They will constantly cry over spilled milk and draw as many of their friends as they possibly can into their drama-fueled vortex.
So often, we are blind to the challenges that others face. Comparison is unhelpful, but while you’re crying about a scratch on your Beemer, someone else is getting the news from their doctor that they have cancer.
The question is whether to remain in the drama. And the answer may not be forthcoming until we understand the consequences of a life consumed by “who said what” and “who did that.”
Drama is largely self-inflicted. We all feel emotions, but we also have the choice of what to do with those emotions.
In this video, I share about the dangers of being addicted to drama.
Drama is one of those addictions that holds you back.
You are free to go and enjoy drama if that’s what you want to do. It’s just not going to lead to a stable life, conducive to lasting relationships and personal achievement.
People so often say:
I want to write a book, or
I want to start a business, or
I want to become an athlete, or
I want to become a model
But because they focus so much on the drama, and because they’re so addicted to it, they get into horrible relationships, and then they have friends who also like drama, and before long, they form a drama addicts anonymous group that ends up feeding the monster…
So, you end up in a constant roller-coaster ride that doesn’t support you achieving any of your ambitions.
The test of stability is not whether your life is stable. There will always be things you can’t control.
The test of stability is whether you can maintain emotional evenness even as the world is storming around you.
How do you collect and act on the right data and insights to grow your music career? How can you start earning cryptocurrency as a musician? How do you grow your list, stay connected to your fans, and boost engagement?
That’s what we’re going to be looking at in this episode of The New Music Industry Podcast.
00:32 – More tools to maximize your opportunities in 2021
We’re finally ready to pick up where we left off with the series on what to do with your music in 2021.
In part 1, I covered some high-level strategy and mindset. In part 2, we looked at tools to help you share your music far and wide.
And, today, we’re going to be looking at more tools that will help you develop your strategy, connect with your fans, and grow your list.
The important thing to remember is that a tool itself doesn’t have the ability to make you successful. It’s more the mindset shift and empowerment that comes from using a tool that makes all the difference. Does that make sense?
So, here are several more tools, apps, and websites that will help you maximize your opportunities in 2021.
Now, it’s entirely possible you’ve heard a lot of talk about data in the music industry already. But while some data is useful, much of it isn’t.
Amid all the noise and fluff, I find Beatchain to be a breath of fresh air. All you’ve got to do to get started is to sign up for a free account, connect your social media profiles, and Beatchain does the rest.
It will show you where your fans are located, which of your social media posts are performing the best, identify related artists (there might be some collaboration opportunities there), which playlists you’re on, and more.
You can upgrade to premium to gain access to more actionable data, like which playlists you could be on. There are a ton of tools on the inside, and honestly, you just have to see it all for yourself.
If you’d like to learn more about Beatchain, have a listen to:
If you’re a YouTube power user, then LBRY and Odysee are platforms you should absolutely know about.
YouTube is great for exposure. You can get your videos in front of a bigger audience. But where LBRY and Odysee shine are with monetization.
Now, Odysee has been built on top of LBRY, and there’s no need to sign up with both. Odysee has a few add-ons that make the overall experience a little more like YouTube.
The reason I’m excited about Odysee is because it’s a decentralized free speech video sharing platform. Your channel is monetized the moment it’s created. I have earned over 300 LBRY credits so far, and that’s just from messing around with it, not even treating it like a business. And that’s equal to a little over $50, though LBC does tend to fluctuate in value a lot.
Again, YouTube is still bigger, and in some ways it’s easier to get more exposure there. But if you want to monetize your work, I will argue that it would be worth adding Odysee to your portfolio and upload your videos there too. If I’m not mistaken, if you already have over 300 subscribers on your channel, you can sync up your channel with Odysee without having to manually upload all your videos.
I’ve had some questions recently regarding the best email service providers for musicians. Look, there are a lot of ESPs out there, and most of them are going to do the trick. It’s just that they all vary in complexity, functionality, and price.
If you’re just getting started today, then Mailchimp is fine. It’s free to get started with them, but at some point, as your email list continues to grow, you’re going to end up paying something anyway.
I think ConvertKit is the best option for creatives, because it’s been built specifically with creators in mind. It’s free to use up to 1,000 subscribers, and they even offer great support and free courses you can take to level up your email game.
This is just a personal endorsement, not a paid endorsement for ConvertKit. I’m not an affiliate with them either, although I will probably be signing up with them.
Just go to ConvertKit.com if you want to learn more. That’s c-o-n-v-e-r-t-k-i-t.com.
ConvertKit is perfect for designing and sending emails, as well as nurturing and engaging your fans. But what about collecting email addresses?
Look, you can put an email capture form on your website and hope and pray. Sometimes, this does work.
But many times, you want to give something away for free in exchange for an email address, right? It tends to work better than just asking for someone’s email.
