9 Niche Sites I Created

9 Niche Sites I Created

It’s late 2012.

I just turned 30 and sold my house.

A giant weight had lifted off my shoulders, and for the first time in a long time, my mind was sharp, and I was thinking clearly.

My interest in entrepreneurship and internet business was at an all-time high.

Even though I had been podcasting for several years at that point, I hadn’t made friends with the idea of focusing on one thing just yet, so I decided to try my hand at a few projects to see what might resonate with me and the world.

I’ve shared in podcast interviews that I started about a dozen niche sites around this time.

So, here are some of the projects I was working on from about 2013 to 2016.

Amass A Fortune

Many of us one day hope to become wealthy.

So, I thought to myself, what if I documented and shared my journey towards becoming wealthy?

What if I tried a bunch of things and shared what worked and what didn’t?

That was the concept behind Amass A Fortune.

When I searched for the domain name AmassAFortune.com, I noticed it was available, so I jumped right on it and established a website.

When all was said and done, I ended up publishing 50+ blog posts.

What was it?

I called it a “personal finance” blog, but that isn’t quite accurate because that has certain connotations in the financial world.

It was more like a blog about earning and managing money on your path to becoming wealthy.

Why did you quit?

Basically, I just ran out of time and energy to work on it.

It was a good idea and I had fun with it.

I even interviewed a friend of mine in the financial industry and recorded a few podcast episodes for the site.

It had potential, but it wasn’t growing in a hurry, so I gave it a pass.

AS Movies & Games

AS Movies & Games has its roots in a YouTube channel I started in 2009.

At the time, personalities like the Angry Video Game Nerd and Spoony were all the rage, and I wanted in.

I wanted to establish myself as a personality in the reviewer/critic space, and at one point, even applied to be a Channel Awesome content creator (for various reasons, I’m glad that didn’t work out).

Later, I started a website for AS Movies & Games, which can still be found at ArcticSunburn.com.

I posted game and movie reviews as well as some of my artwork in the form of illustrations.

What was it?

A video game and movie review website.

The YouTube channel got some traction too.

Why did you quit?

Again, it was a fun project but the tricky part was monetization.

Obviously, the main way people make money in this space is with native YouTube ads, but you need a lot of traffic to make it work, and I didn’t know how to monetize videos with copyrighted footage.

I tried ads and affiliate marketing on the website, but that didn’t amount to much either.

Basically, it was a ton of work in a competitive market and getting a following proved challenging.

Compuxor

I had honesty reached a point of “enough already” when I launched Compuxor – I had probably launched every other niche site on this list by the time I went live with it.

But when I heard entrepreneur Glen Allsopp talk about the success of sites like Distractify, I couldn’t help but imagine the possibilities.

My love of satirical media stemmed from some of my own creative work – I used to bring a binder full of paper to church to write and draw on.

I had a friend who started collaborating with me and before long we were writing rap songs and making satirical newsletters.

And, I was also aware of sites like The Onion, which had rewarded me with some laughs.

So, I thought there might be an opportunity to bring my own brand of humor to the web and profit from it.

Eventually, it evolved and I started collaborating on videos with one of my best friends, Karlo Keet, of Catstar Images.

The best way to see what we’re up is to subscribe and keep an eye on our Compuxor YouTube channel.

What was it?

A satirical digital media website.

We made articles, podcast episodes and videos.

Why did you quit?

Compuxor hasn’t officially ended, but it’s fair to say it’s been on an extended hiatus.

Interestingly, I do have some plans for Compuxor in 2020.

We need to rebuild our website, so the best place to find us right now is on our YouTube channel.

Music Entrepreneur Book

After launching The New Music Industry: Adapting, Growing, and Thriving in The Information Age, I started exploring different ways of promoting it.

So, I registered MusicEntrepreneurBook.com, set up the website and launched The New Music Industry Podcast.

In the end, it didn’t make any sense to have the podcast on a separate domain.

What was it?

A site promoting my first book.

The podcast was used to draw more attention to it.

Why did you quit?

I kept the domain, because I can always redirect it to a page on Music Entrepreneur HQ promoting any of my books.

But I figured I would combine Music Entrepreneur Book and Music Entrepreneur HQ, so that one site would get more SEO juice.

Music Entrepreneur HQ

As noted earlier, my interest in business was at an all-time high when I launched Music Entrepreneur HQ.

Although some people were talking about the connection between music and business, when I was getting started, no one had quite made the leap to “music entrepreneurship” just yet.

I’m not sure when Tommy Darker wrote The Rise of the Musicpreneur, but I’m almost certain it came after I made this connection in 2011.

Well, screw it, who needs the credit anyway?

I could see that music entrepreneurship was the way forward for musicians and I wanted to start spreading that message right away.

I am elated that the idea has spread far and wide and “music entrepreneur” is now a term that shows up in everyday, ordinary conversation.

What was it?

What it was and what it still is, is a resource for ambitious independent musicians and music entrepreneurs.

Why did you quit?

I didn’t – Music Entrepreneur HQ is still very much alive and it’s my primary business venture right now.

But it’s fair to say it evolved.

At first, it was just a podcast here on DavidAndrewWiebe.com.

When it became David Andrew Wiebe Interviews and Music Business Podcast, I gave it its own space on the website.

Then it became DAWCast: Music Entrepreneurship, so I moved it to its own domain.

I rebranded around 2014 and made it The Music Entrepreneur.

Finally, I moved everything over to its current home in 2016 and renamed it Music Entrepreneur HQ.

Music Entrepreneur News

As with other projects on this list, I started Music Entrepreneur News because I wasn’t getting traction with Music Entrepreneur HQ.

So, I figured I would experiment with a different business model on a separate website.

Have you noticed how easily I used to get sidetracked yet?

What was it?

A link shortening service for Music Entrepreneur HQ.

It was also a blog that republished posts from Music Entrepreneur HQ.

It had some original content in the form of unique blog posts, press releases and so on too.

Why did you quit?

Oddly, Music Entrepreneur News lives on – but it doesn’t have its own domain name anymore.

It’s just a web 2.0 blog on Blogger now.

Honestly, it was just another example of me getting carried away with my ideas, starting way too many projects.

Necktie Musician

People just didn’t seem to be connecting with The Music Entrepreneur brand, and it was frustrating.

So, I started thinking about business/website names that might resonate better with people.

That’s how I came up with Necktie Musician and registered NecktieMusician.com.

I seem to recall publishing a few blog posts on the platform before making it into a giant landing page intended to capture email addresses and convert readers into customers.

What was it?

I guess it had a couple of iterations, but it was basically just a long form landing page at the end of the day.

Why did you quit?

It took a while, but eventually I found some traction with Music Entrepreneur HQ, so Necktie Musician became superfluous.

Outsource Blog Content

In 2014, I started collaborating with my friend Gabriel Binette.

After brainstorming some ideas around what we wanted to work on together, we gave birth to Outsource Blog Content.

The idea was exactly like it sounds.

We started offering to write blog content for small and medium sized businesses.

What was it?

A site selling my services as a blogger.

We also had a blog where we documented our various marketing experiments, many of which didn’t pan out.

Why did you quit?

As it turns out, I didn’t need to sell my services as a freelance writer/ghostwriter at all.

People come to me wanting to hire me without any prompting, so a website promoting my services was unneeded.

Red Flame Records

I am the sole proprietor of Red Flame, which is the name of my business.

But before there was Red Flame, there was Academe Design, an integrated design and print business.

Red Flame Records was established as a subsidiary of Academe Design, so we could expand our offerings to include audio related services.

We were already rehearsing and recording in our home studio, so it only made sense to charge for our musical competencies too.

Later, when my partner sold his half of the company to me, I decided to ditch the design company and focus on music.

So, I used the Red Flame website to publish content, share about happenings at the studio, promote our services and so on.

What was it?

Red Flame was a site promoting my various services as an audio engineer, guitar instructor, session player and so on.

Of course, there was a blog too, and I ended up writing a bunch of content for it.

Why did you quit?

I didn’t have enough time to dedicate to the site.

If it had generated more leads, there’s a good chance I would have kept it.

But it was basically just a vanity site and it didn’t make any sense to keep it when I already had other sites promoting the same services.

Other Niche Sites I Created

Although 2013 to 2016 may have been my most prolific period, I built my first website when I was 14, so I’ve created many sites over the years.

I honestly can’t remember all of them, but here are few that come to mind:

  • David Andrew Wiebe.com – Tips, Tricks, and Techniques for the Serious Guitarist: I ran a guitar blog for a while and had some fun with it. Since then, I’ve compiled all the content and turned it into an eBook.
  • DAWInterviews: Most of my interviews are now live on Music Entrepreneur HQ, But there was a time when they bounced from site to site as I was transitioning through my various interests and passions. It’s safe to say they didn’t stay here.
  • DAWSessions: I thought it might be a good idea to sell my services as a session musician. Ultimately, I figured out I could do that just as well without having a separate site dedicated to it.
  • Teenagers Against Hanson: I’m fairly certain the site got hacked, but it still exists online. This was my first site.
  • We Hate Britney Spears Boys: This was a huge traffic driver when I originally created it. I had no plans for building a list or monetizing it, and at some point, I no longer wanted to be associated with satirizing pop artists. So, I quit and moved on.

Final Thoughts on Niche Sites

I used to be a loyal person.

And, by that I mean I used to stay in a variety of situations (including business ventures) long after they stopped serving me.

I don’t do that anymore.

I have certain goals I want to achieve but if I can’t get there doing the things I’m doing, then I’m happy to take a stab at something else.

To that extent, I have no regrets with any of the above.

I’m glad I quit most of those projects, and I wouldn’t do it any differently if I had it all to do again.

173 – Identify Where You Need to Grow (What Are Your Pain Points?)

173 – Identify Where You Need to Grow (What Are Your Pain Points?)

Is there something that keeps you up at night? Can you think of anything that’s been bugging you in 2019?

In this episode of The New Music Industry Podcast, I share how you can uncover your greatest hurts, which is telling you exactly where you need to grow as a music entrepreneur.

Podcast Highlights:

  • 00:34 – The reflection podcast series
  • 00:53 – Identifying where you need to grow
  • 01:51 – How do you know what you need right now?
  • 02:16 – Consider what your pain points are
  • 03:01 – My pain points
  • 03:06 – I don’t like how I look in photos and videos
  • 03:46 – My dating life seems like a failure
  • 04:14 – There are aspects of email marketing I need to learn about
  • 04:39 – I want to get better at Facebook ads
  • 05:12 – It’s more expensive to solve your problems later

Transcription:

Happy holidays, Merry Christmas and Happy New Year.

Welcome back to the podcast series in which we’ve been exploring numerous important questions to help you achieve clarity in your business and career for 2020.

Instead of giving you a long list of action steps, I’ve been having you reflect and think on the year past as well as the year ahead.

The focus in this episode will be identifying where you need to grow.

If you’ve been listening to this podcast series, then you already know how important it is to invest in yourself.

Now, you can choose at random and get some results.

When I was first getting started in personal development, I just went to the bookstore and picked out a few books that appealed to me and started reading them.

And, I ended up finding some value in them, especially Dr. Robert Anthony’s works.

But I would have never found his works if I hadn’t started this journey to begin with.

If I hadn’t read Derek Sivers’ advice, I’d never have discovered Steve Pavlina.

If I hadn’t read Steve Pavlina’s blog, I’d never have gone to the bookstore to look for personal development books.

And, if I hadn’t done that, I never would have discovered Dr. Robert Anthony, and my life would be very different if I hadn’t followed that trajectory.

I’m so thankful I did follow that trajectory.

But my point is that choosing at random is going to limit the effectiveness of your personal growth plan.

So, how do you know what you need right now?

Every single day, I come across plenty of shiny looking offers that promise a better future.

Again, I’m not saying there isn’t any value in these.

I’m sure I would learn something from these resources.

But is it what I need right now?

Probably not.

So, how do I choose what’s right for me?

How do you choose what’s right for you?

There are a few ways of arriving at some good resources.

But I would suggest that the best way is to consider what your pain points are.

I’m not just talking about things that occasionally irritate or frustrate you.

I’m talking about things that keep you up at night.

I’m talking about things that make you want to run away and hide when you think about them.

It’s okay if your pain points have nothing to do with your music career or business.

Honestly, the best way for you to move forward is to personalize and customize your personal growth plan to your needs.

The best way for you to move forward is to personalize and customize your personal growth plan to your needs. Click To Tweet

Forget what anyone else has told you.

You don’t need to focus on marketing unless you have a real pain point connected to that.

You don’t need to learn about storytelling if the lack of connection you’re experiencing has nothing to do with telling or not telling stories.

See how that helps us filter through a lot of information that’s not relevant or important to us?

I’m going to be vulnerable and share with you a few things that are pain points for me:

1. I don’t always like how I look in photos or videos.

I know a lot of people have this problem

The good news is that since arriving in Abbotsford, I’ve been prioritizing exercise more and I’m starting to look and feel better.

But I’m not done.

I think my ideal weight is around 180 to 190 lbs., and I have consistently weighed 40 to 50 lbs. above that, but as I see it this is more a matter of health than anything.

If I’m moving, eating and sleeping well, I know the weight is going to come off and my health will also improve.

Though I don’t necessarily need additional resources to improve in this area, because I’ve already invested in my education, if there is something I need to get, I will spring for it.

2. My dating life is showing up as a failure.

This causes me pain.

This point probably goes hand in hand with the first in some ways, because being unhealthy can affect your self-image and self-confidence.

Online dating feels like a part-time job, and I don’t have the time or energy for that.

I get that this could just as easily be an excuse as a hindrance, but my point is that I’m willing to throw money at this problem to solve it, probably in the form of a matchmaking service.

3. I suck at email segmenting, sequencing and funnels.

I still have a long way to go to becoming an expert in email marketing.

And, in 2020, I will be launching and relaunching several new products, so I’m going to need to brush up on my email game to make the most of the launches.

To that end, I’ve already purchased a digital marketing course, but if I don’t find what I’m looking for there, I’ll invest in another course.

4. I want to get better at Facebook advertising.

I sometimes feel like a failure when I hear my friends talk about the successes, they’ve had with Facebook advertising, because most campaigns I’ve run only diminished my bank account.

Moving forward, I would love to learn more about effective Facebook advertising and ads in general, because I haven’t personally experienced much success with them, even though I’ve driven some amazing results for clients.

I don’t mind spending money on this, though I’m inclined to take a free mini course by an expert marketer that others have raved about.

Are you starting to get a sense of what your pain points might be?

As I’ve shared before, long-term, it’s more expensive to solve your problems later than it is to solve them now.

So, did you see anything for yourself that you need to work on?

What are your pain points?

Please don’t put off your growth any longer.

The time to act is now.

My fourth book is called Start Your Year the Right Way.

The truth is that there is no right or wrong way to start your year.

I created this as a resource to help you get inspired, set goals and put a strategy in place to ensure you have the best year ever.

You can even use it to get clear on what resources you need to invest in to solve your pain points.

Will you be buying a copy?

Learn more at davidandrewwiebe.com/Year.

This is David Andrew Wiebe and I will see you on the stages of the world.

172 – Are You Resigned & Cynical About Setting Goals?

172 – Are You Resigned & Cynical About Setting Goals?

This time of year, people begin thinking about what they’d like to accomplish in the New Year.

Yet, many people are so given up on resolutions and goal setting that they don’t even attempt it.

In this episode of The New Music Industry Podcast, we’re going to explore how we can navigate our own resignation and cynicism.

Podcast Highlights:

  • 00:34 – The end of year reflection series
  • 00:52 – Resignation and cynicism
  • 02:13 – What is cynicism and resignation pointing to?
  • 02:24 – Past hurts
  • 03:00 – Where you’re given up in life
  • 04:01 – The potential for breakthrough
  • 05:28 – Are you ready for change?

Transcription:

Happy holidays, Merry Christmas and Happy New Year.

I hope you’ve been enjoying this podcast series on setting yourself up for an awesome 2020.

Instead of giving you a long list of action steps, I’ve been focusing on providing you with questions that will unlock key areas you can work on to have your best year ever.

In this episode, we’re going to be exploring resignation and cynicism and what it’s pointing to.

Some of you are going to hear these episodes and think to yourself:

“What’s the point in thinking about 2020? Nothing’s ever going to change for me.”

I believe it’s healthy to have a certain amount of skepticism and to look at things critically.

So, I’m not down on anyone that feels that way about the conversations we’ve been having.

But know it or not, this is already indicative of resignation and cynicism.

And, while listening to these episodes, if at any point you’ve been asking yourself why you should set goals, plan your year, spend time in study, do any kind of thinking or reflecting – that’s indicative of resignation and cynicism too.

If you’ve been asking yourself why you’d even bother creating another New Year’s Resolution, it’s the same thing.

I know many people, who after a certain age, just gave up on New Year’s Resolutions.

You’re not wrong for having any of these thoughts.

But it’s important to understand that if you’re not going to be actively seeking out inspiration, setting goals or creating a strategy for their achievement, you’ve already given up.

There’s nothing wrong with giving up, but if you’re not doing it consciously, you’re doing it by default.

As you can imagine, that’s a dangerous place to be.

2020 by default will be just another year for you, and that’s the last thing I want for you.

2020 by default will be just another year for you, and that’s the last thing I want for you. Click To Tweet

So, what is cynicism and resignation pointing to?

If we can understand resignation and cynicism at a deeper level, we can do something about it.

Here’s what you need to know:

First and foremost, resignation and cynicism are pointing to past hurts.

Anybody who says they haven’t experienced any tough or difficult moments in their life is lying.

Anybody who says they haven’t experienced any tough or difficult moments in their life is lying. Click To Tweet

There certainly isn’t any way to define the degree of difficulty anyone experienced.

But one thing we know for sure is that these challenges, for better and for worse, have contributed to who you are and how you’re showing up in the world daily.

The more aware you are of the events that have impacted your attitude towards life, the better equipped you will be to step outside your default way of being and create yourself as you want to be.

Second, resignation and cynicism are pointing to an area where you’re given up in life.

This may be obvious from things I’ve already said, but it’s an important point, nonetheless.

I’m not saying you’re not still in the fight, because you may very well be.

But if there’s any part of your work that’s showing up as pointless, meaningless or worthless, it’s likely because you’re given up in that area.

Maybe you’re tired of reaching out to venues to book gigs.

Maybe you’re frustrated with creating industry connections.

It could be that you don’t see any value in posting to social media one more time when your following is so small.

Are you starting to see some areas where you’re given up?

Keep in mind that the only reason you’ve given up on anything is because you’ve had a bad experience with it in the past.

The only reason you’ve given up on anything is because you’ve had a bad experience with it in the past. Click To Tweet

If you were still a child, you wouldn’t be given up on anything, because you knew, deep down, you could achieve whatever you set your mind to.

You can’t be resigned and cynical about anything you don’t have experience with.

Third, resignation and cynicism are pointing to an area where you have the potential for breakthrough.

This is the part that a lot of people miss and don’t understand.

We all have pain points in our lives.

But human nature is to run towards pleasure or comfort and run away from pain.

So, even when something unwanted persists in our lives, our best solution, much of the time, is avoidance.

The truth is, that pain is pointing to an area where you can have a breakthrough.

There are likely areas of your life where everything is going great – this suggests that while incremental improvement may be possible in this area, there are no breakthroughs to be had right now.

Breakthrough is going to come from addressing your pain.

Your pain might seem separate from your passion, but it’s not, because any area of life that’s gnawing at you steals from resources you could be dedicating to areas of your life that are important to you.

Said another way, resignation and cynicism is pointing to an area of your life where massive improvement is possible – but it all depends on your willingness to address that area of your life.

Pain is just letting you know what you need to deal with.

Pain is just letting you know what you need to deal with. Click To Tweet

When you deal with it, you’re going to achieve more freedom in your life.

If you don’t deal with it, then you can expect to live with it.

You can expect it to show up at the least opportune moments.

It will dictate your attitude towards life, as well as the behavior that stems from it.

This is the insanity many of us are living in.

Are you ready for something new?

I have a solution to help you set yourself up for an amazing 2020.

It’s called Start Your Year the Right Way, and it’s a training resource in addition to being a workbook.

It’s made up of three key parts:

  1. Inspiration.
  2. Goal setting.
  3. Strategy.

It will even help you drop your baggage from 2019 as you head into 2020.

You don’t want to carry last year into next year – that’s a recipe for failure.

So, will you be picking up a copy of Start Your Year the Right Way?

Go to davidandrewwiebe.com/Year for yours and get a head start on 2020.

Time is your most valuable resource.

It’s time to learn how to make the most of it.

This is David Andrew Wiebe and I will see you on the stages of the world.

