4 Musicians Who Have Their Marketing Spot On

What can we learn from major artists and their marketing strategy? You’re about to find out.

This is a guest post via Victoria Greene. If you think you have what it takes to share with The Music Entrepreneur HQ audience, you can find the submission guidelines here.

Now it’s time to put your marketing cap on.

Having a brilliant song, album, lyric, message, or even image, isn’t everything in music. A musician can excel in each and every one of these areas, but find they are forever playing to crowd of none, on a Tuesday evening, for no money.

Getting your marketing spot on can be the difference between your music being the thing that brings you riches beyond your wildest dreams, or leaving you wishing you’d never picked up an instrument.

Below I’ve looked at four musicians who have their marketing spot on and explained the lessons you can learn from them.

Recommended reading: The New Music Industry: Adapting, Growing, and Thriving in The Information Age.

Taylor Swift – “Taylor’s dead”

Taylor Swift already had a captive audience prior to the release of her excellent “Taylor’s dead” campaign. Her 2014 album 1989 sold 1.287 million copies in the US alone in its first week of release, and made Taylor the first female two-time winner of the Grammy Award for Album of the Year.

But such success didn’t see her rest on her laurels when it came to marketing the follow-up to 1989 – far from it.

On  August 18, Taylor wiped her social media accounts, deleting her avatars, posts, and feeds, exactly three years after she had released her mega-hit, “Shake It Off”. Cue mass hysteria from media figures, politicians, and her millions of social media followers.

Having snared the attention of the music world, her fans, and the media, Taylor followed her social media purge with the release of her single, “Look What You Made Me Do”, in which she explained that the old Taylor was “dead”.

The song was a serial record breaker, including having the most Spotify plays for a song in a single day. Reputation (the follow-up to 1989) then became the best selling album of 2017, despite only being released in November.

What can we learn from Taylor’s marketing genius? When people think you’re gone, that only sharpens their love for you. And that a calculated “purge” or change of direction can help energize people’s interest in your music and persona. We all love a Phoenix rising from the ashes.

How can you do this? Announce you are set to go on hiatus, before announcing your return at a later date.  Or, go all-out with a public announcement about how you’re changing direction and “purging” your old self. It just might get people curious about the new dawn.

Stone Roses – Lemons

The inspiration for this list. On November 2, 2015, a series of posters featuring lemons appeared in the Manchester hometown of UK indie legends The Stone Roses.

What’s the significance of lemons? Three of them were featured on the front cover of The Stone Roses’ hallowed self-titled debut LP, with one forming the “o” in “Roses”. Fans spied an announcement and they weren’t wrong.

That evening, The Stone Roses revealed that they would play two huge shows at the 60,000-seater Etihad Stadium in Manchester, along with performing at 2016’s T in the Park.

What lessons can we take from this? Give your fans enough information to tease and ask questions of you, before revealing the answer. Everyone loves a mystery, especially when they think they know what the answer is going to be.

Clever guerrilla marketing, “inside” jokes, and the strategic use of symbols can all help create hype for an important announcement or release.

Imitation is the sincerest form of flattery. Plaster your logo about town with either no text, or a cryptic message.  Leave little clues, or run a competition with your mega-fans premised on uncovering a mystery.

Shakira – Followers don’t lie

Ask yourself this: Which musician has the most followers on the largest social media platform on the planet? Justin Bieber? Ed Sheeran? Kanye West? Taylor Swift? The Beatles? You’d be wrong on all counts.

Colombian songwriter Shakira has over 104 million Facebook followers, 15 million more than closest rival Eminem. After him, the top 10 includes, in order: Rihanna, Justin Bieber, Taylor Swift, Michael Jackson, Bob Marley, Katy Perry, Adele, and Beyoncé.

Clearly, something is going right for Shakira’s marketing (she’s the first person, full stop, to reach 100 million likes on Facebook). What makes her more popular than her peers?

The 2016 Brazil World Cup helped her. More importantly, though, Shakira adds lots of content to her Facebook page and every post she creates is sent in a variety of languages.

If Shakira is the teacher, then what’s the content of her class? She knows that her fans are everywhere and that someone is always online. Adding regular content keeps them engaged and also means that she regularly shows up in their news feeds.

How can you apply Shakira’s lessons? Adding regular content will do you a world of good. Also, while you might not have the reach of Shakira right now, there are ways to improve that.

