Publishing Daily is Not a Decision

Publishing Daily is Not a Decision

I’ve shared about the fact that I’ve been publishing daily since the end of July.

And if you’ve been keeping an eye on my Medium feed, then you already know what’s up.

But why prioritize publishing? Don’t I have better things to do? Don’t I have higher priorities?

Here’s why I’m publishing daily.

I’m Sharing My Story

We’ve all got a story to share.

I’ve experienced all kinds of things in this lifetime – major earthquakes, the death of my father, writing five books, and a great deal more.

There’s no value in a story never told. But there’s always value in stories shared, even if they only ever touch, move, or inspire one person.

Stories can be instructive, insightful, entertaining, educational, and more.

My story may never be told to large audiences. But if some aspect of it resonates with a few people, that’s more than enough. And if it can make their lives better, nothing could possibly make me happier.

I’m Putting What I Know into Practice

Author of Show Your Work! Austin Kleon suggests artists set up a website with a custom domain and blog every day about their creativity.

Author Seth Godin talks about showing up. And true to his word, he shows up daily. Publishing daily is not a decision for him (more on that later).

Marketer Russell Brunson claims publishing daily will solve all your business problems. I don’t know whether that’s true, but I do like the sound of it.

So, I’m putting something I know to do into practice. Because I’m an artist. And love creating. And I can’t imagine not creating.

I need a portal where I can share everything I create. That’s what this is.

I’m Documenting My Journey & Answering Questions

Hopefully, by documenting my journey and answering your questions, I’m adding value to you. That’s the idea, know it or not.

I can gather that you’re not going to read everything I publish. That’s a given.

But publishing daily gives me a presence. So, you’re less likely to forget about me completely.

And if I’ve added value to you, you’re likely to return for more.

It’s not strictly about building traffic or a following, though that might be a desirable byproduct of publishing daily.

It’s just a way of saying “this is what I’m doing – if you want to, you can do it too.”

I have a vague sense of my purpose in this world, and that’s to inspire people. But you can’t be inspiring without being inspirational. And that means showing up and doing the work.

Being prolific or not isn’t the point. Because I’ve written a few garbage stories since I started publishing daily.

It’s about being available. Being a source of information. Helping people see new possibilities.

I’m Sharing My Works

I have many creative works I think are worth sharing, and many people don’t know about them.

I’ve written five books.

I have two albums, two EPs, and six singles.

And I also have eBooks, courses, a YouTube channel (or two), a podcast, and more.

These things are worth sharing. Not in a “look at me – I’m awesome” kind of way. Not even in a “buy all my stuff” kind of way. More in a “here’s something you might enjoy” kind of way.

Publishing Daily, Final Thoughts

Seth Godin often talks about the fact that certain aspects of his life are “not a decision.”

Each of us have limited willpower and it continually diminishes throughout the day. So, when he says it’s not a decision, he’s saying he doesn’t have to think about certain decisions in his daily life. He just goes and does what he’s chosen to do. This keeps his life optimized.

That’s why publishing daily is not a decision to me. I’m going to do it. And it might seem crazy, or irresponsible, or unreasonable, or unnecessary. The great news is I will enjoy myself either way! And I hope you will too.

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Do You Still Make Music?

Do You Still Make Music?

This question came through on WhatsApp yesterday.

I had to laugh.

But I know that we all get a little wrapped up in our own worlds, and don’t necessarily follow or even remember what others are up to. So, I thought I would address this issue head on.

Okay, so What’s the Deal?

The deal is yes, I’m still making music.

I’m not pumping it out like I’m pumping out blog posts right now (daily) and I’ll probably talk more about that tomorrow.

Either way, I continue to play quite a bit of guitar, and since moving to Abbotsford, I’ve been writing and preparing quite a bit of material.

New song

A little something I was working on earlier this year.

And since June I’ve been working on a separate project (full album’s worth of material), some of which will see the light of day soon. Getting this project done is priority right now.

But All You Ever Talk About is Your Books

First and foremost, I’m quite proud of my books. And based on all the great feedback I’ve gotten I know they can make a big difference for music makers out there.

I’m not going to shut up about my books, and it’s not really a thing of how many sales I can get. It’s about how much of a dent in the universe I can make. It’s about how much of an impact I can make.

