I hope you had a great week. Although it was getting to be a bit of a grind for me, there were some key discoveries that helped me see things from a new perspective. So, I’m excited about the week ahead.
Here’s this week’s #StrategySunday breakdown.
Here is what I went over during this planning session:
I began by planning out Music Entrepreneur HQ Monday where I focus exclusively on Music Entrepreneur HQ and push as many updates and changes as possible in one day.
I went over my content responsibilities for the week. I’ve got some big pieces to work on.
I reviewed my admin duties. I’ve got a few extra things to look at this week.
I went over my project queue.
I reviewed current musical projects. Making good progress with a song arrangement I’m developing.
Was there anything that came out of this week’s reflection and planning session?
Focus on process, not on outcomes. Make something great and get lost in the creation of it. Refuse to play the comparison game, and don’t focus on the money. The inordinate focus on money has you cutting corners, launching products before they are ready, and making promises you can’t keep.
You are not required to identify with your thoughts. You can simply be aware of your thoughts, observe, and acknowledge them. When you separate your identity from your thoughts, you can begin to break harmful patterns.
Were there any ideas that came out of this week’s session?
Begin creating videos that can apply to any audience that’s interested in my work – musicians, creatives, creators, freelancers, and entrepreneurs. Then, break these videos down into micro content I can share all over.
Thanks for joining me, champ!
If you need more inspiration, refer to yesterday’s weekly digest.
That’s it for this week’s #StrategySunday. Wishing you the best of weeks!
Whether you feel stuck or unsure of your next steps, it’s important to realize that the breakthrough you need likely isn’t going to come from well-worn creative wells.
The enemies of clarity are pervasive besides.
The first is what falls under the category of addictions. Shopping, drama, video games, movies, alcohol, food, or otherwise – we all have our vices.
Addictions are an escape, and they tend to cloud our intuition, mask our true feelings, and prevent clear thinking. Because of the instant dopamine rush they provide they can lull us into a false sense of accomplishment and success, even as fires are breaking out all around us.
The second is our routine. Sustaining a routine takes discipline, and while discipline is a virtue, if you have not time enough for spontaneity, a deviation from the norm, as well as prolonged thinking, reflecting, and journaling sessions, you are unlikely to recognize what might already be in front of your nose.
Finally, there’s busyness. Temporary busyness is fine. It can even be purposeful.
When I was a graphic and web designer, we used to have “blitz” days, where we’d commit to putting the finishing touches on projects that had been sitting for a while. A blitz day could last well into the night, but of course, we’d reward ourselves with a pizza or a night at the movies for our effort.
But when busyness becomes our default, we should not be surprised to find the waters grow murky. Long-term caffeine-fueled hustles almost always end the same way, with the hustler wishing they had been more sensible in their approach. Because after exhaustion comes burnout, and burnout can be a costly, ornery, long-term companion.
No one makes good decisions at 3 AM after days, weeks, months, or even years of overwork and fatigue. There’s no clarity to be found there.
In my recent live streaming efforts, I have found more clarity than ever expected. The newness of it is exciting, but oddly, it has almost become like a visit to the shrink. A chance to express myself and to be heard without judgment (though there is no audience more judgmental than the one hiding behind digital anonymity).
There’s much one could say about that, but the point is that I see my past with greater clarity. Which helps me see the present with increased clarity as well.
Leave some space in your life for something out of the ordinary. It could be an opportunity to capture the seemingly elusive omnipresence of your calling.
With that, here’s what I created for you this week:
David Andrew Wiebe
I publish daily to inspire creatives and creators just like you.
I’m not necessarily seeing it as a business opportunity, though I’m always happy to make a return on my efforts. But it’s something I look forward to, and at the end of the day, when I’ve completed my work, I often feel the urge to stream.
On a recent live stream, where I streamed a video game called Cyber Shadow, I ended up earning $5.55 in donations.
I recognize that this is not a lot of money. And yet, what I learned through that experience kind of surprised me. And, of course, once you’ve broken that barrier of $0 to any amount, there’s always the opportunity to scale.
So, I thought I would share what I discovered.
