212 – The Biggest Myth in Music Ever Told

212 – The Biggest Myth in Music Ever Told

In the music business, there are certain myths that continue to get perpetuated. They call forth a false sense of hope and fill us with frustration, disappointment, and resentment.

That’s what we’re going to be looking at in this episode of The New Music Industry Podcast.

Podcast Highlights:

  • 00:31 – Hope is not a strategy
  • 00:45 – The greatest myth in music
  • 01:07 – The exceptional few
  • 01:50 – Winning the lottery
  • 02:36 – Betting on yourself
  • 03:27 – Taking ownership
  • 04:05 – Connecting with your heart
  • 04:52 – Question everything
  • 05:30 – The miracle of taking responsibility
  • 05:51 – Unlock your true potential

Transcription:

Hey, it’s David Andrew Wiebe.

So, I’m sure you’ve heard before that hope is not a strategy.

Whether it’s sitting around and waiting for something to happen or refusing to take ownership of some aspect of your music career, there are approaches to music that just won’t work.

One of the biggest myths in music ever told is prevalent and alluring.

And that myth is that someone is going to come to save you.

We’ve seen the movies and TV shows. We’ve read the stories of our favorite artists. And it seems like, in many cases, somehow, someway, they just met the right person at the right time to take their music career forward.

Right off the bat, what many artists don’t recognize is that they’re only looking at the lives of the exceptional few who were discovered by an A&R rep or made it by some fateful aligning of the stars.

If you know an artist’s name, in large part, it’s by design. It’s the design of the record labels and the media who report on what they’re told to, and paid to, report on.

This may seem like a controversial statement, but once you unplug from The Matrix, you won’t be able to unsee it. Payola is still real, and it hasn’t gone anywhere.

There’s nothing wrong with aspiring to be like the exceptional few. But trying to replicate their story or journey is a fruitless pursuit.

There’s nothing wrong with aspiring to be like the exceptional few. But trying to replicate their story or journey is a fruitless pursuit. Click To Tweet

Recently I talked about the fact that the average Spotify royalty rate is $0.00331 per stream. So far as I’m concerned, that’s not even a real amount of money.

What’s interesting about this number is that it probably represents your chances of being saved or discovered by an A&R rep.

Your chances of winning the lottery are quite slim, depending on the lottery. With Lotto 6/49, you have a 1 in 14 million chance. With Lotto Max, your chances are even worse, at 1 in 28.6 million.

But everyone still thinks they’re going to win the lottery, just as artists believe they’re going to snag that elusive, lucrative record contract.

I talked to some of my friends who basically said their only backup plan was to win the lottery. I was horrified.

All things being equal, I will bet on myself rather than gambling on the lottery or on a record contract.

I will make music, write books, build communities, websites, and businesses. I will invest. I will grow. I will become smarter and wiser, I will persevere through criticism, defeat, embarrassment, and failure. I will keep taking a chance on myself no matter what.

I don’t care what has or hasn’t happened to this point. The world cannot stop the unrelenting force of David Andrew Wiebe. I’m going to keep pounding on your door until you give me a chance. I don’t care how long it takes or how hard that path might be.

I can get what I want. I will not be denied.

What about you? Do you have that conviction about yourself? Do you believe in you? Will you take a chance on yourself, something you can control, versus taking a chance on the lottery, something that’s completely outside of your control?

This episode is about inspiration. It’s about empowerment. It’s about taking control of your tools and resources. It’s about taking ownership.

What part of your music career are you refusing to take ownership over? That’s the part that’s in need of serious evaluation because some part of you still believes your savior is coming.

What part of your music career are you refusing to take ownership over? That’s the part that’s in need of serious evaluation. Click To Tweet

That was Musician Monster’s Greg Wilnau’s story as well. It took him a long time to realize it, but when he finally accepted that his destiny was in his own hands, things started to change for him and his career.

No doubt, things have been complicated here in 2020. They’ve been difficult. They’ve been weird.

But if you don’t believe in yourself, it’s because you’re still plugged into the media. You’re still believing what you’re being told. You’re under their control. You have no power over yourself whatsoever.

Turn off the TV. Turn off Netflix. Turn off your smartphone. And just sit with yourself. Understand who you are. What you were made for. Become present to your desires. You were made for the very things you desire. What you want, wants you!