Maybe this wasn’t totally obvious either, so let me put it as clearly as I can: I’m also a musician coach, and have been for many, many years now! That’s why I created Music Entrepreneur HQ and all associated products. Not so that I could self-promote better, strange as that may sound.

But the reality is I talk about a lot more than just my books.

I talk about my courses.

I share about spirituality.

I answer questions.

And on my podcast, I’ve repeatedly shared about my comedic tribute to the 80s project. I even played guitar on the latest episode of the show.

I realize I haven’t released anything since Spirit Searcher, Vol. 1. But I’m creating the possibility that 2021 will be a better year.

I could release a few remastered tracks, but I just haven’t gotten around to it yet.

To top it all off, I’ve also got a substantial backlog of live performance videos to share. I haven’t nailed down a release schedule yet, but I thought you might like to know.

Final Thoughts

In closing, thank you for asking. No, I haven’t given up on music. Yes, I’m still working on quite a few things. And I look forward to sharing them with you.

I’m more heavily invested in doing things I love and enjoy versus trying to find commercial success. So, I might be a little all over the map in what I create (just as I have always been). But I’m having fun. And that counts for more than making huge sums of money.

I’m looking forward to sharing more with you.

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What’s the Best Funnel Builder?

What’s the Best Funnel Builder?

This question recently came through on Instagram:

Funnel question

It’s a great question. And if one person has it, there are bound to be others who are wondering.

Here’s what I see as being the best funnel builder.

Note: This post contains affiliate links.

My Favorite Funnel Builder is 10XPro

You may not have heard of it. But my favorite funnel builder is 10XPro. And throughout this review, I will cover why that is.

10XPro

10XPro is somewhat of a newcomer to the space. But it’s clearly been developed by people who understand the needs of authors, course creators, membership site builders, and anyone who wants to set up funnels, webinars, launches, or otherwise.

If you’ve used other funnel builders (like ClickFunnels), then you understand their strengths and weaknesses well. I have experience with Builderall, Leadpages, ClickFunnels, and CartFlows (I compared some of these in an earlier post). I’ve even built funnels with a hodgepodge of tools (generally not recommended).

If you jumped right into using 10XPro, you would probably take some of the functionality for granted. But if you were to compare it against what else is out there, you would notice some clear differences.

Basically, what I’m saying is that it’s hard to appreciate what’s amazing about 10XPro without knowing some of the stumbling blocks inherent within other platforms.

Still, I will share what I like most about 10XPro. Let’s get into it.

What I Like Most About 10XPro

If I were to talk about everything you get with 10XPro, we’d be here all day. So, in this section, I’m just going to highlight what I like most about 10XPro and how it’s different from other funnel builders.

It’s Well-Documented

Going back many years, I used both Movable Type and WordPress for blogging.

One of the main differences between the two platforms was that WordPress had far more documentation available. Meaning if you ran into any issues with the platform, it was easier to find help with WordPress compared to Movable Type.

10XPro may be relatively new, but they’ve clearly thought this through. The platform is well-documented. They also offer great support.

10XPro documentation

Some of the terminology may take some time to get acquainted with. But that’s par for the course with any funnel builder.

It’s Easy to Use

Deploying a funnel (or campaign) within 10XPro is basically three clicks away from anywhere on the dashboard.

10XPro campaign

And they’ve got all the common funnel types covered – List Builder, Live Launch, Live Webinar, Book Funnel (one of my favorites), Evergreen Webinar, or otherwise.

Designing pages works much the same way it does with Elegant Theme’s Divi Theme (which is one of my favorites for WordPress). So does ClickFunnels, but it just doesn’t work as well. You’ll struggle far less with 10XPro, and you won’t even have to fuss over some of the technical details that get people tripped up in ClickFunnels.

It’s Simple, Minimal & Beautiful

Although I’m being blunt, this is the best way I can put it:

ClickFunnels is great for the user – not so great for the customer. The customer experience leaves something to be desired, mainly in product delivery. I’m not saying ClickFunnels doesn’t do this. I’m just saying it doesn’t do member’s areas all that well.

10XPro is great for the user and the customer. The default templates and designs are highly usable, and easily customizable. You can get everything on your site up and running without endlessly mucking about with templates.

