Each holiday season, I consume an array of content in search of ideas that will help me in the year ahead.
Here is what I uncovered in the last couple of weeks:
Past Reflections
More powerful reflections here:
15 Holiday Reflections to Ring in 2022
10 Holiday Reflections to Ring in 2023
Don’t Let 2024 Run You
Set an intention for the year and suss out the habits that are going to help you fulfill on said intention.
Also see:
Where I got this: Kyle Cease
Donate Something Every Day
Clearing away the clutter makes room for the things that matter in life.
What do you have stored up that you no longer need? What is something that could be of use to others but is no longer of much use to you?
Consider going through your things and donate something daily. Failing that, throw away, give away, or sell something every day.
Where I got this: Content Inc with Joe Pulizzi
X Could be a Marketing Goldmine in 2024
The userbase for X is declining. Many companies and individuals are going to be withdrawing their ad spend in 2024, if they haven’t already.
That means the greatest opportunity for advertising in 2024 could end up being X, because competition will be greatly reduced, and the cost of ads will also go down.
Where I got this: PNR With This Old Marketing Podcast
Pursue Growth Through Newsletter Referral Programs
Instead of doing all the work to promote your newsletter yourself, leverage your subscribers, incentivize them, and get them to promote your newsletter for you.
Check out apps like SparkLoop.
Where I got this: PNR With This Old Marketing Podcast
YouTube Will Prove Critical for Podcasters in 2024 and Beyond
The time to focus on YouTube for podcasters is now. Get ready because Google is going to be taking podcasting more seriously.
Where I got this: James Schramko
Experiment with Journey-Based Lead Magnets
Create a resource that takes your prospect from point A to point B. Run a Facebook ad to capture their information and direct them to your YouTube channel for more.
Where I got this: James Schramko
Consolidate, Minimize & Optimize
In 2024, you can do less with more. Content bloat may hurt you, so consider taking these steps to optimize your website:
- Prune the content that has nothing to do with what you’re selling.
- Rework or update relevant content to reflect relevance and intent.
- noindex content that’s irrelevant but still sends you traffic.
- If the post you’re thinking about pruning is heavily linked to from third parties, redirect it to another relevant post.
- Publish new content based on what you’re doing and what you want to be known for now.
- Refresh high-performing content to ensure long-term viability.
Where I got this: James Schramko
If it Works, Run it Again
Whether a tweet, article, podcast episode, YouTube, video, or an ad…
If it worked once, it could work again. Run it!
If it worked once, it could work again. Run it! Share on XWhere I got this: Dan Kennedy’s Magnetic Marketing Podcast
Develop the Marketing for Your Book as You’re Writing it
Don’t wait until your book is finished. Begin thinking about how you’re going to market it as you’re writing it.
Where I got this: Dan Kennedy’s Magnetic Marketing Podcast
Write About Your Dream 100 in Your Book
Consider who has access to your audience and whether they could make for a great case study. If so, write about them in your book. They can help you spread the word about your book after the fact.
Where I got this: Dan Kennedy’s Magnetic Marketing Podcast
Final Thoughts
Are you excited for 2024? What did you get out of these reflections?
Leave a comment below and let me know.
0 Comments