Automate Your Social Media Marketing as a Musician

Automate Your Social Media Marketing as a Musician

Are you having trouble finding the time to market your music on social media?

Don’t forget; we all have the same 24 hours in a day. If it’s important to you, you will find the time to do it.

However, if you’ve already dealt with the mindset issues, and you’re still not finding the time – or you’re just looking for ways to be more efficient – here is how you can automate your social media efforts to save time and still stimulate engagement from your fans and followers.

Step 1 – Find a Tool That’s Right for You

Personally, I like to use HootSuite, but there are many tools out there that you can use for free to automate your social posting (keep in mind that most of them require you to upgrade to a paid version to take advantage of all of their features).

Buffer, SocialPilot, and Grabinbox are just a few more examples of automation tools.

What most of them allow you to do is schedule updates for optimum engagement times, and many of them do this automatically.

Of course, you can still schedule your posts for specific times if you need to.

What social networks you can connect to largely depends on the tool you’re using, but most of them can handle Facebook, Twitter and LinkedIn at minimum.

Step 2 – Craft Your Social Updates

Once you’ve found your tool of choice, it’s time to craft your social updates.

In general, the thing to avoid here is to write generic “check this out” or “check that out” kind of updates.

You can use call to actions, and it’s a good idea to do so, but maybe limit them to one or two in every 10. The idea here is to engage your audience, so you shouldn’t be asking them to buy something or do something every time you post.

Link Shortening

Most automation tools have link shortening built in, helping you to save on characters in your updates.

Get creative with your updates. Just because they’re scheduled doesn’t mean that you can’t use them for outreach or ongoing conversations.

For example, you could have updates that say:

Hey @Dawmusic. Nice to meet you. I liked your article about social media. Do you have any marketing tips for a metal band?

Building your connections and nurturing your friendships is incredibly important, so it’s good to know that you can do this even if you are automating.

Step 3 – Schedule Your Posts

When scheduling your updates, the auto-schedule function (or similar) should be your go-to option.

If you absolutely need to schedule updates for specific times, it’s nice to know that you have that option, but it can slow you down.

Scheduling Updates

Want more control over when your updates go out? Most tools let you pick a specific time and date to send individual posts.

Additionally, you should consider batching the scheduling of your messages; maybe set aside an hour or two once per week or once every month. That way, you can have it done and not have to come back to it until later.

A good practice is to have five to six messages ready per day, as some of the tools mentioned will automatically allocate that number of posts on any given day.

Also keep in mind that you have a character limit; especially on Twitter. Facebook and LinkedIn tend to have fewer restrictions, but you shouldn’t necessarily cross-post all of your posts, because every social site tends to have its own post formatting conventions.

Not to worry; you can schedule posts for individual social networks to tailor them to these formatting conventions.

Obviously, this will be a little more work, but if you’re only focused on two or three sites, it shouldn’t be too intensive.

Step 4 – Repeat Steps 2 & 3

With the use of automation tools, you can do a lot of your social media marketing in one fell swoop.

Of course, you need to recognize that this is an ongoing task, and will require maintenance from time to time.

You will need to craft more messages and go into your tool to schedule them periodically. Keep in mind that you can still be spontaneous on social media, and manually post new things as ideas come to you.

Some tools also have built-in analytics that will allow you to track how your posts are engaging. This is great news, because you can take a look at what’s working for you and do more of that.

Social Stats

Stats are always nice to have, especially when you’re trying to figure out what posts of yours are engaging best.

These days, most social media sites do offer you in-depth engagement data, but if you want to manage it from one place, automation tools can make this entire process streamlined.

Final Thoughts on Automating Your Social Media Marketing

Automation isn’t everything. It’s great, and it can make your life easier and save you some time, but it doesn’t guarantee more engagement or better results.

Posting manually to your social profiles tends to do better in search, and also looks more authentic to your followers unless you do a particularly great job at step 2.

Noting that, I think it’s important for musicians to curtail feelings of overwhelm and begin to feel like they can get on top of things and stay there. From that perspective, automation tools may be a necessity.

