Digital marketing tools are a dime a dozen, especially nowadays…
Digital marketing, content marketing, and SEO are fast evolving fields, and the best solutions of the yesteryear aren’t always suited to battles on the new frontiers of Web3.
While this will surely be a moving target, I was recently asked, so my favorite digital marketing tools (that I currently use or used to use) are as follows:
These digital marketing tools don’t just let you syndicate and distribute your content (we’ll get to that a little later – under the heading of “Social Media Automation”). They also let you repurpose existing content in meaningful ways. For example, turning an audio podcast into a video snippet with your podcast artwork and progress bar.
Repurpose.io is the ideal solution for those who are regularly live streaming and want to turn their content into snippets and distribute it across a wide array of social networks.
You can easily take your content from YouTube, Facebook, TikTok, Zoom, Google Drive, Dropbox, or your podcast and share it out on YouTube, Facebook, TikTok, LinkedIn, Instagram, and Twitter.
I primarily use Repurpose.io to distribute my podcast to YouTube, but I have also used it to create clips I share across a broader range of social platforms.
Campaigns & Funnels
So, you want to set up a multi-step landing page / sales page offer just like the pros. What tool should you use?
My campaign / funnel builder of choice is 10XPro (not to be confused with Grant Cardone, 10X Growth Conference, 10X Rule, or anything of the sort).
I built the entirety of Content Marketing Musician and all associated products and programs on 10XPro. It was fun and easy, and the customer experience is great, both on the creator and the user side.
Besides, 10XPro is versatile, whether you want to set up memberships, fan clubs, courses, members forums, or otherwise. You can even build out your own affiliate army with their software.
You can read my full review of 10XPro here.
Data & Analytics
You need a way to measure everything you do. Sure, you can do some of this manually. But given that there are near enterprise level solutions available for free, you probably won’t need to become a spreadsheet fiend to stay on top of your metrics.
Google Analytics is free. It’s comprehensive and powerful. It’s the ideal solution for tracking your website’s traffic.
The downside? You need to be an engineer to understand how some of it works. I recently started diving deeper into the world of conversion tracking (related to analytics), and I don’t get it. But I will keep learning until I do. You’ve got to keep challenging yourself.
Collecting emails and sending campaigns needs to be at the top of your marketing totem pole. And you need the right digital marketing tools to make this happen.
There are many Email Service Providers (ESPs) out there, and they’re all quite good. In a manner of speaking, they all do the same thing too. But are they all comparable in terms of functionality and pricing? No.
My favorite solution is ConvertKit. It’s an excellent option for creators because it’s easy to use, it allows you to sell infoproducts and paid newsletters, and it’s free for up to 1,000 subscribers.
Plus, they produce some excellent content showing you how to grow your list, build your social media following, sell your art, and more.
When it comes to growing an email list, I swore by Leadpages for years. I don’t use them anymore because the basic functionality is all built into 10XPro (which obviously does a lot of other things), but that doesn’t mean I love them any less.
From setting up popups to landing pages, Leadpages gives you all the tools you need to capture your traffic and increase your email list by leaps and bounds.
Link in Bio
Who knew the “link in bio” trend would catch fire? Well, apparently those watching the creator economy movement did, because now there are several viable competitors to Linktree.
Koji is not an improvement on what’s available. As I see it, it’s a category creator.
Yes, it’s a link in bio. But it’s more than that. It’s free, it gives you access to your analytics, and you can take advantage of a variety of mini apps that let you:
- Collect tips and donations
- Crowdfund your next project
- Create Cameo style videos
- Sell locked content and NFTs
- Set up an eCommerce storefront
- Embed your media content
- And more, all from your link in bio
Here’s my Koji link in bio in case you want to have a look.
Going live is a popular way of attracting an audience. But if you want to put a bit of production value behind it, you’ve got to take advantage of the right digital marketing tools.
Most content creators probably know about StreamYard by now. It’s a popular solution for live streamers of all types, whether it’s podcasters, entrepreneurs, YouTubers, or otherwise.
I made a whole $5.55 live streaming last year. That apparently wasn’t enough to keep me going with it. But whenever I’m thinking about live streaming, StreamYard is what immediately comes to mind.
I especially love the ability to multi-stream to Facebook, LinkedIn, Twitch, Twitter, YouTube, and other destinations.
If you’ve got a website, naturally, you want to drive as much targeted traffic to it as you possibly can. Search Engine Optimization is key to your success.
Neil Patel’s Ubersuggest is the most cost-efficient SEO solution out there, and it’s undergirded by Neil’s own desire to help entrepreneurs succeed. His main way of paying it forward is with detailed articles and videos that answer every question you can think of.
Patel’s team seems to be adding new features on a regular basis too, so Ubersuggest will only get more powerful over time, and is unlikely to increase in price.
I have personal experience with Ahrefs. I even got to contribute a few articles to their blog in the past.
Their software is admittedly awesome. Finding keywords opportunities for your website is a cinch with Ahrefs, and that means you can get results fast.
And while not astronomical, they are expensive enough to be priced out of reach for many creators and independent entrepreneurs who already have multiple SaaS subscriptions. It generally takes six to 12 months for you to see any benefit from your optimization efforts. So, $100+ per month seems kind of a steep price to pay while waiting for your efforts to pay off.
Social Media Automation
You aren’t posting everything manually, are you? That’s just silly. Of course, you do need to automate intelligently, or your posts probably won’t be seen. Here are some digital marketing tools that help.
Facebook / Instagram Creator Studio lets you schedule and manage your posts (for Facebook and Instagram) natively for free.
TweetDeck is a free tweet scheduler for Twitter that also lets you monitor engagement activity and hashtags or other interests.
Jetpack is like a Swiss Army knife for WordPress. I especially like the “Publicize” function which lets you post to social media automatically the moment a new post is published – Facebook, LinkedIn, Tumblr, and multiple Twitter destinations.
OnlyWire might be a little old school, but it’s one of those digital marketing tools that has stood the test of time. It lets you automate posting to 20+ social networks. I especially like that it connects to destinations like Blogger, Medium, and LiveJoural.
I have not used it in a while, but it is very cost effective, and I have been thinking about it again recently.
Meet Edgar (or Edgar, or whatever, I don’t care, sorry OCD people) is bar none one of the best solutions for automating your social media. You can store every post you create into a library and have Meet Edgar continually draw from it without you having to add anything new (though you will still want to keep adding periodically). It works great if you already have a big repository of content to work with.
Meet Edgar connects to Facebook Pages and Groups, Instagram Feed and Stories, Twitter, Pinterest, LinkedIn, and LinkedIn Company Pages.
They do have a free trial, and their pricing seems to have come down a bit, but in my experience, you basically need the most expensive plan for it to be worthwhile.
Final Thoughts, Digital Marketing Tools
The above should be a good starting point for the average creator, independent entrepreneur, or solopreneur. You don’t necessarily need to use all of them, and you probably won’t. But depending on your focus, and which area of your career or business you’re looking to enhance right now, it would be worth looking into relevant options.
Most tools here are still modest in cost, even though those pesky enterprise solutions can look mighty sexy at times. Start humble, and in time, you’ll be able to grow into bigger shoes. And don’t forget to replace tools as needed. The best teams are always on the lookout for the next thing that might enhance their workflow.