#StrategySunday – February 28, 2021

#StrategySunday – February 28, 2021

How was your week?

It’s been another action-packed one for me, and I’ve got more than a few things to tend to as we move into March. It should be another exciting month!

And you can’t slack on the planning when things start to pick up. In many ways, it becomes even more crucial.

Here’s what came out of today’s #StrategySunday planning session.

Minutes

Here is what I went over during this planning session:

  • I reviewed my content duties for the week.
  • I went over my admin tasks for the week.
  • I reviewed current projects – looming deadlines, as well as those I need to get to work on this week.
  • I reaffirmed which products I’m going to be working on this week (let’s just say I’m working on a book…).
  • I reviewed what I’m looking to accomplish musically
  • As I continue to experience some growth on Twitter, I reviewed how many daily tweets I’d like to use for promotion.
  • I looked at what I’d like to automate this week.

Lessons

Was there anything that come out of this week’s reflection and planning session?

  • I’m still learning a great deal about myself. I have expressed some desire to be in the public eye in the past but had no idea how closely it connected to my purpose and desires until I got some feedback from my business coach. Now I know that I’m going to be working towards becoming a public figure.
  • I have found great value in delegating work, but as I continue to take on and finish more projects, I still find myself doing more than I should. Now that I’m present to this tendency, though, I’m prepared to hand over more work.

Ideas

Were there any ideas that came out of this week’s session?

  • I had a call from an agency that grows YouTube channels. I don’t normally pick up these types of calls, but this time something compelled me to. As expected, they pitched me on their services. But the thing that struck me was the fact that they knew about one of my books and pointed out they couldn’t find any information about it on YouTube. That gave me the idea to create a video series for each of my books. Thanks, agency.

Final Thoughts

Thanks for joining me, champ!

If you need more inspiration, refer to yesterday’s weekly digest.

That’s it for this week’s #StrategySunday. Wishing you the best of weeks!

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P.S. My new course, the Entrepreneurial Essentials for Musicians Masterclass is available.

This course equips you with practical and timeless mindset advice, along with the skills necessary to make your own way in the music business.

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Weekly Digest: February 27, 2021

Weekly Digest: February 27, 2021

David Andrew Wiebe, February 2021Broadly, there are two ways of approaching the development of your projects, products, and website.

You can begin with a minimum viable framework and solicit feedback immediately, or you can quietly develop your work in the background until it is “ready” (of course, the second method doesn’t bar you from gathering feedback along the way).

The benefit of taking the minimum viable approach, besides the fact that you can gather feedback and iterate on your design, is that you can also earn an independent income as you’re improving your work.

I tend to favor minimum viable. It always gives me a good sense of whether my projects have legs before I put more time into developing them.

That said, if I’m not open minded enough to hear what others have to say about my projects, the minimum viable approach deals out pain like a banana peel is yellow.

Because having your baby ridiculed summons all your protective impulses. But you must be patient and be willing to hear what’s being said. It’s the only way to improve.

With the recent launch of my course, the product itself was fully developed. But I started with a minimum viable framework for the sales page/process.

So, I started gathering feedback from my mastermind group and other entrepreneurial groups I’m a part of. And then I made changes based on the feedback I’d received.

And now, based on the results, I’m making additional changes. I’m adding an opt-in offer and a tripwire.

When I began the project, I didn’t have the foresight to see that I would be stacking more products. If it generates results, though, I’m all for putting in the work.

But it affirms something important – there are no shortcuts.

Developing additional assets has felt a little like taking a long walk for a short drink.  But in the end, I know it will make the offer stronger.

So, the question I want to pose to you is – what are you putting off doing that you know will make a difference in your career?

That is an area worthy of your attention. Even if it seems like it would be a long walk for a short drink, the effort you put into developing your work could be the difference between remaining stagnant and making meaningful progress.

With that, here’s your weekly digest.

David Andrew Wiebe

I publish daily to inspire creatives and creators just like you. And I’m always open to content suggestions.

Here are the posts that went live this week:

>> Subscribe to the daily blog for creators and creatives

>> Follow me on Medium

Music Entrepreneur HQ

At Music Entrepreneur HQ, I give modern music makers the tools and mental models they need to create the life they love through music, something I’ve been up to since 2009.

