How to Become a Freelance Musician

How to Become a Freelance Musician

Whether you’re interested in music as a side hustle, or something to do for fun, becoming a freelance musician seems like an attractive proposition to many.

The music industry is a bit of a weird one, because getting your music streamed or purchased is NOT the superhighway to wealth.

But if you know where to look, there are some incredible opportunities. There’s much we could cover, but in this guide, we’re going to focus on the three opportunities we’d consider the best to pursue, especially since they don’t require you to become a full-fledged entrepreneur, digital marketer, or publisher in any capacity.

If you know where to look, there are some incredible opportunities in the music business. Click To Tweet

Here we go!

Sync Licensing Could be Your New Friend

The fast track to wealth in the music business, if there ever was one, is sync licensing and placements.

This is basically the process of making your music available for use in TV shows, films, commercials or advertisements, and sometimes even video games.

And the craziest and BEST part about it is that you don’t need to be ANYBODY to do well in sync licensing.

You don’t have to bee good-looking, funny, well-known, popular, lovable, or even talented. SERIOUSLY. This Is the closest thing to an equal opportunity in the music industry if there ever was one.

Sync licensing is the closest thing to an equal opportunity in the music industry there is. Click To Tweet

The only skill you need is the ability to make beats. And that’s something you could learn in 20 minutes (I said COULD – that’s not a guarantee, but the point is it’s not that hard, and it does get better and better with practice).

To get your music placed, you will need to find music libraries or licensing companies to work with. Fortunately, I covered that in detail in another guide.

The number one thing you need to focus on isn’t on music libraries or licensing companies though.

First and foremost, you’ll want to get in the practice of pumping out new music all the time. This is essential.

Secondly, I recommend building relationships. Find the decision makers and people who are connected to them.

Finally, look at the licensing companies in the guide I linked to above.

Collaborative Opportunities are Where it’s at

Musicians are everywhere. All you need to do is go looking for them.

You can find plenty of artists who don’t have much of a following, and therefore would be a good fit for you to work with.

You could approach them with the idea of co-writing a track. And you could appear on each other’s YouTube videos. You could even interview each other podcast style. There are plenty of possibilities to explore.

Really the biggest advantage of collaboration is that you can get in front of a wider audience rather quickly.

Plus, you don’t need to be the best musician in the world to be able to work with others. If you’re a good hang, life is your oyster.

Just recognize you’re not going to be able to compete with, or even collaborate with, people like Jared Dines or Stevie T without paying the price, rising through the ranks and honing your craft like a beast possessed.

Still, if you’re just looking to have fun and maybe build a bit of a side income, this is a good way to go. If you play your cards right, you should be able to find plenty of people to collaborate with.

And if you keep at it, more opportunities will present themselves.

YouTube Might Propel Your Career Forward

I need to be 100% honest with you. Yes, YouTube is cool. And it is a great place to put your content. But growing your subscriber base there is not an easy feat.

These days, you can’t even monetize your channel until you’ve got 1,000 subscribers. Something I’m still working on (help)!

And you shouldn’t expect to get paid by the truckload either. Even with a lot of views and subscribers, unless it’s in the millions, your income is bound to fall in the “a few hundred” to, if you work your little tail off, “a few thousand” range.

This isn’t to say there aren’t a ton of different ways to monetize your channel. You can:

And if even if your fan base is small, if it’s engaged (and click-happy), you can make a decent amount of money. It’s all about strategy!

I also wrote an up-to-date guide on YouTube marketing for musicians recently, so refer to that. Who said I wasn’t looking out for you, huh? HUH!?

Before You Go…

I’ve got a secret. And I’m a bit hesitant to share.

But you’re here anyway, so I might as well tell you.

I’ve got several books. And there are two specifically that can REALLY help you with marketing and monetization ideas. No word of a lie!

(But don’t take my word for it, you’ll see some of the things people are saying about my books below.)

The first one I recommend is The New Music Industry, which is near comprehensive in its scope.

The New Music Industry book paperback

See what Buddy Love had to say about it here:

Buddy Love

The second is The Music Entrepreneur Code.

The Music Entrepreneur Code

Care to see what Learn Jazz Standards’ Brent Vaartstra said about it?

Brent Vaatrstra, Amazon

The choice is yours, friend. Either way, before you go, I suggest getting on the email list to receive more updates about becoming a freelance musician.

