There are good reasons to be blogging, and there are also bad reasons to be blogging.
Good reasons might include the ones mentioned below, like engaging your fans. Bad reasons can usually be traced to monetary motivations. You can make money at blogging, but you shouldn’t expect it to happen fast or easily.
If you don’t think you can be consistent at blogging, there’s no point in even starting, but if you see the value in it, and want to use it as a vehicle to promote your music and document your thoughts, read on.
Here are 10 reasons musicians should be blogging.
Engagement isn’t just about social media. You can also engage fans with music, podcasts, videos, and of course, blog posts.
If you want to keep your fans updated with the latest happenings and do it without a production budget or a lot of post-production work, blogging is the way to go.
2. Fresh Content
Looking to keep your website updated with fresh content? I know of no better way to achieve this end than to start a blog.
And no, I don’t recommend using Blogger or some other free service to do this. The most benefit you’re going to get is from setting up a blog on your own website.
If you stay consistent with blogging in the months and years to come, your archives will quickly become a repository for your most valuable thoughts, ideas, and memories.
This is especially useful when you want to refer back to an idea whose time has come, or when you’re trying to remember a particular event that happened in your life.
Blogging can be a valuable marketing tool. I say can be, because it’s not as though every post you write is going to gather comments, lead to new opportunities, or convince people to buy your products.
But just knowing that this is a possibility can be helpful when you’ve written your 10th blog post, and you’re still not seeing any kind of traction. It takes time to see results from blogging, but the same can be said for social media.
If you’re not collecting email addresses through your website or blog, then you better have a darn good plan for encouraging signups on social media or at your shows.
Keep in mind that you can place signup forms on your website however you want to. This is not even an option on social media. Every blog post presents an opportunity to grow your mailing list.
6. Social Media
If you’re not blogging consistently, then what exactly are you sharing on social media? The reason you keep resorting to lame call to actions (like “check us out”) is because you’re not doing the hard work of creating something worth looking at.
Content and social go together, like bread and butter. And the best part, in my opinion, is that the more you post, the more traffic you generate over time.
Yes, blogging can indeed lead to meaningful relationships. This certainly doesn’t mean that it will happen without some effort on your part, but it can put you in front of a lot of eyeballs – maybe even people that would never know about you otherwise.
And while you might be able to put a price tag on an album that you sell, you can’t put one on the friendships and connections that you build, because the right ones will surprise you in how they keep on giving.
Writing has a way of clarifying and organizing your thoughts. And you don’t necessarily have to be a great writer to be a blogger, either. You can start right where you are, and learn as you go.
The reality is that everybody writes. We all send texts and write emails. You’re certainly not going to become a great writer overnight, but it is a worthwhile process if you’re willing to stick with it.
Writing skills are in high demand right now, and they can lead to new connections and even paid opportunities. Just look at everything I’ve made money at.
Look, you don’t have to get into writing if you’re not passionate about it. But if you consider yourself a musicpreneur at all, you should be stretching yourself and growing your comfort zone continually.
10. Personal Development
Blogging helps you to develop yourself, and I feel that the two are actually closely connected.
If you can’t think of anything to write about, you have to dig deep for something to share. If you’ve committed to a blogging schedule, and you don’t feel like writing but do it anyway, you grow yourself.
This probably sounds like a sales pitch to start blogging.
But the reality is that I’m not trying to convince you at all. Those who resonate with what I’ve shared will probably feel fired up, and those who can’t see themselves committing 15 to 60 minutes of their day to writing probably aren’t going to do anything with it.
That’s perfectly fine. We each have to find our own way in this crazy online world.
But regardless of what it is, I hope I’ve inspired you to do something with continuity built in. Consistency and content are key to building an online following, and you have to put in the work to build your audience.
What do you think? Should musicians be blogging? Are you already blogging, and if so, what benefits have you noticed?
Words like marketing, advertising, branding and promotion get thrown around a lot in the music industry.
What exactly is the difference? Why is there any differentiation at all?
Before we get to marketing, first, I’d like to explain what advertising is. The reasons for this will become a lot clearer in a moment.
What is Advertising?
Advertising comes in a variety of different forms, whether it’s a commercial on TV, or a billb
oard alongside the highway.
Advertising is almost always paid for, and that’s one of the main things that differentiates
it from promotion or marketing (by the way, the words “promotion and “marketing” tend to be used interchangeably these days, even if they held different meanings in the past).
Online advertising has grown in popularity by leaps and bounds in the last few years. You can have ads up on all of your favorite places like Google, YouTube, Facebook, and many, many others without having to invest millions or even thousands of dollars.