When Your Ask is Specific, You Increase Your Chances of Getting it
No, you did not read that subhead wrong. I’m taking some creative liberties here.
Anyway, on my live stream, I clearly stated that my goal for the night was to “raise $5.55 for the telethon.”
Basically, I made a joke out of it.
I did not use any flashy banners to get people to donate (although I did tell people where they could donate). I didn’t have a progress bar either. I just mentioned it a couple of times through the stream.
And what do you know? When I asked for $5.55, I got $5.55 on the dot.
It’s a simple thing, but it occurs to me that we often forget to ask for what we want. Or even when we do make an ask, we don’t ask for something specific.
We say, “I want to be famous,” or “I’d like to be super rich.” Those are not specific asks! They are completely open to interpretation.
Whatever you do for fun, just go with the flow. But if there’s intention behind the action, have a goal, and be specific.
Also, not caring whether you reach that goal (I honestly didn’t expect to make any money), puts you in a power position.
Relationships Are Key – They Help You Start a Grassroots Movement
I only had two viewers on my live stream the whole night, and one of them did not engage once.
But it just so happened that the second viewer who popped on was a long-time friend. Not someone I’ve seen or even hung out with in years, but a friend, nonetheless.
I was live streaming a newer game called Cyber Shadow, and my friend is into gaming, so perhaps I should not be surprised that he showed up. But the stream was spontaneous (not scheduled in advance), and there was no promotion behind it, so I’m betting the only reason he was notified was because he was subscribed to my YouTube channel.
Oftentimes, we underestimate the value of a grassroots following – just a few well-placed advocates who already know, like, and trust you and are willing to support you.
A following is much easier to build when you have a few advocates who will show up when you do something crazy like host a spontaneous live stream. It gives you a bit of social proof and makes you “safe” in the eyes of those who might happen upon your stream.
I guess you might call these “plants,” but even well-known comedians and musicians use them. So, you might as well have a few plants for those times you publish articles, host a webinar, do a live stream, or otherwise.
You Can Earn Without Always Being in “Selling” Mode
I’ve done a few talking head style live streams as of late.
During these streams, I would share about my latest eBooks, read from one of my books, or let viewers know where they can subscribe to my podcast – stuff like that. Which is good to do.
But all that “selling” maybe resulted in one sale, sometimes none. Either way, I felt spent after a 60-to-120-minute live stream.
What I realized is that you’re better off just being yourself, putting the focus on the viewers, and entertaining them to the best of your ability.
There are plenty of publishers whose business model revolves around engaging an audience on an inspirational or informational basis. They make money on the backend with “unrelated” products like natural supplements.
Meaning – even if you’re in the health or supplement niche, you don’t need to live stream about health or supplements. You could talk about news, politics, or personal development – something you’re interested in and passionate about.
Or, in my case, just because I’m in the music business doesn’t mean I need to talk about the music business all the time – I could talk about travel, food, video games, other things I like.
Assuming it’s not a bait and switch, it’s something your audience is also interested in, and people know what you’re about, you’ve got free reign.
Sometimes, we can’t see the forest for the trees.
Occasionally taking a step back to gain clarity on what you’re trying to accomplish is critical. I’m beginning to see a clearing for the things I’m looking to create in life, and though it looks different than I thought I would, I can see that it could take me to goals much faster than the path I stubbornly insisted on.
Where do you need a mile-high view in your life?
Is the path you’ve chosen taking you to where you want to go? Or is it time for a course correction?
The last three days have already been a bit of a roller-coaster ride, but I’m feeling better today, so a temporary Tuesday dip is not bad all told.
I already feel more accomplished on my current schedule. Doing less and not expecting perfection from myself truly is the way to go.
For instance, no matter how many times I tried, I could not import yesterday’s blog post to Medium (and because of that, I did not share my story on social media either). Oh well. I have not broken the chain! I’ve come much too far for that.
Today, I’ll share what I accomplished, as well as what products I’m going to be working on, in the exact order I plan to work on them in.
What I Accomplished Today:
I worked on The Renegade Music Marketer eBook – one more writing session and I should be done!
I completed a MIDINation post
What’s Next for Product Development:
In the immediate future, here are the products I’m looking to put the finishing touches on: