David Andrew Wiebe Releases New Single, “Waves”

David Andrew Wiebe’s “Waves” was officially released on March 31, 2017.

Though not a complete departure from other recent releases, this song features a relaxed, jazzy vibe. “Fragments” might be the closest thing in recent memory, and yet it’s different from even that, sounding more like a background track for a popular video game.

We caught up with Wiebe to find out what inspired this song, and how he went about recording it.

Here are his responses to our questions.

Why did you pick “Waves” as your latest single?

I had high hopes for other songs I had been working on up to that point, including “Feeling”, but they weren’t quite coming together as hoped.

If I’m struggling with the recording process, generally I will stop working on the track and save it for later. I might come back to it, I might not. That was happening with quite a few tracks leading up to the release of “Waves”.

“Waves” came together rather quickly, and that’s how I like the recording process to be. I will happily give my attention to a track that’s moving along at a good clip. If I must struggle, I must, but I will only do that for a song I believe in 100%.

With “Waves”, I started with the instruments and then added in the drums later. After adding the drums, I determined that the song just didn’t sound right without them. The drums unified the instruments and added a sense of movement the track desperately needed.

I chose “Waves” as my latest single because I like the song.

What is “Waves” about?

It might seem strange to attach a lot of meaning to an instrumental, but I think it’s important.

Every song has a specific vibe to it, and it tells a story, whether it has any lyrical content or not.

“Waves” is sort of a tribute to Amy Winehouse, because it was the documentary, Amy, that originally inspired it.

But I also wanted to try combining jazz with synthwave to create a “chillwave” or “jazzwave” track, if you will. I had already had some minor success with “City Lights”, so I was up for the challenge of fusing genres.

In the end, “Waves” doesn’t sound like jazz or synthwave. It sounds more like background music for Sonic the Hedgehog. That’s a happy accident as much as anything else. I like video game music, so that’s no skin off my back.

It wasn’t quite summer when I released “Waves”, but I think it works best in context of the warmest months of the year. It’s relaxing, upbeat, and uplifting. It evokes feelings of surfing or boating, or just a relaxing swim in the ocean.

What makes “Waves” stand out?

It’s a different kind of song for me. There is definitely music like it out there, as I’ve already pointed out, but I think it stands out in my catalog because it doesn’t sound anything like music I’ve released so far.

I know, that’s kind of a “cop out” answer.

In a world where there are more musicians publishing more music than ever before, it’s quite difficult to stand out. But at the same time, I don’t think there are too many people releasing the kind of music they want to release, just because they want to. I’ve been doing quite a bit of that lately.

There isn’t a brand attached to David Andrew Wiebe the artist, at least not internationally. On a local level, people tend to associate me a lot with 90s pop music.

“Waves” is not about commercial appeal. I hope the people that listen to it genuinely enjoy it. I hope my fans dig it. I think there are some good hooks in it, but that doesn’t automatically make it hit bound. It’s just another extension of my creative expression.

If the concept appeals to you, I’d suggest having a listen.

What gear did you use to record the single?

Here’s a basic breakdown of what I used to record “Waves”:

This isn’t much different from my previous setup, just that I’m using Tracktion 7 instead of Tracktion 5.

I don’t mess with my setup too much, unless I absolutely have to. But I do enjoy experimenting too, and will happily try different gear if it helps me get the kind of results I want.

Where can people find “Waves”?

Pretty much anywhere you go to find music online – iTunes, Spotify, Deezer, and so on. Just Google “David Andrew Wiebe – Waves” if you don’t like any of those options.

As per usual, it’s only a digital release, so there are no CDs or anything. But I hope you’ll take a listen and let me know your thoughts!

035 – Career Update: Q1 of 2017

I’m finally back with another career update. I know this is something you guys enjoy, so I didn’t want to leave you hanging. Have a listen to this quick episode to get caught up on how things have been going in the last 90 days.

In this episode of The New Music Industry Podcast, I share about the latest happenings in my life and career.

Podcast Highlights:

  • 00:14 – What’s been happening with career updates
  • 00:54 – What’s new in my life and career
  • 02:45 – My music projects and recent performances
  • 04:12 – Performing with Adrenalize and Long Jon Lev
  • 04:32 – Getting into a groove with The New Music Industry Podcast
  • 05:30 – Trucking along with the Using Your Power podcast
  • 06:27 – How things are coming along with my books
  • 07:24 – What I’ve been learning in quarter one of 2017
  • 07:49 – Gaining clarity with my goals
  • 08:33 – The point I keep driving home about consistency
  • 12:04 – The people I’ve been learning from – James Schramko, Neil Patel, and Eric Siu
  • 12:47 – What I’m looking to do next and how I’m maintaining my focus


Music news from David Andrew WiebeIt’s been a while since I’ve done a career update. But I know many of you have been following along with them and have shown interest in them, which is why I continue to publish them.

You probably noticed that I fell behind with the updates in January, and though I could have caught up with them in February, I decided instead to do them in quarterly installments.

If you prefer to get monthly career updates from me instead of quarterly updates, you can let me know.

I was feeling like my career updates were beginning to dominate the podcast feed, which isn’t necessarily what I had in mind. My goal is to create content that helps you, so I don’t want to be talking about me all the time.

But if you feel otherwise, be sure to leave a comment or email me.

What’s New?

January and February were both busy months for freelance content work. I haven’t had as much to do in March with blogging, but live performance has picked up some of the slack. Overall, my work life hasn’t changed that much.

But I am starting to look at making some changes again, as things have become somewhat stagnant. This was prompted by a conversation I had with a friend. There’s an entrepreneurial idea I’ve been tossing around for a while, but I put it on the backburner because I just couldn’t see how to make it work. He asked me a question that got me thinking about the problem differently, and now I see how it could be done.

This is good to remember, because sometimes we might not know where to take an idea, but by talking to others and getting their feedback, we can uncover a path we didn’t know existed.

Anyway, this got me thinking about changes in my work life, and possibly even in my living situation. I feel like there is a season for everything, and I seem to be moving into a new season.

I can’t share all the details with you right now, but they will be forthcoming.

These changes, however, should not affect what I do here at The Music Entrepreneur HQ. If anything, it should give me more time to focus on what I’m doing. I even launched a new music PR service for musicians and music businesses. If you’re interested, I would encourage you to go to the products page on the website to learn more.

I’m also working on putting together a live event for this summer. I don’t have any of the details nailed down yet, as far as where it will be or what the exact schedule will be, but I’m excited about it, and hope you will set aside some time in your schedule in August to be a part of it. It will likely be a half-day event, but this is new territory for me, so I’m starting small and simple. Again, keep an eye on the products page for more information.

My Music

As you probably now, I haven’t come out with any new music releases in a while. I’ve been demoing new songs, but some of that hasn’t been going as expected. It could be that I’ve been getting overly ambitious with my self-produced singles. If you try to do too much on your own, it can be hard to get the quality of performance you’re looking for.

Fortunately, I finally have another song that’s nearing completion, so stay tuned.

Though I haven’t released anything new in a bit I’ve had some solo shows, most notably my performance at The Circle in February, and The Brass Monkey in March. At the Brass Monkey show, I had members from Adrenalize backing me up on drums and bass. Unfortunately, attendance was low. I think this might have been because my show landed on the day after St. Patrick’s Day. We all play shows like that from time to time, and sometimes that’s just how things are.

I had a lot of fun playing guitar and singing for Frederick Tamagi’s CD release party towards the beginning of March too. I was just one member of a seven-piece band, and it was a pleasure performing with such accomplished musicians. I think there were 90 people in attendance at this show, which I thought was a great turnout, and they seemed to enjoy themselves a lot.

Finally, I have another show coming up at The Circle, with The Listening Room YYC, which I also got to play in February. This time, I’ll be covering the music of David Bowie along with David Kemick and Patrick Stauch.

Adrenalize & Long Jon Lev

I’ve done a few shows with Adrenalize and Long Jon Lev this year. I wouldn’t say there’s anything major to report on this front, but Adrenalize is looking to line up movie theater shows for May, June, and maybe July and August as well. With Long Jon Lev, we’re working on new music and preparing for the next release.