Are there any productivity hacks that you use in your social media marketing efforts? Are there any other tools that you like to use?

Let us know in the comments section below!

Having Trouble Managing Your Time as a Musician? Here are some Thoughts

Having Trouble Managing Your Time as a Musician? Here are some ThoughtsThe topic of time management was discussed in considerable detail in episode 53 of the podcast.

I think it’s important for musicians to manage their time wisely, as it can be challenging to find a way to stay on top of all of their activities. This is especially true if you are trying to market yourself online.

Ultimately, we all have the same 24 hours in a day. How you use that time is up to you, but if you want to get more done, you have to make time work for you and not the other way around.

If you are struggling to get time under your control, here are some thoughts for you to consider.

Limit Your Social Media Time to 30 Minutes Per Day

Unless you have an enormous and/or particularly engaged following, or you are spreading yourself thin across too many social channels, chance are you won’t need to invest more than 30 minutes into social media per day.

I can think of plenty of things that are far more important than social media when it comes to online marketing; blogging, email marketing, and outreach just to name a few.

If you are adequately focused, 30 minutes should give you sufficient time to post, share and interact on a daily basis.

Learn How to Power Blog

If you have a blog to maintain, realize that you don’t have to re-invent the wheel every time you go to write something new.

You can leverage the content others have already created, add your perspective to it, and even re-purpose things you’ve created in the past.

Blogging can be a huge time and energy drain if you don’t have a proper plan. Make sure to keep plenty of ideas stored up so you can power through it without hemming and hawing over ideas or a lack thereof.

Thanks goes to Jon Ochs for the power blogging idea.

Prioritize Outreach

Reaching out to people, asking questions, and seeking out partnerships is probably one of the best ways to grow your career.

However, a lot of us tend to put it off or set it aside for later, don’t we? That might be a byproduct of being human, but I would suggest keeping it close to the top of your priority list.

Making phone calls and sending out emails doesn’t have to take a lot of time. It’s all of the premeditation and negative thinking that eats away at your time and energy. Get better at organizing your communication so you can’t get it done fast.

Check Your Email Less Often

I can’t speak for you, but most of us are in the habit of checking our inboxes more often than we should. I can admit it.

Recognize that email is a convenient organization system for other people’s agenda for you. People have demands, requests and questions, and that’s fine, but if you’re prioritizing email, then you’re not putting your personal agenda first.

We all get emails that need to be answered, but generally if you set aside a bit of time once or twice per day to batch your communication, you will be far more efficient and effective.

Check Your Stats Less Often

We all like to watch our website traffic and social followings grow, but at the end of the day the information isn’t terribly useful unless you can actually do something with it.

This isn’t to say that you can’t use your stats to determine what kind of posts are doing well and what type of content you should be creating more of, but nothing productive is accomplished just by watching your stats.

Plan to view your stats at a particular time or day of the week, and leave it at that.

Separate One-Time Tasks from Ongoing Tasks

Some things will only require your attention once. Other things will require your attention on an ongoing basis. Make sure to separate these things.

For example, if you are building your website, writing a press release or recording an album, those are all basically one-time tasks. When the project is done, it’s done.

On the other hand, things that require maintenance like blogging or social media are ongoing tasks. You need to invest a little bit of time into them on a daily or weekly basis.

This separation is vitally important, as it will enable you to see the to-do items on your list that you can get out of the way for good.

Final Thoughts on Managing Your Time

There is so much more that I could get into here, but I think you’re starting to get the idea. By planning well, staying organized, multitasking effectively and batching processes, you can become more effective in your daily routine.

It isn’t necessarily about staying up later or getting up earlier, though that may be a natural byproduct of wanting to accomplishing more. It’s about being conscious of what you are saying “yes” to. Whenever you say “yes” to something, you are always saying “no” to something else. Be aware of those choices.

Can you think of any other time management hacks? What has worked well for you? Let us know in the comments section below!