Facebook is a free platform, but it makes its money through advertising. Facebook wants you to buy their advertising and rewards pages that do. Using advertising can help you market your music to more people, increasing your likes and fan base.

Radiohead – Pay what you want

Given the opportunity to pay whatever you want for an album, what would your price be? $5, $10, $0? That’s the question that UK alt-rock heroes asked of their fans back in 2007, when they released In Rainbows as a pay-what-you-want download.

Doing this changed the face of how music was sold and paid for, marketing Radiohead not just to their fans, but the music world as a whole. UK Music Magazine called it “a revolution in the way major bands sell their music”. The average price paid for the record was $2.26.

What can you take from this? By sparking a topical debate, you get people thinking about your music – framing an argument that touches on music as a whole around yourself. You can access a broader fan-base than just the people who like your music.

How can you apply this to your music? Look at the issues that are topical, not just in music, but in society as a whole, and see how you can add to the debate.

Including yourself in the conversation means that you can bring your music to the attention of a lot more people than just your existing fans.

Summary

Being a brilliant musician isn’t a guarantee of success. Having a grasp of the value of marketing can be the difference between people caring about your music, and people not knowing about your music. So take advantage of the lessons of this article and market your music to achieve the success you deserve.

Musicians Need Money Too

Disclaimer: This is a sponsored post.

People from outside the industry don’t realize how crucial is it for a musician, artist manager, or record label owner to receive financing.

Music is not a money-in-money-out type of business that enables you to grow gradually and budget yourself in the same fashion as other businesses. Music is a form of art, man, and there’s so much going on that doesn’t depend on you.

My DJ friend just got invited to a large festival in central Europe last month but was not able to attend because he could not afford plane tickets and the expensive insurance he would be forced to pay to ship his gear over there.

The festival organizers were reluctant to pay an advance, for some reason, and he was left with a choice of begging for a high-interest-rate loan from his bank or giving up on the opportunity.

He chose to forfeit because he knew nothing is certain in life but death and taxes – he may not get paid on time to pay back the loan and did not want to risk putting his car or house as collateral.

Is it my friend’s fault for not having enough liquidity to afford $2,000 in one go? Probably. Could he have anticipated an invite from a festival in mid-February when snow blizzards were wreaking havoc throughout Europe? Absolutely not. Could he have anticipated a house burglary just a few months ago that put him in the state he’s in? Maybe.

The bottom line is that apart from playing the blaming game, he has nothing much to do at this stage. What he should have done is to formulate a better business and finance plan for himself ahead of time.

The 3 Golden Rules for Financially Savvy Musicians

The first thing any serious person in the music industry must do is treat it like a business. Music is a hobby and a passion for so many of us that we tend to forget that behind all that glamorous rock and roll lifestyle (yeah right) there needs to be a rock-solid plan that dictates what are we trying to achieve, when, and how much we need to spend on any given thing.

The second thing you need to remember is that regardless of your position in the music industry, unless you have already made incredible amounts of money (in which case you probably would have skipped this article), financing is possible.

Don’t resort to quick payday loan financing at the last minute, and don’t even consider friendly but high-interest lenders, unless you need the cash very badly.

Instead, go with your rock-solid business plan to the bank and get a medium to short term loan in comfortable conditions. Even better, find a patron (online or otherwise) – you won’t have to pay him back!

Alternatively, you can also seek financing through grants, depending on where you live and what’s available to you. Whatever you choose – take the financing at the beginning of your journey so you have a tank full of oxygen instead of being in desperate need of oxygen when you’re suffocating underwater.

The third obvious rule is save for a rainy day. Although it may sound like a cliché it’s true! And it is a particularly good advice for musicians who are notorious for their fast living antics.

Keep in mind that this industry is volatile, which means that you are on top of the world one day and hitting rock bottom the next. If you don’t save today, then tomorrow you may have nothing to feed off.

Why Most Musicians Don’t Care

Many musicians live under the false assumption that because they are talented, they should be devoting their life to their art. Meanwhile, they let their managers or accountant “take care of the money”, to think of the best ways to spend it. That is a bunch of baloney on many levels.

The first fib is that artists don’t handle money because it’s not their strong suit. They are not money experts, so they let others who are take care of their money. T

Realistically, you don’t need much expertise to supervise your own finances. All you must do is have the willingness to devote a little time into it. The reason most musicians don’t take care of their own money is due to sheer laziness, nothing more, nothing less.