What you want, wants you! Click To Tweet

You will never become conscious to any of that without listening to your heart. You will never know what you know deep down without opening your heart again.

Being vulnerable is scary but it’s a gift. It’s a realization of your true potential. Not just your desires, which were always written on your heart. It’s a realization of what you’re capable of.

Learn to question everything. It’s healthy to do.

Learn to question everything. It’s healthy to do. Click To Tweet

Because otherwise you’re in danger of believing everything. Accepting that things just are the way they are. Accepting that you have no power, and there’s nothing you can do about anything.

Do you want to know what that experience is like? Hell. Because hell has been defined as going through day after day with no change whatsoever.

So, what sustains the rut? What keeps the rut alive? It’s ourselves. It can’t be anything else. Because at any moment, we could choose to rise and face the music.

I know what I’m asking is hard. It’s not easy at all.

But it’s empowerment. A miracle happens when you can accept that everything that has happened to this point in your life is because of you.

That’s true empowerment, and I hate to be the messenger, but I haven’t found it anywhere else. Empowerment for me came from accepting that everything I’ve gotten and haven’t gotten to this point is because of me.

So, are you ready to unlock your true potential? Because that’s what we’re talking about here.

If so, we’ll welcome you to the community with open arms. And I’ve always got lots of free stuff to give away. All you’ve got to do is go to davidandrewwiebe.com/Join and choose whatever is there. Something will speak to you. Join the email list, where we reveal tips and strategies we don’t even reveal on our blog, and our blog is pretty stacked if I must say so myself.

This has been episode 212 of The New Music Industry Podcast. I look forward to seeing you on the stages of the world.

How to Earn Real Money from Your Music

How to Earn Real Money from Your Music

Is it time to earn real money from your music?

Are you tired of working hard for cents rather than dollars?

Here’s the thing… There’s nothing wrong with pursuing success on Spotify or YouTube.

But.

You could be putting the same amount of time and energy into earning real money. I’m serious.

And I’m not talking about gigging or live streaming. Gigging isn’t happening right now, and live streaming takes time to build.

So, where is the real money? Let’s talk.

Just Imagine – What if…

Just imagine:

What if you didn’t need a manager, publisher, label, any kind of promotion, following or fan base, or a recognized brand, and you could still earn six-figures in music?

Not possible? Think again.

We’re going to be looking at one opportunity that doesn’t require any of the above. Then, we’ll look at two other opportunities that may require promotion and/or a fan base, but don’t require anything else.

And you can earn six-figures in any of these opportunities. Now that’s real money.

Not that you can’t earn mad stacks in music sales, Spotify streams, YouTube views, or otherwise. But have you done the math on those? I think you’ve got a much better chance at winning it big in one of the following.

Stop buying the lottery tickets and make your own luck.

Stop buying the lottery tickets and make your own luck. Click To Tweet

Let’s get started!

#1 – Earn Real Money in Sync Licensing & Placements

Getting your music in commercials, TV shows, films, video games, and other media can be incredibly profitable.

And, true to form, you don’t need a manager, publisher, label, promotion, fan base, or a brand to make six-figures in it.

In episode 19 of my podcast, I had Juno award winning songwriter and artist Helen Austin on the show to talk about her experience in licensing and placements, where most of her career was built.

And most recently, I had Adam McInnis on episode 211 of the podcast talking about how sync licensing and placements can transform an artist’s career. If you listen to his story, you’re sure to come away feeling inspired.

Succeeding in this area of the business is mostly networking and hard work, but most of all, you’ll be spending a ton of time making music and working on your craft! And isn’t that what you’d love to be doing most?

You can create the life of your dreams by getting into sync licensing.

You can create the life of your dreams by getting into sync licensing. Click To Tweet

How to Action This:

There are basically three ways to get into sync licensing:

  • You can work with companies like Rumblefish that have existing relationships with music supervisors. By doing so, you can put the submission process on virtual autopilot.
  • You can write for music libraries, who carry a large catalog of music buyers can license.
  • You can build your relationships with music supervisors.

This is the networking part of the business.

The “hard work” part of it is making music that’s suited to the media you’re pitching to. Learning to self-produce is essential because you need to be able to work quickly. And you should be able to make music in a variety of genres and styles. Not a bad idea to create a roster of fellow producers and musicians you can collaborate with, either.