171 – How to Plan Your Year as a Musicain

171 – How to Plan Your Year as a Musicain

How The holidays are the perfect time to reflect on the year past and think about what you want to achieve in the year ahead.

In this episode of The New Music Industry Podcast, I share about a practice Bill Gates himself adopted to review and consider suggestions Microsoft employees gave him.

Podcast Highlights:

  • 00:34 – Continuing the reflection series
  • 00:52 – I want 2020 to be a breakthrough year
  • 01:08 – Think Week
  • 02:08 – One thing I’m going to be thinking about
  • 02:33 – One thing I’ll be learning about
  • 02:59 – One thing I’ll be analyzing
  • 03:29 – One thing I’ll be creating
  • 04:30 – Will you be engaging in Think Week?
  • 04:37 – Questions to ask yourself
  • 05:19 – Resource to help you in the New Year

Transcription:

Happy holidays, Merry Christmas, Happy New Year.

I trust you’re enjoying yourself this holiday season.

As with last episode, I wanted to give you some thoughts to meditate on as we move into 2020.

If you can’t tell, I’ve never thought longer or harder on my leadership, growth, strengths and shortcomings than now.

That’s because I want 2020 to be a breakthrough year.

I want 2020 to be a breakthrough year. Click To Tweet

I’m tired of the same old, same old.

If I want 2020 to be different, that means I will need to create new habits.

If I want to create new habits, I will need to take new actions.

If I want to take new actions, I will need to think new thoughts.

Something that has made its way into the Music Entrepreneur HQ culture is “Think Week.”

I’ve been wanting to do this for several years now but didn’t necessarily have the proper structure or even time to do it.

This year, I managed to take a week off between December 25 and January 1, so I though to myself, “what better time?”

If you don’t already know, this practice has its roots in a regime Bill Gates himself adopted, and he was the one to coin the term Think Week.

Basically, twice per year, for an entire week, he would retreat into a remote cabin, read through all the suggestions and proposals Microsoft employees gave him and decide which to implement.

My Think Week will take a similar form, though I only have so much to review in terms of feedback or suggestions.

With that in mind, I’ve been making note of everything I want to think about, study and learn about, analyze and create.

I’ll give you a few examples of what I’m talking about, so you can structure your own Think Week if you choose to implement this practice for yourself.

First, let’s look at one thing I’m going to be thinking about.

Something I’m going to be thinking about is turning podcast episodes into shorter video clips.

Some questions connected to this item include:

  • Is this something worth doing?
  • What kind of return can I expect from doing this?
  • How long will it take?
  • Can it be outsourced?
  • If so, how much will it cost?
  • How many clips do I want to create?

And so on.

Second, here’s one thing I’ll be learning about.

In an episode of SuperFastBussiness, my coach, James Schramko, talked about a German notetaking method he started using.

There are many ways of taking notes, none of them wrong, but it sounded compelling enough that I wanted to explore it in more detail.

Notetaking and journaling are kind of hot topics right now, and to that extent, I don’t want to get sucked in, but if there’s an easy system I can implement and get results from, I’m all for it.

Third, here’s something I’m looking to analyze.

I’m going to be analyzing the top performing blog posts, podcast episodes, videos, emails and products of Music Entrepreneur HQ.

My basic thesis for 2020 is that things that aren’t going to get results aren’t worth creating, and that’s going to require a bit of a mindset switch.

But if I have a list of high performing content ideas, topics, headlines and keywords I can work with, I’m more likely to create things that help me achieve desired results.

Fourth, here’s something I’m looking to create.

Several weeks ago, I ended up creating something I call a Takeover Plan.

It’s a framework that helps me identify opportunities in any niche.

Within the framework I create a big list of products, keywords, questions, podcasts that apply to the niche I’m looking to get into.

There was a niche I was thinking about getting into outside of the music industry, which is how I stumbled upon the idea to begin with.

I may not be getting into that niche after all, because I have established goals for 2020, but I had some thoughts of templatizing the Takeover Plan, which I will give more thought to over Think Week.

So, now you know a few areas where I’m going to be poking around a bit.

My list obviously includes other items.

I just wanted to give you a sense of the kinds of things I will be spending an entire week looking at.

It’s entirely possible that I’ll be looking at other items as I get into Think Week, so in that sense, it’s okay to think of the process as being fluid.

