047 – What to do if You’re Starting from Scratch on Social Media

by | Mar 14, 2024 | Podcast

So, you’re looking to climb your social media mountain. But you’re not sure where to start. What should you do?

In this episode of Creativity Excitement Emotion, David shares the exact steps you can take to get started, stay started, and find your footing on social networks.

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Highlights:

00:17 – Figuring out the social media landscape for the first time
00:50 – Determining the right course of action
01:39 – Pick a channel you like
02:52 – Make a daily video
03:37 – Share your stories
04:01 – Covering off the technical details
04:42 – The benefits of posting daily
07:03 – Social media strategy summary

Transcript:

I was talking with someone who was trying to figure out the social media landscape for the first time. She’s in the skincare business, and she wanted to attract people from all over the world to her content because she was convinced, or rather she knew, that she could make a difference for people.

This is one of those questions where… What do you say to someone completely new to all this? Someone who wants to attract attention and knows that there’s a way to do it but hasn’t gotten started with the process?

And I thought about that for a moment, and my mind immediately turned to all these great tools and content distribution and taking advantage of Fiverr. And I’m like, “I don’t think that’s what a beginner needs to know.” That’s just too much. It’s overwhelming.

People make this mistake all the time. They try hard to create a presence on Facebook, Twitter, Snapchat, TikTok, and on and on. And that’s where people get scattered.

That’s usually the first mistake. Down the line, yeah, try to post everywhere. But when you’re first getting started, when you don’t even have a team helping you, it just doesn’t work. It’s a tremendous amount of effort. Plus you always tend to find more resonance on one or two channels versus all of them.

The first mistake in social media is trying to be everywhere at once. Click To Tweet

The advice that I gave was “Pick a channel. The one that you like.”

And the reason I say that is because beginners aren’t knowledgeable about secondary channels. They don’t know about Rumble and Odysee. They’ve heard of YouTube and TikTok. Those are the ones they know. And those are the safe ones. They have a significant user base.

And people sometimes go “I need to grow my audiences” and I say, “Yeah, true, but if you pick one of those, you’re safe. For example, you can’t go wrong with YouTube or Facebook.

I get that Facebook is not the cool kid on the block anymore. And some kids are like, “Yeah, it’s only for old people.”

Yeah. Sorry to tell you though, Facebook still has the largest user base of any social network out there. And as other countries come online that haven’t already, sorry to say, I think that’s the first place people are going to be crowding. So, Facebook is not out of the game in any way, shape, or form yet. I’m not a big fan of it or anything, but let’s face facts.

Secondly, I said, “Commit to posting a video on one channel, just one, choose one, every single day.” And I think it took her a while to get this, but eventually, she was like, “Okay, so that’s like brushing your teeth every day. I don’t necessarily feel like it, but it’s a good idea and it’s a discipline and I do it every day anyway.”

Publishing daily is like brushing your teeth. It's a good habit to get into. Click To Tweet

And I said, “Yeah, it’s kind of like that.” Not that you want to make it hard on yourself. Like, you don’t want to hate posting to social media every day.

But there are days when you might hate yourself, right? Especially when you’re like, “I’ve got to make a video again, and I’m going to talk about something again.” By and large, you don’t want to make it difficult on yourself.

This is why the next thing I said was, “What you want to do is show up and share stories”.

Notice how I’m sharing a story right now. I’m talking about something that just happened moments ago. I was on a phone call with this lady.

You want to tell stories in your videos, and you want to keep it to about a minute or two minutes, and you want to film it all on your iPhone or your Android phone. That is good enough nowadays.

That also minimizes the time you spend in editing, which will help you. Minimize time spent posting and coming up with captions for social media and stuff like that, too.

Of course, you could spend an infinite amount of time looking at hashtags and headlines and all that kind of stuff. But the quickest way is to set aside a few minutes in your day to grab your phone, film a video for a minute or two, and transfer it over to your computer.

Or if you prefer to edit it on your phone or mobile device, I know there are apps out there nowadays that can do that. Spend a couple of minutes editing it, and then post, and then do that daily.

What do you get out of this process? Well, you’re going to find your voice. You may not quite have that down yet. There might be a certain tone, there might be a certain style about you that you haven’t quite uncovered yet, and so if you posted every day for a full year and made videos and published them every day for a full year, do you think you would start to find your voice, even if you don’t know what you’re doing at first? Yes, you would.

And then your audience is going to find you. Now, that doesn’t mean that finding your audience must take a full year. Some people do this for 11 days and suddenly blow up. But it’s an ongoing thing. One day you blow up, but in the meantime, you keep testing.

It’s like, “Oh, this didn’t do as well. This didn’t do as well. Oh, but this one blew up and this one didn’t do as well. And this one didn’t do as well. And this one didn’t do as well.” And that’s the way it works.

The other reason that this is so important is that it’s sometimes missed… you can grow a social media account without content. But at the same time, you’re going to pay for followers who don’t care about you, who aren’t going to regularly interact with your new posts, who don’t care about the specific type of content that you’re publishing, who aren’t likely to come back and aren’t likely to become buyers.

So, at the end of the day, like if you have a YouTube channel sitting at over 1,000 subscribers who never watch your videos, you have no engagement. That doesn’t do you any good.

The problem is content. First, you’ve got to have something to share with people. Publishing every day for a full year or even beyond is not necessarily about the content at that point because you probably hit upon at least a few things that your audience would be interested in by that point.

But you’ve got to have something in your library. It’s not even worth advertising before you have content. It’s not worth sharing your profile with other people. Unless they’re friends and family who are amenable to following you, it’s not worth going and doing that. Unless you have content, it’s not worth promoting your link in description, or any kind of link outside of the platform.

Think about content first, and then we can build an audience, but it’s not likely to work the other way around.

So, that recipe again, for beginners is to pick a platform. Film a video on your iPhone, Android, or other smartphone, whatever you’ve got. Edit it, post it, repeat, do that every day.

And content-wise, tell stories. Always tell stories. Tell stories that help people connect with who you are and why. Like, why did you choose this business? Or why do you do what you do? Create bridges so people understand where you’re coming from.

Tell stories that help people connect with who you are and why. Click To Tweet

People don’t always remember “How to’s.” But they almost always remember stories.

People don't always remember tutorials. But they always remember stories. Click To Tweet
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