. It’s still not whiz-bang easy, but if you’ve got your designs ready, and you know the process, it takes 20, maybe 30 minutes per item.
Anyway, here’s what’s new:
The Music Entrepreneur Unisex T-Shirt
The Music Entrepreneur formed the foundation of what would ultimately become Music Entrepreneur HQ. But in the early days, I had a logo professionally designed. Even at that point, the potential was obvious to me. I knew the logo would look great on custom merchandise.
It’s taken a long time to get to this point, but for the first time ever, a T-shirt donning this beautiful logo is available.
The shirt is available in S, M, L, XL, and in multiple colors – black heather, heather midnight navy, dark grey heather, and aqua.
You can grab the t-shirt here.
The Music Entrepreneur Unisex Fleece Zip Up Hoodie
To round out the selection, I’ve also created a unisex fleece zip up hoodie donning the logo that’s still very much associated with Music Entrepreneur HQ today.
The hoodie is available in S, M, L, XL, and in multiple colors – black, charcoal heather, navy, and alpine green.
So far, this is the only piece of merchandise with an embroidered logo. Neat!
You can grab the hoodie here.
I’ve identified a couple of other items I would love to add The Music Entrepreneur logo to, so stay tuned. I don’t have a deadline for those, but when they’re ready, I’ll be sure to let you know.
Buyers of the Productivity, Performance & Profits Blackbook were treated to an early, near-complete version of the book inside the membership today.
I’ve been making huge strides with the book in the last couple of weeks, only to realize:
- There’s still so much more content I want to add.
- Some of the content deserves an extra coat of polish.
- I’d like to spend a little more time developing the design, formatting, and layout of the book.
- The resources section needs to be built out in full.
It is supposed to be a premium book, after all.
But I wanted to be a man of my word (I said that the book would be ready as early as February 20), which is why I released v0.7, sneak preview edition!
But… it doesn’t stop there! 🧀
Early adopters of the Blackbook were also treated to 14 bonus videos on productivity, performance, and profits. And there will be more bonus deliverables.
Yep. No waiting. You can access these videos right away if you purchase the book.
Starting to feel like you may have missed out? Yeah, I hear you. 👂
I have good news, though…
You can still get the book and all the bonuses for just $10 USD (regular $57 USD) if you order between now and February 28, 2023.
After that, the price goes up to $57 USD (it’s worth every penny, mind you…).
But there’s still time to be an early adopter. So, don’t wait.
Inside the members area…
Frequently Asked Questions
Here are a few questions that came through. Let’s tackle them! 💪
So, is v1.0 still coming?
Yes, of course it is!
Will there be a paperback or hardcover edition of the book?
It largely depends on demand. So far, everyone’s been quite happy with the digital edition.
But if you’re interested in a physical version, do let me know!
Will the book and all associated bonuses be rolled into Elite Players: All Access Pass membership?
Yes, it will! And the price of membership will remain the same.
What’s the end game here? This is not just a book, is it?
Okay, you got me. The book is loaded with valuable content, and you’re not obligated to purchase a thing more. But there is more coming. I don’t have an “end game,” per se, but as I continue to climb this mountain, I am seeing further.
And here is what I’m starting to see:
- The Productivity, Performance & Profits audiobook
- The Productivity, Performance & Profits interviews
- The Productivity, Performance & Profits newsletter
- The Productivity, Performance & Profits challenge
- The Productivity, Performance & Profits course
- The Productivity, Performance & Profits coaching
- The Productivity, Performance & Profits mastermind
Will I really be creating all that? Well, only time will tell. But the ideas are flowing.
Either way, the time to get in on this is NOW.
Remember – you can still get the book and associated bonuses for just $10 USD until February 28, 2023.
I always saw it in the movies and thought to myself, “that can’t possibly be practical.”
My concept of hotels, motels, and inns in general has been that they’re just as expensive, if not more expensive, than Airbnbs. Which is a little ironic, because one of the selling propositions of Airbnbs used to be that they were cheaper than hotels. Check the prices now. At least in Canada, they’re practically the same if not pricier at times.
In my search for a temporary home, I stumbled across an extended stay rate at a motel in Penticton, BC, which I found to be just as reasonable – if not more reasonable – than renting an apartment. And, as of yesterday, this is where I now reside. Not for the long term, I don’t think, but at least for the next 30 to 70 days or so (at which point I might be looking for a similar arrangement in another city).
Motel living is not bad. It’s not perfect. There’s no workspace to speak of, they could have done a much better job of sound treating, and it’s obscenely bright in the morning (fortunately, I managed to hang a blackout curtain in front of the window by the bed without using any tools or nails). But I know you could do a lot worse. After all, the room has a couch, bed, fridge, stove, microwave, sink, bathroom, heating, and even an air conditioner. The fact that I’m not forced to eat out every day is a major plus.
At least temporarily, I’m also closer to a couple of friends I might not otherwise have the chance to visit.
Penticton isn’t much bigger than Okotoks, AB, but it appears to have some decent food options, and all the basic amenities one could ask for.
Although I don’t have much of a choice right now, I intend to keep embracing the spirit of adventure as I seek out a more permanent place to call home.