Weekly Digest: April 30, 2022

Weekly Digest: April 30, 2022

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New Podcast Episode

270 – How We’ve Collected Over 5,000 Emails

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270 – How We’ve Collected Over 5,000 Emails

270 – How We’ve Collected Over 5,000 Emails

Are you looking to grow your email list and attract your 1,000 true fans? What if you could grow your email list well beyond 1,000 subscribers?

That’s what we’re going to be looking at in this episode of The New Music Industry Podcast.

Podcast Highlights:

  • 00:26 – 1,000 true fans
  • 01:18 – Laying the groundwork to grow your email list
  • 02:24 – Creating an irresistible lead magnet
  • 02:59 – The best type of lead magnet: Content upgrade
  • 04:13 – Which pages do you create content upgrades for?
  • 06:02 – You’ll need to adjust and optimize your strategy
  • 07:37 – Episode summary
  • 09:05 – Setting up your OTR website

Resources Mentioned in This Episode:

Transcription:

Hey, it’s David Andrew Wiebe.

Now, the title of this episode is How We Collected Over 5,000 Emails, but in the grand scheme of things, 5,000 emails is nothing.

There are plenty of bloggers and businesses out there that have collected over 10,000, 100,000, even one million plus subscribers over the years.

But we’ve all heard about 1,000 true fans, the idea that you could have a perfectly sustainable, even thriving artistic career if you had a minimum of 1,000 people who bought everything you made.

And a small, engaged audience, is better than a huge database of subscribers who don’t open your emails.

A small, engaged audience is better than a huge database of subscribers who don’t open your emails. Click To Tweet

Anyway, getting to the point of finding your 1,000 true fans is likely going to take collecting more than 1,000 emails, but if you could get 5,000 people on your email list, do you think you’d have a pretty good chance at living out the independent music career of your dreams?

Keep listening to find out how we did it…

Setting the Foundation

If you don’t lay the groundwork, you can’t collect emails. That’s the bottom line.

If you don’t lay the groundwork, you can’t collect emails. Click To Tweet

There are many methodologies out there, and you can experiment with all of them to see what works best for you.

But for Music Entrepreneur HQ and practically any other site we’ve established, there’s only been one reliable way of growing our email list. We haven’t gotten results with putting up a signup form on our website and waiting for people to sign up. I guess that works for some people…

We follow a methodology created by James Schramko of SuperFastBusiness called Own the Racecourse or OTR. By the way, I had an excellent conversation with him in episode 86 of the podcast.

People often think the key to OTR is publishing great content, when really the most critical aspect of it is setting up a platform you own. It’s one of the reasons we believe so strongly in that. In the long run, though, you do want to establish a platform that’s full of content your audience will love. But you can and should start collecting emails from day one.

Once you’ve bought your domain, paid for hosting, and have established your website, that’s the time to start collecting emails. That’s your foundation.

Create Lead Magnet(s)

The next step is to create your lead magnet. That’s a fancy term to describe something free and irresistible your audience will want and will happily give you their email address to receive from you.

Many artists hold back and try to give their prospects and fans something they aren’t all that interested in, or couldn’t possibly care about, like a basement demo they recorded on a cassette player when they were 12 years old. No wonder your email list isn’t growing.

You want to give away an EP, a recording of a radio interview that went particularly well, or some high quality behind-the-scenes videos. Brainstorm and you’re sure to come up with some ideas of your own.

Content Upgrades

We’ve found the best way to get people to sign up, though, is with content upgrades. So, our lead magnets take this form. I’ll share how this works.

First, we develop a great piece of content we know our audience will love. Then, we offer an upgrade. Oftentimes, it’s a transcript, cheat sheet, checklist, or eBook – something directly connected to the content piece they were viewing.

But again, we don’t just drop a signup form in the content and expect them to use it. We get them to click a button.

Since we used to use Leadpages, back in the day, a popup would appear when they clicked on the download button. But nowadays we use 10XPro to collect our leads for us. So, when the audience clicks the button, they’re brought to a landing page we’ve built on our 10XPro installation.

Squeeze page

Best practices and methodologies are always changing. If you’re listening to this in the future, who knows, we may have moved over to a different system, but that’s what we’re using right now.