Here are the posts that went live on Music Entrepreneur HQ this week:

>> Grab a free guide to grow your fan base and music career

The Indie YYC

The Indie YYC is a creative community dedicated to inspiring local artists in pursuit of independent creativity, independent thought, and independent life.

I host a weekly series called Creative Entrepreneur where I share weekly podcast content to help you find new inspirations and pathways to achieve more creative and practical independence.

Here’s what went live this week:

>> Don’t forget to like our Facebook page

News Break

I publish at least once per week on the topic of self-discovery.

Here’s what I shared on News Break this week:

As always, I appreciate the read, share, and follow.

Community Spotlight

I think it’s high time I recognized @Jtmarks15, especially since we had a great conversation the other week. Thanks for all you do, and wising you all the best in your endeavors.

>> Be sure to follow me on Twitter and join in on the action

Random Things I Dig

SuperFastBusiness is awesome for anyone who’s building a business. But there’s nothing random about this selection – I’m a member of the community and I love learning and sharing.

Featured Product

The Entrepreneurial Essentials for Musicians Masterclass is my new course that’s been designed to help you discover the secret to approaching your music career like a business so you can impact your fans and earn more from your passion.

Final Thoughts

Thank you for your creativity and generosity. I’m rooting for you.

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P.S. My new course, the Entrepreneurial Essentials for Musicians Masterclass is available.

This course equips you with practical and timeless mindset advice, along with the skills necessary to make your own way in the music business.

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Addicted to Drama

Addicted to Drama

Some never graduate from high school.

They will constantly cry over spilled milk and draw as many of their friends as they possibly can into their drama-fueled vortex.

So often, we are blind to the challenges that others face. Comparison is unhelpful, but while you’re crying about a scratch on your Beemer, someone else is getting the news from their doctor that they have cancer.

The question is whether to remain in the drama. And the answer may not be forthcoming until we understand the consequences of a life consumed by “who said what” and “who did that.”

Drama is largely self-inflicted. We all feel emotions, but we also have the choice of what to do with those emotions.

Drama is largely self-inflicted. We all feel emotions, but we also have the choice of what to do with those emotions. Click To Tweet

In this video, I share about the dangers of being addicted to drama.

Transcription:

Drama is one of those addictions that holds you back.

You are free to go and enjoy drama if that’s what you want to do. It’s just not going to lead to a stable life, conducive to lasting relationships and personal achievement.

People so often say:

  • I want to write a book, or
  • I want to start a business, or
  • I want to become an athlete, or
  • I want to become a model

But because they focus so much on the drama, and because they’re so addicted to it, they get into horrible relationships, and then they have friends who also like drama, and before long, they form a drama addicts anonymous group that ends up feeding the monster…

So, you end up in a constant roller-coaster ride that doesn’t support you achieving any of your ambitions.

The test of stability is not whether your life is stable. There will always be things you can’t control.

The test of stability is whether you can maintain emotional evenness even as the world is storming around you.

The test of stability is whether you can maintain emotional evenness even as the world is storming around you. Click To Tweet

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P.S. My new course, the Entrepreneurial Essentials for Musicians Masterclass is available.

This course equips you with practical and timeless mindset advice, along with the skills necessary to make your own way in the music business.

Click on the banner below to learn more NOW.

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Short-Term, Incremental Results Are Unsexy… But They Lead to Big Results Long-Term

Short-Term, Incremental Results Are Unsexy… But They Lead to Big Results Long-Term

The algorithm favors the prolific.

This is going to be an unpopular opinion among creatives and creators, but it’s the reality.

To be fair, there is always a pendulum swing. Sometimes, quantity wins over quality. At other times, quality wins over quantity.

And you can still strike a meaningful balance – remaining prolific while creating something you can be proud of.

At some point, the pendulum will swing back the other way. Quality will become the focus again.

But presently, showing up and doing the work is paramount to all else. It gets you in front of your audience, your prospects, and even your current customers and clients.

Showing up and doing the work is paramount to all else. Click To Tweet

And it’s the fairest advantage there could be because you don’t need to be a genius to show up and do the work. It’s easy to do, and it’s easy not to do. But it does require discipline.