The New Music Industry Podcast

You can tell that I’ve gotten into a groove with the podcast, mostly releasing shorter, digestible episodes. But I recently did an interview that will be published in April, and I’ve also been working to get more guests on the show.

You’ve heard me mention the word “series” before. Although the original plan was to release episodes in installments of 12, I may just keep things going for now. I have a handful of videos and podcast episodes already recorded, so I’m not straining to keep up. I have a good amount of content in the bank, and that being the case, it shouldn’t be a problem sticking to a regular schedule.

In terms of downloads, February and March have been the biggest months yet. Thank you all for tuning in. If the podcast has added value to you, please consider leaving a five-star review in iTunes to help me get this content out to more creatives, entrepreneurs, and musicians just like you. They need it just as badly.

You can also share this episode with a friend if you think they would enjoy it.

Using Your Power

UsingYourPower.com with David Andrew Wiebe and Maveen KauraThe Using Your Power podcast is trucking along at a good pace, and as I write this, we have 32 episodes published.

As far as what’s new, we recently decided to change the format of the podcast. Although the tagline of the show is “Going Deeper into Life’s Big Questions,” we’re trying out shorter episodes instead of the longer ones we started with.

We used to talk for anywhere from 50 to 80 minutes plus, but now we’re looking to record snappy 15 to 20 minute episodes instead. We’ve already tried this out, and I think both Maveen and I like the high-energy, rapid fire approach. Since we already have over 30 hours of material, I can’t imagine any of our listeners rallying against this decision. If anything, it should make the show more accessible to more people.

Maveen and I have teased about an upcoming course for Using Your Power, which we’re working on right now. We’re excited about its launch, and I’ll be letting you know when it’s available.


The New Music Industry has been doing quite well this year. I’m glad to see this message spreading.

At this point, most of my focus has turned towards finishing my next book, Flashes of Elation. You can still pre-order it until the end of June if you’d like to support its creation and claim a few bonuses, but this is not a requirement.

You’ll still be able to get the book once it launches, and I will be putting out a deluxe edition featuring a ton of extra material, but the price will be much higher. So, if you’re waiting for a better deal, just know there won’t be one.

I am fast approaching the 40,000-word mark, which was my original goal for the book. There are many projects requiring my attention, and there’s so much more I want to do with our books and courses, but I’m glad I decided to concentrate on the completion of this book. I have a way to go yet in terms of writing, editing, and designing, but I’m long past the halfway point, which is encouraging.

What I’m Learning

What am I not learning?

When it comes to building an online business and a music career, you can always go deeper. And it’s never enough to gain that knowledge. It must be applied.

At times, I’ve been hungry for knowledge. At other times, I felt I had everything I needed. But I’m getting hungry again. Whenever I’m looking to grow and expand, I know it will require a different kind of commitment, and I want to know what that will look like.

Getting Clear on My Goals

One thing I’m learning – at least about myself – is that goals can be a moving target. I set a few goals for myself this year, as I do most years, but I didn’t start out the year prioritizing them. For some reason, I had a bit of a mental block.

As it turns out, my mind was more cluttered than I even realized. A few whiteboard sessions later, I was clear on what I needed to do again. I also took the time to put my high priority projects into a project management system called Asana. Separating high level tasks from urgent tasks is one of the best things I’ve done this year.

There might be a tip in that. If you aren’t sure what next steps you should be taking in your career, it can be worthwhile to spend some time in front of a whiteboard brainstorming and drawing out your goals and priorities.


I think one of the reasons I’m constantly adjusting like this is because I’m always taking in new information. As I look at what others have been able to accomplish, I consider how they were able to do it. And I keep coming back to a concept I’ve been talking about for years – consistency.

Consistency isn’t sexy. But in building a business, there is no quality more desirable. If you aren’t following a system, you’re just improvising, and that makes you less effective. But if you’re daily following a plan, and prioritizing the right things, you have a much better chance at arriving at your chosen destination.