Here’s what one of my courses looks like (minimal customization involved):

10XPro course

It’s Versatile

ClickFunnels is designed to help you build your funnels. And there’s no denying it does that one thing incredibly well! That’s why you won’t outright hear me saying it’s no good.

But it leaves something to be desired in terms of setting up a membership site or even a course platform.

You can do just about anything you want with 10XPro. You can:

  • Build a website with a blog
  • Create funnels (campaigns) with just a few clicks
  • Load up all your courses or member’s content with a killer member’s area
  • Create a fan club or membership site
  • Build a community forum
  • And a great deal more

With 10XPro, everything is built into one, simple, elegant solution. So, if at any point you’re looking to expand, or you want to build out your business, you’ll be grateful you went with 10XPro.

Downsides to 10XPro?

The only downside I can see is that some are going to consider its cost exorbitant.

10XPro price

I get it. There certainly are more affordable options out there. The question is – do you want to buy a Ferrari and have everything you need in one place, ready to go, or do you want to buy a Toyota, realize it doesn’t have everything you need, and get frustrated with all the workarounds you’ll be forced to employ?

Because that analogy seems to apply in full effect here.

Not to get too philosophical, but if we were to focus on the solution (what we want) rather than the problem (what we don’t want), then covering the cost of the software is simply a matter of getting to breakeven as soon as possible.

And you aren’t going to need many customers to get to breakeven every month. Depending on the product, you would only need one monthly customer (e.g. courses that cost $197 are relatively commonplace).

I know that it takes time to build traffic to anything. Trust me. My journey to 800 visits per month on Music Entrepreneur HQ was a struggle, and it’s well-documented besides.

But you’ve got people like me willing to answer all your questions. Which means, let’s face it, the deck is stacked in your favor.

Can I Use Another Funnel Builder?

Yes. Everything shared here is just one man’s opinion. You don’t need to listen to me.

For me, an elegant solution isn’t just one that’s powerful. It’s also one that’s easy to use. That’s why I like 10XPro.

If you’re happy with your funnel builder, there’s no need to switch.

If you want to explore other alternatives, you’re more than welcome to.

You can build effective funnels without using the same funnel builder I use. Different strokes for different folks.

Funnel Builder, Final Thoughts

When it comes to building funnels, the software you use will make a difference.

Some builders are harder to use than others. That makes delays inevitable, and frustrations a strong possibility.

Some builders aren’t overly customizable. Which can leave you feeling uncertain about your message and whether it will come across.

Some builders are missing functionality. And that can slow down your business’ growth and can even result in greater expenses (because of the need for additional software).

So, choose well. Choose something that allows you to get up and running fast so you can start focusing on the most important part – marketing and sales!

10XPro has got a 30-day trial, which is quite generous, so if in doubt, just take it for a test spin.

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Life Transitions, Day 15: Conclusion

Life Transitions, Day 15: Conclusion

He began a new series. At first, he thought it may have been ill-conceived.

He wondered if anyone would interrupt and simply say, “stop – go back to working on something you know.”

But that never happened.

And, in only a few days, he found his voice. Which allowed him to persevere and bring the series to a conclusion.

This is Life Transitions. Welcome to day 15.

Life Transitions Series

Here are the links to the other stories in the series:

Life Transitions, Day 1 (Introduction)
Life Transitions, Day 2: Resistance
Life Transitions, Day 3: Jobs & Careers
Life Transitions, Day 4: Location
Life Transitions, Day 5: Relationships
Life Transitions, Day 6: When the Sandcastle Crumbles
Life Transitions, Day 7: Recovery
Life Transitions, Day 8: Pivots
Life Transitions, Day 9: Injury
Life Transitions, Day 10: Illness
Life Transitions, Day 11: Disaster
Life Transitions, Day 12: Upheaval
Life Transitions, Day 13: Age
Life Transitions, Day 14: Expiry

Series Conclusion

Towards the beginning of November, I went on a two-week break.

Because I burned myself out at the top of September, resting and sleeping were my top priorities.

I also wanted to spend some time reading, journaling, and reflecting. I asked my mastermind and mentors for their thoughts as well.

While I was on break, I wanted to keep publishing daily. But I didn’t want to keep publishing on the music business. I wanted a break from that too.

So, I dreamed up the Life Transitions series. It’s something that came to me as I was driving between Abbotsford and Vernon. My thinking was also guided by the podcasts I was listening to on that journey.