As I have shared throughout the year so far, my main traffic channels (besides search) are Twitter and Medium. I’m still experimenting with plenty of new platforms (including Telegram), but most of my attention is on Twitter and Medium.

And at this point I feel I have cracked the code on Twitter. I don’t see massive gains daily but waking up to eight to 12 notifications every morning tells me I’m on the right track, and I just need to keep doing what I’m doing, adjusting slightly as needed.

I’m not entirely sure I have cracked the Medium code yet. But I do feel I’m well on my way. I’m getting good engagement and response on my articles, people are sharing them, I’m getting added to new publications, and most days my following grows by a few followers.

Of course, my Medium income is growing incrementally too, though to me it’s amazing that people read and appreciate my work. Any income I make in exchange is a blessing.

Naturally, I’m looking to keep leveling up. If you’re not growing, you’re diminishing. And the easiest way to measure growth is with engagement, followers, and creative income.

If you’re not growing, you’re diminishing. Click To Tweet

But I do think the couch to small screen viral dream is just that – a dream.

Most businesses, in fact, wish for small, consistent, manageable growth – it mitigates a sudden, massive influx in demand they simply cannot meet without increasing their expenses alongside the growth. It’s not sexy, but it’s workable.

And what I’m experiencing right now is small, consistent, manageable growth.

It isn’t always exciting, and it certainly isn’t sexy. Sometimes, at the end of the day, I find myself wondering whether I focused on the right things. But the result are stacking.

And that has a way of letting you know that you’re on the right path.

Everyone wants to go viral. Sure, I’m not opposed to that. But I’m not counting on it.

Short-term, incremental growth is validation enough. And importantly, it leads to big, long-term results assuming you remain consistent.

Don’t despise small beginnings. Begin to look for signs of incremental growth.

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P.S. My new course, the Entrepreneurial Essentials for Musicians Masterclass is available.

This course equips you with practical and timeless mindset advice, along with the skills necessary to make your own way in the music business.

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Never Start with a Blank Page

Never Start with a Blank Page

Do you find yourself waking up every day only to reinvent the wheel creatively?

Or you do you begin your work with an idea in mind? Do you have a structure for your work and tools that help you get it done more efficiently?

Starting with a blank page is ineffective, and it affects your productivity negatively.

And it’s not just writers that end up facing the blank page. All creatives do.

It doesn’t matter whether you’re a songwriter, poet, or photographer. If you keep publishing, at some point, spontaneous inspiration will seem to fade. And you will also begin to feel like you’re repeating yourself.

Repeating yourself isn’t necessarily bad. Films, TV shows, and even church services all follow a structure. Familiarity breeds comfort. And comfort keeps the audience coming back because they know they can count on you to deliver something familiar.

It may not be new or innovative. It may not even be good. But it’s familiar, and therefore comfortable.

As creatives and creators, we’re quick to throw out what’s comfortable. It feels kind of icky.

Yet, comfortable works like gangbusters, especially when it comes to earning an independent income.

When talking about systems, Author Dan Kennedy’s favorite example is Disney.

Disney doesn’t make anything new. When you examine it closely, The Lion King follows the stories of Joseph and Moses from the Bible, as well as William Shakespeare’s Hamlet.

The Lion King, however, was a blockbuster. And it wasn’t new or innovative. Just an old story told with animals instead of humans.

Disney doesn’t make anything that isn’t familiar.

The question isn’t who you will copy or model. The question is:

What will you do to ensure you’re not starting with a blank page?

As a writer, I take advantage of tools like:

And I have no doubt I’m just scratching the surface. Because in my staff writing duties, there are certain post types I find myself writing over and over, and I could see myself creating templates for them.

I could also see myself organizing more of my notes (especially from my commonplace book) within my LifeSheet.

What could you do to make your work more efficient?

There are many ways to get the job done. But one thing’s for certain – you’re not as effective as you could be if you find yourself starting with a blank page every time you start a new project.

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P.S. My new course, the Entrepreneurial Essentials for Musicians Masterclass is available.

This course equips you with practical and timeless mindset advice, along with the skills necessary to make your own way in the music business.

Click on the banner below to learn more NOW.

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