Two to three hours per day is all it takes. But if you were to look at most people’s lives, they aren’t spending that amount of time consistently on their most important creative projects or businesses. They spend 10 minutes here, five hours there, three minutes there, and so on. I will say this – 10 minutes is better than no time spent on a project. But if you stay consistent in your efforts, you’ll inevitably get ahead of the competition.

The podcast episode you’re listening to right now was all written out in advance. By the time I’m done, it will contain over 2,000 words. I didn’t accomplish this by sitting down to write it all in one session. That’s how I used to do things, but now I’m just making it a habit to work on content for 30 minutes per day.

You might recall that I have a course called The 60 Minute Online Marketing Checklist for Musicians. This is a product I’m planning to update, but that’s beside the point. What I’m showing you is that this method isn’t a bunch of hogwash. I’m demonstrating that it’s possible. You really can sit down for 20 to 30 minutes per day and put a major dent in your projects.

The 60 Minute Online Marketing Checklist for MusiciansAuthor Alex Kleon talks about the concept of the daily deployment. The idea is to share your creative projects with the world daily. If you want to learn about the exact process, you can check out his book, Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered. I talked about this book in episode 25 of the podcast. But I love this idea. Many artists struggle with marketing. But if they just shared a little bit with the world every day, they would see their careers grow.

What is all this telling you? That consistency is important. Now, I’m not telling you that I’m building my business in 30 or even 60 minutes per day, because I’m in growth mode. The marketing and product creation work I’m doing right now requires three or four hours per day, and that doesn’t necessarily include client work. But I remember when I used to practice guitar for three hours per day and meticulously tracked every minute I played. It’s the same idea here. I know to start early in my day, or I will not reach that three-hour mark.

Just in those three hours, I can get a head start on my next blog post, podcast episode, or video. I can make progress with my next product, which in this case is Flashes of Elation. I can write a guest post or distribute a press release. I can queue up new social media posts and interact with commenters. I can update the website.

No part of this is sexy, because you wouldn’t necessarily complete any one project daily. But give it a few days, and writing 2,000 words isn’t so bad. Often, we try to take something from concept to completion too fast. I know I’ve been guilty of this. But you can gain a better perspective on your work if you’re willing to give it some time and space.

I’ve tried many different approaches to my work. I used to spend way more time on just content. I feel more at ease now that I’m spending a good chunk of time on product creation and marketing too. These are all important pieces of the larger whole.

Who Have I Been Learning From?

Well, I’m certain I’ve mentioned the name James Schramko before. I recently found an interview he did with Chris Rockett on YouTube, and even took notes on it. I shared these notes in a recent blog post.

Another source of inspiration has been a podcast called Marketing School with Neil Patel and Eric Siu. My co-host on Using Your Power, Maveen turned me onto this show, and it has been motivating. Listening to it, I began to see where some of the holes in my marketing efforts were.

This goes back to an issue many of us struggle with. You can know something but not act on it. We need to be reminded to do the things we aren’t doing yet.

Okay, I’ve probably said enough, so I’ll step down from my soapbox now.

What’s Next?

For me, it really has become about focus. There are dozens of projects I want to undertake and complete for TME. But I’ve come to realize that trying to do them all at once isn’t the best way to tackle them. Finishing one thing at a time is the best way, because it clears mental space for the next thing.

So, the next step is to finish Flashes of Elation. Once that’s done, I can begin thinking about other books and courses I have in the works.

As for the website, I think you’ll continue to see me making changes to it, as I’m always experimenting. But I would love it if you’d have a look and let me know your thoughts. I want to know if it’s clear and easy to understand. If you go the homepage of the website, and you aren’t sure what I do, I want you to tell me.

Thanks for listening, and I hope you enjoyed this career update.

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034 – Flashes of Elation: Finances

Do you struggle with your finances as a creative? What about pricing your products? Do you have a system for managing your money?

In this episode of The New Music Industry Podcast, I share a chapter from my upcoming book titled “Finances.” I also share the Tony Robbins method I used to handle my money.

