What I’m Working on in 2021

What I’m Working on in 2021

Hey, it’s David Andrew Wiebe.

If you’ve been following me for a while, then you already know who I am. Otherwise, this is our first “e-meeting.” Either way, thanks for your interest.

Here I’d like to share a little bit about what I’ll be working on in 2021 and what I’m looking to accomplish.

Content Marketing Musician

Content Marketing Musician is a new website/course platform/business unit I’m adding to my portfolio.

Although I’ve talked about it briefly in another post, you may not be aware that I’ve been building it silently in the background.

I’ve also shared about the Entrepreneurial Essentials for Musicians Masterclass, which is the first course I plan to launch.

Likewise, I’ve been working on a multi-step funnel for The Music Entrepreneur Code, my latest best-selling book. And my plan is to add this to Content Marketing Musician as well.

Will more courses and content be added to Content Marketing Musician in 2021? That is the plan, but I tend to get a little overambitious sometimes, and I’m trying to be practical while thinking big. I’m happy to report that I’m ready to go live with Entrepreneurial Essentials for Musicians Masterclass any day, though, and the Digital Marketing Essentials for Musicians course also isn’t too far off from the finish line.

I am certainly excited about what’s to come, and I hope you are too.

If you have any thoughts on courses I should make, be sure to let me know. I’m always open to suggestions.


Right now, I have at least three books at various stages of completion. Which means it’s entirely possible I’ll have multiple books to share with you in 2021.

But truthfully, there is only one book I’d like to ensure the completion of. I originally started working on it four years ago. And it haunts me to this day that it hasn’t been completed.

What book am I talking about? If you’ve been following me for any length of time, then you will know that I’m referring to Flashes of Elation: Navigating the World as a Sensitive, Creative Soul.

From all the positive feedback and pre-sales received, I do not underestimate the importance of this book, which is in the final stages of editing.

As with any undertaking of this scale, I have had an on again off again relationship with this work, but I would absolutely regret not finishing it.

And every breath we take is a gift, which is something I don’t want to take for granted.

So, god willing, 2021 will be the year – the year of Flashes of Elation.


I have three music projects planned for 2021, and that’s still fewer than I’d like to take on. Like I said, I have a tendency to get a little overambitious!

Anyway, here’s what’s on the docket:

  • Myrtle. My grandma passed at the top of the year, and I wrote a song in her honor. I kind of thought of it as an electric “Great Is Thy Faithfulness.” But then I thought to myself, “why don’t I record a version of ‘Great Is Thy Faithfulness’ as well?” Seems appropriate based on my grandmother’s faith. So, the plan now is to make this a two-song release.
  • Back on Solid Ground. As with Flashes of Elation, the incompletion of Back on Solid Ground has haunted me for years. The music is all written, so it’s mostly a matter of tracking the thing. The temptation will be to let perfectionism get in the way, but my listeners seem to appreciate lo-fi basement demos versus slick production anyway, so that might be the direction this takes.
  • Comedic tribute to the 80s. I have yet to reference this project by name, but I have mentioned it more than a few times on my podcast. I may reveal more closer to the end of the year.

Is That it?

Well, sort of.

You will see me publishing daily on my website and on Medium. I’m also creating content for Music Entrepreneur HQ and News Break. I’m still a staff writer with Music Industry How To as well.

I have a plan for how I intend to fulfill on these content responsibilities while developing products, but I’m trying to be as pragmatic as possible too.

I’m Staying Open to Possibilities

While many people have shown interest in the projects mentioned above (and some have even voted with their wallets), there’s always the possibility that there are others worthy of my attention.

I’d like to practice flexibility where it makes sense, and rigidity where it should be applied.

But either way, there will be great fulfillment in completing the above, especially since some of the projects have been in the works for a long time.

Final Thoughts

Feel free to follow up with me and see how I’m doing with these projects this year. I spend quite a bit of time on Twitter, and always like hearing from readers just like you.

I’m not asking for accountability, as I believe in holding myself accountable to my goals. I also have a mastermind group for that. But a little nudge never hurt.

What projects are you working on in 2021? What are you looking to accomplish?

Let me know in the comments.

The Music Entrepreneur Code paperback

Shh… Don’t tell anyone. Only the cool kids are talking about it.

Get your copy of The Music Entrepreneur Code.

222 – Taking the Path Less Traveled – with Jonathon Barwick of Fierce Deity

222 – Taking the Path Less Traveled – with Jonathon Barwick of Fierce Deity

Have you ever thought about leaving your day job to pursue your passion? What are you willing to do to create the life you love through music?