Advertising allows “The Average Joe” to play a much bigger game than he might be able to otherwise. Let’s say Joe has a website where he sells his music. On average, he only gets five visitors per day. He’s not selling much music.
So he pays for an ad on YouTube. People love it, and pretty soon he’s sending thousands of visitors to his website, and some of them are even buying his music. Joe is a much happier camper now.
This is a fairly frivolous example, but this is pretty much exactly how advertising plays out. When businesses, entrepreneurs and individuals want their products or services or events to be seen by bigger markets, they’ll sometimes pay for the privilege of being positioned in a more prominent place.
The great thing about online advertising is that tracking and measuring the effectiveness of your ads is easy. Most platforms will give you detailed stats during and after your campaign, which means you can measure exactly how effective it was.
If you want to be strategic about your ads, you have to figure out what your audience likes to watch, listen to or read, and take an ad out with the business or individual that’s responsible for creating the show, the book, the magazine, or whatever the medium may be.
The same goes for online advertising, where the idea is to determine where your audience hangs out online, and serve ads at those sites and blogs.
In summary, advertising is marketing you pay for. Ads can be seen all over the place; in newspapers, in magazines, on blogs, on billboards, on TV, and so forth. How you are positioned in the marketplace is determined by your budget, and the agreement you have with the ad provider.
What is Marketing?
Marketing is more holistic and all-encompassing than advertising. That’s why it makes sense to talk about after advertising.
Marketing includes every aspect of your efforts to promote yourself or your music, up to and including advertising. Whether you’re putting on a concert or writing a new blog post, it all falls under the umbrella of marketing if it promotes your music in some way, shape or form, directly or indirectly.
Marketing takes a lot of different shapes, especially online where we hear a lot about content marketing, social media marketing, SEO, and other types of online marketing.
There are also terms like offline marketing, which refers to any marketing that is not done on the internet, and digital marketing, which refers to the practice of getting your branding or marketing message on screens and other digital technologies.
At the end of the day, you don’t really need to know how the different types of marketing work. It’s good to understand what’s available to you as a musician, and you might be able to take advantage of new methods, but a lot of the tried-and-true strategies still work.
I’ve talked about the fact that I think music marketing should be ongoing before. The idea is this. Once you start marketing, you should never stop. We have a tendency to think that music careers happen in cycles, when in fact all aspects (planning, creating and marketing) tend to happen simultaneously.
It’s a good idea to make your own marketing plan, so that you have a blueprint to follow on a daily basis. Nothing is more frustrating than coming to your desk with the intention of getting something done, only to waste 30 minutes on Facebook and 15 minutes on email. When you have a workable plan in place, you’ll waste less time on things that don’t matter.
In summary, marketing encompasses everything you do to promote your music. If what you’re doing could lead to more exposure for you and your music, it’s considered marketing.
Marketing is an absolute necessity in the music industry. I’ve talked about the difference between distribution and marketing before, and the gist of it is that you can’t just put out an album and hope that everyone will buy it. You have to put activity behind a new product or new release, and that activity should include marketing.
I would encourage you to become acquainted with the latest practices in online marketing. I recommend against getting too unfocused and trying everything, but you should always be learning about the latest methods so that you can take advantage of them when it makes sense to do so.
What are your thoughts? Do you understand the difference between advertising now? Do you have anything to add to this discussion?
We can choose to examine a faraway object in the night sky with binoculars or a telescope. Or we can choose to examine a very tiny object with a magnifying glass or a microscope. Sometimes we don’t intentionally choose the option that will provide more clarity. Sometimes it’s just easier not to.
Like Alice in Wonderland, will you choose to chase after the white rabbit? What will you discover when you examine truth using a tool that matches the object you are exploring?
The third TQ podcast features highlights from our third gathering in November. You’ll hear clips from our presenter Frederick Tamagi, as well as music from Jonathan Ferguson who reveals the meanings behind his well-written songs.
Thank you for listening!
What questions will you be taking with you after listening to this episode?
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Summary:The Power of Your Subconscious Mind was written by a leading expert on the subject, Dr. Joseph Murphy. From my perspective, this book equates your subconscious mind with God, which is likely a different and challenging paradigm for some to accept. This post was last updated November 22, 2019.
The Power of Your Subconscious Mind by Dr. Joseph Murphy had been sitting on my shelf for quite a while before I picked it up.
It was originally recommended to me by my friend, Amos Bracewell in 2012.
You may recall that Amos was a guest on DAWCast: Music Entrepreneurship, my previous podcast, and when he came and stayed at my home in 2011/2012, he left another book by Joseph Murphy with me entitled Believe in Yourself (affiliate link), which I also reviewed.