Podcast Highlights:

  • 00:14 – Another episode on my upcoming book, Flashes of Elation
  • 00:27 – What “Flashes of Elation” means
  • 00:46 – Pre-orders
  • 01:04 – The book is a work in progress
  • 01:14 – Today’s topic, finances
  • 01:19 – The “three taboos” and pricing creative services
  • 03:15 – Firing your worst clients
  • 03:39 – Going into debt
  • 04:54 – Being selfless
  • 05:22 – Making a living and getting money handled
  • 05:43 – The three buckets of savings
  • 06:33 – Paying attention to your finances


How to handle money as an artistHey. I’m back with another episode on the upcoming book, Flashes of Elation.

“Flashes of Elation” describes what creatives often feel. I know a lot of creatives that have major ups and downs in their lives. But when they feel happy, they feel ecstatic. And when they feel down, they feel downright depressed. And that’s what that terms describes.

If you’d like to claim the pre-order bonuses that come along with this book, then you’ll want to go to the pre-order page before June 30, 2017, when pre-orders officially close.

And just so you know, what I’m about to share with you isn’t necessarily in its finished form. I’m still working on the book. But it will give you a good idea of the content that is within.

And today’s topic is finances, so let’s take a look.


How do you feel when you hear the word, “money”?

Supposedly, the “three taboos” in conversation are politics, sex, and religion. But don’t you feel like money also belongs on that list, at least in North America?

What’s your response when it comes time to negotiate salary in a job interview?

What do you tell your future client when they ask you how much that website is going to cost them?

Do you answer promptly and confidently, or do you balk and start talking in circles? Do you ask for less, or come up with some kind of friendly discount and justify it later?

How about when someone asks what you do for a “living”? It’s a loaded question, and you know you’re being sized up.

When you observe the way us creatives price our products and services, it’s usually in a very timid, apologetic way. Our attitude is, “we don’t know what we’re worth, so you tell us”.

But people put more value on what they buy than what they get for free. Give an eBook away, and nobody will read it. Sell an eBook for $7, and that thing still might not get read. Sell it for $57, and people have to take it seriously (there will always be a percentage of people that still don’t read it though). Ironically, they’ll get more value out the eBook too, even if the information in the $7 eBook and the $57 eBook are exactly the same. Imagine that.

“Oh, but no one would buy my thing for $57.”

Have you ever tried? How do you know for sure that you can’t sell your thing for $57 (and if $57 sounds like chump change to you, let’s say $597)? How do you know you wouldn’t make more money, earn more sales, and attract better quality customers? You probably would, because people would value your work more.

There may very well be a threshold for how much you can charge for your work, but that ceiling is much, much higher than most of us even know.

I find it interesting that the first tip in Michael Port’s book, Book Yourself Solid, is to fire the clients that are causing you the most stress. Tim Ferriss makes a similar suggestion in The 4-Hour Workweek. It’s not about the money you lose as much as it is about the freedom and joy you gain back.

As sensitive creative people, we put up with far more and ask for far less than a person ever should.

As artists, we tend to put up with more and ask for less than we should. Click To Tweet

Sensitive creative people


I’ve gone into debt twice during my adult life. I’m not talking a miniscule amount of credit debt either – I was in serious trouble. Let’s just say the banks and the collection agencies knew what my number was.

But it was those experiences that taught me what to do and what not to do with my money. Whatever lesson I failed to learn the first time around, I sure as hell learned the second time around. I was tired of making the same mistakes, and I didn’t want to make them anymore.

I’ve talked about the fact that I was in network marketing companies for a while. I remember when one of my “mentors” sent me a message concerning a financial decision. This was smack dab in the middle of me going broke for the second time. I distinctly remember responding with something along the lines of, “I’m happy to invest in my business, but from now on I’m going to do it safely, and I’m going to pay myself first. I’m not going to put my future and security at risk to buy product I don’t need.” I might as well have said “F*** you”, because that’s probably what they heard.

Everything changed in that moment. Subconsciously, I think I knew that my so-called mentor wasn’t that concerned with my future. They just wanted me to put money I didn’t have into products I couldn’t afford to help them fund their dream. What about my dream?