That’s what we’re going to be looking at this episode in The New Music Industry Podcast.

Podcast Highlights:

  • 00:27 – Jonathan Barwick of Fierce Deity
  • 02:24 – Investing in yourself and your career
  • 03:56 – Heartbreak and breakthrough
  • 07:04 – Playing major supporting spots that went nowhere
  • 12:43 – Taking chances in life
  • 17:45 – How did Jonathon’s perspective change over the years?
  • 23:43 – The parallels between education and the music industry
  • 25:39 – Sex, drugs, and rock and roll
  • 26:50 – Fierce Deity
  • 33:03 – Passion and success
  • 37:16 – Traveling and appreciating life
  • 40:55 – Arriving at the starting line of your life passed 30
  • 43:11 – Security blanket
  • 44:46 – Jonathon’s vision and music production
  • 53:44 – The way people use smartphones and social media
  • 57:44 – Closing thoughts


Coming soon.


Did you enjoy this episode of The New Music Industry Podcast? Well, there’s a lot more where this came from. And you don’t want to miss out on another episode, right? Then take a moment to head on over to davidandrewwiebe.com/join to get on the email list. While there, you can download the guide that interests you most from the eBook library, alright? So, take a second and head on over to davidandrewwiebe.com/join to get your free guide and join the email list.

This has been episode 222 of The New Music Industry Podcast. I’m David Andrew Wiebe, and I look forward to seeing you on the stages of the world.

For Increased Productivity, Embrace Organization

For Increased Productivity, Embrace Organization

If you want to be productive, you must embrace organization.

If you want to be productive, you must embrace organization. Share on X

Some of the most successful people I know are also the most organized, and they have specific systems they use vigilantly and depend on to ensure they can get more done in less time.

Here I will share a few ways I stay organized. But there is no need to emulate what I do. You should do whatever works for you. You’re welcome to take inspiration from what follows though.

#StrategySunday Planning Sessions

Every Sunday, I plan for the week ahead and publish my minutes.

This gives me a bird’s eye view of the week ahead and what needs to be completed.

When you’ve got a lot to do, and your energy is starting to wane, things can easily slip through the cracks.

The part that eludes many is that if they’d planned well, not only would they safeguard against forgetting important appointments, but they would also be able to make more time for meditation, rest, recreation, and sleep, which would ultimately make them more effective.

Yes, it sounds counterintuitive. Because planning feels like work. That’s because it is. But it’s an important work. Just like reading. And it helps you prioritize, create more time, and approach every week with a sense of peace and confidence.

Planning is work – an important work. Share on X


My 2021 LifeSheet

I did not come up with the LifeSheet system. I first learned about it from James Schramko, who has a great training on it.

Schramko suggests setting up your LifeSheet within Google Drive, using Google Sheets, because of how searchable they are. This is my preference too.

I think it best to create a new LifeSheet every year and label them appropriately. This way, you can learn from each year past and avoid clutter.

Within Google Sheets, you can create tabs for anything you wish. I currently have tabs for Mission, Ideas, Concepts, Rules, Projects, Content Distribution, Post Ideas, Courses, and Medium Posts.

I could talk about each of these and share in detail what is stored in them. But suffice it to say, this is what has worked for me. And while I have taken certain ideas from Schramko, I have made my LifeSheet my own.

If you’re thinking about making your own, I would suggest doing the same. Customize your LifeSheet to serve you. That said, I’ll still offer some ideas and tips on how you can use your LifeSheet to stay organized. You can:

  • Store your login information
  • Track your affiliate partnerships
  • Track your Key Performance Indicators (KPIs)
  • Log ideas you come up with that you can’t action now (“later” file)
  • Link to Standard Operating Procedure (SOP) documents
  • Make it your quick link dashboard
  • Sort your priorities
  • Log and track your Dream 100
  • Document travel plans
  • And more

Desktop Calendar Pad

Staples desktop calendar pad

I have been using the same, physical, desktop calendar pad from Staples since 2016. Now I feel naked without it.

This is where I keep track of meetings (mostly virtual these days), appointments, important deadlines, and so forth.

I have never gone completely digital with my scheduling, though I certainly take advantage of digital calendar and scheduling tools as well.

Sometimes I will also log content I’ve completed in my physical calendar, so I know when to put together the next piece by.