Since I was on a book buying spree, and I was excited about delving into some new material at the time, The Power of Your Subconscious Mind was one among many books I ended up ordering.
Fast-forward to 2015 and I finally got around to reading it.
I’d like to share with you a few things I learned from this book.
Another statement that expands on this idea is this one: “the subconscious mind is subject to the conscious mind.” What Murphy is saying is that you can train your subconscious mind to believe what you can accept on a conscious level.
2. Your Subconscious Mind Has The Answer To All Your Problems
This statement makes perfect sense if you don’t have any problems with the idea that your subconscious mind = God.
Even if not for that, though, it speaks to the power of the subconscious mind. You don’t need to go looking outside for the answers you seek – Murphy is saying – you can look inside, and pose questions to your subconscious.
The answers may not come immediately, but your mind is always working on problems you submit to it even when you’re doing other things, and it will eventually present to you a workable solution.
3. Faith Is The Only Universal Healing Principle Operating Through Everybody
I believe the implication here is that faith is created by accessing and harnessing the power of our subconscious minds. Illness, physical ailments, and even traumatic experiences can be healed by repeatedly submitting thoughts of healing to our subconscious minds.
Can we be healed by any other means? According to Murphy, no. Faith is the universal healing principle. Of course, I don’t think he would discount the importance of medicine and other orthodox cures, but I have to guess that in this case he is referring to instances of healing that have occurred in so-called “healing services”, churches, or religious gatherings.
4. Prayers Are Answered Scientifically
What Murphy is suggesting is that there is a formula to prayers that are answered. He explains that “science” means knowledge that is coordinated, arranged and systematized, so the idea here is that we can cooperate with our subconscious minds to see more of our prayers answered.
If anything, the entire book sheds light on how little attention and thought we give to our subconscious minds, and what fantastic tools they are in helping us achieve ends that we desire to see in our lives.
5. Don’t Compel Your Subconscious Mind To Accept Your Idea By Willpower
Although Murphy does talk about presenting positive thoughts and images to our subconscious minds, he is also quick to caution us that we can’t force things. We have limited willpower. It continues to diminish throughout the day. Can you imagine how tiring it would be to force yourself to think the same things and visualize the same images all day long?
I think the idea is that we can plant seeds and nurture them, but we shouldn’t be constantly uncovering the soil to see how our seeds are doing. We must keep pulling the weeds and watering the seed, and while that may require a daily investment, it shouldn’t take more than a couple of minutes.
6. What Goes In Your Mind Determines Your World
Regardless of whether you subscribe to Murphy’s theology, I think this is something we can all agree on. What goes into your mind is hugely important. If you choose poorly, you’ll assimilate bad attitudes, behaviors, and thoughts. If you choose well, you’ll begin to see positive changes within yourself.
What world do you want to live in? Have you thought about it? If you aren’t sure what you want to achieve in your lifetime, it makes it much harder to select input that will assist you on your journey. If you are fully in alignment with your objectives, choosing the right input becomes much easier.
7. Man Punishes Himself With His False Concepts Of God
We create our own misery. No one else does it for us. I think I know exactly what Murphy was saying here. I can attest to the fact that my false concepts of God led me down a path of misery.
In 2014, I went through a period of depression. Once, the path ahead was obvious. Suddenly, that path disappeared and I could no longer see what was ahead. I cried out to God, but to no avail. My prayers kept hitting the ceiling. And, in retrospect, I feel it was my false ideas of the divine that were responsible for my bouts of depression.
Mysticism is the belief that something outside you controls your life. Recognizing that you are in control and you can rely upon your subconscious mind for the answers you seek is empowering. Right or wrong is not something you can check against a book. You already have a sense of right or wrong. So, to fit yourself into someone else’s ideas is to try to put a square peg in a round hole.
Final Thoughts on The Power of Your Subconscious Mind
I take notes with every book I read, and when I put together a review like this one, I pick and choose a few points that I want to talk about.
I have described these ideas in my own language and from my own perspective. So, the author may or may not agree with what I have had to say (in this case, Joseph Murphy is no longer with us), but hopefully I have done a good job of explaining the value that I uncovered in my reading.
Also, I don’t pretend to be able to unpack 369 pages worth of insights into 1,200 words, so if my review has piqued your interested, I would suggest checking out the book for yourself.
Thanks for reading! If you feel inclined to check out The Power of Your Subconscious Mind, you can go to Amazon, where you can learn more about the book, and see what others have had to say about it. Should you choose to buy the book through the provided link, I will earn a commission at no additional cost to you.
The Leading Artist Coach
Hey! I’m author, entrepreneur, and musician David Andrew Wiebe. Learn more >