039 – It Was Never Your Main Thing…

by | Mar 4, 2024 | Podcast

You may start a new project thinking it’s your main thing. But other people don’t necessarily see it that way. Not that perception is everything, but getting an outside perspective can sometimes be very enlightening.

In this episode of Creativity Excitement Emotion, David shares a couple of conversations that he found very helpful.



00:17 – Music Entrepreneur HQ is dying…
00:33 – A new perspective
01:24 – “You’re not fully self-expressed without music”
02:13 – “Just let me do my thing…”
03:22 – Maybe it was a side hustle after all


I recently told my mentor, “Music Entrepreneur HQ is dying.” He said, “That’s the first time I’ve ever heard you say that. I know you’ve had some ups and downs and some struggles, but this is the first time I’ve ever heard you say that it was dying.”

But he said something interesting, which was, “The way I looked at it – maybe you didn’t feel this way and you felt like Music Entrepreneur HQ was your core thing – I always felt like there’s David Andrew Wiebe, and then there’s this side thing he does at Music Entrepreneur HQ.

And I was like, “Huh. I never quite thought of it that way,” but maybe it was one of those situations where I set myself a layer back. And that wasn’t always a bad thing. Sometimes I was overwhelmed with emails that I simply could not answer and didn’t have the time to.

Setting myself a layer back in terms of communication – for a while at least – was a matter of survival more than anything else. It didn’t always work exactly the way I hoped it would work, but it did take some pressure off me to be able to do the work that I needed to do.

There was another conversation that we had several months back. Now, as I share this with you, it might be several months before this podcast episode ever comes out, and I might be talking about something that happened last year, just so we’re clear on this.

But from where I stand, several months ago, I was staying with a friend in Penticton. She happened to have a room open where I could stay, so I ended up renting it for three months.

She had some mutual friends over for a couple of days. They were headed to Toronto One of the things that they said to me was, “Without music, it just doesn’t seem like you’ve got your full self-expression. There’s a missing piece and without that in your content, it may not fully resonate.”

And I think that kind of hit home for me, finally. Maybe I’ve only been thinking about trying to do this in a particular way, maybe even my way, without thinking about other elements that could be incorporated. Ways to make it more fun, ways to make it more interesting, engaging, and consistent. And a lot of those things just didn’t show up for me until later.

Because I was like, “This is my info product and coaching business. Just let me do my thing. I don’t want to change.”

That wasn’t always the right decision. There definitely would have been opportunities to change that. I wish I’d paid a little more attention to it along the way. But I don’t know that it would have ended up in a different decision or a different outcome.

It was a platform for me to experiment and try a whole bunch of things to learn. And I did. I learned so much. Things I would do and things I would not do in the future. And how I would tweak things in the future. It’s been very educational and informative.

So, maybe Music Entrepreneur HQ was a side thing, I just didn’t know I looked at it like that at the time.

And now in hindsight, there’s no denying that it was one of many things that I was doing simultaneously.