The second fib is that all artists have their qualified money guys standing beside them at any given moment. Very few highly successful artists have access to world-class services while the rest of us must take care of it ourselves (or leave this to a manager who most certainly does not have a higher level of expertise in this area).

The third and ultimate fib is that musicians need to justifiably spend enormous amounts of money. They need narcotics of some sorts to “keep creative”. They need lavish clothing and expensive PR to sell more. They need exclusive instruments to make their sound more unique.

Think of all your expenses – how many of them are truly taking your business forward as opposed to making old dreams come true?

Today is a good day to stop lying to yourself and start taking care of your finances. If you don’t – no one else will.

084 – 4 Impacting Books I Read in 2017

Reading is an important part of personal growth. There is a lot of knowledge in books you can’t find anywhere else. So, are you prioritizing reading in your life?

In this episode of The New Music Industry Podcast, I share four books that made a difference in my life in 2017.

Podcast Highlights:

  • 00:14 – My reading habits in 2017
  • 00:52 – The four impacting books I read in 2017
  • 00:59 – Do You Talk Funny? by David Nihill
  • 01:58 – I Will Teach You To Be Rich by Ramit Sethi
  • 03:17 – The E-Myth Revisited by Michael E. Gerber
  • 04:27 – Virtual Freedom by Chris Ducker
  • 05:35 – Final thoughts

Transcription:

I didn’t get around to reading quite as much in 2017 as I had in the two years prior.

I’ve already shared about many of the events that sent me reeling last year and how that caused me to rethink my approach to life. My burnout and newfound social life both played a significant part in book reading taking a backseat in my life.

I don’t think I learned any less in 2017 compared to years prior. I believe I learned a lot of practical, real-life lessons that I could not have learned except through the experiences I lived.

In some ways, I felt like I was tossed right into the big leagues. My desire to grow as an individual has always been significant, but I had no idea I would be pushed this far this fast.

Anyway, there were still a few worthwhile books I read in 2017, and I wanted to share them with you. Here they are.

1. Do You Talk Funny?: 7 Comedy Habits to Become a Better (and Funnier) Public Speaker by David Nihill

Do You Talk Funny?: 7 Comedy Habits to Become a Better (and Funnier) Public Speaker by David NihillHow important is humor?

David Nihill points out that humor is one of the nine key elements of successful TED Talks. He shows why funny people tend to have better relationships and get more opportunities.

You may not consider yourself a comedian, and I don’t think of myself as one either. But if we can learn to inject humor into everyday conversation, we will be more memorable and stand out from the crowd.

In Do You Talk Funny?, Nihill explains how you can adopt a number of comedic habits, not just to enhance your speeches, but your everyday relationships.

As with any book, taking what you learn and applying it is the hard part, but I took a few valuable ideas from this book, some of which have served me well, such as The Rule of 3.

Taking what you learn and applying it is the hard part about reading. Share on X

Pick up this book if you’re looking to take your public speeches beyond, or you just want to create a better rapport with people.

2. I Will Teach You To Be Rich: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works by Ramit Sethi

I Will Teach You To Be Rich: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works by Ramit SethiManaging your money isn’t easy. This is because there is a lot of misinformation out there, and in today’s instant gratification society, it is so easy to overspend and rack up a lot of debt.

Author Ramit Sethi brings it back to the basics and shows us how we can get our financial life on track. But he isn’t unrealistic either – he points out that you can’t have everything. You can drive an amazing car, you can live in a mansion, you can buy that bass boat you’ve always wanted. But you will likely need to pick and choose which of those things you truly want – it will prove difficult if not impossible to have it all.

When you hear the word “frugal”, you probably assume it means to spend cautiously. Sethi says it’s about choosing what to spend extravagantly on, and cutting back spending on what you don’t love.

In this book, you will also learn what to invest your money in. Many people are naïve, and assume they will never need investments to reach their desired goals. Even some business owners I know aren’t thinking about saving or investing in their future. This is a mistake.

Not thinking about saving or investing in your future is a mistake. Share on X

So, if you’re looking for a simple plan you can follow to get your money under control, I recommend reading I Will Teach You To Be Rich.

3. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

3. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. GerberThe E-Myth is not a step-by-step process on how to transform your small business. Rather, it illustrates, through story, how to think about your business differently and approach it in a way that allows you to regain your freedom and enjoy your work again.

Most successful small business owners reach a point in their career when they can’t take on more work. This can be exciting for a while, but eventually they become stressed out. That leaves them longing for earlier times when their business was their passion, and they loved going into work every day.