Leadpages is jam packed with tools to help you capture emails, and they make it easy for you to give something away for free in exchange for an email address. You can even build complex lead capture and sales funnels with their tool if that’s something you’re doing.
Leadpages isn’t necessarily cheap. But they make it super easy for you to build high-converting landing pages, pop-ups, alert bars, opt-in texts, trigger links and more.
If you’d like to learn more, go to davidandrewwiebe.com/Leadpages.
We are an affiliate of Leadpages, and if you purchase through our link, we may earn a commission at no additional cost to you.
Alright, so here’s today’s episode summary:
Beatchain gives you actionable insights into your music career and furnishes you with multiple growth tools.
If your artist profile isn’t already on Viberate, claim it now, link up your destinations, check out the analytics, and help build out the platform if you want to earn some crypto.
Get on Odysee right away to start earning more from your creativity.
ConvertKit is quite simply the best ESP for creatives.
If you want to collect more email addresses faster, take advantage of Leadpages. They’ve got all the conversion tools you need.
If you’re ready to make 2021 your year, head on over to davidandrewwiebe.com/Masterclass to learn about my latest course, the Entrepreneurial Essentials for Musicians Masterclass. If you feel like you’ve tried everything, your fan base isn’t growing, the riches and fame you were promised were all just a big joke, and you’ve been on the verge of giving up, this course is for you. Head on over to davidandrewwiebe.com/Masterclass to get started.
This has been episode 225 of The New Music Industry Podcast. I’m David Andrew Wiebe, and I look forward to seeing you on the stages of the world.
Do you find yourself waking up every day only to reinvent the wheel creatively?
Or you do you begin your work with an idea in mind? Do you have a structure for your work and tools that help you get it done more efficiently?
Starting with a blank page is ineffective, and it affects your productivity negatively.
And it’s not just writers that end up facing the blank page. All creatives do.
It doesn’t matter whether you’re a songwriter, poet, or photographer. If you keep publishing, at some point, spontaneous inspiration will seem to fade. And you will also begin to feel like you’re repeating yourself.
Repeating yourself isn’t necessarily bad. Films, TV shows, and even church services all follow a structure. Familiarity breeds comfort. And comfort keeps the audience coming back because they know they can count on you to deliver something familiar.
It may not be new or innovative. It may not even be good. But it’s familiar, and therefore comfortable.
As creatives and creators, we’re quick to throw out what’s comfortable. It feels kind of icky.
And I have no doubt I’m just scratching the surface. Because in my staff writing duties, there are certain post types I find myself writing over and over, and I could see myself creating templates for them.
I could also see myself organizing more of my notes (especially from my commonplace book) within my LifeSheet.
What could you do to make your work more efficient?
There are many ways to get the job done. But one thing’s for certain – you’re not as effective as you could be if you find yourself starting with a blank page every time you start a new project.
You’ve seen those big, sexy claims in articles and on YouTube, haven’t you?
This is how I earn $3,000 per month from my music.
She makes $50,000 per month selling on Amazon.
My affiliate business made six-figures last year.
So, you end up being lured in by the sexiness of the promise. Let’s face it – it’s hard not to click on those headlines.
Sometimes, the content delivers on its promise. But many times, you’re left scratching your head or shocked at the financial outlay required for the course, mastermind, or system that’s supposed to teach you how to get the same results. So, you don’t buy.
Was it worth it? Was it worth being ripped away from your goals and dreams to go and read that article or watch that video for 10 minutes?
Every Minute Counts
When you’re clear on what you want to accomplish and why, doesn’t every minute count? Aren’t all other things a distraction, pulling you away from the promise you’ve made to yourself?
Comparison kills all possibility. It’s easy to forget – but your journey is uniquely yours. So, while it’s good to tune into what’s possible, you’ve got your own path to walk, and that path probably won’t look a whole lot like anyone else’s.
Look, we’re human. We’re all going to be drawn in by amazing sounding promises from time to time. I used to chase the shiny object myself. It’s possible I didn’t have complete confidence in my ability or chosen path yet.
But then I had a realization. That whenever I came across an article or video with a title like the above, that there were some critical questions begging to be asked.
What follows is an excerpt from my latest book, The Music Entrepreneur Code. It explains how shiny objects are ruining your music career (let’s just say accurate thinking is key). I hope you enjoy it.
Managing Your Money & Understanding Shiny Object Syndrome
If you can’t hold onto money, or don’t know how to manage it, it’s of little consequence how much you make.
Millionaires have gained and lost their fortunes repeatedly. Just look at radio show host Dave Ramsey, entrepreneur and author James Altucher, or for that matter, MC Hammer or Vanilla Ice (this is a good lesson all its own, as it shows you can lose it all and still gain it back).
This goes a long way towards explaining why I’m not impressed by numbers. Everywhere you look, people are talking about the results they’ve achieved:
How I earned $3,000 from a single Medium post.
She makes $50,000 per month on Amazon.
I make $6,000 a month freelancing and here’s how.