The truth is you don’t need any fancy tools. An email service provider like ConvertKit has great landing page templates built into it, and like many ESPs, it’s free to use up to a point.

But getting people to click before signing up is a subtle “yes” in their psychology that more seamlessly leads to them giving you their email address.

Getting people to click before signing up is a subtle “yes” in their psychology that more seamlessly leads to them giving you their email address. Click To Tweet

Determining Which Pages to Create Content Upgrades for

Now, if you’re starting from scratch, you can build your content with content upgrades in mind. You can take your time, publish at a cadence that makes sense to you, and ensure all your posts have lead magnets your audience will thirst for.

But if you already have hundreds of pages of content like we do, what do you do?

Here’s what we prioritize:

  1. The top 10 posts and pages on our website. These are the most visited and viewed pages on our website. This is effectively the 80 / 20 of the entire strategy. This is where most of your results are going to be coming from. So, prioritize the creation of content upgrades for your most visited pages.
  2. The podcast. We have a long-running podcast. You’re listening to episode 270 as we speak. For each episode, we continually go above and beyond the call of duty by providing media highlights or timestamps, resource links, transcripts, click to tweets, and sometimes even pictures, images, Spotify embeds, videos, and other media. We wanted to create a reason for our listeners to go to the website whenever there’s a new podcast episode, and to cater to as many learning styles as possible. We haven’t done all this perfectly. There are still episodes missing timestamps and transcripts, but we’re adding more each week.
  3. New content. We have a lot of practice creating content that appeals to and serves our audience. So, when we create new content, it’s often with the mile high view of adding a content upgrade in mind.
  4. Other popular content. Once you’ve finished setting up content upgrades for your top 10 pages, you can start drilling deeper into your top 20, 30, 40, 50, and so on. But always keep in mind there’s a point of diminishing returns.

Adapt & Iterate

Okay, so what I’ve just shared with you is the crux of the strategy.

But is it really that easy?

Well, as with anything worthwhile, it’s simple and not easy.

Because your content doesn’t always connect, and you need to keep creating. Sometimes you need to wait six to 12 months for SEO to kick in. Feeding the Google dragon with fresh content is kind of a necessarily evil. So, you’ve got the content to think about.

Then there’s the lead magnet. We recently found a winner in our PDF Vault offer, but the one we published before that, Music Money Machine, didn’t connect as well. Maybe it just sounds too slimy, I’m not sure. But we’re always leaning in the direction of what works rather than what doesn’t.

Failed lead magnet

We’ve tried many lead magnets over the years that didn’t work, and that’s why we believe more in content upgrades, as nice as it is to think there’s some catch-all download everyone is going to want. The PDF Vault happens to be the perfect intersection of lead magnet and content upgrade because it’s where we host all our transcripts, cheat sheets, eBooks, and so on.

Additionally, setting up the system takes time and effort. It’s not a full-time job, but more than likely you will have weekly tasks to complete, unless you’re able to delegate it.

You’ve got to create content consistently, attract an audience, build traffic, offer something your audience wants, and get them to sign up for it. And just as I discovered, it can take a few years just to get to that point.

That’s not the end of the road, as the next step is to nurture and put offers in front of your audience. But that’s another topic for another time.

Episode Summary

  • Create your platform. If you want to use the OTR methodology, you’ll want to set up your own content and keyword rich blog on a domain you own. WordPress works great. 10XPro can also act as your content management system. But the bottom line is it needs to be a property you own and control.
  • Publish. An OTR installation involves setting up a news site covering the topics your audience is most interested in. If you don’t have content to attract your audience, you won’t generate any traffic. You’ve got to commit to publishing consistently to keep the engine humming.
  • Set up your lead magnet and / or content upgrades. Find the top 10 posts and / or pages on your site and create content upgrades your audience can’t resist signing up for.
  • Adjust as needed. You may need to adjust your content. You may need to adjust your lead magnets or content upgrades. This is an ongoing process and it’s not set and forget until you’ve nailed the formula. Even then, there will still be work because you’ll have new content and new upgrades to promote.

Closing Segment

In the past, setting up an OTR website was costly, time-consuming, and effort intensive. While there is still work involved today, it’s easier than ever thanks to tools like 10XPro, which is an all-in-one website, landing page, course, and membership builder. It has everything you need to build a website that helps you get results. You can go to davidandrewwiebe.com/10XPro if the timing is right for you. That’s the numbers 1 and 0 followed by x – p – r – o.