So, how do you build a business that can grow and scale? Author Michael E. Gerber suggests that you must think of your business as a franchise. You must systematize your processes, and delegate work to your employees.

I’ve talked to a lot of business owners about systems, so I’m quite familiar with the idea of systematizing a business. Still, this was a worthwhile read, and there are a lot of great insights into marketing and selling that go beyond just systematization.

Read The E-Myth Revisited if you’re stuck in your business and don’t know how to keep growing while achieving more freedom in your life.

4. Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business by Chris Ducker

Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business by Chris DuckerIf you’ve spent any time listening to business podcasts, then you’ve already heard about hiring Virtual Assistants and outsourcing your work.

In Virtual Freedom, author Chris Ducker demonstrates how this works in practice, and the steps you need to take to ensure your virtual team completes their work to your standards.

There can be some hiccups to setting up your virtual team if you don’t know what you’re doing, and Ducker explains how to navigate these challenges.

As I was reading this book, I wasn’t ready to hire anyone yet, though I did eventually hire a transcriptionist last year. This was one of the best decisions I’ve ever made for my business, because she delivers excellent quality work for an affordable rate.

The fact that I was willing to transcribe my own podcast episodes shows commitment and dedication on my part, but still not work I should be engaging in when I have content to create, books to write, and vision to think about.

This would be timely read for anyone overworked and stressed out. Don’t wait until you burn out to hire, because by then it might be too late.

Don’t wait until you burn out to hire, because by then it might be too late. Share on X

Final Thoughts

I’ve started reading more in 2018 already, though I’m not certain I will make it to 52 books this year either.

The book I’m most excited about reading, and have already started on, is James Schramko’s Work Less Make More: The counter-intuitive approach to building a profitable business, and a life you actually love. I have a feeling I will be reading through it multiple times, because most of what I’ve built in the last year or two has been based on James’ methodologies.

Do you know what books you’ll be reading in 2018? What are you excited to read?

I look forward to seeing your comments.

Upgrade to Members Only Audios for more exciting, exclusive training.

Mark Mckelvie of Gigroad Shares How to Fix the Live Music Industry

Many musicians get into music and stay in music because they love the thrill of live performance.

But booking gigs can be time-consuming and difficult. It’s hard to find good help,

I recently had the chance to ask Mark Mckelvie about his project known as Gigroad, which proposes to create the best live experiences possible for both the artist and the fan.

Here’s Mark to answer my questions.

1. Tell us about who you are and what you do.

My name is Mark Mckelvie, and I created Gigroad to fix what’s gone horribly wrong with the live music industry. As I see it, there are two major issues:

  1. Many concerts are rip-offs, and not accessible for a vast number of fans. Corporate greed is running amok and consequently concert prices have tripled since 1998. At the same time, musicians who are not charging offensive ticket prices are having trouble making a living, since music sales are a joke and many venues are in decline. So who’s winning? The usual suspects, Ticketmaster and musicians willing to gouge their fans.
  2. Connections, not quality, often dictates which musicians get the best gigs. When I was a gigging musician in LA, I noticed many great artists were having trouble getting good gigs, unless they had the “right” connections (or were willing to rent a party bus with a free keg for their “fans”). I also noticed how hard it is to set up a tour, especially if you’re not familiar with the cities and towns you hope to visit, or their venues. I realized technology could solve these problems. Some of the best concerts I’ve ever seen have been in random basements, backyards, living rooms, warehouses, etc. Why not enable fans to connect with artists from anywhere, and create gigs, sell tickets, and scan them at the door? No middle-men, corporate greed, and fancy connections needed! Just the best music scene possible. So, I taught myself to develop and design software, and just released Gigroad on the iOS App Store, with Android and Web coming soon.
Connections, not quality, often dictates which musicians get the best gigs. Share on X

2. What is Gigroad? How does it benefit artists?

Gigroad is something like Airbnb for concerts, connecting artists with fans and places to play. Venues on Gigroad may be professional, but they may also be just about anywhere, which enables artists to create gigs in towns that may not have many professional venues. Fans can literally provide the venues, opening up a much broader spectrum of possibilities for artists to share their music.

Artists and “venues” from the 25 countries Gigroad supports can easily connect and create gigs; deciding the details of each gig before it goes on sale. The showtime, ticket price, profit sharing for all participants, keywords, etc. are all editable on Gigroad. Gigs, artists and venues also have a private chatroom where they can hash things out. Because Gigroad makes it so easy for artists and venues to create gigs, an artist can easily set up tours on the fly, travel around the world, creating concerts and sell tickets as they go. What better way for artists to share their music while funding the trip of a lifetime?