Additional Resources:

  • Listen to the above mentioned podcast episodes – 19 and 211.
  • How To Get Sync Placements – in this article you’ll find all the nitty-gritty details you’ve got to know to do well in licensing and placements.

#2 – Earn Real Money with Sales Funnels

A sales funnel is generally built on funnel building software like ClickFunnels.

Since a confused mind doesn’t do anything, funnel builders are designed to keep all the typical website clutter out of the way. That ensures you get a higher conversion rate from people landing on your funnel.

Basically, funnels follow an ascension model where your audience is first prompted to download something enticing for free. Then, they are brought to a $37 to $67 no-brainer offer. Finally, they are upsold another one-time offer at the end (could be any amount, but $37 to $297 is common).

(By the way, not all funnels follow the same three steps. Funnels can be as short as two steps and can have about as many steps as you want).

The basic premise is that if your target customer already has their wallet out and have opted in for your offer, they’re more willing to purchase your one-time offer.

I’ve talked about some of the issues with sales funnels before. But if I’m being honest, nothing is perfect, and I’ve even gone through a training program on sales funnels (I thought it was worth it for the marketing knowledge alone).

In the music industry, John Oszajca and Indepreneur are but a couple of proponents of funnels, and there are plenty of others out there. I even had John on my podcast to talk about how it all works.

How to Action This:

My preferred funnel builder isn’t ClickFunnels or Leadpages, as great as they are (we’re even affiliated with Leadpages).

The tool I recommend (and again I’m affiliated), is 10XPro. 10XPro is more fully featured, easier to use, and offers a better experience to customers overall.

10XPro

Whether you want to build online courses, a membership site (more on this later), a download hub, or otherwise, you can build just about anything you want with 10XPro.

10XPro also offers plenty of training on how to build funnels using their platform, so I will leave the specifics to the experts.

Your part in this is to think about what to offer in your funnel. Again, the key components of it are:

  • An irresistible free download (like an album)
  • An upsell (like a merch bundle)
  • A one-time offer (like your making-of video series)

Once your funnel is set up, it’s a matter of driving as much traffic as you possibly can to it daily (using advertising, content, social media, Dream 100, and so on).

(I’ve written a blog post comparing ClickFunnels, Leadpages, and 10XPro here).

Additional Resources:

#3 – Earn Real Money with Memberships

I have friends in the music industry who are cleaning up with membership sites.

Brent Vaartstra is the perfect example:

The goal of a membership site or fan club is to have a portal where you give paying members access to content (music, music videos, photos, guitar tabs, etc.), and foster community interaction. Of course, you can throw in as many bonuses as you want (like free tickets, front row seats, invites to meet and greets, and so on) to make it even more enticing.

(Just spy on other people’s Kickstarter campaigns and their incentives for more ideas.)

There isn’t necessarily a limit on how much you can charge for a membership, but somewhere in the range of $17 to $37 per month is good if you’re just getting started.

And yes, that does mean you’ve got to put some serious legwork into growing your fan base and nurturing them into super-fans to make real money in memberships.

But think about this…

The average Spotify royalty rate is $0.00331 per stream.

So, to make $3,310, you’d need to get a million streams. Ouch.

Meanwhile, you’d only need about 123 members in your $27 membership to earn the same amount. And assuming you can hold onto those members, that’s recurring revenue, which you can build upon.

I don’t know about you, but membership economics make way more sense than Spotify economics to me.

How to Action This:

Patreon is probably the easiest solution for most artists, since you can get on the platform, set up your profile, and start attracting patrons without having to set up your own website.

With that in mind, the previously mentioned 10XPro is also a solid option if you don’t mind taking the time necessary to build your site (if you’ve got additional resources, you can also hire someone to do it).

Fundamentally, you can build your membership on any platform of your liking, be it Slack or with a Facebook group. The only downside to this is that your account or group could be deleted.

To safeguard against this, it’s better to own the racecourse than to own the racehorse. In other words – beware of building on rented land!

Beware of building on rented land! Click To Tweet

Additional Resources:

  • Profitable Membership Business – James Scharmako is the authority on membership sites so far as I’m concerned, and his course is moderately priced, all things considered.