How I make over $4,000 a month selling music online.
(Sidebar – I’ve been making high four figures for a while and don’t need any advice on how to do that.)
Now, I don’t want to diminish or make anyone wrong for sharing their successes. You and I get to learn from them and that’s awesome.
But these metrics mean nothing.
If a friend of yours is earning $8,000 and saving $80 per month, and you’re earning $3,000 and saving $300 per month, who’s coming out ahead? You, right?
So, whenever you come across these success stories, there are some questions you should be asking:
How much money did they spend to get to that revenue figure?
How much of their own time are they putting into earning it?
How much money are they saving?
How much money are they investing?
How much money are they reinvesting into their business/putting better structures into place?
Can they sustainably earn the same amount monthly or annually without burning themselves out?
Is their revenue recurring or do they start from scratch every month and work their ass off to earn the same amount?
When I first got started in business, I wasn’t asking these questions. And that had me chasing too many shiny objects to mention.
Being smart with money isn’t just about learning how to make it. You must learn to manage it and filter out distractions too.
Being Smart with Money
In episode 66 of The New Music Industry Podcast, I shared a little bit about how to manage your money as a musician.
You can have a listen here:
The Music Entrepreneur Code
Interested in learning more about managing your money? Want to discover the steps that will help you create an amazing financial future?
This does not mean we don’t need to adjust course from time to time. But we need more than just gut instinct to go on. And that’s where data can be a game changer (though it is beyond the scope of this article).
The main question you need to ask is whether adding more to your plate is going to help you do better work in the areas where you’re trying to grow.
At the end of November, I returned fresh after a two-week break in Vernon. Though still very much in the process of recovery, I’d felt better than I had in quite a while. That much is certain.
I knew I would not be returning to “business as usual.” That is a promise I made to myself. I had spent two weeks escaping a cycle of deep frustration, and there’s no way I’d be returning to that.
And I had spent most of September through November working no more than four to six hours per day, as that is what I could tolerate. I couldn’t go back to that, either. The balance I needed, I knew, was somewhere in the middle of extreme hustle and minimum viable.
I had no idea whether I’d carry out the exact things I’d written down in my notebook – after much reflection in Vernon – in the way I had laid them out. But I was at least clear on a few high-level things I wanted to ensure were a part of my strategy going forward.
And so, a quiet December had arrived, and I engaged fully in the activities I had chosen for myself.
Focus on Growth
I spent time developing my Medium strategy in December, and I learned quite a bit from Tom Kuegler. I found more value in his emails than his webinar, though all that tells you is that I’m probably not the target market for his webinars. I still found value in his content.
I knew that if I was going to take Medium seriously in 2021, I’d need to refine my strategy. Publishing daily in 2020 only got me so far. And even when I saw a massive surge in traffic (see November update), it was low-quality traffic that didn’t lead to meaningful results.
Anyway, thanks to Kuegler, I was able to dig up several tactics I knew I’d be able to add to my daily checklist and start actioning right away.
And through this experience, I began to see that success actions can feel weird. They might be a tad uncomfortable. But they do lead to results. And you need to keep doing what leads to results.
Virtual Mastermind Retreat
As with last year, I would have much preferred to have met my mastermind group in Silverthone, CO. Of course, with the pandemic, I knew that there was no way this could happen.
We opted to meet online and do a virtual mastermind retreat over the course of a couple of days. We reflected on the year past and set goals for the year ahead.
Now, don’t misunderstand me – I’m glad we did this, and I got a ton of value out of it. I even got a stronger sense of purpose about my goals for 2021.
But the virtual mastermind paled in comparison to the impact and fun we’d had in person at last year’s retreat. Here’s hoping we get to go back to that in 2021.
As of this publishing, you are already starting to see some of my plans unfold. I’ve reworked the homepage as well as the products page to reflect relevant changes, and in many ways, that’s just the tip of the iceberg.
I’ll be sharing more in future life updates.
2020 was an unprecedented year. So, why should holiday celebrations look any different?
Returning to Calgary to my family would have meant getting on a plane (driving would be much too dangerous), and as far as I’m concerned, the implications are a little dubious. That’s just my opinion, but either way, it was proving much more practical to celebrate in Abbotsford and area.
And ultimately, I was able to spend Christmas with a friend who had “all the fixins”, but no one to share it with. We even spent the next day watching Christmas movies.
It still felt quite different than Christmases past, and I even ended up working through the holidays because I had already taken two weeks off in November. I felt mostly indifferent to the transition into the new year, but still found value in acknowledging and celebrating it.
New Music in December 2020
I sketched up a new video game inspired mini song called “In Another Paradise” in December!
I put this together using Hookpad, which is a cool piece of kit.
I plan to turn this sketch into something more in the future.
New Blog Posts in December 2020
December ended up being the perfect month for catching up on old content that still need to be written. Thus why I ended up writing both my October and November life updates in November.