How Frameworks Will Skyrocket Your Productivity in Music

How Frameworks Will Skyrocket Your Productivity in Music

I have frameworks for a variety of things, especially the work I engage in daily.

I have Photoshop templates for website graphics.

I have a marketing checklist for my podcast.

I have a step-by-step process for the blog articles I write.

These frameworks take the guesswork out of the steps involved at each stage. They allow for increased consistency, efficiency, accuracy, predictability, and productivity in everything I produce.

It might seem like frameworks would prove antithetical and even restrictive to the creative process, but I have found the opposite to be true.

If I’m trying to come up with an article idea, I’d much rather draw from a well of ideas already generated than go back to the drawing board every time. That’s just reinventing the wheel, and I’m not smart enough to figure that out.

More to the point:

In a world with unlimited options, we’re often stymied by decision paralysis.

In a world with unlimited options, we’re often stymied by decision paralysis. Share on X

What if I said to you: “Write a song about anything and have it done by tomorrow?”

Sure, you’d eventually formulate an idea and start putting the pieces of the song together. But you’d probably need to spend a lot of time at the brainstorming stage before even putting the first lyric down on paper.

Meanwhile, if I asked you to write a song about eating cotton candy at the amusement park on a sunny Saturday, that would be a completely different kind of prompt, wouldn’t it? With the subject matter determined, the only thing to do would be to write lyrical and musical content that fits the subject matter.

There are things you do on a recurring basis – setting up new releases on digital distribution sites, updating your website, writing social media posts… Can you see that each of these activities need to be done on a recurring basis and would benefit from frameworks?

Even if you choose not to put any limitations on your creativity (I’m not here to tell you what to do), there are a myriad of other things you do where templates, checklists, and processes would make a big difference.

These days, I even have templates for the books I write. It eliminates the need to create the same sections all over again – title, copyright information, dedication, table of contents, introduction, etc.

I understand that creating systems takes take away from things you’d rather be doing. But I’d encourage you to do something in service of your future self. Set up your systems now so you can be more effective in the time that follows.

For a proven, step-by-step framework in cracking the code to independent music career success, and additional in-depth insights into making your passion sustainable and profitable, be sure to pick up my best-selling guide, The Music Entrepreneur Code.

Weekly Digest: October 30, 2021

Weekly Digest: October 30, 2021

David Andrew Wiebe, October 2021I was recently listening to a podcast, and the host was describing how one of his students reported that she’d done business with a marketer who was great at bringing in new customers but didn’t offer much by way of support for existing customers.

She could have been talking about anyone. But in that moment, I felt like maybe, just maybe, she was talking about me. Because, suddenly, I started to see a missing in my own efforts. I work hard to bring in new customers, but do I work hard to keep the customers I already have? I could see that I might be falling short.

Only once have I articulated what I’m about to share with you here (and it was at The Singer-Songwriter Summit on Thursday – if you were there, glad you could make it!). To be fair, I only started to see how this would work a couple weeks ago.

Because of what I identified as a missing in my business, I created is a “Value Ladder.” That’s a technical term, and whenever I introduce a concept like that, I like to bridge the gap.

The Value Ladder is a concept I got from Russell Brunson’s DotCom Secrets. But you may already know it by another name.

A Value Ladder is like a customer journey. A sequence of steps for the customer to follow (with the customer’s needs in mind). Each step costs more, but that’s because each step offers more value.

In my business, there are four steps:

The first step is books. I have five books published, with several more at various stages of completion. This represents an excellent place for newcomers to enter the Music Entrepreneur HQ ecosystem. Books are low-cost but are packed with value.

The second step is courses. I fill my books with everything I know, but chances are you’re going to be coming away with action items after reading them. And if knowledge doesn’t translate into action, it won’t get you results in your music career. The courses show you how to practically apply what you’ve learned from my books.

The third step is personalized coaching. My courses are basically self-serve, though I’m always looking for opportunities to serve, support, and add new content. My coaching is more hands on, more personalized. I give you guidance tailored to you and your current needs. Various artists, entrepreneurs, executives, and professors have already benefited from my coaching.

The fourth and final step is the online academy. Elite Players: All Access Pass is my online academy, and just like it sounds, it gives you access to all my courses. But in addition to that, you also unlock a members only forum (where I also offer personalized coaching), exclusive video training and interviews, members only audios, tools and resources, shows, archived trainings, merch and physical products (newsletters, books, T-shirts, etc.), and discounts with my partners (AYV Music being one of them).

This all ties back to where I feel I can make the biggest difference for my customers. At each step, I pile on more value.

And now you have a roadmap you can follow from just starting out all the way to optimizing and tweaking your ongoing career efforts.

There’s still lots to do on my end, including improving my email communication at every stage. But I’m excited to assist you no matter where you find yourself today.

So, where do you find yourself on that ladder? Do you now see where I can serve you next? What actions will you be taking?

New Value-Packed Blog Posts & Podcast Episodes

Mission critical updates and resources to help you grow superfast. It’s time to get your read on!