Becoming a Freelance Musician, Final Thoughts

We’ve set you up for success, and now, the rest is up to you!

It’s time to get out there. Start making beats. Shake hands. Share your works.

And the most important part of all this is to have fun. No matter how seriously you take your side hustle, you should always remember that it’s your passion.

Thanks for dropping by.

Is there anything else we should have covered? Do you have any questions?

Let us know in the comments below!

iTunes for Artists

iTunes for Artists

Looking for iTunes for Artists? Trying to figure out how it works?

You’re in the right place at the right time.

In this quick guide, we’ll look at what iTunes for Artists is, how to get your music on iTunes and Apple Music, who should use iTunes for Artists, as well as how you can use data to grow your music career.

Ready? Go!

What is iTunes for Artists?

iTunes for Artists is now Apple Music for Artists. Don’t worry – you also get access to your analytics concerning iTunes (i.e. music sales).

Apple Music for Artists is a powerful tool that gives you access to data concerning your music on Apple Music and iTunes.

From a bird’s eye view, the Apple Music for Artists dashboard gives you access to:

  • Your music’s performance (plays, average daily listeners, song purchases, and Shazams)
  • Milestones (e.g. When your song is added to a playlist or your song hits a certain number of plays)
  • Trends (e.g. which of your songs are getting Shazamed the most)
  • How your listeners are finding your music (e.g. which playlists)
  • Demographic information concerning your audience including where they are located

You can sign up for Apple Music for Artists here.

Also note – you will need to request artist access and connect your social media profiles, music distributor, and relevant label and manager information (you can still request access without a label or manager).

How do I Get My Music on iTunes or Apple Music?

You need to go through a music distribution service like CD Baby, TuneCore, Ditto Music, or DistroKid.

We covered this in detail in an earlier guide, and even offered some additional tips on how you can show up more prominently on the Apple Music platform.

Who is Apple Music for Artists for? Apple Music for Artists

If your music is already being distributed everywhere, then there’s a good chance your music is also on iTunes and Apple Music.

The question is – is your music getting purchased or streamed on these platforms?

I could see Apple Music for Artists being great for Apple Music power users. Artists who consistently use, and see traction from their use of, Apple Music and iTunes.

If you aren’t, then looking at your Apple Music analytics might be depressing and/or pointless. You’ll probably only check in from time to time.

With that in mind, we love what the folks at Beatchain are doing, and even had founder Ben Mendoza on our podcast a while back.

Beatchain can give you a lot more usable data to work with, because they will automatically find and connect your various social media profiles, as well as all of the streaming services (note – you might need to connect to some of these manually).

How Can I Use Data to Grow My Career?

Again, you might want to check out the interview with Ben Mendoza. I included the video version of the podcast in this post just in case.

This is a deep subject deserving of its own space, but here are a few ways data can be leveraged to give your music career a boost:

  • You can see exactly where your music is being streamed. That means you can stop wasting time on platforms where your music isn’t getting played and focus on the ones that are.
  • See which of your posts are performing well (especially on Beatchain). That can give you a good idea of what type of content to create next, and even which content you should boost with advertising.
  • See where your fans are located. I have listeners in Jakarta, Kuwait City, and London. I wouldn’t know any of that without looking at my stats! This info helps me plan my future marketing campaigns and tours.
  • See which artists have a similar audience to me. Collaborative opportunities anyone? Also, I can retarget these artists in my advertising campaigns (hell yeah!).
  • Discover which playlists I could be/should be on. Another great feature via Beatchain!
  • And more. You can draw tons of conclusions from the data you gather. The key is to get data that’s usable. Data that’s easy for you to understand and leverage. Again, Beatchain makes it easy.

Before You Go…

Just wanted to let you know I’ve got a book called The New Music Industry where I’ve compiled practically every strategy and tactic to promote your music online you can even think of!

The New Music Industry book paperback

Better to have it all in one place than go hunting around the internet for all the information you need, don’t you think?

After all, you should be spending time making your music. Not trying to figure out how to become an entrepreneur, digital marketer, or full-time publisher (that’s what I do, and I do it for you!).

This is what Buddy Love had to say about The New Music Industry:

A ton of valuable information. If this guy doesn’t list it, it probably doesn’t exist. Really a great tool for musician on how to gain traction on social media.