Although I have certainly published on topics outside of music regardless, especially here on my personal blog, I needed to distance myself completely from my frustrations. And on some level, my frustrations were probably becoming apparent, because let’s face it – you can’t hide anything.

All that to say, thanks for indulging me.

I’m starting to home in on a publishing plan for my respective projects. I’m also looking more closely at how to integrate and make time for my various interests and passions each week.

Since I got into network marketing in 2011, I had always been taught to focus. And I couldn’t. Try as I might, it just didn’t work. I had both good moments and not so good moments, but inevitably I would revert to my old way of being. I’d keep generating new ideas, become excited about them, and end up wanting to pursue them.

Still, I always wondered what it would look like to be fully focused on one thing.

I guess I got a bit of a taste of that this year.

And all I can say is that I don’t think it’s in my DNA to have a singular focus. And even if it was in DNA, who’s to say I’d be any further along in any of my endeavors?

I think it’s even simpler than that. Others have certain gifts I don’t. I have certain gifts others don’t.

To paint either as right or wrong is to create a black and white world that simply doesn’t exist.

The fact that I have felt wrong for it, though, is on me. And I’m left to process that.

So, that’s what I mean when I say I’m refining my plan – my publishing plan, as well as my weekly plan.

Because I want the freedom of being able to work on a variety of projects. This is something I’ve done with or without deliberate intent anyway. So, maybe it’s true what one of my friends once said – “an elastic band always snaps back into place.”

But if any part of this series has caught your attention, please follow me. There’s always more where that came from.

Final Thoughts

I hope you enjoyed this series on life transitions. I hope it has helped you. I hope you’re starting to see how to handle difficult transitions, and how you can turn them into advantage, opportunity, or at the very least, become complete with them.

Completion is all you can ask for. And the good news is you can create it for yourself.

Whatever feeling you’ve been experiencing, whatever story has been going on in your head, it’s with you and no one else. This doesn’t mean you can’t have conversations with others to cause completion, because that may well be part of it!

But it does mean that you’re the only one responsible and capable of causing completion for yourself. Choose it and pursue it, especially if transitions have left you feeling beaten down. It’s worth the fight.

Thanks again for joining me and keep an eye out for a future series.

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Life Transitions, Day 14: Expiry

Life Transitions, Day 14: Expiry

There he was. Still on the hospital bed. Lifeless.

There was no way for a teenager to process what had just happened. But along with sadness came an odd sense of relief, too.

Something hadn’t sunk in just yet. But it was about to.

This is Life Transitions. Welcome to day 14.

Life Transitions Series

Life Transitions, Day 1 (Introduction)
Life Transitions, Day 2: Resistance
Life Transitions, Day 3: Jobs & Careers
Life Transitions, Day 4: Location
Life Transitions, Day 5: Relationships
Life Transitions, Day 6: When the Sandcastle Crumbles
Life Transitions, Day 7: Recovery
Life Transitions, Day 8: Pivots
Life Transitions, Day 9: Injury
Life Transitions, Day 10: Illness
Life Transitions, Day 11: Disaster
Life Transitions, Day 12: Upheaval
Life Transitions, Day 13: Age

Expiry Related Life Transitions

In this instance, expiry means death.

And death-related transitions occur when someone you know – typically a loved one – passes.

The “ultimate” transition is when you expire. And while I will give that some space a little later, it’s clearly a different kind of transition. One where “life” is no longer. Thus, it’s not a life transition at all.

An expiry related life transitions occurs when someone you know passes.

When your pet, friend, family member, or loved one expires, it’s normal to go through a range of reactions and emotions – shock, grief, numbness, sadness, anger, and more.

I don’t think there is a right or wrong in terms of how you react to, or how you process, death. Only, I do feel it’s important to feel whatever you’re feeling to the fullest without trying to numb and medicate it (more on that later).

Generally, in western cultures, when someone expires, we mourn. But in eastern cultures, it’s not unusual to celebrate.

Both are entirely valid ways of honoring a person or pet you dearly loved.

Although I’ve addressed this issue in an earlier story, some even say “I will never get over this.”

Death can be challenging to fathom. Maybe even impossible. Because it challenges the very thing we are – which is alive.