3. How will Gigroad enhance the fan experience?

Gigroad enables fans to be directly involved with the artists they love, and make money doing it. Many fans have somewhere they can host music, even if that somewhere may not have been thought of as a possible venue before. No matter what the space is, there is bound to be an artist who can create a great live experience there. Backyards, garages, even street corners can be “venues”… the concert possibilities are endless.

Gigroad enables fans to be directly involved with the artists they love, and make money doing it. Share on X

Also, buying tickets on Gigroad is super easy. Gigroad accepts Apple Pay and all the major cards, making buying tickets simple, fast, and secure. Tickets are kept on your phone, and the host of the gig scans your phone at the door. That’s it! Multiple tickets can be bought for friends, so an entire group can get in with a single scan. Tickets also can be easily refunded up to 24 hours before showtime with no hassle and no service charges.

4. What are some unique ways artists can use Gigroad to promote their music?

Firstly, gigs, venues, and artists on Gigroad can be conveniently shared on Facebook, making promotion to social media super easy. Also, if artists film their gigs and send Gigroad the raw footage, we will be happy to professionally edit the video and post it to all of Gigroad’s media pages, including Facebook and YouTube. The professionally edited video will also be provided to the artist free of charge to be shared by them as well.

At the heart of Gigroad lies collaboration between artists and fans, especially because fans have the power to host the artists themselves. Through directly involving fans in the music creation process, a bond is forged that is difficult to match in any other way. What could be a better way for an artist to promote themselves than making the fan a partner in a creative experience they will never forget?

What could be a better way for an artist to promote themselves than making the fan a partner in a creative experience they will never forget? Share on X

5. Is there anything else I should have asked?

Hmm, how about, who’s the greatest American rock band of all time? Well, since you didn’t ask…The Allman Brothers Band! Really! Put on Live at Fillmore East, and tell me of another band who can do that!

Final Thoughts

Thanks to Mark Mckelvie for sharing his perspective on what’s wrong with live music, and how he intends to fix it. I hope you enjoyed this interview, and you’re starting to think about how to incorporate Gigroad into your career efforts.

If you enjoyed this interview, please take a moment to thank Mark on Twitter: @markmckelvie

And, as always, if you have any questions, please share them in the comments section below.

083 – 10 Things I Did in 2017

What should one be doing to advance their career? How should they be spending their time as a music entrepreneur?

In this episode of The New Music Industry Podcast, I reflect back on 2017 and talk about 10 things I did to move my career forward.

Podcast Highlights:

  • 00:14 – What does the life of a music entrepreneur look like?
  • 00:37 – Is entrepreneurship about smarts?
  • 01:18 – 10 things I did in 2017 as a music entrepreneur
  • 01:38 – Songwriting
  • 02:21 – Recording and releasing music
  • 03:01 – Performing
  • 03:22 – Blogging and writing
  • 03:54 – Podcasting
  • 04:14 – Making videos
  • 04:36 – Organizing events
  • 05:04 – Coaching
  • 05:27 – Crowdfunding
  • 05:49 – Miscellaneous
  • 06:43 – How did you spend your time in 2017?
  • 06:52 – The new eBook

Transcription:

What does the life of a music entrepreneur look like? Well, if you’ve listened to the stories of those that have been on my podcast, you’re probably starting to get a bit of an idea.

Whether it’s Bob Baker, James Moore, Ross Barber, Eddie Meehan, Christopher Sutton, John Petrocelli, DeCarlos Garrison, Ian Temple, or Melina Krumova, you should be starting to see the dedication and effort required to be in business.

It isn’t necessarily about smarts because I’ve interviewed several people with successful businesses that weren’t the sharpest people I’ve ever met. I’m not calling them out and I’m not referring to anyone I’ve had on my show, but it made me realize that simplicity is a good thing.

I tend to analyze and think things through a lot and I also get distracted by shiny objects easily, so I could probably learn a thing or two from the 100+ entrepreneurs I’ve interviewed over the years.

“But you’re the music entrepreneur D.A.”, you might be saying.

But the way I want you to look at it is that you are the music entrepreneur. I’m looking to empower you with the tools and mindset necessary to go and make your dreams happen.

I'm here to empower you with the tools and mindset necessary to go and make your dreams happen. Share on X

So, I wanted to share about 10 things I did in 2017. I don’t share this to brag or even draw attention to myself.

