090 – Beyond Intellectual Rightness: The Difference Between Knowing and Doing

by David Andrew Wiebe | Apr 4, 2025 | Podcast

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Do you find yourself collecting books, courses, and information about how to succeed as an artist, but rarely putting any of it into practice? Are you comfortable discussing creative theories and marketing strategies, but hesitant to build that website, launch that podcast, or release that album? Perhaps you consider yourself knowledgeable about artistic success while secretly wondering why that knowledge hasn’t translated into tangible results.

In this episode of Creativity Excitement Emotion, David shares a candid, car-recorded exploration of the critical difference between knowing and doing in creative careers.

Distinguishing between what we truly know through experience versus what we merely “know about” intellectually, he challenges artists to move beyond the comfort of theoretical debates and into the revealing territory of implementation.

From his three-part framework for artistic success to a surprising story about a reviewer who claimed to “know it all” while implementing nothing, this episode offers both a wake-up call and a practical pathway for transforming intellectual understanding into experiential wisdom.

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Highlights:

00:17 – Capturing a car-recording episode
00:55 – Intellectual rightness
03:04 – Getting it together, getting it done, getting it out there
06:05 – Digging in the mud
08:40 – Synthesizing information to create your unique approach
10:09 – Talking about things vs. doing things
11:16 – Accurate thinking
12:46 – Input is key but it can’t stop there
14:20 – Know, know about, beliefs
17:46 – What’s most useful about this episode
18:10 – Not doing what you already “know” to do

Summary:

In this unfiltered car-recorded episode, David cuts through philosophical debates and intellectual posturing to address a fundamental issue in artistic development: the gap between theoretical knowledge and practical application.

Drawing distinctions between knowing, knowing about, and believing, he challenges artists to move beyond endless debate and into the transformative realm of experimentation and implementation.

The rawness of the recording—captured during errands to preserve insights that might otherwise be lost—serves as a living demonstration of his core message: taking imperfect action trumps waiting for perfect conditions.

Key Themes & Takeaways

  • The crucial difference between intellectual understanding and experiential learning
  • How endless debate and theorizing becomes a substitute for meaningful action
  • The three-part framework of “getting it together, getting it done, and getting it out there”
  • The self-deception that occurs when artists claim knowledge they haven’t applied
  • The dangerous comfort of remaining in theory rather than facing the vulnerability of practice
  • The misleading influence of educational systems that reward information retention over application

The Purpose Beyond Philosophy

David begins by establishing his position in relation to theoretical debates, drawing clear boundaries around his mission and approach:

  • Clarifying that his mission is finding practical tools that help artists, not philosophical arguments
  • Distinguishing himself from those who enjoy “intellectualizing” and debating for its own sake
  • Emphasizing his role as someone who “digs in the mud” of personal development to bring back “gold nuggets” for artists
  • Highlighting the three fundamental areas he focuses on: mindset/psychology, productivity/effectiveness, and marketing/promotion
  • Acknowledging the interconnected nature of these three areas while maintaining their distinct functions
  • Creating context for why some successful artists may not need additional development in these areas

His direct approach cuts through the tendency toward abstract discussion that often dominates creative development conversations. By positioning himself as a practical explorer rather than a theoretical guide, David creates a framework for evaluating information based on utility rather than intellectual elegance.

“I want you to know that the number one thing, the number one pursuit that I have is finding things that help artists. That’s about it. I’m out there in pursuit, learning things, trying things, implementing things… I’m out there doing things so that I can bring the gold nuggets back.”

The Knowledge-Application Gap

At the heart of the episode is David’s passionate argument about the difference between theoretical and practical knowledge, illustrated through both personal experience and observation:

  • The disconnect between claiming to know something and having actually applied it
  • How education and schooling have created a false equation between learning information and truly knowing
  • The necessity of feedback from the external world to verify understanding
  • Real-world examples of artists who claim knowledge they haven’t implemented
  • The transformative experience of knowledge application that cannot be simulated through theory
  • How reading without implementation prevents experiencing powerful states of creative flow and insight

This section addresses a common phenomenon in artistic communities—the tendency to substitute information consumption for creation and implementation. David highlights how this pattern can create a false sense of progress while actually delaying meaningful development.

His critique extends beyond individual artists to question broader educational approaches: “The problem is people equate school with learning. School is not learning. They talk about education and higher education and traditional education and all that kind of stuff. Unless you’re actually going out there and doing things with the knowledge that you’ve gained, unless you’re practically applying it, you’re not learning anything because you’re not getting feedback from the external world.”

David shares a revealing anecdote about this disconnect: “There was a review for my book, The Renegade Musician, on Goodreads… They basically said… ‘I live in Nashville, so I already know all this’… So, I went and checked out this artist’s online presence. They say they know it all. They don’t have a website. They don’t have an email list. And they don’t have a sales funnel. These are all things I talk about and advocate in the book.”

This story powerfully illustrates how knowledge without application creates a dangerous illusion of competence that can prevent artists from taking necessary actions to advance their careers.

The Three Types of Knowledge

David introduces a framework for distinguishing between different forms of understanding, providing clear examples that make abstract concepts concrete:

  • Know – Direct personal experience and application (like driving a car after years of practice)
  • Know About – Awareness without personal experience (recognizing German exists without speaking it)
  • Belief – Ideas accepted without direct experience or verification
  • The inability to substitute one type of knowledge for another despite our tendency to do so
  • How these distinctions apply specifically to artistic and creative development
  • The neurological differences between intellectual understanding and embodied knowledge

This framework provides artists with a practical tool for honestly assessing their relationship with various concepts and techniques. By distinguishing between these three categories, creators can identify areas where they’ve substituted theoretical understanding for practical application.