Either way, be sure to get on the email list for more updates concerning Apple Music for Artists.

iTunes for Artists (Apple Music for Artists), Conclusion

So, there you have it. iTunes for Artists is now Apple Music for Artists. And it offers great functionality to help you get a better sense of how your music is performing on these platforms, where your audience is located, which of your songs are getting Shazamed, and more.

While it’s always good to take advantage of the tools platforms like Apple Music and Spotify give you access to, don’t forget to take advantage of great catch-all solutions like Beatchain too.

Is there anything else we should have covered here?

Let us know in the comments below!

How to Sell Music Online Successfully

How to Sell Music Online Successfully

If you’re here, then we know you’re trying to figure out how to sell music online successfully.

It’s often been said there are different ways to skin a cat (what a terrible expression), and that applies to selling your music online as much as anything else.

Yes, there are many methodologies available. Many of them are even proven.

But NEVER discount the fact that your journey is your journey, friend, because what works for another won’t always work for you.

What works for another won’t always work for you. Click To Tweet

What matters most is you COMMIT to a method and see it through until you fail.

It’s called FOCUS for a reason – it stands for Follow One Course Until Success!

In this guide, I’m going to cover two popular (and even complementary) methods, and one unconventional method. Ready? Let’s go!

Important Note

You don’t have to become a bonafide digital marketer, entrepreneur, or publisher to sell music online successfully.

After all, wouldn’t you prefer being immersed in your art all day?

In this guide, I talk about strategies and tactics specific and general, but always remember. The music comes first. You do it for the love of it, don’t you?

How to Sell Music Online Successfully Method #1 – Build a Funnel

Sales funnels have been proven to work for most if not all business models, and even musicians.

Music Marketing Manifesto’s John Oszajca described this method in detail in episode 147 of the podcast.

The idea is this:

You want to create an insane giveaway your fans and prospective fans would have a hard time passing up. That might be a free EP or album. It might be a merch bundle. It could be something else.

Your goal at this stage is to get people on your email list by any means necessary.

When someone signs up for your offer, they should be taken to the next step in your funnel – your sales page.

On your sales page, you should basically have six products. It could be six albums, EPs, singles, merch items, or some combination thereof.

You want to charge somewhere in the $37 to $67 range for the bundle, so that you can break even on advertising (I’ll cover this in more detail later).

Finally, those who bought your offer should be brought to a One Time Offer page. Again, this can be in the $37 to $67 range. If your offer warrants more, you can charge more.

But this is basically free money – profit.

Step #1 – Build Your Platform

You will need to use a funnel builder to make your funnel. Although it can be done by tying together a hodgepodge of tools, this isn’t recommended since it can make the process more technical and less reliable.

I’ve reviewed the top options for building a funnel in this blog post.

They are:

And, of these, my favorite is 10XPro. It costs the same as ClickFunnels’ Platinum plan, is easier to use, and offers more flexibility overall.

10XPro

No matter what you want to build, be it online courses, a membership site, an online community forum, a download hub, a fun club, or otherwise, 10XPro can help you get the job done.

Step #2 – Create Your Offers

Funnels can take many forms and there isn’t necessarily a “perfect” funnel (although many will try to tell you there is).

Most funnels follow this form:

Opt-in > Sales Page > One Time Offer

Regardless of how short or how long the funnel, you’re going to need to create (or curate) your various offers.

Assuming you’re dealing in digital goods, fulfillment should be easy. Merch can be a little more complicated, but there are a lot of great print-on-demand solutions like Printful, which is what we suggest using.

You don’t need to rush the offer creation process, because you want to be giving away and selling something so attractive and compelling that your fans find irresistible.

That’s how to sell music online successfully!

Step #3 – Build Traffic to Your Funnel

Now we need to take advantage of advertising (usually Facebook advertising) to build traffic to our funnel.

There is no cookie-cutter approach that works 100% of the time. What I would suggest instead is to identify your favorite artists and bands (especially those you sound like and have been influenced by) and spy on what they’re doing.

You can do this by going to their page, clicking on “See All” under “Page Transparency” (bottom left corner), and finally, by clicking on “Go to Ad Library” under “Ads From This Page.”

Facebook page transparency, selling music successfully online

Pay attention to what grabs your attention (whether it’s the copy, image, or video) because what works on you is bound to work on others.

I’m not saying you should copy what others are doing. But I AM saying you should model them.