Rather, I share this with you to give you a sense of what a music entrepreneur could be doing with their time. This may also shed some light on possible revenue streams for you. So, let’s get into it.

1. I Wrote Songs

Each year I’m inspired to write new songs as events unfold in my life and I tap into inspiration. I have a lot of songs in my archives already, so I don’t necessarily make it a point to write a certain number of songs in a year these days (I once wrote 365 songs in a year). My time is mostly taken up by other things, but I still enjoy the process.

Writing a song doesn’t always lead to immediate income but when you think about it, a song has a lot of long-tail value.

You can record and sell the song. You can perform it at your shows. You may even be able to get other artists to cover it or find licensing opportunities for it. It’s a good idea to research the individual revenue streams connected to writing a song because there might be more than you even realize

2. I Recorded and Released Music

I released two new singles as a solo artist in 2017 – one called “Waves“, and another called “Your Eyes Give it Away.” You may not know this, but I also released one new single under a pseudonym, Compuxor. The single is called “Christmas Surf.”

This was created for the third installment of Wommy Saves Xmas, a series I’ve been part of for three years and have done some voice acting for.

I also demoed several other songs that I never released but I’m going to keep working on those until I’m satisfied and release them when they’re ready.

3. I Performed

Performance is the reason I got into music and it remains one of the top reasons I stay in it. I performed with Long John Lev, Adrenalize and a Nigerian band. I played some solo shows. I did a bit of live session work too. Thanks to these experiences, I feel like I’ve grown a bit as a musician.

4. I Blogged and Wrote Articles

I published a little less on the Music Entrepreneur HQ in 2017 compared to years prior but that’s not my plan for 2018.

I’m looking forward to publishing more, and if you’ve been following along, you already know that.

Content is an important part of what we offer, and it is usually how people find us online, making it one of our top assets.

You may know that I’m also a staff writer at Music Industry How To where new articles are going up all the time, and that remains a significant focus of mine too.

5. I Published Podcast Episodes

The podcast is still one of my major focuses. I published 49 episodes in 2017. I enjoy the audio medium. While it takes more time to produce audio than articles, it generally takes less time than videos.

These days I’m starting to think about different ways to monetize the podcast.

6. I Made Videos

I started taking the creation of videos more seriously in 2017.

I didn’t get around to making quite as many as I thought I would because of any content type, I find video requires the most effort and time to produce.

Recently, I’ve started thinking more about making videos again because I know it’s one of the number one ways people consume content online today.

7. I Helped Organize Events

It’s been an honor and a privilege to be a part of the Listening Room YYC collective.

We went from running two events per month between February and June to running four events per month from September to December.

I’m still part of the collective and helping organize additional events in 2018 (note: as of July 2018, I’m no longer a part of this collective).

It’s a lot of fun showcasing talented artists in this way and giving them the opportunity to perform in front of an attentive audience.

I also got to perform at a couple of these events.

8. I Coached

Coaching and teaching are huge passions of mine. I enjoy helping other musicians, creatives, and business owners succeed in their ventures.

I am planning to launch coaching packages soon. I used to do one-on-one coaching on a per session basis, but something I would like to offer is the ability for you to purchase multiple coaching sessions at once.

9. I Helped Run a Successful Crowdfunding Campaign

This is the first crowdfunding campaign I ever helped with, so it was very gratifying to have been a part of a winning team. It was immensely successful, generating over $10,000 for the artist. It gave me increased confidence as a marketer and I made bit of money in the process.

10. Miscellaneous or Unfinished

There are a few other things I worked on throughout the year that I didn’t necessarily get around to finishing but occupied quite a bit of my time.

One was I initiated an independent radio campaign. This is something that I’m finishing up as I write this, so the campaign should be over in March.

I worked on Flashes of Elation and finished the manuscript. Many of you have been asking “When is the book coming out?” Well, I’m looking at my whiteboard right now and there are four boxes that have yet to be ticked.

One of the things I’m waiting on right now is a foreword that’s going to be written by someone special. Either way, I promise I’m working on it and we should be entering the editing phase soon. That’s how you know we’re close.

I also spent some time building new partnerships, especially with the people that came on my podcast. I’m excited about how those are going to play out.

Those are some of the major areas I spent my time in 2017. I’d be curious to know how you spent your time and what you were able to accomplish.

Upgrade to Members Only Audios for more exciting, exclusive training.