The world tells us to be selfless, to be giving and generous, and to relinquish our resources and energies for the “greater good”. And I say you have to be selective about where you put your time, resources and energy, especially as a creative, because you don’t get a second go at this. Life is too short to waste on manipulative, self-interested human beings.


Did I warn you of that fact that money is a charged topic? If not, I should have.

If it was not important to you, you would not wake up to an alarm clock, shower, and risk your life on the road to rush into your job every morning. On that point, I can agree with my former mentors.

So you need to get money handled, and I don’t believe you need to be aggressive, pushy, or devious to make the kind of money you want and live the kind of life you want. What you need is a process.

A few years ago, I caught a video on YouTube in which Tony Robbins describes the “three buckets” to put your money into. To this day, my financial life is anchored by this concept. The three buckets are:

  1. Emergency fund. Robbins suggests six to nine months’ worth of expenses in your emergency fund.
  2. Dream fund. People tend to defer their dream vacations, cars, boats, homes, and other experiences they could be enjoying. But Robbins suggests putting your dream fund towards things you want to do now. Tomorrow is uncertain, so start doing the things you want to do today.
  3. Aggressive growth fund. Once you’ve built an emergency fund, you can use your aggressive growth fund for high-risk, high-return investments. That way, even if you end up losing money in your investments, you’ll have something to fall back on.

One final note about finances: you need to pay attention to them, because what you focus on expands. I know a lot of people that don’t like paying attention to their financial reserves. Is it any wonder why they don’t have any money?

Pay attention to your finances - what you focus on grows. Click To Tweet

Paying attention to your finances

It doesn’t need to be hard. Opt to print out a receipt whenever you deposit or withdraw money at the bank. Log in to online banking and move small amounts of money into the three buckets on a weekly basis. Check your balance before going to eat out. Do the little things.

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What Internet Marketer James Schramko Can Teach You About Building Your Music Career

What Internet Marketer James Schramko Can Teach You About Building Your Music Career

Occasionally, I come across a brilliant piece of content I wish I created.

A couple of months ago, I found out that Chris Rockett interviewed James Schramko on his music promotion podcast. The interview is at least five to six years old, but the advice, not surprisingly, is stellar.

I’ve been following along with James’ content for a while, and I happen to think it’s some of the best in the internet marketing category. You might think that someone in internet marketing wouldn’t have much to say on the music industry, but you would be wrong. It doesn’t hurt that James’ son is a musician either.

So, I took notes and recorded my key takeaways below. Have a look and let me know your thoughts in the comments.

Note: This interview was uploaded to YouTube in 2011. I don’t know when they were originally recorded, but I assume the same year. Some of the information is outdated. But James says he is constantly adjusting and adapting in business, sometimes on a weekly basis. This is a key point.

Regardless, there are some great takeaways here, which I’ve highlighted below.

Part 1

Building a Business

  • Jobs are unsafe. The best way to have control over your outcome is to build a business with cash flow and build assets you can own and potentially sell.
  • If it’s not inside you, it’s not going to happen. You must be motivated.


  • If you want massive exposure, you must think about who your target audience is, and how you’re going to reach them.


  • Create content that people love, because good content gets shared.
  • With the number of portable devices out there, a podcast makes for an amazing marketing tool (I dedicated an entire chapter of my book, The New Music Industry, to this subject of podcasts).
  • You could pre-sell your music using a podcast by offering a director’s cut or a look behind-the-scenes.


  • Get your own .com website and stake your claim on the internet. Register a central website you own, and have complete control over. Build a list/fan base using your website.
  • You can use a variety of content types – audio, song snippets, interviews, pictures, videos – to get people interested in what else you have to offer.

Part 2

Your Audience

  • When you poll your audience, you can ask people what they want, and then create it for them.
  • It’s cheaper to deal with the same customers than to go and get new ones. It’s also more profitable when you can move a customer through different solutions. You can have different price points and different categories of products that you can sell – services, coaching, tools, assets.