Running, managing, and optimizing Facebook ads is beyond the scope of this guide, but you can learn more by clicking on the hyperlinked text “Facebook advertising” above.

Important note: Driving traffic is more than just running ads. Running ads is like a tap. The moment you pump money through those pipes, it starts working. Of course, the moment you turn it off, the traffic stops coming.

Content is an important part of a long-term strategy for driving authority and traffic. It would be wise to consider publishing blog posts, podcast episodes, or videos (choose one) on a consistent, regular basis to drive traffic to your funnel.

How to Sell Music Online Successfully Method #2 – Own The Racecourse

The Own The Racecourse methodology is championed by my business coach James Schramko.

This is the most up-to-date video on the subject:

The idea is this:

Instead of giving away all your control to platforms like Facebook or YouTube, you create your own platform (using a tool like WordPress) and stretch your tentacles out to the various platforms your audience likes to hang out on to drive that traffic to your own website.

As you can imagine, this method can be incredibly profitable. But it can also require a lot of work on your part. Every method has its pros and cons. And NO method results in instant gratification. Just run the other way from those who tell you otherwise.

The OTR method has done wonders for us here at Music Entrepreneur HQ, where we’ve been able to 2x, 3x, and even 4x our traffic by turning it into an OTR website.

Here’s what it looks like.

Step #1 – Build Your Platform

If you want to own the traffic, own the conversation, and ultimately own the sales, then you’ve got to build your platform, and preferably on WordPress.

At Music Entrepreneur HQ, we recommend getting set up with SiteGround web hosting, which is reliable and easy to use. Installing WordPress is but a click of the mouse away.

SiteGround

To unleash the full power of WordPress, you will need to install various plugins – especially if you ever want to set up forums, courses, membership sites, or otherwise.

Step #2 – Publish Content

Again, if we want more control….

If we want to own the traffic…

Own the conversation, the sales, and more…

We must drive traffic to our website by publishing frequently.

This doesn’t mean you can’t use advertising. But done right, it can make advertising irrelevant.

Because long-term, you can drive huge amounts of traffic to your website by publishing content on things your audience is interested in.

Long-term, you can drive huge amounts of traffic to your website by publishing content on things your audience is interested in. Click To Tweet

And that’s KEY – publish based on your audience’s interests.

It’s not as hard as it sounds. Just make a list of 100 or so musicians who you like, have been influenced by, and even sound like. Find their social profiles and websites and see what they’re publishing. That ought to give you a good sense of what topics to cover.

Step #3 – Create Your Chocolate Wheel

With a sales funnel, the idea is to minimize confusion and get your visitors to act. That being the case, there’s only one thing your visitors can do on squeeze pages or landing pages – opt in or buy.

The chocolate wheel works a little differently. The idea is to guide your audience to the thing they’re most likely to be interested in.

Here’s what James Schramko has done on his site, SuperFastBusiness:

Chocolate wheel example, how to sell music online successfully

Now, you’re probably not going to approach it the same way as a musician, but you can certainly let your creativity guide you.

What is your audience most interested in (blog posts, videos, merch, or otherwise)? Do you have music releases that sound different from the others? Do you have multiple giveaways?

Like I said, there are many directions to take this in. But the goal is to be helpful to your audience. Instead of assuming what they want and forcing them through an ascension model (which is what a funnel is), you can showcase all your products and help your fans get to the right things at the right time.

How to Sell Music Online Successfully Method #3 – Follow Your Intuition

Like I said at the front of this article, not all methods work for everyone.

Follow One Course Until Success. But if you’ve failed with one course, you’ll want to try another.

It’s entirely possible that you’ll try both the funnel method and the OTR method and not achieve what you originally set out to accomplish.

You’ll learn something from this experience no matter what, but there’s a good chance some things will resonate with you while others won’t.

At this point, if you’re still trying to figure out how to sell music online successfully, there’s only one thing left to do – follow your intuition!

This isn’t to say you shouldn’t take advantage of data. But use it as a feedback mechanism to figure out what’s working and to confirm gut instincts. Not to run your entire career.

As you are surely aware, there are a lot of great tools, like Sellfy and Bandcamp. They allow you to get up and running fast, leaving you free to send traffic to your music.

Sometimes simple is best.

So, if something doesn’t work (and you will KNOW when it’s not working), try something else and renew your commitment to your success.

