007 – What to Do When You Lose Your Passion for a Project

by | Jan 18, 2024 | Podcast

Most of us go into fresh endeavors with the BEST of intentions. But that doesn’t mean we won’t eventually burn out on a project, no matter how enthusiastic we initially were. Staying in the project is usually doing a disservice to you, and the people who are involved.

In this episode of Creativity Excitement Emotion, David shares what to do when you lose your passion for a project.


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00:17 – How artists choose what they want to work on
01:05 – David on starting Music Entrepreneur HQ
03:42 – The evolution of Music Entrepreneur HQ
05:44 – Burned out on an idea
06:20 – Giving too much of yourself
07:17 – Examining your options
08:00 – One of the secrets of life
09:00 – Don’t be afraid to switch


In life, we’ll usually choose the things that we’re most excited about working on, especially when it comes to our creativity. We might choose jobs for the sake of money, or we might choose certain activities for the sake of other desirable objects and things. But for the most part, we choose what we want to do because it’s what we’re most excited about.

The thing that we’re not always tuned into, that we’re not always as accountable as we should be for, is when we lose excitement for something… and this happens more often than you might think… You might be excited out of your mind today to work on a specific project. But you don’t necessarily know how you’re going to feel about it a few years down the line.

Case in point, I started Music Entrepreneur HQ around 2016, but it has its roots in something I created way back in 2009. And even before I moved it to Music Entrepreneur HQ, it was already called The Music Entrepreneur.

I was especially excited about this idea in 2011, and 2012 when I was discovering network marketing and realizing there was something was missing in my education, and no doubt in the education of other musicians looking to build a successful career, and that is entrepreneurship.

We are entrepreneurs as creatives, and the sooner we can embrace this fact, the sooner we can begin to take ownership and power over our careers. When you have power over your career, you start making decisions, and you take it upon yourself to find pathways that are going to work for you. But you must embrace it.

Find the pathways that are going to work for you. Share on X

And it doesn’t have to be entrepreneurship specifically, but until you embrace the moment that you’re responsible and you’re capable and you can find a way, you tend not to look for it.

So, I was excited about introducing this to the world and sharing it with others because I knew it could add value.

And I found that within a really short amount of time, other skilled marketers were able to do it far better than I was. And I guess they were just poised for the opportunity.

I don’t think I was doing it badly at all. I do need to give myself credit where it’s due, but there were certainly other marketers who were like, “Oh, I know how to take this to the next level.”

So, my vantage point was “I’m jumping into a blue ocean,” or close to a blue ocean by getting into music entrepreneurship. Versus just talking about how to be a better independent musician, which is all that people were talking about back then, as far as I could find. I was jumping into an ocean that was relatively clear. Within a short amount of time, it started turning into a red ocean.

Now, is that a reason to get in or get out? Not necessarily, because you can always be the category leader. And if you can rise to be the category leader, you might as well stay in it because your name and the things that you create are going to become associated with what you’ve established. Your brand is practically going to become synonymous with the name of your company or possibly the name of your product.

But things were going well for me for several years. I remained excited about what I was up to in 2012, 2013.

2014 I felt like things were going backward a bit, but maybe that’s because I didn’t choose to leave another project that was no longer truly in alignment with who I was, which was network marketing. I still think it’s an amazing industry with beautiful people and cool opportunities. It just wasn’t going to work for me, at least not the 2014 version of me.

But I ended up redirecting a lot of those energies of “Ah man, I chose wrong and I can’t believe I did that and I’m not a person of integrity and I’m never going to be a great leader.”

I redirected all that into my book and that created new life and new enthusiasm for the project because The New Music Industry book went on to become the best-selling of anything I’d produced.

I’d produced countless eBooks, some audio programs, and other products to that point as a digital marketer. But I hadn’t produced a full-length book like that, that I sold on Amazon and pretty much everywhere, and that became an Amazon best-seller and Kobo best-seller. 2016 and 2017 remained good years, if somewhat inconsistent.

There were a lot of changes in my life. 2018 was a great year. I came out with the follow-up to The New Music Industry if you want to think of it that way. It was The Essential Guide to Music Entrepreneurship: 2018 Edition.

2019 was another year of a significant transition. So, I would not say it was a bad year, but my business certainly did not do in 2019 what it did in 2018.

And then we had, I would say, one more solid year in 2020 with The Music Entrepreneur Code. That became another Amazon best-seller, and we sold dozens of copies through the website as well.

But that was the last time Musical Entrepreneur HQ as a business has done anything for me, and I think… Again, that goes back to, I was not as excited about that as I once was.

I’m still excited about the music business. I’m still excited about music. And I’m still excited about sharing and teaching some of these principles. That part hasn’t gone away. But what I originally saw as being the vision for music entrepreneurship and what I wanted to impart to others, that part is now lost.

And a lot of us are good people and I know that because you tend to attract what you are. And I’m not saying that I’m better than anybody else, but I do think I’m a good person. I tend to be loyal and deliver on my word.

Yes, I’ve messed up here and there, and I’ve even admitted those things, but by and large, I’ve done right by people, and if I hadn’t, I’d usually go back and find a way to make it right.

So, a lot of us are good people, and we get into projects that we’re excited about, and that we want to do. and we end up collaborating with others, or getting into a band, or writing songs together, or stuff like that.

And we go into it with the best intentions, not necessarily being aware that at some point, and it could be two weeks from now, more likely it’ll be two years from now, we’re not going to be excited about it at the level we used to be.

And sometimes you can reinvent, sometimes you can pivot. And that’s fine.

But then there also comes a time when you sort of need to examine your options. I mean, options are always infinite, but usually, there are three to five things that you’re most excited about trying.

There comes a time when you need to explore your options. Share on X

We need to be more mindful of when we arrive at these points in our lives because they come up more often than we might think.

We might choose something going, “Oh yeah, this is what I’m going to do the rest of my life.” And maybe in some capacity, you’ll be doing that one thing the rest of your life, whether it’s singing or playing guitar or writing songs, but it may not necessarily be in the capacity that you’re doing it now. And there’s a key reason to make sure that you’re in tune with this.

And you do need to stop and evaluate sometimes because this is your path. This is one of those secrets to life that they don’t tell you. It’s not like life comes with an instruction manual or anything of the sort, though you can find something close.

But the secret to life is that you have a specific path for you to follow that would make you excited and in love with life. And everything will feel magical, and you’ll know when you’re in it because you’ll feel amazing almost all the time.

The secret to life is that there is a path specifically for you. Share on X

Not that you ever want to give too much power to time, weeks, months, years, or decades can go by with you doing something that wasn’t quite in the sweet spot for you. And oftentimes the pathway, or your specific pathway, isn’t always the most comfortable, but it certainly is the most exciting.

Just like a roller coaster, it’s got those ups and downs and jump scares and everything else.

The bottom line is don’t be afraid to switch. I can’t tell you how many stories I’ve heard in podcasts and other sources where people were in safe, secure jobs, and then they decided, “This just isn’t it.” “I’m going to go pursue a music career” or “I’m going to go start a business” or something else like that.

You know, so don’t write off those inspired feelings. Pay attention to them. And if you have to, stop and just give yourself some time to think about it. But don’t think too hard and too long because that’s just analysis paralysis, right?

Begin tuning into your unique pathway and you’re going to do well.