Must-Have Resource

The Hollywood on the Tiber Film Awards recently recognized the short film, The Nobody Prayer, for Best Original Score.

But who wrote the score?

Me!

And the original soundtrack was officially released yesterday on all major music streaming sites and online stores. You can listen to it anywhere.

The Nobody Prayer (Original Soundtrack)

Final Thoughts

Thank you for your creativity and generosity. I’m rooting for you.

Your Music Career Team Can Take Any Shape

Your Music Career Team Can Take Any Shape

In the last six months or so, I’ve proven to myself that you can you create a team from scratch and have them engaged and in action without pay.

This is not a guide on how to take advantage of people, though, so go elsewhere if that’s what you’re looking for.

As a leader, I make it my mission to know what’s important to my team, and to create opportunities where possible. And I’ve done just that. I’ve helped my team members book speaking engagements, get clients, and form new connections. I’ve given them opportunities to learn and to grow too.

Have all my team members been engaged and in action the whole time? No. Have any of them done way more than expected? No. But my sister is scheduling my tweets for crying out loud. I’m touched by my team’s participation, and I don’t minimize their contribution.

Where I used to get stuck was in trying to do everything perfectly. That is, until I learned that leadership isn’t about managing people. It’s about managing promises.

Like I said before, letting go of perfectionism is one of the best things you can do for yourself. Because you’ll be less constrained in thinking everything must be a certain way. That goes for your team, too.

I’m starting to discover for myself that letting go of the way things are “supposed to be” is access to freedom in choosing and enjoying all my work. Really, it applies to every area of life, not just work.

If I want to start something new, I can do that. If I want to delete or eliminate a project, I can do that. I don’t need to give my loyalty to unhealthy relationships, whether that’s relationships to people, food, projects, businesses, or otherwise!

Today, I am free.

And you are free to create your own team how you want. It doesn’t need to look a certain way. You can work with friends, freelancers, or employees. You can outsource your work, or you can find an agency. You can take a combination of approaches. Not all options are suitable to all people or all situations. But knowing there are options can be freeing.

You’re ready to start your team. And remember – it’s not about the people, but rather the actions they’ve committed to. That’s the only part that needs to be managed. Never manage character.

For a proven, step-by-step framework in cracking the code to independent music career success, and additional in-depth insights into making your passion sustainable and profitable, be sure to pick up my best-selling guide, The Music Entrepreneur Code.

251 – What I’m Discovering Newly About Defining Your Target Audience

251 – What I’m Discovering Newly About Defining Your Target Audience

Every marketer says you’re supposed to define your target audience. Make up some names, find some stock photos online, paste them onto a board along with everything you know about your prospective fans.

Have you ever had a disconnect with this process? Were you stopped at any stage of developing your customer avatar?

That’s what we’re going to be looking at in this episode of The New Music Industry Podcast.

Podcast Highlights:

  • 00:37 – Returning to a critical music career topic
  • 01:03 – The “mind-reading magic” of target audiences
  • 02:38 – Dipping into the Brunson well
  • 03:40 – Target audience vs. dream customer
  • 06:21 – Episode summary
  • 07:18 – Closing thoughts

Resources Mentioned in This Episode:

Transcription:

Hey, it’s David Andrew Wiebe.

In my continued exploration and investing in my ongoing self-education, there’s a topic I wanted to return to and share on newly. And that’s on the topic of defining your target audience.

If you’re anything like me, you’ve rolled your eyes any time anyone brings up the subject, because you’ve heard it before, and you’re not sure how this mind-reading magic is supposed to work.

The Mind-Reading Magic of Defining Your Target Audience

I started calling it “mind-reading magic” last year because of the books I was reading, which would talk about the importance of defining your target audience, but not offering concrete steps on how to do this.

Or it was just the same things I’d always heard:

  • Demographics – age, gender, location
  • Psychographics – what they read, where they hang out online, what they’re interested in, what matters to them
  • Customer interviews – talking directly to your audience about what they want (something I’ve done this year)
  • Setting up customer avatars – the process I hinted at, at the top of this episode

And even after I’d gone through that process, it was all kind of nebulous to me and didn’t make a tangible difference in my career or business.

If I can share something with you, it was really the same thing with trying to learn the pentatonic scale on the guitar.

I’d figured out the basic box pattern and could play it, but when I wanted to be able to play across the entire fretboard, I was stuck.

I assumed that I would somehow have to memorize every note on the fretboard, which felt daunting, and even impossible to me.

I read multiple resources, but none of them added up for me.

It wasn’t until I watched an Eric Johnson video that it finally landed. He talked about shifting between the patterns, and then it clicked.

There are five patterns to the pentatonic scale, and having learned each, you can shift between them. That was a big “aha” moment for me.

So, all this to illustrate that sometimes we can understand something as a concept, but not have it make much of a difference in our lives because some part of it hasn’t fully landed.

Sometimes we can understand something as a concept, but not have it make much of a difference in our lives because some part of it hasn’t fully landed. Share on X

Discoveries in DotCom Secrets

So, what I’m going to share here comes from Russell Brunson’s DotCom Secrets.

