To All My Haters… I’ve Got 5,658 Social Media Followers

To All My Haters… I’ve Got 5,658 Social Media Followers

If you have a large social media following, does it mean you automatically get more engagement or sales? Does it mean you suddenly become famous and all your wildest dreams come true?

In this video, David sheds some light on this important subject.


So, a podcast host recently said to me, “no, we’re not going to have you on our show, because your social media following is small and someone with a larger social media following has a more refined message to share.”

Well, they probably hadn’t figured out that I have 5,658 social media followers right now. Now, sure, that’s spread across many platforms – Facebook, Twitter, Instagram, YouTube, LinkedIn, Medium, SoundCloud and more.

And, when it comes to Facebook, Twitter and Pinterest, I have multiple accounts spread across those platforms. That’s not how I intended to do things. Just in the process of experimentation, I ended up creating a lot of accounts.

And, what does it mean to have over 5,000 social media followers? Absolutely nothing. Jack all. It doesn’t mean anything! Categorically I can tell you that it hasn’t driven up engagement. It doesn’t get me more likes, comments and shares or anything of the sort.

Now, I’m grateful for every follower, and I intend to continue to grow that because of people like the one already mentioned. But if you think you’re going to be massively popular or rich just because you have 5,000 followers, 10,000 followers, 50,000 followers… you’re deluded.

The size of your social media following is not mutually inclusive with how much money you’re making, how famous you are or anything of the sort. And, most of all, it doesn’t mean that you have a more refined message.

192 – Looking to the Future of a Blockchain-Powered Music Industry – with Stefan Schulz of Bitfury Surround

192 – Looking to the Future of a Blockchain-Powered Music Industry – with Stefan Schulz of Bitfury Surround

If there’s more content than ever, doesn’t it mean engagement numbers should also be going up? Is it possible that data isn’t matching up with reality?

In this episode of The New Music Industry Podcast, I talk to Stefan Schulz of Bitfury Surround. As we look to the future of a blockchain-powered music industry, we consider how this will change royalty collection and a variety of other areas.

Podcast Highlights:

  • 00:18 – How have you been holding up during the pandemic?
  • 02:01 – What are some of the unique challenges streaming poses when it comes to royalty collection?
  • 08:00 – Red tape and bureaucracy
  • 11:28 – More content should mean more engagement
  • 21:43 – What does blockchain technology make possible?
  • 30:07 – New opportunities for monetization
  • 35:33 – What are some of the greatest challenges you’ve overcome?
  • 40:10 – What are some of the greatest victories you’ve experienced?
  • 43:09 – Is there anything else I should have asked?
  • 43:38 – Final thoughts


Coming soon.

Your “Mistakes” Are Your Moments

Your “Mistakes” Are Your Moments

Everyone makes mistakes. But sometimes those mistakes are moments of genius and just need to be recognized as such. In this video, David shares an experience from grade school.


You know, the oddest things come to mind when you’re walking sometimes. I just remembered back to grade five, when I used to play soccer. I was on the soccer team for my school.

And, at the first game, I had no idea what I was doing. And, while on defense, I was guarding my guy. I was on him like a basketball player would be on him because that’s what I knew to do.

He found it hard to maneuver around me at first, until he discovered that he could go and run in the opposite direction towards the goal, get a pass and get a goal for his team.

What I realized, though, is that in professional soccer, that would have been offside. So, that means that my mistake was my moment.

Of course, in elementary soccer, maybe offside didn’t count. Maybe that wasn’t a rule they observed. But in professional soccer, he definitely would have been offside, so I would have been in the right to defend him the way I did.

All that to say, you might be in the studio, and you accidental play a Bb chord instead of an Am, when you should have played an Am, and go like, “Aw man, I made a mistake.” And then listen back and go, “You know what, guys? I think that actually works! We could make it a part of the song.”

Your mistakes can totally be your moments. So, don’t lose confidence just because you make mistakes.

How to Create Systems as a Music Entrepreneur

How to Create Systems as a Music Entrepreneur

Perhaps you’ve heard about the importance of systems but don’t know where to get started.

Systems can help your business run more efficiently and allow you to complete tasks in a standardized, predictable way. But the truth of the matter is that most businesses need a system for creating systems (yes, a system for creating systems). Without this, it’s easy for operations to get off track.

In this video, David shares how you can easily create systems as a music entrepreneur – especially if you’re the creative type.

Video Highlights:

  • 00:00 – The necessity of systems in business
  • 00:18 – David’s experience with business operations
  • 00:42 – The music business is a creative business
  • 00:58 – A quick exercise
  • 01:28 – The solution to boring, uncreative business systems
  • 02:06 – An example of a framework
  • 02:25 – It should be so easy, even a five-year-old can figure it out
  • 02:43 – We hope this insight causes a breakthrough for you
  • 03:06 – There’s more waiting for you in The Music Entrepreneur Code


So, if you’ve spent any amount of time building a business or just have been taking a business-based approach to your music career, you’ve probably recognized the importance of creating systems. Systems allow things to be done in a standardized way. You can create a lot of predictability in your career and business by implementing systems.

I’ve been in the world of business operations since 2014, so I’ve learned a lot. I’ve interviewed well over 100 entrepreneurs and how they set their businesses up using systems, problems they’ve encountered and everything else.

I’ve also experimented with a ton of tools and approaches over the years, whether it was Basecamp, Slack, Evernote, Google docs, Word docs or otherwise.

Now, I could be wrong. But I’m guessing you got into the music business because it’s sexy, entertaining, fun and it’s super creative. And, you yourself might even be a creative person.

So, I just want you to do an exercise real quick and then we’ll move on and we’ll show you how to create systems for your business.

But I want you to sit there and think about how these words make you feel – systems, standard operation procedures, checklists, workflows.

So, how do those words make you feel? Do you feel intensely motivated right now? Do you feel fired up to go and create systems for your business?

Well, it sure didn’t motivate me. And, I knew the importance of having systems in my business. I knew how much it would make things predictable and efficient.

But what I discovered recently was just a simple change in terminology made all the difference. So, we just got rid of those words. They were uncreative. They were uninspiring.

A simple change in terminology can make all the difference. Share on X

The word that we use now, the terminology we use now to describe a system in our business is a framework.

Where words like “standard operating procedures” was clearly demotivating, we found frameworks to be far more inspiring and motivating. So, see if that clears things up for you and if it changes that feeling in your gut – that constrained feeling – when you hear terms like systems and workflows.

Here’s an example of a framework we use. It’s so simple. It’s easy to look at. I know exactly what to do with it. And, that’s going to increase my overall efficiency and productivity. But like I said, if you’re creative, you can pretty this up and make this look so much better. And you can have some amazing looking templates and PDFs that you pull up as needed.

Music entrepreneur framework example

Another benefit of something like this – and really there are many – is if you share it with a team member, even they’re going to be clear on what to do with it. It’s not like you’re going to have to give them a lot of explanation. And, that’s really the whole point of systems – you want to make it so easy that even a five-year-old can understand what they need to do.

You want to make systems so simple that even a five-year-old could figure out what to do with them. Share on X

It all sounds very simple, I know. But it has taken a while for me to distill everything I learned into something usable. Like I said, having that realization about frameworks was about four or five years into the process. It took a lot of doing to get to this point.

So, we hope that this insight helps you get the same breakthrough we got from using it. And, if you have any questions, make sure to leave them in the comments.

If you got something from this, there’s a lot more waiting for you in The Music Entrepreneur Code and companion course. And, right now you can get the book with two bonuses at a shockingly low price. I do suggest checking it out. Find the link in the description.