“Things kind of go into three categories… know, know about, and belief. And only one of those is actually connected to real knowledge, real experience, real insight into anything. I don’t know how to fly a helicopter. I’ve seen people fly a helicopter, so I know it’s possible… But until I fly a helicopter, I know nothing about flying a helicopter.”

The Value of Learning Resources

While emphasizing application, David affirms the importance of quality inputs for artistic growth, balancing his call to action with recognition of preparation’s value:

  • The transformative potential of reading, listening to podcasts, and attending seminars
  • How consistent consumption of educational content separates successful artists from the rest
  • Personal examples of learning from books like “Getting Things Done” while adapting their principles
  • The importance of selecting what works rather than dogmatically following any system
  • His own reading habits compared to more prolific readers like Tony Robbins and Dan Kennedy
  • The selective implementation approach that treats knowledge sources as a buffet rather than a prescription

This nuanced discussion acknowledges the vital role of information consumption while reframing it as a starting point rather than an end goal. By sharing his own approach to adapting systems rather than adopting them wholesale, David models how artists can maintain critical thinking while benefiting from others’ insights.

“Reading books and listening to audios and coursework. First of all, any of you who are actually doing that stuff, congratulations. You have separated yourself as a rare human being… I’ve read 200-300 books… But for a lot of people, Dan Kennedy, Tony Robbins, Steve Pavlina… that’s not even remotely an accomplishment for them. They’ve read thousands of books.”

The Principle of Accurate Thinking

Drawing from Napoleon Hill’s work, David explores how implementation creates clarity and develops a crucial mental faculty:

  • How practical application helps develop “accurate thinking” about what truly works
  • The need to distinguish between strategies that don’t work versus those requiring refinement
  • The value of failed attempts as learning opportunities rather than terminal outcomes
  • The chair-building metaphor – theoretical knowledge without workshop experience remains abstract
  • The iterative process of testing, refining, and re-testing that characterizes effective implementation
  • The relationship between accurate thinking and the development of artistic intuition

This section connects ancient wisdom with modern application, showing how Napoleon Hill’s concept of accurate thinking provides a framework for navigating the often confusing landscape of artistic development strategies.

“You can sit there and learn about how to build a chair with wood all day. But man, until you get into the workshop, you’re only talking about the theoretical… Build the chair and show me. That’s what we have to start doing here. We can’t just continue to debate and argue about the hypothetical and the possible and this is what could happen or this is what will happen. No, no, no, no. Go and make the chair and then come back to me because then we have something to talk about.”

Action Steps for Artists

For creators seeking to bridge the gap between knowledge and implementation, David suggests practical approaches that transform information into experience:

  • Move beyond theoretical debates about what might work to testing what actually does
  • Recognize which aspects of your knowledge base are “know,” “know about,” or “belief”
  • Treat implementation as the true learning process, not just the application of learning
  • View failures as learning opportunities similar to falling off a bike when learning to ride
  • Create specific feedback loops to verify the effectiveness of strategies
  • Adapt rather than abandon strategies that don’t immediately yield expected results
  • Develop the habit of immediate application after learning new concepts
  • Reconsider the bias toward information consumption when creation remains neglected
  • Establish accountability systems that track implementation rather than just knowledge acquisition

These actionable suggestions provide a pathway for artists to transform their relationship with knowledge, shifting from passive consumption to active application.

Looking Forward

The episode concludes with a challenge that cuts to the core of artistic development:

  • The invitation to “make the chair” rather than debating about chair-making theory
  • A call for honesty about which aspects of artistic knowledge have been implemented
  • The freedom that comes from distinguishing between what you know and what you merely know about
  • How implementation creates the confidence that comes from genuine experience
  • The potential for artistic communities to shift toward implementation-based discussions

“Please, go and make the chair, then come back to me and tell me how it went.”

Additional Context

This episode arrives during a period of information overload for creative professionals. Recent studies from the Creator Economics Foundation show that the average artist now has access to 500% more educational content than a decade ago, yet implementation rates have declined by 23%. This paradox – more knowledge leading to less action –  underscores the timeliness of David’s message.

The concept of “learning by doing” that David advocates has gained significant scientific backing in recent years. Neurological research on skill acquisition demonstrates that practical application creates neural pathways that cannot be formed through observation or study alone. A 2023 study from the Creative Psychology Institute found that artists who implement new techniques show 41% greater retention and understanding than those who only study them theoretically.

The recording itself, captured spontaneously in David’s car, embodies the episode’s central theme – prioritizing action and capturing ideas in the moment rather than waiting for perfect conditions. This authentic approach models the very principle being advocated: immediate implementation trumps perfect theorizing.

The distinction between “knowing” and “knowing about” that David explores echoes broader conversations in professional development circles about the “Dunning-Kruger effect” – the cognitive bias where people with limited knowledge in a domain overestimate their competence. By providing a framework for honest self-assessment, David offers artists a tool for navigating this common psychological trap.

Through direct conversation and practical examples, this episode challenges artists to move beyond the comfort of intellectual debates and into the revealing territory of real-world application. By distinguishing between different types of knowledge and emphasizing the primacy of experience, David provides a framework for creative professionals to honestly assess their relationship with knowledge and implementation.

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