Other Tools

There are other tools I use that help me stay organized to varying degrees. Here’s what they are:

  • Yellow legal pad. Perfect for tracking to-do items, especially admin related tasks.
  • Calendly. For scheduling appointments. I simply don’t have time for the typical back and forth on email. So, I use Calendly. I make Wednesdays and Thursdays available for ad hoc meetings and those booking can choose a time that’s convenient for them. I get notifications in my email and they are converted to local time.
  • iPad. This is where I keep my #StrategySunday minutes. I use my Apple Pencil to handwrite notes.

Helpful Resources

There are a few books that have shaped my organization habits and have made a tangible difference in my work life. They are as follows:

  • The 4-Hour Workweek (affiliate link) by Tim Ferriss. I blame Tim Ferriss for the de-prioritization of email in my life. I jest, but it’s kind of true. From him I learned that most communication is not life or death, make or break. It’s not urgent if it’s not urgent to you.
  • Getting Things Done (affiliate link) by David Allen. Allen advocates a paper-based system for organization and productivity. As he states in his book, you can take his system piecemeal and apply it to your own efforts, which is exactly what I have done. I don’t follow GTD to the letter. I just took the parts that made sense to me and left the rest alone. As noted earlier, I utilize both a desktop calendar pad and a yellow legal pad for the paper-based part of my system.
  • No B.S. Time Management for Entrepreneurs (affiliate link) by Dan S. Kennedy. I have never come across anyone who better understands or values time as much as Kennedy does. if you want to know how to manage your time like a pro, this book is it. Kennedy’s book will also help you determine your value and exactly how much you would need to charge per hour to earn what you’re worth. The main thing I’ve done because of this book is ensure I have long blocks of “busy” time where no one can contact or distract me from my work.

Final Thoughts

The better organized you are, the more productive you will be. You will capture more ideas, prioritize better, make better use of your time, and more. As result, you will also make more.

How you organize is up to you. But I point to multiple methods and resources above that could be of tremendous help. I also publish on productivity every Wednesday, so for more tips, you can keep an eye on the blog too.

How do you stay organized? What methods have worked for you?

Let me know in the comments.

The Music Entrepreneur Code paperback

Shh… Don’t tell anyone. Only the cool kids are talking about it.

Get your copy of The Music Entrepreneur Code.

How Lifestyle Design Works in Music

How Lifestyle Design Works in Music

I can’t speak for anyone else.

But when I first became a musician, my mind immediately turned to touring.

I wanted to get out there, share my music with the world, meet people, and go from town to town on a grand adventure.

And I was willing to do whatever it took (well, within the confines of my incredibly narrow comfort zone…).

I put a band together, started practicing, and before long, we felt we had enough material to start getting ourselves out there.

The band even released an amateurish EP towards the end of its lifespan:

But the dream was built on the back of a sandcastle, and unsurprisingly, it started crumbling.

Tour Fail

I’ve shared the story of how my band did a bit of a misguided postal mail campaign in my book, The New Music Industry.

The campaign itself wasn’t a bad idea. It was more an issue with strategy than anything.

And the total lack of strategy speaks volumes of the outcomes we produced (or didn’t produce).

We got three responses (one negative, one neutral, and one positive). But ultimately it didn’t get us any bookings.

The band went onto perform once or twice per month, but it was always at the same coffeehouse or pub.

Lead Singer Disease Strikes Again

Eventually, the band broke up. It started falling apart the moment we attempted to bring a lead singer onboard (Lead Signer Disease is alive and well).

It stung quite a bit, but I always figured there would be more opportunities.

In ensuing years, I would perform 300 shows across western Canada, and would even go on a couple of mini tours. It was a far cry from what I had in mind, but I was able to fulfill on some of my initial goals and dreams.

Today, I Live

I’m jumping ahead quite a bit, but fast forward to today, I’ve been able to create the life of my dreams through music.

Not to be down on any of my accomplishments, but the reality is I’m no one special. I haven’t won any awards. I haven’t appeared on any noteworthy releases. I haven’t earned six-figures in music (not yet – but I will).

But I can get up when I want, set my own schedule, take on projects I want to work on, and travel the world. All because of music.

What an amazing life!

If you’re wondering how I got to where I am, it was by engrossing myself in entrepreneurship and business.

And before you run the other way, you’ve got to read this: 4 Insidious Music Entrepreneur Myths Debunked. Because you have no idea what you’re missing.

Music Entrepreneurship?

Artists make a lot of assumptions about music entrepreneurship because they sat in a boring session once.

Hey, I’ve been there too. I can even name the place and time: It was in Austin, TX in August 2019.