While you’re thinking and studying, it’s more than likely that you’ll come across a few other topics worth exploring.

So, if you choose to engage in Think Week, what will you be thinking about?

What will you be reviewing?

What will you be learning?

Here are some questions to help you come up with your own list:

  • What ideas have you come up with that you’re thinking about implementing in 2020?
  • What are some things that caught your attention in 2019 that you’d like to learn more about?
  • What was working well in 2019? Conversely, what didn’t work?
  • What are some things you’d like to do more of? What are some things you’d like to spend less time doing?
  • What are some frameworks or structures you could create that would make you more productive in the year ahead?

Don’t forget to carve some time out of your schedule to think on these questions before you dive into Think Week.

After all, you want to make the most of the week and not lose sight of the purpose, which is to get clear on your next steps.

Speaking of getting clear on your next action steps, there’s a resource I’d like to share with you.

I’m not going to be doing any special holiday offers this year, because I already have the perfect product for goal setting and achieving big in your music career.

It’s called Start Your Year the Right Way, and it’s both a book and a workbook, and it achieves three key things:

  1. It helps you get inspired again.
  2. It helps you set goals for the year ahead.
  3. It helps you create a strategy, so you’ll take actions that are consistent with your goals and achieve them.

Will you be buying a copy?

Go to davidandrewwiebe.com/Year to get your copy now.

This is David Andrew Wiebe and I will see you on the stages of the world.

170 – How to Take Ownership of Your Music Career

170 – How to Take Ownership of Your Music Career

You’re a music entrepreneur. And, as a music entrepreneur, you are a leader.

Even if you aren’t a leader to a team or anyone specifically, you are a leader to yourself.

So, the question is, what kind of leader have you been?

In this episode of The New Music Industry Podcast, I share some thoughts about how I led myself, others and my team, what I discovered, and how I’m going to change moving forward.

Podcast Highlights:

  • 00:34 – Happy holidays
  • 00:56 – The reflection series
  • 01:07 – Don’t let 2020 drift by
  • 01:31 – As music entrepreneurs, we are leaders
  • 02:05 – Thank you for being so difficult
  • 02:52 – Ways in which I can improve as a leader
  • 03:35 – A forgiving leader
  • 04:20 – A cynical and resigned leader
  • 05:18 – Your leadership is the ceiling on everything in your business
  • 05:55 – Invest in yourself in 2020
  • 06:45 – Let’s get excited about growing again

Transcription:

First and foremost, happy holidays, Merry Christmas and Happy New Year.

I hope you’re spending plenty of time with loved ones, eating loads of delicious foods, resting generously and enjoying giving and receiving gifts.

I’ve talked about several productive things you can do during the holiday season in a much earlier episode, so if you need a refresher on that, go back to episode 23 of the podcast.

This holiday season, I don’t want to give you more to do.

Instead, I thought I would put together a series of episodes that would leave you with some important things to reflect on and think about.

2020 is just about here and the last thing we want to do is let it drift by and be “just another year.”

It’s the last thing I want for you and honestly, it’s the last thing I want for me.

We want to make 2020 the best year we’ve ever had, because wins tend to stack.

It’s easier to stack your wins than to start from a place of failure and try to build wins on top of it.

As music entrepreneurs, we must recognize that we are leaders, and leaders need to stay ahead of the eight ball.

We need to be conscious of the kinds of leaders we are – the leader we are to ourselves as well as the leader we are to others.

In 2019, I made plenty of mistakes and dropped too many balls to mention.

That’s the last thing I want to carry into 2020.

So, I must evaluate what went wrong, establish clarity around the lessons I learned and put new structures in place to ensure the level of performance I expect from myself and my team.

That’s part of my responsibility as a leader.

I was also recently prompted to think about my leadership when I watched a video by my coach, James Schramko, on SuperFastBusiness titled Thank You For Being So Difficult.

If you’d like more context for this episode, I would suggest taking a moment to watch this quick two-minute video – you’ll find the link in the show notes at davidandrewwiebe.com.

The key point of this video is that adversity shapes who we are.

Adversity shapes who we are. Click To Tweet

There can be difficult people in our lives – band mates, collaborators, bosses, coaches, investors, board of directors and so on.