This has been episode 270 of The New Music Industry Podcast. I’m David Andrew Wiebe, and I look forward to seeing you on the stages of the world.

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Coinbase Wallet Ethereum Mining Pool Scam

Coinbase Wallet Ethereum Mining Pool Scam

David recently got back into online dating wondering if there’s something he’d missed out on last time. And he certainly got more than he bargained for.

In this video, David shares how he got roped into starting a Coinbase Wallet and was sent to a suspicious looking website to activate an Ethereum mining pool. Here’s what happened and what we can all learn from it.

Video Highlights:

  • 00:00 – What it feels like to be scammed…
  • 00:08 – The “dumb tax” David has paid
  • 00:38 – The story leading up to this point
  • 01:27 – What to look out for
  • 02:31 – The turning point
  • 03:27 – Get out of it while you can
  • 04:02 – Scammers are getting smarter
  • 04:20 – Lessons learned

Transcription:

Getting scammed and losing money can make you feel angry, frustrated, and humiliated. But oftentimes admitting it is the hardest part.

Dumb Tax

Hey, it’s David Andrew Wiebe. And yes, I recently lost a little bit of money to crypto investing. In the grand scheme of dumb tax that I’ve paid, whether it’s bad investing decisions, or bad business decisions, I would say four to 500 bucks is not a big deal. It’s not an amount to sneeze at either, but it’s not an amount so big I’m going to be worried about not being able to pay my rent.

As I said many times before in investing, you only want to play with money you’re okay with losing, especially if you’re in aggressive investing.

The Backstory

Now, here’s the situation. A couple months ago, I started getting back into online dating. I thought to myself, “Hey, maybe I missed out on something the last time around.” I didn’t exactly have a great experience with online dating, but I thought why not? “Let’s give it one more try and see if it has anything to offer.”

And so, before I knew it, I was talking with multiple young ladies online. One of them introduced herself and seemed normal at first, and then suddenly seemed to get really excited about talking about crypto investments. I found this a little bit peculiar myself and questioned her on it.

But she said no, “it’s just something I’m interested in.” But you know, looking back, that initial skepticism was a good thing. Because ultimately, I could have lost a lot more money. And in fact, there’s reports of people online saying they put their life savings into an investment of a similar nature and lost it all.

The Mining Pool Scam

So, here’s what it is. This is basically what you want to look out for. If someone you don’t know invites you to download the Coinbase Wallet, right away, that’s a red flag.

Now after you have your wallet set up, they’re going to send you a referral code or affiliate code, which is not really a strange thing in and of itself but the moment you activate that link is pretty much the moment you lost everything.

The next red flag is they’re going to tell you to go and invest in USDT or Tether. Now Tether is a stablecoin. There’s nothing wrong with it in and of itself. But it is a telltale sign they’re getting you involved in a mining pool. And how that mining pool works is basically every six hours it’s going to mine some Ethereum for you based on the amount of Tether you have in your Coinbase Wallet.

The person that I was talking to was emotionally manipulative and kept pushing me to put more money in there. We’d never met in person. We never had a phone conversation. And yet she called me a fool for not putting more of my money into the investment, which is another red flag. If someone is overly aggressive and really pushing you to put your money into it, chances are they’re doing it for themselves, not for you.

How David Caught onto the Scam

And it’s funny, you know. One night I was thinking to myself, “gee, you know, this Ethereum mining thing, it really seems to be working. It’s cool. I am earning one to 1.6% every six hours. So maybe I’ll put a little bit more money into there.”

And then my better senses kicked in and I started doing a little bit of research and looking around on YouTube. And the first two videos I found on the topic were “Coinbase Wallet mining pool scam,”
which is exactly what I’m sharing with you here today.

I went and checked my Coinbase Wallet just to make sure the money was still there and see if I could cash out before anything went down – before the wallet was completely cleared out. I managed to transfer over all my other coins out of the Coinbase Wallet because I figured if they have access to one thing, you just don’t know.

And last, but certainly not least, I started transferring over my Tether, at which point the transaction failed, it bounced. And then it was deposited into another wallet of unknown origin.