Before You Go…

Just wanted to let you know. I have a couple of books that musicians like you have found to be incredibly valuable on their journey to figuring out how to sell music online successfully.

The first is The New Music Industry.

The New Music Industry book paperback

Singer Mercy Lamola had this to say about The New Music Industry:

This is the book Brené Brown would have written if she were a music culture researcher. It is a definite must-read for aspiring musicians hoping to have careers in an increasingly unpredictable, digital age. It should be required reading for those who have stars in their eyes, or those who have made some progress and are becoming disillusioned by the sheer amount of work they see ahead of themselves, and competition that surrounds them. The inclusion of in-depth reviews of different ways to generate income in the industry is in itself invaluable, but throughout the book there is a theme of taking responsibility for development that is a boost to self-confidence and is in itself the most important resource in navigating this industry’s highs and lows.

The next is The Music Entrepreneur Code.

The Music Entrepreneur Code

Drummer and Musician Monster founder Greg Wilnau had this to say about The Music Entrepreneur Code:

There are many people out there claiming to know how to navigate the new music industry. David has proven that he is the pinnacle of industry knowledge and experience. At a time when it seems like there is more opportunity than ever, more musicians find themselves drowning in a sea of noise. This book is the compass that leads us. It’s concise yet chalked full of high impact tips and strategies.

Check them out at your own leisure. 😉

How to Sell Music Online Successfully, Conclusion

There’s so much more I could have covered here in terms of how to sell music online successfully.

But what matters most is this:

  1. That’s you’ve got a strong mindset and you’re committed to your success
  2. You let people know what you’re out to create in the world and what they can count on you for
  3. You make asks – if you never ask, you never get

Armed with this information, you should be able to sell more music online successfully.

Did I miss anything? Did you have any questions?

Let me know in the comments below!

How to Start Making Music

How to Start Making Music

Trying to figure out how to start making music?

At the outset, you need to know that there isn’t just ONE WAY to start making music. There are many ways!

But we can break the process down into multiple skillsets. They don’t all need to be handed by you, but you’ll probably want to learn at least one to get started quickly.

Here are the skills that matter most as applied to making music.

Learn an Instrument

Learning to play an instrument will help you reach your goal of making music faster than just about anything else.

Learning to play an instrument will help you reach your goal of making music faster than just about anything else. Click To Tweet

The only catch is that learning to play an instrument takes time. And you will likely feel a stronger connection to one instrument or another but won’t know without spending some time experimenting.

If I were to recommend an instrument to learn, it would either be piano or guitar.

🎹 Piano because everything you learn on the instrument can easily be applied to organ, mellotron, synths, keyboards, MIDI controllers (which you will find in practically every studio), and more.

🎸 Guitar because everything you learn on the instrument can help you on bass, ukulele, mandolin, banjo, bouzouki and more.

The best way to learn an instrument is with the help of a knowledgeable teacher, so if you can afford lessons, begin taking them right away.

Secondarily, you can find a lot of great books, articles, and video tutorials online.

If you’re looking to gain confidence on your instrument and develop the inner skills necessary to improve your “feel” on your instrument, Musical U is a great community and training program to take advantage of.

Learn to Sing

Your voice is uniquely yours. So, learning to sing is a great way to learn how to express yourself.

Your voice is uniquely yours. So, learning to sing is a great way to learn how to express yourself. Click To Tweet

But learning to sing on your own is tough if not impossible.

Some people have natural talent, and that can help, but ultimately, the best singers are those who’ve received training and coaching. So, take lessons, especially if you can afford it.

Singing is a great skill to master, and it’s always in demand, but just know that making music can be difficult if it’s the only skill you have.

We interviewed Matt Ramsey from Ramsey Voice Studio in episode 198 of the podcast, so if you’re looking for someone who can teach you, that’s a good place to start.

Learn to Write Lyrics

There are virtually no rules as applied to writing lyrics.

There are virtually no rules as applied to writing lyrics. Click To Tweet

In my early days, I always found it helpful to listen to music and how one lyric flows into another.

Basically, listen to music widely, especially music you enjoy. You’ll learn a lot by osmosis alone.

That’s the main thing to keep in mind with lyrics – flow. Big words, too many words, and hard-to-pronounce words should mostly be avoided.

Rhyming dictionaries can also be helpful, but don’t get caught up in formula. If it’s easy for you to come up with, chances are someone else has already come up with it!