It makes music entrepreneurs like me look horrible. I wish those people would resign from their positions and admit they were giving music entrepreneurship a bad name. There’s probably as much chance at that happening as a politician stepping down for telling a blatant lie though.

But the long of the short of it is this:

  • Music entrepreneurship isn’t boring.
  • It isn’t irrelevant to the average musician (if you’ve got big dreams and aspirations, that makes it even more important!).
  • It will benefit you if you take the time to understand a few simple principles and action a few simple habits.
  • It doesn’t have to be complicated or difficult if you’ve got the right teacher!

It Took Me a Long Time… WAY Too Long

I admit…

It took me a long time (a decade or more) to learn what I now know. I wasn’t the sharpest knife in the drawer.

I spent well over $100,000 on my business education. To that, some say: “You’re a f*cking liar.” I jest not. You can even read the tale of how I lost $60,000.

They say in a business situation where one person has money and the other has experience, the person with experience will end up with the money. I was robbed blind by people with more experience than me!

The great news is you can bypass most if not all that struggle.

You don’t need to waste years of your life or thousands of dollars trying to get to where you want to go.

You don’t need to spend all your time on things you hate doing, either. Because let’s face it – you’d rather be spending most of your time working on your music. Not on trying to become a Twitter whiz.

The good news is this:

I don’t even think entrepreneurship and business is the toughest part about building a music career. The toughest part is bringing your creative ideas to life. Once you’ve done that, it’s all marketing and business. Those are the only two things that will move a needle on your career once your music is out there.

It’s the only thing standing between you and the success you desire…

But you can get started down that path now and be miles ahead of your “competition”…

Or you can wait around, hoping that a better, prettier ship will come along to save you.

But now that you know what’s available, the onus is on you. Will you continue to struggle in silence, enduring the pain of obscurity? Or will you take one small action to transform your music career TODAY?

What’s the small action I’m asking you to take?

I wrote the ultimate guide to music entrepreneurship called The Music Entrepreneur Code. It’s clear, succinct, and easy to read. And it’s got everything you need to get started, get going, and make huge strides in your music career.

Get your copy. NOW.

The Music Entrepreneur Code

This post originally appeared on http://www.davidandrewwiebe.com/ on August 10, 2020.
Sellfy Review 2021

Sellfy Review 2021

Are you looking to sell your music online?

Looking for alternatives to Bandcamp, Nimbit, and Gumroad?

Not interested in setting up a custom Shopify eCommerce store or ClickFunnels sales funnel?

Then you’re in the right place at the right time, because in this blog post, we look at Sellfy.

What is Sellfy?

Sellfy is a simple eCommerce platform that’s been designed specifically with creators in mind.

Their claim to fame is that you can get your store up and running in five minutes. So, if you’re not tech savvy, or complexity just isn’t your thing, you’re bound to love Sellfy.

Here are more features you’re sure to embrace:

  • Sell digital and physical goods as well as subscriptions – all from one place
  • They recently added a print-on-demand merchandise feature
  • Direct people to your store from social media (YouTube, Instagram, SoundCloud, etc.) or put “Buy Now” buttons on your website and integrate
  • Built-in email marketing tools, discount codes, and upselling features help you sell more
  • Over 32,000 creators have made money using Sellfy, and some have even made five-figures

How Does it Work?

There’s nothing to it!

Just set up your free 14-day trial, add your products, share your links, and start selling. Simply follow the prompts onscreen to get your store set up.

How Can Sellfy Benefit Me?

Here are several ways in which Sellfy can benefit you:

  • Get your custom eCommerce store up and running fast
  • Faster setup than most eCommerce platforms or funnel builders
  • Maximize your revenue by selling merch and fan clubs (subscriptions)
  • Direct buyers to your Sellfy store through social media, or on your website with “Buy Now” buttons

Start Your Free Trial

Click on this link to start your risk-free 14-day free trial of Sellfy. No credit card required.

After your 14-day free trial, you can upgrade to Starter at $19 per month, Business at $39 per month, or Premium at $89 month, depending on the plan that matches your needs.

Assuming you’re at least breaking even each month, there’s basically no cost!

More Information

You can also refer to our earlier post titled Alternative to Bandcamp, Nimbit & Gumroad?

Final Thoughts

You’ve got everything to gain and nothing to lose.

Setting yourself up with Sellfy is easy, and if it just doesn’t work for you, you can always cancel your account.

Selling your music, merch, and fan club could be just a click away. Making six-figures might be just a decision away. Will you make 2021 your year?

If you answered “yes,” go and set up your 14-day free trial with Sellfy now.