Earn Real Money in Music, Final Thoughts

Now that you’re aware of the opportunities available, it’s simply a matter of choosing one and going all in on it.

It is possible to earn real money in music.

And, again, while you can do it on Spotify, YouTube, TikTok or some other trending platform, for the same amount of time, effort, and energy, there are better opportunities out there. You’ve just read about three.

What are your next steps? What are you going to do with this information?

I would argue that the best place to start is with my latest book, The Music Entrepreneur Code, because it covers the three keys to every successful music career – mindset, productivity, and marketing.

The Music Entrepreneur Code

Either way, thank you for joining me, and if you found this valuable, don’t forget to share it with your friends!

21 Music Marketing Blogs You Should be Reading

21 Music Marketing Blogs You Should be Reading

We’ve covered eight music marketing blogs you should be reading.

We’ve covered eight more music marketing blogs you should be reading.

We didn’t necessarily plan on covering more, but things have changed quite a bit since we originally published those posts five years ago. The music industry continues to grow and expand online.

So, here’s what we did – we combined all those posts to create one giant list. Here are 21 music marketing blogs you should be reading.

1. Symphonic Distribution

Symphonic Distribution

Symphonic Distribution is one of the leading independent music distributors and marketing companies. And their blog isn’t too shabby, either.

They cover various aspects of the music business, monetization, and of course, music marketing.

If you’re interested in discovering how to get more from your live streams, how to get your music featured in video gaming channels, remarketing, and other modern, relevant topics, then you’ll enjoy what Symphonic Distribution is publishing.

2. Soundfly’s Flypaper

Flypaper

Flypaper isn’t strictly a music marketing blog, though it does cover plenty of relevant topics, including recording, composition, and royalties.

Plus, we love what Soundfly is up to, and we even had CEO and founder Ian Temple on our podcast (one of our favorite episodes!).

With new articles popping up on a near daily basis, Flypaper is certainly a blog worth keeping an eye on.

3. TuneCore

TuneCore

TuneCore is another popular music distribution service for musicians, and their blog covers every aspect of developing a music career. That does mean, of course, that they do cover marketing as well.

You’ll find articles on ways to market your music video, TikTok marketing, storytelling, and a great deal more.

TuneCore also regularly publishes artist spotlights and industry news.

4. Ditto Music Unsigned Advice

Ditto Music Unsigned Advice

Ditto Music is yet another music distribution service, and we’ve been promoting them for years, as we’re big fans of their Record Label in a Box product.

On Unsigned Advice, you will find articles relating to how to promote your music independently, earning money on Twitch, getting your music featured on Spotify playlists and more.

Although we do wish their archives were a little easier to navigate, they do have some great content relating to music marketing.

5. Sonicbids

Sonicbids

Sonicbids is a go-to resource for finding gigs, and it just so happens they’ve got a regularly updated blog as well.

If you’ve wanted to learn about growing your Instagram following, using Facebook groups to grow your network, building a powerful brand, and more, you’ll want to check in here from time to time.

The Sonicbids blog covers plenty of other topics, from songwriting to motivation and inspiration, so if you’re looking for additional resources, you will certainly find them here.

6. Music Consultant

Music Consultant

Music Consultant is a boutique music marketing firm that specializes in developing artistic careers.

Their blog is only updated a couple of times per month, but they do cover some interesting topics. You’ll find articles on the best times to release your music, marketing music on Pandora, YouTube marketing, and more.

They’ve also got a deep archive of intriguing posts.

7. 60 Second Music Marketing

60 Second Music Marketing

60 Second Music Marketing is features both a blog and podcast, and there’s no question they’ve got plenty of great information on music marketing.

Topics covered include making money from live streaming, how to write a good band bio, getting national radio airplay and a great deal more.

For open discussions on music marketing, this one is certainly worth a look.

8. Music Marketing Manifesto

Music Marketing Manifesto

John Oszajca’s Music Marketing Manifesto is seeing more content updates as of late, and there are some doozies – the art and science of playlist promotion, generating income from Twitch, branding for musicians, and more.

Oszajca has been on our podcast before, and we had a great, inspiring conversation with him. It’s worth a listen!

For thorough answers to your pressing music career questions, there’s always Music Marketing Manifesto.