And so there you go, if you have a bunch of money in Tether right now in your Coinbase Wallet, and you’ve signed up for this mining pool through somebody else’s link, chances are they already have total control over your Tether.

The one thing I would have tried if I had the presence of mind to do it was to exchange my Tether for some other coin. But chances are that wouldn’t have worked either. And so, I’m sorry to say if someone on WhatsApp or even Messenger approached you and said “hey, get the Coinbase Wallet and follow this link.” Chances are they already have complete control of that Tether. And you should not put any more money into it period.

Will Coinbase be Addressing This?

Scammers are getting smarter out there, but I think this is something Coinbase should start looking into. They should at least have a cautionary note before paying a gas fee to be part of a mining pool.

But honestly, I think they should have a full-on warning saying “hey, if you sign up for this, your crypto is going to be transferred to some other wallet.”

Lessons Learned

So, what can we learn from this? Well number one, if it sounds too good to be true, it probably is. These people are going to come poking around, pushing your emotional buttons saying “Well what has your coach done for you? What have others done for you? What did your boss do for you lately?”

And they’re going to be like, “Invest with me. I have a 100% success rate.”  Nobody out there has a 100% success rate. You’ve always got to be skeptical of that.

Another thing we need to remember is that this doesn’t mean crypto investing is all bad. I just watched a couple of Noah Kagan videos today and he was talking about how he’s making plenty of passive income in crypto investing. It’s totally possible.

Closing Thoughts

As cool as Web3 is – please be careful out there. Don’t play with money you’re not willing to lose.

Thanks for watching. Don’t forget to like, comment, share, follow, subscribe, whatever it is you do on this platform. All right?

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The Only Way to Grow on Twitter in 2022

The Only Way to Grow on Twitter in 2022

Contrary to popular belief, Twitter is still an excellent place to grow a following. The problem? Even the best strategies and tactics tend only to work gradually at best.

So, what’s the key to Twitter growth in 2022? In this video, David shares his best tips for increasing your following and boosting your engagement.

Video Highlights:

  • 00:00 – Introduction
  • 00:08 – Why bother with Twitter?
  • 00:48 – A winning Twitter growth strategy?
  • 01:36 – Setting up a magnetic profile
  • 02:17 – Scheduling your tweets
  • 03:04 – Retweeting and engaging with other users
  • 03:42 – David’s new discovery – #WritingCommunity and #WritersLift
  • 04:40 – The key to Twitter growth is #WritersLift?
  • 05:25 – Our own hashtag: #AbundanceLift

Transcription:

So, is Twitter even worth it as a musician?

Hey, It’s David Andrew Wiebe with music entrepreneur HQ. And today I have an update about Twitter growth.

Why Twitter?

Now, you might be asking yourself, “Well, why would I be on Twitter in the first place?” especially if you’re relatively new to the internet. This is one of those old guard social networks, right?

And the reason is simple. Even my friends are surprised that with a small following, they can get a huge number of impressions on a single tweet. Oftentimes, it is hard to tie that to real business results. But all things being equal, wouldn’t you like more views on your content rather than fewer?

So, Twitter is cool like that. And there’s a community of people who actively use it and love it. Some people even say they exchanged their use of Facebook completely, abandoned it and moved themselves over to Twitter.

Twitter Growth

Now let’s get into the main topic, which is Twitter growth. Obviously, if you want to grow on any social network, you need a strategy.

And last year, I went deep into Twitter. I bought a few eBooks; I took a couple of HubSpot courses. And I learned a few things I didn’t know about the platform that I thought might help me grow my account.

But after months and months of crafting tweets and sending call to actions and retweeting others, and liking their posts and engaging with others, I gained a whole 50 followers. So, I was like, well, something’s probably wrong here. Either I’m shadow banned or I’m doing something so completely wrong, I’m not even aware of. But I didn’t really think it was the latter because there were people starting to engage with me, and I was starting to build a little bit of a community around me.

Twitter Growth Tactics

I’ll walk you through the paces. A lot of people are going to say, “Okay, if you want to build your Twitter account, you’ve got to set up an impeccable profile, you’re got to have a bio that talks about your potential customer or audience, you’ve got to have a header graphic that also speaks to them, and a profile photo that calls them out.”