Study the ins and outs of songwriting and most of all, PRACTICE A LOT! When I was just getting started, I filled multiple binders with terrible lyrics (but I had a lot of fun doing it). I even wrote 365 songs in a year at one point.

Know that lyrical content is always in demand, but it does have its limitations. If you’re planning to learn how to write lyrics first, then be sure to find a friend who can play an instrument, so you can put some music to your poetry!

Learn to Write Songs/Compose

Technically, this isn’t a great jumping off point for learning how to start making music.

If you want to write songs or compose, generally you’ll need to know how to play an instrument first. So, more than likely, you’ll start there before graduating to writing your own songs.

But learning how to read guitar tabs and figuring out how to sight-read can certainly help you get on the right track so far as making music is concerned.

Additionally, you don’t necessarily need to learn all of music theory to figure out how to start making music. That’s good news to anyone who thought this was going to be a long, arduous process!

To this day, I don’t know all of music theory, though I do understand it quite well.

Learn to Produce Music

At some point, you’re probably going to want to record the music you make.

These days, building beats isn’t that hard, but it takes a little bit of technical know-how, just like anything else (like graphic design, for example).

You can easily get started if you have:

How to produce music is beyond the scope of this guide, but it’s fair to say you can find some decent tutorials on YouTube (depending on which DAW you’re using).

Besides learning to play an instrument, this is probably the best way to start making music. You might even be able to start building basic beats before you can play your first chord on guitar.

How to Start Making Music, Next Steps

If you enjoyed the above, then you might also enjoy my eBook, How to Record, Promote & Sell Your New Music Release – Single, EP, or Album.

How to Record, Promote & Sell Your New Music Release – Single, EP, or Album

This eBook covers everything from how to make demos and choose which songs to record, to how to hire session musicians and find a graphic designer to create your album design.

How to Start Making Music, Conclusion

Again, if you’re trying to figure out how to start making music, trying to learn all the above is going to prove overwhelming.

Ideally, you should start with just one thing and take it from there. See if you can find collaborators who have strengths you don’t, and you should be able to leapfrog in your music making efforts.

Most of all, remember to have fun. Music is supposed to be fun, and you’ll learn faster if you think of it as an experiment. Don’t take it too seriously!

Do you have any other questions? Is there anything else we should have covered here?

Let us know in the comments below!

A Guide to Making Money as an Artist

A Guide to Making Money as an Artist

Making money as an artist may SEEM hard.

But how much of that is programming?

When you were a child, didn’t you have wild dreams about what your future could be like? And didn’t you 100% BELIEVE your dreams could come true?

So, something obviously changed between then and now, especially if you NOW believe that it’s hard making money as an artist.

Did the dream die, or did the belief die?

Let me tell you something…

It isn’t just possible to make money as an artist – you can even make six-figures, seven-figures and beyond if you do the right things!

So, that’s what we’re going to focus on here – the right things.

How Many Ways Can Musicians Make Money?

There aren’t just five ways, seven ways, nine ways, 26 ways, or even 27 ways

There are literally 100 if not more revenue streams just waiting to be claimed by artists.

This includes everything from the relatively obvious, like merch sales and live performances…

All the way over to some of the less obvious ones like digital royalties and even affiliate marketing.

The THING is…

We could talk about all the revenue streams available until we’re blue in the face, and it might not make a lick of difference for you.

Frankly, trying to pursue all the revenue streams at once is impractical and unrealistic. Without a singular focus, you’re going to have a hard time getting anywhere in any endeavor.

There’s more to making money as an artist than just knowing how.

How do I know that?

Because we’ve covered this topic on the blog multiple times already (whether it’s bundling and packaging your music products to maximize earnings or how to make money as a DJ), and none of those posts have changed lives.

So, let me share a few things with you that MIGHT change your life.

Do You Have BALLS?

I know your knee-jerk response because I’ve seen it:

“Oh yeah, I’m a courageous person.”

Congratulations. But tell me if thinking about doing any of the following makes you nervous:

  • Going on stage to perform in front of a crowd of 10,000 when you’ve only ever played to a crowd of 100.
  • Striking up a conversation with a record executive who would sign you on the spot if you just knew the right things to say (and they’re literally minutes away from leaving).
  • Being invited on tour to open for your favorite artist AND play in their band.
  • Getting on stage to give a presentation on your artistic career for 1,000 people (because it will land you a big gig).