9. Music Entrepreneur HQ (Our Own Music Marketing Blogs)

Music Entrepreneur HQ

We are biased, but so is everyone else making a list like this one!

But as far as we’re concerned, Music Entrepreneur HQ should be on more top music marketing blog lists. We’ve got content dating back to 2009 that details my journey, the journey of other musicians, as well as tips and advice from leading experts, marketers, entrepreneurs, and more.

Bookmark us while you’re here!

10. Music Marketing Guy

Music Marketing Guy

Music Marketing Guy has a huge archive of content and it features some amazing tips that have been tried and tested. I know this because I’ve talked with the owner of the blog, Corey Koehler, and we’ve developed a great friendship over time.

Corey says he had a lot of people asking him how he was able to do different things in his music career, and many of his answers and insights to these questions can be found on Music Marketing Guy.

If you’re trying to make things happen on your own, and you’re looking for ways to improve upon your marketing, this blog should be on your list.

11. Independent Music Promotions

Independent Music Promotions

James Moore (author of Your Band Is A Virus) has an incredible blog over at Independent Music Promotions, which is offers PR to independent artists.

Their content is primarily made up of artist reviews and interviews, but they also discuss music marketing, news, and other tidbits.

They’ve also got multiple authors contributing, which always helps with broadening your perspective as a musician.

12. DIY Musician Blog

DIY Musician Blog

CD Baby’s DIY Musician Blog hardly needs an introduction.

The blog gets updated with new content constantly, and there are a lot of great, well-known guest contributors as well.

They cover practically everything that applies to building a music career, and that means there’s always plenty for you to learn too.

13. Bob Baker’s TheBuzzFactor.com

Bob Baker’s TheBuzzFactor.com

There probably aren’t too many musicians – and for that matter artists – that haven’t heard of Bob Baker. This is because he has – and continues to – establish himself as a notable expert in the field of empowering artists.

He has books, courses, videos, a podcast, a blog, and a great deal more.

On TheBuzzFactor.com, you will find many posts that challenge your thinking, encourage you to open your mind, and look at things a little differently.

14. Bandzoogle Blog

Bandzoogle Blog

I’ve been a fan of the Bandzoogle blog for several years, because they talk about – what else? – building websites!

The Bandzoogle blog features more information on artist websites than you will find anywhere else, and that’s as it should be, as you can create a great website in no time flat with their online builder and hosting platform.

They also cover online ads, niche marketing, selling your music, and a great deal more.

15. Disc Makers Blog

Disc Makers Blog

There are a ton of authors contributing to the Disc Makers blog, and makes it indispensable.

Their blog primarily centers on marketing as well as recording, mastering, and other audio related topics.

Of course, when you start delving into marketing, the sky is the limit, so you’ll find similar content across other popular music marketing blogs.

16. Music Industry How To

Music Industry How To

Music Industry How To is an incredible resource for musicians, and I’m not just saying that because I’ve been a staff writer with them for five years.

They did a great job of covering the business of music in the past, but these days there are more posts relating to instruments, songs, and reviews than anything else.

Still, they’ve got a great archive of helpful content, including posts on music marketing.

17. Hypebot

Hypebot

Much of my music industry education came from Hypebot, and to that extent, they’ve got to be on this list.

This blog is mostly focused on startups, technology, and music streaming, but you will also find the occasional opinion piece or article centered on music marketing related topics too.

They publish way too much for one person to keep up with, but if you want to keep up the industry, I know of no better resource.

18. Michael Brandvold Marketing

Michael Brandvold Marketing

Michael Brandvold is another well-known expert in the music business, and more than anything, he understands fandom like no other.

Recently, he’s been covering sync licensing, self-releasing, Spotify, and more.

Much of his content is video and audio oriented now, but there are more than a few posts that should pique your interest either way.

19. Music Think Tank

Music Think Tank

Music Think Tank is a Hypebot property, but Hypebot was acquired by Bandsintown (we interviewed managing partner Fabrice Sergent on the podcast a while back). Which can make things a little confusing.

Anyway, Music Think Tank is where experts and budding experts go to share their ideas, and it might not even be too much of an exaggeration to say some of your favorite experts got their start there.

Obviously, that means many writers contribute to Music Think Tank, though I think the quality of content can be hit or miss.