And you’ve really got to ask yourself – how much do people look at your profile? I know it’s not nobody, but whether it’s LinkedIn, Twitter, Instagram, or elsewhere, reality is people are probably seeing your posts more than they’re seeing your profile.

I don’t think it’s a bad idea to have a nicely crafted profile at all. But I don’t think it’s going to be the biggest difference maker either.

Next is scheduling 10 tweets per day. Basically, the advice was something along the lines of, “know your niche, create the kinds of tweets that would appeal to your audience, give them little tips and advice, maybe post the occasional tweet thread, and send out a call to action at the end of the day.” That was really the only advice.

Now again, you don’t want to send people to an empty profile when they go looking for you. So, there is some value in having tweets go out regularly. Like I said earlier, you can get a lot of impressions on a single tweet too. But in terms of Twitter growth, I don’t know how much of a difference that’s going to make.

You might see an uptick in likes and retweets and maybe a little bit of engagement, but not enough to say “okay, this is worth my time to schedule tweets for an hour and a half every single week.”

And the next thing was to engage other Twitter users. And I tend to agree with that. It’s a good idea to retweet them, to like their tweets, to leave a comment – something valuable, not just something Random.

“Oh, that was a great tweet,” or “100% agree,” or just restate their tweet in some way. That’s not really going to get you anywhere.

I do think building connections with people is valuable. But time and again, what I found was a lot of the sharp people on Twitter sort of have their closed network already. They’re connected to 10 or 20 other people. And they retweet each other, but they don’t include others in that. So, that was only working so well.

A New Discovery – #WritingCommunity and #WritersLift

Now, I was on Twitter just the other week. And I discovered a couple of hashtags.

First one was #WritingCommunity. And the second one was #WritersLift.

The way it works is this. Basically, you’ll get an invitation to share your blog post or your latest book or your YouTube channel or podcast or something like that in the comments. The whole idea is, as more and more people share their stuff, that tweet is boosted in the algorithm because of all the engagement. And some of people participating in #WritersLift will ask you to retweet or follow them.

I’ve seen this work. I’ve tried it for a couple of weeks now. And every single day there’s people doing these #WritersLift. I might log into Twitter for half an hour or an hour, post my stuff in 20, 30, or 40 different places while I’m engaging with others, while I’m retweeting, while I’m commenting on various tweets. And before you know, overnight, I’ve gotten multiple likes, multiple retweets, and a bunch of follows.

Okay, so What is the Only Way to Grow on Twitter?

So, you’re probably expecting me to say the key to Twitter growth is to participate in #WriterLift.

That’s not really the point, right? That’s a tactic. It might work for a while. But there’s no guarantee that it’s going to work long term.

it is worthwhile to post your stuff to #WritersLift right now. But I think the key, the number one thing that I want to share about Twitter growth is to build connections.

It’s just like any other social network in that you’re better off working with other people. Whether it’s a tweet partner, or a tweet group, or community that you belong to. It could be the hip-hop community, for example, you start tagging everything with #HipHopCommunity, tweet out your stuff, get others to retweet and share it out. And before you know it, you’ve helped each other grow on Twitter.

The #AbundanceLift Hashtag

We also created our own hashtag called #AbundanceLift. So, if there’s blog posts, or podcast episode, or video, or new music release you want to promote, I would encourage you to use the #AbundanceLift hashtag.

But it comes with one warning, which is basically this. If you’re going to use the #AbundanceLift tag, please make sure that you’re engaging and liking and retweeting other people’s tweets, because that’s the only way we grow. If you don’t share other people’s #AbundanceLift tweets, then we don’t grow.

Thanks for watching. That’s my update on Twitter growth.

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This Coinbase Wallet Mining Pool Scam Must be Avoided

This Coinbase Wallet Mining Pool Scam Must be Avoided

Did you recently have someone approach you on WhatsApp telling you about their unbelievable 1 to 1.6% daily earnings on their Coinbase Wallet?

Did they ask you to download it onto your smartphone and send you a link to join a mining pool (they may not have used those exact words when getting you to sign up)?

Then there’s a 99% chance you’re being scammed, and you should get out as soon as you can, before you lose your life savings (don’t try to get your friends signed up either).

Here’s the Tether-Ethereum mining scam I recently fell for, and what we can learn from it:

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