But there’s a lot we can learn from difficult people.

We can learn about how not to act as a leader.

And, these experiences also shape who we are.

So, after watching this video, I started asking myself, what kind of leader am I?

I take pride in squeezing a lot out of my days.

Yet, I can also see areas where I could improve:

  • For most of 2019, I didn’t maintain a consistent routine.
  • There were some days that I didn’t even start work until noon when I’d intended to start much earlier.
  • I fell behind on several projects that ended up further on the backburner than I’d ever intended.
  • I said that my health was important to me, and I still often abused caffeine, didn’t exercise as often as needed or ate badly.

I could go on.

The key is that I started thinking about what kind of leader allowed this to happen?

And, that also had me looking at who I was to others, because I figured that would offer some clues as to who I was to myself.

First, I began to see that I was forgiving of myself.

And, we all know how important that is.

The National Science Foundation found that the average person has about 12,000 to 60,000 thoughts per day, and of those 80% are negative and 95% are repetitive.

The average person has about 12,000 to 60,000 thoughts per day, and of those 80% are negative and 95% are repetitive. Click To Tweet

This could be one of the reasons positive thinking alone does nothing – it takes monumental effort just to maintain it.

So, that had me thinking how I could talk to myself in a way that was positive yet firm, so that I would start on time and wouldn’t let things slip through the cracks.

If I could be a positive and firm leader for myself and others, I would be able to achieve more and be less wishy-washy about decisions I need to make.

Next, in addition to being forgiving, I could also see that I was cynical and resigned.

With each passing year where things don’t go right, it’s easy to feel like you’re failing and no matter how hard you try, you end up feeling like you’re getting nowhere.

With each passing year where things don’t go right, it’s easy to feel like you’re failing and no matter how hard you try, you end up feeling like you’re getting nowhere. Click To Tweet

The problem with that is that you can end up taking your foot off the gas pedal without even thinking, and when you do that, you naturally make less progress than you did the year before.

Worse, you don’t even notice it.

You end up stopping by the side of the road, smelling the roses and engaging in the sights.

And, we all need to do that occasionally.

But if you don’t keep your eyes on the prize, you’ll never achieve what you set out to do.

So, that had me thinking about how I could maintain a childlike enthusiasm for my projects in 2020.

It had me thinking about how I could look at it as if it was a clean slate, so that I could maintain consistency.

If I could unload my baggage from the past and look at 2020 as a free year, surely, I could bring optimism to everything I do.

So, those are a couple of areas where I’m looking.

I don’t know what kind of year you had or what kind of leader you were to yourself and others in 2019.

But I want you to spend some time thinking about it because your leadership is the ceiling on everything in your business.

Your leadership is the ceiling on everything in your business. Click To Tweet

Whether it’s traffic, revenue, email subscribers, social media followers or some other metric, whatever growth you experienced or didn’t experience is 100% reflective of your leadership.

That being the case, we can’t afford not to invest in ourselves as leaders.

If we don’t grow, how can we expect our revenue, business or following to grow?

It simply won’t.

So, I urge you to invest in yourself in 2020.

Identify your struggles and purchase solutions that will help you solve those problems.

Stop hunting around for free information on everything.

Free information is not free at all – it costs you time, and your time as a leader is incredibly valuable.

Further, you end up having to put together all the puzzle pieces yourself, and you could still end up with costly knowledge gaps.

Long-term, it’s more costly to spend nothing on yourself than it is to spend money on a solution now to move things forward.

Do you want to be dealing with the same problems next year?

I know I don’t.

Between 2018 and 2019 alone, I put well over $3,000 into my ongoing self-education.

I still have struggles, which means I will be putting just as much if not more than that amount into my personal development in the next two years.

So, let’s get excited about growing again.

Let’s get excited about growing again. Click To Tweet

Let’s not give into cynicism and resignation.

If you’re ready to invest in yourself, I would love for you to pick up a copy of my fourth book, Start Your Year the Right Way.

The new working title for this workbook, by the way, is The Music Entrepreneur Power Year.

It will help you find inspiration, set goals, plan your year, achieve big and more.

Will you be buying a copy?

You can learn more about Start Your Year the Right Way at davidandrewwiebe.com/Year.

This is David Andrew Wiebe and I will see you on the stages of the world.