I mean… Only god himself would say these moments wouldn’t make him nervous.

Don’t you find that life is made up of moments like these though?

Like if you didn’t ask out your girlfriend or boyfriend, you’d be living a drastically different life…

Or if you didn’t move into a specific house, you would have never met the bass player across the hall…

Or if you didn’t go to the store that day, you wouldn’t have found that book that shifted your paradigm.

Here’s what you need to know:

Each of us face these moments EVERY SINGLE DAY. Because we have unprecedented access to people and resources right at our fingertips.

The opportunities are there, staring back at us. And we constantly miss out on them because we’re not looking for them.

Can you honestly say you’re doing something about this?

Or are you just putting off “networking” until tomorrow?

Hey, I’m not judging. I’ve been there!

What I’m saying is you need a stronger mindset.

And that’s something I’ve covered in detail in my book The Essential Guide to Music Entrepreneurship.

Either way, you’ll want to join the email list for more mindset tips.

Keep the Winners, Ditch the Losers

It’s incredible how much waste is in our days, isn’t it?

Again, I know your knee-jerk response (so spare me).

But I BET the most productive person in the world would tell you that they simply can’t believe how much time goes to things they never chose or planned for.

Because they’re humble. And they’re students of life.

We as musicians typically have a TON of unacknowledged waste in our days. We even have a good idea of what’s working in our music careers (a good intuitive sense at least), and a good idea of what isn’t working.

Yet, we keep spending time on things that aren’t working (because they’re easy to do) and avoid the things that are working (because they’re hard to do).

If you’re serious about making money as an artist, you must double down on the winners, and cut the losers as soon as possible.

If you’re serious about making money as an artist, you must double down on the winners, and cut the losers as soon as possible. Click To Tweet

This isn’t just a fun mantra people use to describe how advertising works. It applies to every area of your career.

What is a business? A system that consistently and repeatably generates revenue. That’s it!

It might seem weird to think about your music career the same way, but if money is what you seek, my friend, then you’ve got to realize that there is SO MUCH you can learn from how businesses operate.

And that’s a big part of why I wrote The Music Entrepreneur Code. It shows you exactly how to build the structures around your career that makes everything consistent and repeatable.

Either way, I’d recommend signing up for my email list if you want to keep learning about the importance of structures and frameworks in your music career.

Do People Know What You’re Up to?

This is something I came to understand talking to Jules Schroder of Unconventional Life in episode 108 of the podcast.

She explained that many times, if you aren’t getting the results you want, it’s because people don’t know what you’re up to and what they can count on you for.

Lately I’ve been publishing daily. I started doing that towards the end of July and I haven’t broken the chain yet. I’m not planning to break the chain for at least 365 days.

So, YOU now know that you can count on me to deliver quality content daily.

Jules also shared that if you’re having a hard time making money as an artist, it might be because you’re not making many asks. It could be that you don’t have many ways for people to support you, and even if you do, you might not be making them obvious.

(For instance, is all your merch buried three or four clicks deep from your homepage?)

If you hadn’t noticed, I talk about my books every chance I get. Not in an aggressive, “Buy this, you dumbass” kind of way. Just in a “Hey, just to let you know…” kind of way.

So, YOU know that you can support me by checking out my books.

Your life will change if you let people know what you’re up to, what they can count on you for, and how they can support you.

Your life will change if you let people know what you’re up to, what they can count on you for, and how they can support you. Click To Tweet

It takes GUTS. That’s why it’s hard.

And it has nothing to do with mastering this digital marketing thing, becoming a full-fledged entrepreneur, or trying to act like a publisher when you’ve already got dozens of other important items to tackle on your to-do list.

It’s about being in conversation and realizing that in many cases you’re just one conversation or one resource away from being EXACTLY where you want to be in your career.

You’re just one conversation or one resource away from being EXACTLY where you want to be in your career. Click To Tweet

Making Money as an Artist, Final Thoughts

Can you make money as an artist? Hell yeah!

Are there 100 or more revenue streams to tap into? Without a doubt!

Is it possible to earn six-figures, seven-figures, and more as an artist even today? Yes!

But the sooner you grasp the above, the sooner you’ll get there, because much of life happens in those six inches between your ears. If you can’t master that part, mastering other parts will prove difficult if not impossible.

Did I miss anything? Did you have any questions?

Let me know in the comments below!