Active & Passive Business

  • With an active business, you’re very hands-on with customers. But you can also have a more passive business where you systemize and automate the business to run by itself.
  • The active style business has a higher payoff upfront, but the passive style business has an easier, long-term payoff.
  • A back catalog of albums would be a form of passive income for musicians.
  • You could set up a website that collects people’s details and sends them good content with a mix of offers. This could be set up with an automatic email service. A mini training series is easy to automate. As customers complete a course, you could send them the next relevant one.


  • The most important stuff often isn’t the most urgent.
  • You must filter out distractions. Ask yourself, “is this something I want to do?” James says he is very cautious with anything that requires active involvement and doesn’t have a passive payoff.


  • Set up a blog and publish one post per day. Take the latest news, report on it, and add your own perspective to it.
  • If you don’t want to do it, it’s not going to happen.
  • Ideas: 1) Start a YouTube channel and upload one new song per week. 2) Get on Facebook and build relationships with industry people.
  • You can do it all with just a blog or Facebook page, combined with Twitter and YouTube.
  • Pick the medium that suits you best – text, audio, or video.
  • You can build a massive following by uploading a new song to YouTube every single day.


  • What is your Key Performance Area (KPA)? Make a goal for what you need to accomplish in a day and track it.
  • James gives the example of his press release writer who helps him get thousands of backlinks to his website every day (!).

Part 3


  • Rolling Stone doesn’t make music. They report on the music industry. You can build an audience using the same methodology.


  • Think about what you’re doing right now and if what you’re doing right now is taking you to where you want to go. Are you enjoying the process?
  • Thinking about what the highest and best use of your time is is something most people don’t do but should. Focus on doing the right things.
  • Lock in the coordinates for your destination – just be aware that you will need to make many corrections and adjustments along the way.
  • If you want it, you will get it, but you have to want it bad enough.
  • You get the success you believe you can achieve, and that’s the limit.

Building a Career or Business

  • It will take time to build something worthwhile. You must put your time in.

Recommended Resources

  • Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham.
  • Peter Drucker. Drucker resources will teach what you need to know about business strategy.
  • Influence: The Psychology of Persuasion by Robert B. Cialdini.
  • Purple Cow: Transform Your Business by Being Remarkable by Seth Godin.


  • Your handwritten notes can make for great content, because when your audience looks at your scribbles, they can see your personality coming through – it’s analog content in a digital world.

Final Thoughts

I like what James said about putting three to four hours into his business every single day for three years to replace his employment income. I think this is the same mindset we must adopt in our careers and businesses if we’re looking to get results. Most of all, we must use those three to four hours productively, remembering to focus on the right things.

033 – How to be Liked & Build a Better Reputation

Has your reputation been tarnished? Have you burned bridges without thinking twice? Are you trying to build or rebuild your standing?

In this episode of The New Music Industry Podcast, I discuss how you can create better relationships with others. These ideas will work whether you’re just starting to put yourself out there, or looking to restore broken relationships. Just remember – you must be patient with the rebuilding process. People won’t learn to trust you overnight.

Podcast Highlights:

  • 00:14 – Today’s topic, being liked
  • 00:24 – How to build a better reputation
  • 00:44 – Practicing conversational generosity
  • 01:09 – Active listening
  • 01:38 – Adding relevant value to people and personalizing communication
  • 03:09 – Smiling at people and being confident
  • 03:49 – Be dependable
  • 04:28 – Being dependable makes you endorsable
  • 04:49 – Avoid arguments
  • 05:57 – Read How to Win Friends and Influence People


Creating good relationships in the music industryHi there. Today I wanted to talk about being liked.

I’ve had some questions about reputation. Winning over people and then losing their trust. And I thought I would like to share some ideas on how you can build a better reputation for yourself, and possibly even restore and eliminate a bad reputation. As I’ve said before, this is difficult, but certainly not impossible. You can win people back and earn their trust once more.

Practicing Conversational Generosity

The first thing I wanted to talk about is straightforward. It’s something called conversational generosity. In other words, when you’re talking with others, letting them speak more, and asking more questions. When you ask people open-ended questions about themselves, more often than not they love to answer them and talk about themselves.