20. The Music Biz Academy (Old School Music Marketing Blogs)

The Music Biz Academy

The Music Biz Academy was originally started by solo piano artist and composer David Nevue. Eventually, it was taken over by Christopher Knab of FourFront Media.

I don’t think it’s been updated since 2013, which is kind of unfortunate. But the content lives on, and there are a lot of great articles and how-to guides on the website.

Faded but not forgotten.

21. Sessionville (Rarely Updated Music Marketing Blogs)

Sessionville

Sessionville is a unique resource for musicians. Their blog posts are highly visual and are organized by easy-to-navigate categories. Their homepage is organized in a Pinterest-like layout.

A variety of people contribute to the blog, which provides you with many viewpoints. This is an asset, since one person can’t know everything there is to know about a subject as broad as music marketing.

Sessionville doesn’t get updated as much anymore, but it still stands as a cool resource.

Music Marketing Blogs, Final Thoughts

Bottom line – there isn’t a shortage of resources for musicians and that includes music marketing blogs. If there’s something you want to learn, you can find the answers you’re looking for online.

Be proactive. Be a student. If you’re serious about building your music career, you will separate yourself by engaging in regular, ongoing, diligent study. You will take your career further and faster by being proactive and most importantly, being an action taker.

Did you enjoy our list? Are there any other blogs that should be added? Let us know in the comments below.

I’m Too Old

I’m Too Old

Some people figure themselves out relatively early in life.

But many others don’t even know what they want to do or what they’re passionate about until later.

This is not a matter of right or wrong.

Age should not even factor into the equation when it comes to fulfilling on a purpose.

Transcription:

In my estimation, you are about as old as you make up your mind to be.

I’ve seen 60-year-olds that look like 30-year-olds, and I’ve seen 30-year-olds that look like 60-year-olds.

The question is, do you want to be on this thrilling roller-coaster ride? Do you want to experience all that life has to offer? Do you want to experience more?

Or do you say to yourself, “I’m 40. I’ve lived. There’s nothing left for me to experience. It’s all downhill from here.”

I know people who feel like they’re just getting started as a 40-year-old. They’ve found something to be passionate about. Something that excites them. Something that gives them life.

People get too fixated on youth. They look at someone younger and say, “they are the future,” and yet equip them with nothing that will give them a leg up in being a better leader than they were. What kind of legacy is that?

Some people take themselves right out of the game because they think they’re too old. What kind of message is that sending to the youth? That they should give up when they’ve reached some arbitrary age too?

Change is constant. That’s the one thing we can count on.

It’s not that we are insignificant. It’s that with repetition and constant programming, we can be convinced that we are insignificant. We’re constantly being told we are in subtle, and in less than subtle ways.

You are important, no matter how unimportant you feel. The world would not be the same without you.

So, what are you too old for? Italian sculptor Michelangelo was said to have lived to the ripe old age of 88 because he had a purpose. Something important to fulfill on.

What is your purpose? What do you have to fulfill on?

The Music Entrepreneur Code paperback

Shh… Don’t tell anyone. Only the cool kids are talking about it.

Get your copy of The Music Entrepreneur Code.

I’m Worried About Posting Too Often

I’m Worried About Posting Too Often

I published a post yesterday about growing your Medium traffic and turned that into an Instagram post.

 

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And I soon discovered that some people are worried about publishing daily or publishing too often.

I thought I might be able to speak to that issue in a targeted way. Here’s what I have to say about posting too often.

Know Your Platforms

So, it seems some people don’t even know about the long-form blogging social network called Medium (click on the link to learn more). People just saw “traffic” and assumed I was talking about traffic in general.

I don’t think you could over-saturate your audience on Medium by posting daily. I bet there are people who post more often than that even.

Lately, most of my newer stories on Medium have been getting about 20 to 40 views. And that’s with 412 “followers”. I’m clear that, Medium hasn’t been, and isn’t even interested in, getting my posts in front of all my followers.

(Nor is Facebook, Instagram, Twitter, Pinterest, Mix, YouTube, LinkedIn… need I go on?)

And I’m also clear that not all 412 followers are even going to be interested in all my stories.

Either way, I’m not bombarding anyone with too much of anything and I would be hard pressed to do that with blogging or any other channel. Because there’s always an element of choice.