How to Handle Expiry Related Life Transitions

They say there are five stages of grief (which are 1) denial and isolation, 2) anger, 3) bargaining 4) depression, 5) acceptance), which can play out in any order, and move between one another.

Some say there are additional stages to grief. Some even say it’s a lifelong process.

Gaining an understanding of the various emotions you’re feeling as you’re feeling them is the most important part. Getting caught up in stages, or the “process” as it’s supposed to unfold, so far as I’m concerned, is less important.

And let’s be honest – grief doesn’t just rear its head when someone you know has passed. Sometimes, you can grieve over other events too, be it a breakup or the loss of a job.

What I find most useful is to sit with your emotions, allow them to play out, and to make it okay that you’re feeling whatever you’re feeling.

I have lost several friends and family members through the years – one of the most notable being my father.

And I know, all too well, the impact this had on my family. I felt it important to move forward, and though it was difficult, I began to find the strength to walk through a deep, dark valley of emotions to get to the other side.

But some of us never do. Because it’s too difficult. Too painful. And we don’t want to be reminded or to acknowledge what happened.

I don’t have easy answers. All I have are some thoughts.

Mourn Fully

If anyone has ever said to you “don’t cry”, or “be strong”, then they are robbing you of an important opportunity to grieve and to mourn fully.

What happens when you don’t mourn in the moment?

The energy gets stored in your body. And then it’s liable to arise in the least expected moments.

This isn’t to suggest you should force yourself to cry if you can’t cry. Don’t try to feel something if you’re feeling numb. There’s nothing wrong with you if you don’t react the same way others react.

So, the only thing to do is feel whatever it is you’re feeling fully. Instead of running from it, acknowledge it, and love it.

Because whatever you’re feeling can’t be found anywhere else. It can only be found in you. It’s not someone else’s to deal with. It’s your own.

Identify What You Have Yet to Process

Think about all the “I wish I would have said…” thoughts running around in your mind.

First, recognize that it’s not too late to express these thoughts. Because these thoughts are your own. They are not with the deceased. Which means there is always an opportunity to express yourself and to become complete with whatever happened.

For instance, you can write a letter. By doing so, you can process all your feelings and emotions, and say all the things you wished you would have said when your loved one was still alive.

I have done this exercise myself.

You can also imagine the loved one in your mind and see yourself talking to them. Sharing all the things that have been on your mind. All the things you wish you would have said.

You can’t find completion with anyone else. You can only create it for yourself. And it’s possible to do intentionally.

The Ultimate Transition

The ultimate transition is when each of us move on from this world to… whatever lies beyond death.

Although I’m sure I will find those who disagree, there is more than a preponderance of evidence to suggest that something indeed lies beyond this physical realm.

There are few (if any) religious or spiritual beliefs that don’t hold to the idea of an afterlife of some kind.

Remembering that many of these traditions and belief systems have been passed down through millennia, we can either throw the baby out with the bathwater or begin to embrace the wisdom of the ages.

Ask anyone who has recalled a near-death or clinical death experience, and inevitably they report moving towards a “bright light.”

We also know that there are those who claim to communicate with spirits, and have a massive following because of their ability to communicate spiritual truths.

Some even say they remember their past lives.

All I have done here is offer a surface level view of the evidence. You can easily go much deeper into the points mentioned, and even identify more.

Either way, this is the transition that’s waiting for us at the end of our time. But it’s not a life transition, at least not in the sense that we call our bodies life. It’s something else. Something more.

Expiry, Final Thoughts

Expiration can happen at a micro and macro level. The micro is you shedding a piece of yourself, moving into a new season, or embracing new life circumstances. Macro is when a pet or loved one passes.

Death can be challenging. We can mourn. We can celebrate. We can even do both. Whatever feelings arise, it’s only our job to acknowledge and love them. No need to try to fix or survive them.

I didn’t want this to sound like a how-to guide, which is why I haven’t offered a huge list of suggestions on how to handle expiry. We will handle it as we will. But if we can resolve it in the moment, we carry less of the burden with us.

I don’t know whether time is the great healer. But we always recover from transitions to varying degrees. The question is – how much of it are you willing to face?

Unless you have questions that need answering, the Life Transitions series is about to reach a conclusion. Let me know if there’s anything I missed.

Leave a comment below.

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