But you also need to practice active listening and make sure you’re listening to what they’re saying so you can ask relevant follow-up questions.

And as you practice conversational generosity, you might find people saying things like, “wow, this was a really great conversation” even though you did very little talking at all. Or, “thank you for listening.” That’s how you know you’re putting this principle into practice.

Adding Value to People

The second thing is adding value to people. So often, people will send me an email, reach out to me about possible guest post opportunities, business opportunities, partnerships, things of that nature. And not all of them are necessarily going to be beneficial. Some of them are a good fit, some them are not.

But when people are reaching out, some are very good at it, and have me in mind when they reach out. Many others, however, do not have me in mind. Sometimes their emails or messages aren’t even addressed to me. So, can I assume it’s not for me, or can I assume it’s a form letter? I think it’s a pretty safe bet.

Also, maybe the content of their message or email is all in favor of themselves. It’s beneficial to them and the goals they want to achieve, but not beneficial to me in any way.

So, if you’re reaching out to people and trying to communicate with them, you have to keep those two things in mind. First, you must address it personally to them, make it to relevant them, and then you also have to think about what’s in it for them. And only then will you be able to begin to add value to them. And as you add value to those people, you’ll see your relationships get better and thrive.

Adding value to people and relationships

As you add value to people, you'll see your relationships grow and thrive. Click To Tweet

Communication is the cornerstone to all relationships, and without good communication, that relationship will not grow and thrive.

Smile More Often

The next point is to smile more often, especially if you’re going to something like a networking event. Smiling at people, shaking their hands, and again, putting those other things into practice. Practicing conversational generosity, asking about them, where they’re from, what they do, and adding value to them if you can. Connect them to other people, or send them an article that’s relevant to their industry. Or, if you know about a cool resource online, maybe a YouTube video or a website that you’ve come across that they would find helpful. Send it over to them. Smiling is huge. It projects a lot of confidence, and it also puts other people at ease.

Be Dependable & Reliable

Number four is to become more dependable and reliable. So, I would encourage you to show up to meetings on time. If you have a commitment, or you’ve promised your friend that you’re going to meet them at the movie theatre at eight, show up on time. And, if possible, show up early. This always gives people a positive impression about you that says you’re dependable. Taking responsibility for your commitments in life is key.

Taking responsibility for your commitments is key. Click To Tweet

I’ve found that becoming a dependable person does make me more endorsable. Showing up on time and saying “yes” is a passing grade in school and in most jobs. If you want to excel, you need to go beyond just showing up on time and saying “yes” but it’s an excellent starting point. People want to know that you can be counted on, so don’t be flaky.

Avoid Arguments

Number five, this is very difficult – avoid arguments. You may disagree with many people, and their facts may be totally off, but resist the temptation to correct them in the moment. And don’t participate in arguments. Arguments, unfortunately, aren’t a win-win, they’re a lose-lose. It’s not good for either party.

So, if you have opposing views to what’s being said, keep it to yourself, and maybe dig deeper into why that person believes what they believe. Just ask questions like, “That’s interesting. That’s a very unique perspective. I’d love to learn more about it. So, why do you feel that way?” A question like that will tell you more about who that person is, what they represent, and what they believe. And that’s more beneficial to you, because you begin to understand them.

But it doesn’t mean that you’re going to have to work with them or collaborate with them in the future. You still must choose the right people to be in your life because you want supportive people and helpful people in your life, and to associate with them. I would encourage you also to treat everybody well.

Treat everybody well. Click To Tweet

How to Win Friends and Influence People

Finally, I would encourage you to read the book, How to Win Friends and Influence People (affiliate link). And it sounds a little bit salesy, a little bit scammy almost, but it’s a great book. My friends in The Middle Coast band swear by it. I’ve read it two or three times and I highly recommend it also. It will teach you about how to improve all of your interactions and relationships.

Thank you so much for watching. Please leave a comment below and let me know how this video helped you. See you again soon.

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