Now, as a disclaimer – I have friends who noticed I’ve been dipping into the Brunson well and have been cautioning me against it.

And trust me, I get it, I’m quite familiar with the culture it has bred. And I’m not excited about the culture or the hype machine snake oil sales. I’m just excited about the discovery and the information that I’m getting, and how it’s connecting the dots and filling in the holes for me.

You can’t have a book the size of DotCom Secrets and not have some powerful takeaways in it.

Last year, I made the decision that I would keep an open mind to learning from everybody, because frankly you just never know what might connect with you and leave you with an instant awakening.

And as a further note of caution, I’m not here to plagiarize, and simply recite what I’ve read, so if what I’m sharing connects with you, I’d suggest picking up a copy of the book for yourself.

I’m here to share what I’ve been in discovery of, and how the pieces of the puzzle are starting to come together for me, which in turn should make a difference for you.

Is “Target Audience” the Right Framing?

So, this is what I’ve been discovering.

First, “target audience” is perhaps the wrong framing. I’m finding “dream customer” to be a far more powerful way of thinking about it.

When we say, “target audience” we really get lost in the minutiae of it – age, location, gender, interests, things like that. And that’s all helpful, it just doesn’t tell the full story.

You can find most of that data online in about an hour or less.

Like, I can tell you right now, if you’re listening to this podcast, you’re my age plus or minus 10 to 15 years, you live in US, Canada, India, UK, or Japan (although I know I have listeners in other countries), and you’re interested in music and building a music career.

And I’m kind of guessing here, but you’re probably an information junkie, and you probably hang out on sites like YouTube, SoundCloud, Spotify, Instagram, Clubhouse, and the like. Feel free to fill in the blanks for me if you like.

That’s all well and good, but what I’ve described is mostly just a broad overview of my target audience, not my dream customer.

In addition to everything I’ve already mentioned, my dream customer is also well-read, listens to several podcasts, keeps a busy schedule, and doesn’t have a lot of time to do research. They’re actively looking for solutions to challenges in their careers, has money to invest in themselves, is sharp, ambitious, and has a strong work ethic, has a music career in motion but hasn’t been able to achieve everything they’ve set out to do, is feeling kind of stuck with where they are, is on a treadmill of desperate repetition, and likely has already tried every strategy or tactic without breakthrough success.

Although I kind of rattled it off stream of consciousness style, that’s what I see about my dream customer, because those are the people I can help – those are the people I can cause a breakthrough with. It’s where I can cause the greatest results and make the greatest difference.

See, if we’re only thinking about getting more people to listen to our music or buy our products, we’re not actually looking at where we can make the biggest difference, and how we can serve those people at different levels. And I’ve been losing sight of that lately.

Although there are always exceptions, there’s a progression to things. People usually read a blog post, then download something for free, then attend a webinar or a live stream, then buy a tripwire offer, then a course, then a mastermind…

That might not apply to your specific business model, but the point is people usually go from something free or low cost and then follow a journey into something that costs slightly more, and then something more, and then something more.

So, I hope you’re seeing something for yourself in this conversation, that it’s not just about knowing how old your audience is, or that they live in the States, or that they like Corgi puppies. That’s stuff is helpful. But it’s really being clear on who you can serve and what the greatest result you can cause for them is.

Episode Summary

And here’s your episode summary.

  1. Just because we’ve researched a topic doesn’t mean we completely understand it – we might have it as head knowledge, but it’s possible it hasn’t translated into transformation and a mission that makes every next action you take crystal clear. Stay in discovery and keep looking.
  2. There’s a difference between “target audience” and “dream customer.” Identify who your dream customer is because that’s where you can make the biggest difference and it’s also where you’ll find your superfans. Also determine the greatest possible result you could help them achieve.
  3. Once you know your dream customer, let that guide every next action you take. The content and products you create, the platforms you publish to, the copy you write, and practically everything you can imagine on a tactical level should be influenced by your dream customer and the conversation they’re having with themselves and with others.

Closing Segment

So, if you’re ready to define your target audience and you’re looking for a step-by-step plan for connecting with them online and off, be sure to pick up a copy of The Music Entrepreneur Code at davidandrewwiebe.com/Code.

This has been episode 251 of The New Music Industry Podcast. I’m David Andrew Wiebe and I look forward to seeing on you on the stages of the world.

Elite Players: All Access Pass Update – October 29, 2021

Elite Players: All Access Pass Update – October 29, 2021

If you aren’t already an Elite Players: All Access Pass member, here’s what you missed out on this week:

  • Another powerful members only audio has been added

Join the Waiting List for Elite Players: All Access Pass to Know When You Can Apply

Elite Players: All Access Pass is our premium online academy for musicians who want to get their music heard, grow their fan base, build their online presence, develop their social media following, earn more money from their music, succeed as a DIY artist, discover how the music biz works, find new collaborative partners, thrive in the new music industry, and more.

It really is an all access pass.

Get on the waiting list for Elite Players: All Access Pass now so you won’t miss out on opportunities to join.