I publish daily because I was challenged to. I publish daily because I thought it might give me a chance at reaching my business, financial, and fulfillment goals.

The platform you’re using does play a significant part what some might consider “posting too often.” But on Twitter, some experts post 15 tweets per day (which isn’t even that much on Twitter). On Facebook and Instagram, two to three posts per day seems to be the norm, and I still don’t think you could overwhelm your audience with more.

When it comes to posting frequency, it helps to understand each platform you’re planning to publish on.

Know Your Algorithms

It’s often been said that “marketers ruin everything.”

So, here’s the rub – because marketers continually ruin everything, the organic reach of your posts suck rotten pickles. I’m just telling it like it is.

Marketers ruined organic reach, they ruined live streaming (technically still alive on Instagram), and they will ruin advertising too. They will latch onto anything that works and exploit it until it’s gone.

When you post to Facebook, most of the time, only the people who liked your last post are even seeing your latest post. And that’s assuming they still follow you.

And even then, I’m honestly being a little generous. Because not everyone logs into social media every day, stops to look at what others have posted, or even cares about what’s being said. It might be sad, but it’s 100% true.

Social media wasn’t designed for human interaction. It’s mostly for data collection.

So, posting two or three times per day on Facebook? Not a big deal. You’re not bugging anyone unless you’re intentionally going out of your way to offend them (especially politically or religiously), troll them, spam them, and extract their credit cards, identity, and firstborn.

Know Your Experts

I don’t know who’s teaching you to be restrained in your posting efforts, but if you were to observe their social media feeds for more than a day, you’d probably see they are posting way more than they say is safe or advisable.

This is the problem with advice and tips from so-called “experts” in general, in that even the person offering them doesn’t necessarily follow their own advice. Further, they don’t necessarily know what got them to where they are, and it was long, circuitous journey of trials and errors to get to where they are.

They just don’t talk about it because they like to reinvent the past. They’re embarrassed and scared crapless about their wrongdoings and failures. Which I think is tacky.

Dr. Joe Dispenza says we remember 50% of our past wrong. So, you can’t trust everything you’ve heard. You can barely trust your own experience for crying out loud.

No one is perfect – even the experts.

Know Your Stories

This is not something we’re taught in school (even though it should be).

Basically, we end up constructing stories in our minds about other people and their opinions of us. As if we’re that important.

We assume a lot based on body language and things said or not said, when our assumptions are nothing more than figments of our imagination.

We feel the way we feel about certain people because we’ve continually reinforced the same thoughts about them over time, and thoughts always crystallize into feelings.

Basically, we all live in a world of make believe, assuming things are the way we see them.

The reality is I’ve experimented with posting 10, 20, and even 30 times per day on social media. Overwhelmingly, the response I got ended up being positive. People said it gave me a “presence.”

I won’t speculate on what those who didn’t voice their opinion of me thought because I don’t think they’re thinking about me anyway. And if they are, they’re too chicken to say anything about it.

Know Human Nature

Again, it’s kind of sad to say, but no one cares about YOU that much. They just don’t.

If people follow you, it’s for their own benefit. If people un-follow you, it’s for their own benefit. Either way, they’re only interested in themselves!

If they’re coming to check out all your posts, then welcome them with open arms! Tell them about your latest product, or email list, or coaching group. These are your superfans and you want to hold onto them tightly!

I don’t know anyone who bothers with all my posts. And I get there are a few considerations, from relevance, to messaging, to how much they like or don’t like me.

And they’ve usually got a lot of great stories about “time” too, which is just motion and focus. There’s no such thing as “time” because everyone experiences it differently.

But at the end of the day, if my posts aren’t getting seen, then the only sensible conclusion I can come to is I need to share more, and preferably with different copy and messaging.

Especially since people keep saying my writing is great and they resonate with it. I don’t know if I trust that either, based on the complete lack of engagement or support, but hey, at least they were nice to me once.

Final Thoughts

When it comes to posting frequency, why not do as I did and treat it like an experiment?

I’m not saying there hasn’t been some downsides to my experimentation, but I’ve learned something from everything I’ve done. I’ve never been too shy or too scared to try something.

And inevitably, what works for one won’t necessarily work for another, because of a lot of the reasons I’ve already shared.

Bottom line – if you’re the type of person that’s worried about posting too often, you’re probably not posting enough.

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